Establishing Organizational Structure
Establishing Organizational Structure MAN103
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This 27 page Bundle was uploaded by Eden Notetaker on Friday July 22, 2016. The Bundle belongs to MAN103 at Independence University taught by Kates Kesler in Summer 2016. Since its upload, it has received 9 views. For similar materials see managment in Management at Independence University.
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Date Created: 07/22/16
1 Running head: ONE SMOOTH STONE Organizational Structure Eden Ramos Independence University Ashley Dellosa One Smooth Stone 2 Abstract This paper is to reflect on One Smooth Stone. If it’s organized by function, location, or customer. Some of the ways in which they deliver quality to its clients. Finally, why OSS uses Horizontal or Vertical agreements and the advantage of Horizontal. One Smooth Stone 3 Horizontal vs. Vertical “Horizontal Agreement is an agreement for cooperation between two or more competing businesses operating at the same level in the market.” (Legal.com, Horizontal Agreement Law and Legal Definiton, 2015) They are good for building good relationships with competitors. The two parties share information and can help limit competition. “Vertical Agreement is an agreement for cooperation between two or more competing businesses operating at different levels of production or distribution chain in the market.” (Legal.com, Vertical Agreement Law & Legal Definition, 2015) As an example vertical is an agreement with multiple people within the business chain. These agreements must be reasonable to the public. OSS One Smooth Stone is an event agency specialized from flash mob events to anything needed for organizations. This organization runs off of a horizontal agreement because they don’t work under the same company but they work for the same cause. The benefits of having a horizontal agreement could help the consumer by taking different rivals in different markets for one common cause and an opportunity to make money. “In other circumstances – for instance, where logistical coordination is required to use capacity more effectively and so save costs – such agreements may give rise to positive outcomes for consumers. To distinguish beneficial from detrimental outcomes, economic analysis is increasingly used in the competitive assessment of horizontal agreements.” (Economics, 2015) Organized There are different types of ways an organization can base their business around. By function which could be a device that the organization produces, by location like a hotel by the beach, or by the customer and what they want. I believe that OSS organizes there business by customer because they organize events for whoever there customer is. I think this because as stated in the summary, “The Company does not "pretend to have a prepackaged solution," but instead works with each client individually to determine the perfect idea and then deliver on it. One Smooth Stone hosts a diverse clientele whose needs vary widely. Clients can arrange to have preproduced videos, impersonators, celebrities, rock stars, or the company's inhouse entertainers to help deliver the intended message.” Quality OSS brings quality to their customers and you can see examples of that in their website. Right off the bat you can see that they are talking about the customer. They have expectation, “We see the entire experience from the perspective of your audience, ensuring it exceeds their expectations and builds your brand.” The page also goes to say, “We create experiences focused on achieving your business objectives, such as improved sales and workforce change.” This is how I know that they deliver quality to this customers. (Stone, 2015) One Smooth Stone 4 Fin To conclude OSS is a company that organizes itself around the customer working with different Company’s for a common goal. With these companies working together they can earn commission though they are rivals in a world of marketing. References Economics, F. (2015). Horizontal and Vertical Agreements. Retrieved from Frontier Economics: http://www.frontier- economics.com/practices/disciplines/competition/horizontal-and-vertical- agreements/ Legal.com, U. (2015). Horizontal Agreement Law and Legal Definiton. Retrieved from US Legal: http://definitions.uslegal.com/h/horizontal-agreement/ Legal.com, U. (2015). Vertical Agreement Law & Legal Definition. Retrieved from US Legal: http://definitions.uslegal.com/v/vertical-agreement/ Stone, O. S. (2015). One Smooth Stone An Event and Communication Agency. Retrieved from One Smooth Stone: http://www.onesmoothstone.com/#Top 1 Running head: SOUTHWEST AIRLINES Southwest Airlines Eden Ramos Independence University Ashley Dellosa Southwest Airlines CEO 2 Abstract This paper is here to discuss Southwest airlines and CEO Gary Kelly. I will describe one of Gary Kelly's decisions that shows he is good manager and one of his actions that shows he is a good leader. Also I will tell my opinion on what I think the benefits of treating employees better than the customers. Southwest Airlines CEO 3 Leaders and Managers With leadership being a skill and management being a discipline there are differences