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MCS 271, January 3rd- 26 Notes

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by: Natalie Reehl

MCS 271, January 3rd- 26 Notes MCS 271_502

Marketplace > DePaul University > Media > MCS 271_502 > MCS 271 January 3rd 26 Notes
Natalie Reehl
Media and Cultural Studies
Daniel Bashara

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These will cover information up to the mid-term.
Media and Cultural Studies
Daniel Bashara
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"Same time next week teach? Can't wait for next weeks notes!"
Mr. Faye Rempel

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This page Bundle was uploaded by Natalie Reehl on Tuesday January 26, 2016. The Bundle belongs to MCS 271_502 at DePaul University taught by Daniel Bashara in Winter 2016. Since its upload, it has received 68 views. For similar materials see Media and Cultural Studies in Media at DePaul University.


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Date Created: 01/26/16
Notes forJanuary 2016 ReadingsClass Leavis culture is falling apart and culture is not longer a cohesive industry High brow and low brow high brow being the 1 who know about shakespere and more re ned arts Low brow is the mass audience not as welcomed or re ned they are unwelcome to the high brow audience Weath is not mentioned but it s implied It requires education and time to attend art concerts music live theater that means MONEY 0 Something other than culture there are different ways to interpret culture that some cannot comprehend Assumption Leavis is making everything is on the surface What makes someone cultured What happens if you re part of mass civilization 0 We need more standardization he s afraid technology will mass product How do we determine what s good if there is no notion of good in the rst place It preserves the best of what has been thought Shakespere s lessons we might lose important philosophical lessons Some things must be kept rare not everyone can know everything How does that value change Does it depend on scarcity It becomes mass and normal instead of specialized IF IT39S TRENDING IT39S BECAUSE MASS CIVILIZATION IS DOING IT ADORNO Popular music and serious music popular music is constructed with widgets and individual pieces enticing to the masses jazz swing music bebop Serious music is a well thought out well constructed whole challenging music instrumental not heard on the radio What critics enstill today as being serious is actually inaccessible or hard to engage with standardization it s formulaic if there s a beat and the words match up to the background it s no longer a unique song Culture Industries Max Horkheimer amp Theodor Adorno Written in 1940 s but appears in English in 1972 Basic premise media are givensold by industries 0 they have replaced quotmass culturequot 0 culture is now being sold to us for pro t a purely economic transaction Masses are anesthetized by media formulas how culture operates passive not active not thinking but merely sitting distracted unthinking 0 this is how industries with power keep their power if they are happy they don t want to change anything audience is reduced to consumption they do not want to interact or make a personal move Consequences culture is plagued by sameness 0 Differences in taste are now irrelevant all still an industrial product 0 Side note blogging has now removed the uniqueness of opinion and removed importance of magazines 0 Any kind of community or authentic togetherness is lost 0 No more personal channels no more telling each other stories 0 False unity doesn t matter that everyone watches the same show anymore 0 The needs we are meeting are false ignoring real needs 0 The culture industries serve advertisers not us Real needs community and fellowship traded for fashion and glamour and fame Authentic needs are not a concern Exit through the giftshop Review Leavis Good culture speaks truth Adorno thinks good culture is original Good art is not easy it s dif cult and requires a skill set Requires ability to sit back and listenlook objectively IS IT POSSIBLY TO ENGAGE IN OBJECTIVE DISCUSSIONS ABOUT TASTE LEAVIS wants to protect minority culture from mass culture Adorno wants to liberate mass culture and he thinks it s been hijacked by industries Pierre Bourdieu French sociologist who wrote Distinction in 1982 Taste is a means of distinction is a marker of class Competitive Classi es things How we distinguish ourselves from who we view to be below us Perpetuates class structure What did he nd Habitus background a combo of socioeconomic class education and the skills attitudes and expectations that come with one s environment experience Aka your hometown education level job quotbackgroundquot Field social institutions and networks political cultural corporate academic legal etc Habitus eld taste Bourdieu s ndingings people of a similar habitus share similar tastes across all categories Tastes travel together and the common denominator is that they re all about class working class enjoys quotlowbrowquot direct na39ive functional representation higher up people begin to value form over content cabbagegt sunset Preserves common hierarchy of lowbrow trash and highbrow art The USUAL explanation High art is more difficult and thus requires intelligence and re nement As you gain more experience you can appreciate more complex things You develop more objective ability to discern what is in good taste and what is not BOURDIEU S EXPLANATION Our tastes serve to differentiate us from other classes quotusquot from Them There is no objective ability it s all motivated by distinction Lower classes are supposed to be excluded This is neither conscious nor intentional we think we are engaging in pure taste judgements we think taste is normal Codes amp cultural competence something creepy society has dreamed UIO to appreciate a work of art you must possess the proper code to decodeit picture of food sitting in front of formal food it s not about being hungry or eating for staying alive you re covered so you re going a step above to show status it turns into mental food instead of food for sustaining life Wilson OK BUT WHAT MAKES SOMETHING TRASHY WHY IS IT TRASHY AND WHY CAN T WE BE PROUD OF IT WHAT IF THAT S MY CALLING AND FOCUS BECAUSE I M JUST NOT THAT ACADEMIC quotKnowledge and experience of culture ideas and referencesquot Enables you to move up and don the class ladder with more freedom referencing a lower class experience to a higher class one in order to get a higherredeeming thought process of it EXAMPLE CELINE DION VIDEO AND PHANTOM OF THE OPERA Cultural Capital chart little more mobility than bourdieu wants to set Up There is a certain capital to liking something trashy Pg 92 in week 2 reading ability to say I proudly love something is something that means I have a certain knowledge I can spend conspicuous consumption wout money 0 allows one to be perversely proud of a guilty pleasure Semiotics Emerges from the study of language and communication Two gures Saussure and Sanders Peirce Saussure the basic unit of communication is the Sign o The signi er and the signi ed signi er is the visible image signi ed is the idea conveyed by the image 0 Key insight the relationship between the two is arbitrary Signs and Meaning meaning is sociallyculturally constructed 0 All meaning is made in a network of communication nothing has meaning in itself Key Principle Binary Peirce s Contribution symbol icon index 0 Symbol relationship is learned based in convention Icon relationship is physical resemblance Index relationship is actual connection of cause and effect or implication ie footsteps that person was there We are semioticians all the time Everything can be analyzed like a language We are all communicating in signs and reading other signs in everything we do Denotation and Connotation Denotation the dictionary de nition Connotation the cultural meaning attached to sign STRUCTU RALISM Saussure Review Three pronouncements 0 Meaning we give to words is arbitrary o Meanings of words are relational Language constitutes our world Langue amp Parole Langue is a system or a structure 0 Ex a grammar Parole is Individual text utterance within that system 0 Ex a sentence Film romcom science ction horror etc within science ction there are different langues such as alien invasion and apocalyptic 0 Within alien invasion there s different lms with different themes clover eld ET Barthes PANZANI Signi er FRESH Signi ed pasta tomato cheese from a farmer s market Signi er Italian Signi ed it will bring you a taste of italy Signi er pasta cheese vegetables Signi ed a full meal panzani will provide you with a full meal Signi er items against a lush background lit up Signi ed a genre of painting a still life a level of taste Beer vs wine where do we use them how do we cook with them who drinks them NOT PHYSICAL CHARACTERISTICS who buys it where do we drink them how does gender play into each social contexts around them high brow vs low brow


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