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Mass Comm Notes 1.13-2.7

by: Maya King

Mass Comm Notes 1.13-2.7 101

Marketplace > Howard University > Art > 101 > Mass Comm Notes 1 13 2 7
Maya King

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About this Document

These notes cover what we've learned from the lectures during the second week of class to now.
Intro to Mass Communications
Professor Hazel Edney
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This 2 page Bundle was uploaded by Maya King on Sunday February 7, 2016. The Bundle belongs to 101 at Howard University taught by Professor Hazel Edney in Fall 2016. Since its upload, it has received 43 views. For similar materials see Intro to Mass Communications in Art at Howard University.


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Date Created: 02/07/16
1 Maya King Intro. to Mass Communications – Notes from Jan. 13 to Feb. 13 • Basic Mass Communications facts from pre-quiz and class discussion: th - “the 7 class” = what you teach yourself outside of academic assignments - The media is known as the Fourth Estate; this is in reference to the three branches of government (executive, legislative, judicial). The media is thought of as a fourth addition. It is the only private institution to be recognized by the Constitution. - Mass Communications vs. Public Affairs: o Mass communications: news outlets used to disseminate information throughout the world. o Public affairs: any business or issues pertaining to the public. o Both mass communications and public affairs cater to a single audience – the public. • Jan. 20: POWER of the mass media: - THE SEVEN NEWS VALUES: Media uses 7 Values to define how to decide whether or not a story can be considered “news”. They are as follows: 1. Impact: a story’s impact on the rest of the world, or how people may react to it. There is a direct relationship between impact and interest/how stories are chosen. It also controls how a broadcast or paper’s ratings will be affected. 2. Timeliness: how close a story is to something important (ex – Black History Month, the Iowa Caucus, water crisis in Flint). 3. Prominence: who/what any story or person involved is. A story matters more if the person involved is prominent—it commands more attention. 4. Proximity: how close a story is (to the USA). An earthquake in New York or California carries more weight than one in Japan. 5. Bizarreness: anything abnormal. Asks the question, “if it happens there, could it happen here?” Any highly unusual story (ex—“affluenza” teen, octo-mom, anyone “meeting Jesus”). 6. Conflict: any issue (ex—ISIS, Donald Trump & “fear factor”) 7. Currency: the value that any story carries. (ex—the presidential race and overall significance of the U.S. presidency) - Things to remember: o All 7 values cause a reaction of some sort. o Impact is not always “good”. It is often determined by how many people are interested (or concerned) with the story. Proximity also plays a major role. Ex – Black Lives Matter. o “the primary job of every journalist is to afflict the comfortable and comfort the afflicted” • Feb. 3: Mass Communications & Public Policy: - The black press: 300+ black-owned newspapers, radio stations and magazines. o Simeon Booker: known as “hero of the black press”. Editor-in-Chief of Jet magazine for more than 50 years. Responsible for open-casket photo of Emmitt Till (which owes, in part, to the beginning of the Civil Rights Movement). o The black press is the ultimate example of media’s relationship/impact on public policy. 2 - 1827: J.B. Russwurm and Samuel Cornish (freed blacks from New York) found Freedom’s Journal, America’s first black newspaper. o “We wish to plead our own cause—for too long have others spoken for us.” o Founding (and quotation) represents the quintessential purpose of the black press: a separation from abolitionist papers/white liberals that truly fail to understand the real plight of black Americans. o Hundreds of black papers today are directly descended from “Freedom’s Journal” (ex—“Philadelphia Tribune”, one of only black daily newspapers in USA) - FOUR OFFICIAL PUPOSES OF THE BLACK PRESS: 1. TO SERVE AS A WATCHDOG: the Black Press often watches the White Press to ensure fair coverage, and call out any people who may wrong the black community. Reliant upon strength, courage and integrity. 2. TO ANSWER ATTACKS PUBLISHED BY THE WHITE PRESS: or “straighten the story out”. Meant to hold others accountable. 3. PRESENT A DIFFERENT VIEWPOINT(even from white liberals): a matter of perspective. Examples: Black vs. White view of Black Lives Matter; Simeon Booker and the Civil Rights Movement 4. SERVE AS CARRIER AND PRESERVER OF BLACK CULTURE: US portraying US. Ex – no other paper will cover local black cotillions/present black community in a positive, “high society” light.


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