in the two that are both important to an organization. An equal balance of leading and managing can influence both people, process, and procedure. The company could have employees that follow instead of work with an eye on the clock. Those with the skill to lead need to learn the discipline of managing for the growth and development to reach an end result. (M, 2014) Southwest Airlines Which brings me to CEO Gary Kelly. Because of Gary Kelly Southwest has grown to become the nation's largest airline. Gary grew up in Texas and received a degree in accounting which is something that I am striving for currently. Gary has received numerous awards and recognitions and named CEO of the Year. An award I would love to bestow on my husband, Gary Kelly also received a Father of the Year Award which couldn’t have come easy as a busy business man. His actions to sit in the most cramped seat in the airline when he flies and remember customer’s names to talk with them makes him a leader. (Airlines, 2015) Leader Decisions The Southwest Airlines uses planes called Boeing 747According to Science, “A plane like a Boeing 747 uses approximately 1 gallon of fuel (about 4 liters) every second. Over the course of a 10hour flight, it might burn 36,000 gallons (150,000 liters). According to Boeing's Web site, the 747 burns approximately 5 gallons of fuel per mile (12 liters per kilometer).” (HowStuffWorks.com, 2000). His decisions to keep fuel costs down through fast turn arounds at the gate, flying the same planes to keep maintenance down, and to treat customers and employees with great respect shows that not only is he a good leader but he is a good manager. (M, 2014). Employees Treating customers with respect is very important especially in a low economy struggling. If you want people to spend their money you have to appeal to them. “Customers want to know that they are your number one priority. Consistently place them first and respond to their ongoing needs to show that you value them and their business. Focus on building relationships with your customers, and make sure that you are easy to do business with and quick to help. (Businesspaths.com, 2015). On top of treating your customers right treating employee’s better could bring in better moral and jobs done more efficiently. I know how it feels to go to a job that I would rather not be at. I also had a job that I loved and worked my hardest everyday to do better and even help out when I wasn’t asked to. There is enough stress and depression that people get from working. People have families that they are working for but think if the job you were going to was worth going to. Southwest Airlines CEO 4 Conclusion To conclude Gary Kelly is a great example for not only me, due to the fact that I am going for the same degree, but he can be an inspiration to the future leaders trying to get into the work world. It is nice to know that there is a company out there with a good person running it. Southwest Airlines CEO 5 References Airlines, S. (2015). Gary C Kelly. Retrieved from Soutwest Airlines: http://swamedia.com/channels/Officer-Biographies/pages/gary_kelly Businesspaths.com. (2015). TREAT YOUR CUSTOMERS RIGHT. Retrieved from businessPaths: http://businesspaths.net/Articles/11/treat-your-customers-right HowStuffWorks.com. (2000, April 1). How much fuel does an international plane use for a trip? Retrieved from How Stuff Works Science: http://science.howstuffworks.com/transport/flight/modern/question192.htm M, M. (2014, November 26). Difference Between Leader and Manager. Retrieved from Key Differences: http://keydifferences.com/difference-between-leader- and-manager.html Planning requires administration to assed where the company presently is and where it should be in later years. Then the plan is implemented according to the goals set forth for the company. Planning needs to be strategized for different citations that could accrue as a sort of fail safe. Strategic planning can help determine the strengths and weaknesses to better predict future or current threats. Next, is organizing which also corresponds with planning. Without organization the planning process will be a lot harder to accomplish. The job titles must have a clear point and since of duty and enforced with a harmonic authority. Which brings me to directing, guiding the employees in the goals of the company. Implementing the potential of the staff and inspiring there goals will bring about productivity. A good leader notices the behaviors of the employees to make decisions. Finally, the last step in management is controlling. This duty is to ensure that performances in job descriptions are up to standard and on time. (Pakhare, 2013) All of these functions are important to managing. The hardest function for me would have to be controlling because a lot of people do not take me seriously. Because I am a nice and understanding person people think that this means for taking advantage of my kindness. It would be very easy for me to inspire others to not only do their job but enjoy it. I also like teaching others what they need to know, training. A manager that I had in the past was very open to the fact that I liked to do multiple jobs if I am taught them. I was able to help out in different fields when I was needed. He was a good manager because he was good at directing but needed some help organizing. References Pakhare, J. (2013, 15 Feb). Management Concepts - The Four Functions of Management. Retrieved from Buzzle: http://www.buzzle.com/articles/management-concepts-the-four-functions-of- management.html Four Functions of Management." 