New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Chapter 5: Analyzing the Marketing Environment

by: Andrea Lopez

Chapter 5: Analyzing the Marketing Environment MKT 301

Marketplace > University of Miami > MKT 301 > Chapter 5 Analyzing the Marketing Environment
Andrea Lopez
GPA 3.8
Professor Kettle

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Chapter 5: Notes and Questionnaire. The notes are formatted nicely to make them clear and simple. The questions attached, are all answered in depth.
Professor Kettle
75 ?




Popular in Marketing

Popular in Department

This 5 page Bundle was uploaded by Andrea Lopez on Wednesday February 18, 2015. The Bundle belongs to MKT 301 at University of Miami taught by Professor Kettle in Spring2015. Since its upload, it has received 157 views.

Similar to MKT 301 at UM

Popular in Subject


Reviews for Chapter 5: Analyzing the Marketing Environment


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/18/15
CHAPTER 5 Analyzing the Marketing Environment A MARKETING ENVIORNMENT ANALYSIS FRAMEWORK IMMEDIATE ENVIRONMENT Company Capabilities o What are our own strengths Competitors o What are their strengths 0 How do those strengths differ from ours 0 Strength is relative to the competitor Corporate Partners 0 How can we leverage the strengths of our partners MCCAFE Company capabilities 0 Efficient processes low costs 0 Buying power low costs 0 Locations Competitors Starbucks 0 Brand reputation 0 Quality 0 Atmosphere Corporate Partners suppliers 0 Access to great products MACROENVIRONMENT Culture 0 Shared meanings beliefs values customs morals Can be national regional or local 0 Example November 11th Veterans Day Demographics 0 Characteristics used to identify markets Age income gender education ethnicity 0 Mix of demographics is important Ex Miami vs Other US cities 0 Importance of demographics varies Ex Gender in NYC vs Omaha Social Trends 0 What is generally seen as good Saving vs Spending Being economical Health 0 Organic food Environment Carpooling public transit Pdvacy Health Trends O 0000 Cross Fit Paleo Diet HighFructose corn syrup Atkins diet South beach diet White Bread vs WholeGrain Bread White bread dates to the early 1800 s Re ned wheat was used 0 More expensive 0 At firs was for upper class Whole grain bread Unrefined Healthier Whole Foods Economic O O O O O Unemployment Interest rates Economic forecast Consumer debt Retirement savings Consumer Debt 0 US consumer revolving debtquot 800 Billion 98 credit card debt 0 50 million US households have ongoing credit card balances 44 of all households 15000 in credit card debt per household 45 credit cards Technology 0 Amazon vs Retail Amazoncom founded in 1995 lnternet Information systems Tracking technology Shipping costs 0 Cost of new technology 0 Dissemination of technology India China Politics amp Regulation 0 Governments react to pressure Sarbanes Oxley Act Truth in Lending Act Federal Trade Commission 0 Advertising regulations Pdvacy Steroids 0 Regulations affect your options IRS Automatic Tips Marketing Study Guide Questions CHAPTER 5 Analyzing the Marketing Environment 1 What are components of the immediate environment a Company s Capabilities b Competitors c Corporate Partners 2 What are the six key macro environmental factors Culture Demographics Social Issues Technological Advances Economic Situation Political Regulatory Environment 3 Differentiate between country culture and regional culture a Country Culture the visible easy to spot nuances include artifacts behavior dress symbols physical settings ceremonies language differences colors and tastes food preferences The other nuances are harder to spot it is best to establish a universal appeal within the speci c identities of country culture b Regional Culture has to do with the fact that the region where people live in affects many aspects of people s lives like the way they might refer to a particular product category Ex soda coke pop 4 Identify the different generational cohorts a Cohorts a group of people of the same generation They have similar purchase behaviors because they have shared experiences and are in the same stage of life Baby Boomers 19461964 people born after WWII Generation X 19651976 Generation Y 19772000 aka Millennials e Generation Z 20012014 aka Digital Natives 5 What are some important social trends shaping consumer values and shopping behavior a Thrift American society has become a consumer society and yet the economic impacts of a recession and housing crash have prompted many people to embrace the idea of spending less as a virtuous pursuit Consumer expectations hrD goom 106 of what constitutes a good deal have changed rapidly over the years which means marketers need some new ideas about how to appeal to them Health and Wellness Concerns In the past few years obesity and health concerns have sky rocketed New advertising guidelines require marketers to produce food in reasonable proportioned sizes This has also helped the sales of yoga and all the health tools it offers Greener Consumers lncludes green marketing involves a strategic effort by rms to supply customers with environmentally friendly merchandise Greenwashing exploiting a consumer by disingenuously marketing products or services as environmentally friendly with the goal of gaining public approval and sales Privacy Concerns More and more consumers worldwide sense a loss of privacy At the same time that the Internet has created an explosion of accessibility to consumer information improvements in computer storage facilities and manipulation of information have led to more and better security and credit check services A TimePoor Society Reaching a target market has become more difficult because of people s business Marketers grab consumers attention by adjusting


Buy Material

Are you sure you want to buy this material for

75 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.