Building your personal brand!


How to Build a Personal Brand That Cuts Through the Clutter

Here’s an uncomfortable truth: your degree isn’t enough. Even cool internships, extracurriculars, and skills aren’t surefire ways to help you land the career you want. Getting your foot into the door is harder than ever these days, mainly because the internet has leveled the playing field in terms of accessing information (and people). If you want to cut through the clutter, you need to learn the art of promoting yourself. And that all starts with building a personal brand.

Find Your Niche

What is personal branding? In short, it’s the process of positioning yourself as an all-star candidate in the eyes of a potential employer or client. But before you build a sleek website or spice up your social media accounts, you need to build a solid foundation.

In the startup industry, entrepreneurs are obsessed with achieving product-market fit, which means making sure a new product or service fulfills the needs or demands of a target audience. The same principle applies to building your personal brand: you must be a solution for an existing problem, not a solution looking for a problem to solve. For example: I knew someone in college who wanted to apply his public speaking skills to the advertising industry, but all of the companies he applied to wanted excellent written communication skills, which he refused to develop.

A brand without a story is just a commodity. The same applies for personal brands: without a story that communicates your value in a clear, concise, and compelling way, you’re nothing more than a number in the eyes of an employer or potential client. An effective personal brand story expresses the value you offer in a humanized form.

Craft Your Story!

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