123HelpMe.com. 11 Nov 2015 <http://www.123HelpMe.com/view.asp?id=165121>. What is it? The six step decision making process is a rational decision making process. This means that it is based upon thinking about, comparing and evaluating various alternatives. Rational decision making models are typically described as linear, sequential processes. In other words, there are steps laid out for you to follow. Each step must be completed before you go to the next step. And occasionally it may be necessary to go back several steps to more fully complete them before you go forward again. There are various 6 step decision making processes described and usually the steps are very similar, only the wording is different. The steps • define the situation and the desired outcome • research and identify options • compare and contrast each alternative and its consequences • make a decision / choose an alternative • design and implement an action plan • evaluate results The pros Occasionally, clearly defining a situation and stating the required outcome can go a long way towards improving a situation. It is important regardless of the type of decision making process. Researching all your options increases the amount of information in the system. This often gives rise to options previously not considered or may even generate options in regard to other unrelated decisions. The cons A six step decision making process can become a waste of time and energy and effort if there is too much attention to detail in researching options . If it leads to a delay in decision making, there may be wasted opportunities and missed chances. Sometimes beliefs and assumptions are mistaken for facts with unwanted consequences. Despite the fact that these kind or models are taught extensively, recent research shows that people don't actually make decisions this way. Up to 95% of decisions are done differently! For more information, visit: http://www.decision-making-confidence.com/six-step-decision- making-process.html Now that I am taking this class it is really making me evaluate the managers that I had in the past. It is also shaping me for the type of manager that I want to be. Most of the managers I have had always looked stressed. That is their job, to constantly in charge of running an organization while supervising. There are a lot of challenges and changes when working in the restaurant business, which is where I have worked before. I saw my manager having to think quickly on their feet whether it was: calling an employee because they were late, an employee didn’t show up, needed uniforms, an employee cut their fingers, or a common one burning or falling. Those were the things that I saw. Behind the scenes as well they have paperwork, people to train, and a boss that needs reporting to. I did have a manager at a hotel I worked at that I was not happy working for. Whenever there was a problem she would act like everything was ok, leave for home, and then leave me a note on my desk telling me everything she thought I was doing wrong. I don’t think she was implementing her action plan, of training me, very well. Training a person is very important. If an employee doesn’t know what they are doing then how can any work get done? Whenever I am being trained is when I use active listening the most. I need to listen because looking like an idiot is not an option for me. It is important to listen especially when an employer is talking. It also keeps you informed when things are going on in your business place. What is Value? To create something, you need to exactly know what it is that you are going to create. So, the first step in providing value is to understand what value actually means. Don’t go around looking for a dictionary or searching online to find the definition of the word. Instead think from your perspective. What would you say would provide value to you if you had it? Do you think the same thing would make another person feel that he got value out of it? The point is, value is a highly subjective term. What provides value to you might not provide value to another person. Let’s take an example. I spent10+ hours writing the keyword research guide article. If you are in SEO or ventured into digital marketing, you’d find it useful and valuable. However a film director would find it not useful at all. Hence he doesn’t find it valuable. However, does that mean the article I spent so much time on and gave away for free does not provide value? No! For people who did not fully understand keyword research, it’s a goldmine. It creates value. For others, it doesn’t create value. So, stop overly obsessing about providing value thinking whether everyone will find it valuable. Even if you can deliver value to a single person i n a small way, that’s great! Simply put value is something that helps create a positive effect on others . 