Notes Week 1-4
Notes Week 1-4 HRTM 110 - 002
Popular in Introduction to Hospitality Industry
Popular in Hospitality
This 5 page Bundle was uploaded by Mackenzie Shapiro on Tuesday September 22, 2015. The Bundle belongs to HRTM 110 - 002 at University of South Carolina taught by Scott Jackson Smith (P) in Summer 2015. Since its upload, it has received 92 views. For similar materials see Introduction to Hospitality Industry in Hospitality at University of South Carolina.
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Date Created: 09/22/15
Hospitality Notes Week 14 1 Hospitality a From the French word hospice b quotto provide care and shelter to travelers c pineapple is a symbol of hospitality d largestfastest growing industry e emphasis on service and guest satisfaction f product is intangible 2 Characteristics No business hours 277 365 characterized by shift work year round economic driver 117 of world GDP 10 of global workforce supports the creation of over 55 million jobs leading producer of tax revenue 8 ofjobs worldwide depend on this industry 3 T urism a Comprises activities of people traveling to and staying in places outside their usual environment Can t more than 1 year for leisure business and other purposes to be considered tourism Tourist person who stays more than 1 night but less than 1 year Visitor people who visit a country other than where they reside Excursionist people who travel to a site and return the same day 4 First age of tourism a Preindustrial revolution b Phoenicians were rst travelers c Trade was motivation d Romans also traveled 5 Second age of tourism a Railroad age b 1st railroad in US built in 1830 c by 1869 there was transcontinental travel 6 Third age of tourism a Automobile travel b Production of automobiles started in 1891 c Almost 200 million automobiles are registered today 7 Fourth age of tourism a Air travel b In 1903 the Wright brothers made their rst ight c 1st US scheduled air service was started in 1915 asteench 0quot men d e 5th a b 6th a 10 b 11 8 9 a b 12 a 13 a b c 14 a b c 15 a b c 16 a b n 17 wmeom 18 goom Jet Travel made traveling to foreign places available deregulation made it affordable Airline deregulation change occurred in 1978 age of tourism cruises increased 800 from 19702000 age of tourism internet 7th age of tourism space international organizations WTO world trade organization lATA international air transportation association Domestic organizations US1TA United States Travel and Tourism Administrations States Offices of Tourism PTC Pennsylvania Travel Council quotVirginia s for loversquot quotSki Utahquot City Offices CVB Convention and visitor s bureaus Philadelphia CVB Valley Forge CVB Promoters Travel Agencies Serves middle age Agents use computer systems Get paid on commission Corporate Travel Managers Works with large corporations Can still work with travel agencies Can be quotmeeting plannerquot Wholesalers Consolidates services Airline Other transportation carriers Ground service suppliers Tours Sold to public Travel Business20 Leisure70 Other10 Business A lnelastic price will have little effect on demand B Nonseasonal Leisure 19 n 20 21 22 no39o enamengw DP00quot Elasticdemand based on price Seasonal Experience new surroundings cultures restrelax visit people activities D Longer life span early retirement Impact A Tourism pollution B Cultural awareness C Higher levels of employment Management Contract ow The players A Owner has nancial responsibility B Management company operational responsibility Fee structure Trend toward expansion of contract provisions Real Estate Investment Trust REIT Existed since early 19605 Publically traded Investors like REIT s Do not pay corporate income tax REIT s must distribute 95 of net income to shareholders Traded as stocks Hotel rating Services AAA American automobile association Diamond award Mobil travel guide Fivestar award Most unusual hotels Ice hotel in Swedish Lapland The treetops hotel in Kenya History of Hotels 1 City Hotels a 1st hotel b opened in 1794 c empire state building is where rst hotel was built Tremont House a Opened in Boston in 1829 Transportation changed course a Rail travel development of resort properties b Highway travel development of motels c Air travel airport hotel locations Franchising a Allows for a company to expand rapidly b Uses other people s money c Franchisor the company d Over 180 franchised hotel brands in north America today Bene ts for Franchise a Set of plants and speci cations for building b National advertising c Centralized reservation system d Participation in volume purchasing discounts e Listing in the franchisors directory and website Disadvantages a Lack of operational power must conform b Large fees c Central reservations produce 1726 of reservations d Must meet standards as set by franchiser Important de nitions Multiplier e ect new money spent by tourists is then respent by hotels and restaurants in the community for goods and services 2 Leakage when money must be spent outside the community for goods unavailable within the community
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