1. If your weight loss program actually helped someone lose weight, you created value 2. If your e-book on living debt free actually helped someone to live a debt free life, again, you have created something of value 3. If you took money from a client for marketing consulting and provided them with what you promised, you are delivering value 4. When someone reads your blog post, implements the idea themselves and sees positive results, congratulations, you created something of value Every time you do something, think whether it can at least positively help someone achieve something. It’s OK if what you create cannot value for everyone with each try. Target a small segment and aim to create something remarkable. How To Provide Value? Now that you have a good idea about what value is, it’s time to deliver it. Many small businesses are either overly obsessed with providing value for their customers or they don’t care at all. Very few businesses can strike the perfect balance between creating something of value while overcoming the fear of not creating valu e for just about everyone. There are a couple of ways in which you can provide value to someone else. #1: Solve a problem This is the easiest way to provide value. Figure out a pain point and offer a solution for it. Whether people have issues with their health or their relationships, if you can offer them a solution that solves their problems you can easily deliver value. Let’s take the case of a small business owner. The #1 challenge in most cases is getting new customers. As a content marketer, what can I do to provide value? I write about marketing and provide advice from my experience for free on my blog. For hands on help, I charge consultation fees. You might think that charging money might not provide value to someone else. Nothing can be farther from the truth! If you can make 100$ in one hour from your business, would you mind paying 50$ for an expert to do the job for you rather than you having to learn all the tricks of the trade and spend countless hours? It makes sense to hire someone else right? That’s what most smart business people do. They outsource work which can be done at a lower cost by more experienced people than them all the while they can focus on doing what they do best. For people who have the Do-It-Yourself mentality, you could offer the following for a fee 1. E-books 2. One-on-one coaching sessions 3. Seminars 4. Webinars 5. Course DVD’s 6. Consulting sessions over the internet 7. Paid Newsletters 8. Print books 9. Membership programs You get the idea. I have seen a lot of people equating value to anything that is free. That’s not true. Just because something is free, doesn’t mean it’s valuable. Same is the case with paid programs as well. Just because you hire a consultant, it does not guarantee he’ll provide value either. #2: Help people achieve more Everyone wants more. We want more money, better relationships and a healthy life. All these while doing close to nothing. Talk about being lazy! You may be earning a decent salary. However since you have a lavish lifestyle, you have no savings. What if you could help someone achieve saving more money instead of wasting it all via your free or paid method? As long as the person achieved more than what he paid for (either in terms of money or time invested), you have provided value to the other person. As a business, you might offer a solution which helps people achieve more with your help. Even though it might not be a problem, it’s a welcome change. You are making a positive impact in someone else’s life. That’s value creation. The Three Step Process to Value Creation #1: Experiment You might feel something is valuable. But majority of your audience might think it’s a piece of crap. You have to experiment a lot to find out the sweet spot. #2: Listen Once you start experimenting, you need to listen to what your customers are saying. Are they embracing your cause or are they rejecting it outright? One of the skills you need to acquire as a marketer is listening to feedback. You need to keep listening to your customers. Value is decided not by you, not by the product features, but by your audience! So listening to their concerns will help you deliver real value. #3: Iterate So you have experimented with a product and collected feedback. Now what? Iteration! Most successful businesses had to undergo a lot of iterations before being what they are today. So, don’t be afraid to change. You’ll need to continuously keep making corrections based on customer feedback if you want to create something that delivers real value. Over to You: Do you think providing value is simply a marketing cliché? How do you provide value to others? Let me know via the comment section. Learn more at:http://conversionchamp.com/provide-value/ Mission Statement The mission statement of a business justifies and explains its reason for existence. (See All References.) For example, a spice company might have a missi on to sell spice blends to restaurants that become as indispensable as salt and pepper. As the company’s purpose, the mission should guide everything the company does. At every organizational level, individuals can use the mission to evaluate priorities. If a proposed course of action doesn’t further the mission, it shouldn’t be pursued. Vision A company’s vision is its ultimate goal, its interpretation what success will look like in the future when the company accomplishes its purpose. (See All References. ) The vision statement translates the mission’s statement of purpose into a specific destination that implies or explicitly states action. For instance, our fictional spice blend company might adopt a vision that sees its product on every North American restaurant table in a decade. The company’s vision shapes the organization’s goals, especially and most directly the company’s strategic goals, which are long - term aims. Related Reading: The Effect of General Mission Statements Goals The goals that come out of creating the mission and vision are strategic — that is, they fulfill the company’s strategic plan. They take at least a year — often several years — to carry out, and further the organization as a whole. Short-term goals, the company’s tactical objectives, take up to a year to achieve. Every tactical objective that is completed brings the company closer to fulfilling its strategic goals. Operational goals deal with day-to-day operations, carrying out tactics on the front line. Employees bring them to completion in a single day, a week or a month. Process Sometimes new developments in the marketplace present opportunities outside the scope of the company’s current mission. If an opportunity is sizable enough, the owner may decide to reevaluate the mission. This reevaluation involves a deep analysis of the company’s situation, usually by conducting a SWOT analysis. (See All References.) During a SWOT analysis, the owner evaluates the internal and external circumstances confronting the company, then decides whether the mission needs to be rewritten. If so, then a new vision and new goals must also be formed. The Statements Mission and vision statements are meant to be used, not written and left closed up inside a company manual. They should be simple — no jargon and gobbledygook bogging them down — and they should reflect the company’s personality. After all, not only will the statements inspire action within the company, to interested outsiders they will serve as an explanation of the company itself. (See Reference 3.) The owner must keep the mission, vision and goals relevant and part of the company’s everyday activities, rewarding those who uphold them. Read more at: http://smallbusiness.chron.com/goals-visions-mission-statements-organization- 67033.html Mission vs. Goals vs. Objectives vs. Strategy vs. Executions vs. Tactics At a recent internal agency meeting, there was a lot of discussion/confusion about terminology that we use in our business every day…. specifically the differences in definition of mission, goals, objectives, strategy, execution and tactics. Some of these terms are interchangeable. Some definitely are not. Some reflect the difference between WHAT and HOW. And some are similar, but are different because of scale/size. Here’s how I see it: MISSION A mission is a very big, long-term end-result or achievement. There may be objectives, goals, strategies, executions and tactics all used to achieve the mission, but the mission is the biggest and most important thing to be accomplished. Mission statements are usually the non-financial achievement that a CEO either develops for his company or is hired to achieve. The mission is a what versus a how, and is very similar to a vision statement in that it has a future orientation. OBJECTIVES AND GOALS I think that objectives and goals are interchangeable. They are the ends toward which effort and action are directed or coordinated. Although it is the aim or an end, it is not necessarily the final achievement. That’s the mission. Objectives and goals are also whats, not hows, but they are smaller than a mission. There can be a number of objectives and goals to be achieved in order to achieve a mission, but there is usually only one mission. STRATEGY Strategy is how to achieve an objective, goal (or even a mission). It is a thoughtfully constructed plan or method or action that will be employed to achieve the result. We often talk about people who are good strategists. These are people who excel at devising schemes and plans and courses of action to achieve the desired result. As you advance in the ranks of account management you move from being more of a “doer” (execution, tactics) to being more of a “thinker” (developing strategies to achieve objectives and solve problems). EXECUTION Executions are what is done to deliver on or coordinate a strategy. They are definitely a what , not a how. In our vernacular, they are the print ads, TV commercials and direct mail pieces, web sites, etc. that are developed from the creative brief/strategy s tatement. Although execution is more about doing than thinking, it is still critical, as poor execution will prevent us from delivering on the strategy that will achieve our objective. TACTICS Tactics are devices or actions taken to achieve a larger purp ose. They are also a what, not a how, but they are on a smaller scale than an execution. When we say that someone is a good tactician, we mean he is good at making the smaller moves, gestures and acts that achieve a strategy. Many people often confuse tac tics with strategy and also confuse tactics with execution, but there are differences, even if they are subtle. Here’s an attempt at an example to demonstrate the use of these terms. Mission - To make the XYZ company largest seller of premium candy Objectives/Goals - Achieve share of market leadership in the premium candy segment. - Be known as the most expensive candy, but worth it. Strategy - Convince consumers that XYZ candy is the best premium candy by associating with high-end people and entities. Execution - TV and Print ads using wealthy celebrity endorsers. Tactics - Sample XYZ candy in high-end department stores - Put XYZ candy on the pillows of beds in high-end hotels I hope this clarifies things. That was my objective. Read more at: http://www.aef.com/industry/careers/memos/8022 Difference Between Leaders and Managers There is always a buzz when we talk about leader and manager. Leadership is a skill and the person who possess this skill is known as LEADER. On the other hand, Management is a discipline, and the person who practices this discipline is known as MANAGER. In any organization both are important as they help in boosting the employees morale, reputation, turnover and coordinating with the stakeholders like competitors, consumers, suppliers, investors etc. Here are some differences between a Leader and Manager. Comparison Chart Basis of Comparison Leader Manager A leader is a person who A manager is a person who manages the Meaning influences his subordinates to organization and is responsible for achieve a specified goal. planning, direction, coordination and control Attribute Foresightedness Mind Risk Leader minimizes risks. Manager takes risks. Subordinate Followers Employees Change Leaders promotes change. Mangers react to change. Focus People Process and Procedure Aim Growth and development. Attainment of the required result. Definition of Leader A leader is a person who influences his followers to achieve a specified goal. He is a man with a vision and inspires his followers in such a way that it becomes their vision, helps them in making strategy to achieve the goal. He possesses a good foresightedness along with the other qualities like- motivates his subordinates, creates teams, innovates, develops trust between stakeholders etc. A leader is required at all levels of the organization who acts as a representative of the organization, encourages the whole team to work together and supports them in accomplishing their tasks, inspires them as a guide and philosopher. Definition of Manager A manager is a person who manages the organization such that he is responsible for planning, organization, direction, coordination and control. They are the ones who get their work done by the employees through several ways and has the authority to hire or fire employees. There are various types of managers present in an organization which are top level managers, functional managers, project manager, and general manager. The role of these managers depends on their nature of work like Top level managers are held responsible for the vision and mission of the organization, functional managers are responsible for different areas of their work like marketing, sales, accounting, etc. Project managers take the responsibility of accomplishing a certain project, the role of a general manager is vivid i.e. the various activities performed in the business are managed by him. Key Differences between Leader and Manager 1. A leader influences his subordinate to achieve a specified goal, whereas a manager is the person who manages the entire organization. 2. A leader possesses the quality of foresightedness while a manager have intelligence. 3. The major difference between a leader and a manager is that a leader has followers but a manager has employees. 4. Leaders promote change, but Managers react to change. 5. Leader focuses on people while a manager focuses on Process and Procedure. 6. A leader minimizes the risk while a manager takes risk. 7. A leader aims at the growth and development of his subordinates while a manager aims at the achievement of the end result. Qualities of a Leader • Ability to inspire • Vision • Confidence • Positive Attitude • Good communication skills • Open minded • Enthusiastic Qualities of a Manager • Discipline • Committed to work • Confidence • Effective Decision Making • Competence • Patience • Etiquettes Conclusion We have discussed a lot about the difference between a leader and manager then we came t o conclude that both are important for an organisation for its success. A good leader and manager can help the organisation, to survive in the long run and compete with competitors. The role of a leader is positive that it figure out the hidden talent in h is followers and gives them a proper guidance to achieve the goal while the role of a manager is a little negative that it criticizes its employees just to make them best in their field not to demoralize them. Read more at: http://keydifferences.com/difference-between-leader-and-manager.html
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