Notes on Broadcast Media Management
Notes on Broadcast Media Management
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Date Created: 10/10/15
Iul H quot39 if M 53513 H S E ii In Lam 2 quotmay u 1N2 ImGI39un39twg ir all of l PREVIEW EVENT AFTER AMERICAN IDOL TUE MAY19 FOX 39inxiiiiaAL THURSDAY APRIL 4 109c Iquot quot LI39ULNNL N erworkTV Programming Part 1 BM0642 Broadlcast Media Management Programming Week 5 A 39 roadcast Network TV Ownership US In 1980s amp 90s TV ratings fell FCC relaxed rules of ownerships for broadcast stations Result Networks able to own many local stations and the programmes they broadcast Drove independent production houses out of business Hence programming process from production of programmes to distribution of programmes via broadcast to publicity of these programmes are all controlled by very big companies High degree of vertical integration Definition The process in which several steps in the production andor distribution of a product or service are controlled by a single company or entity in order to increase that company39s or entity39s power in the marketplace T h I a yo PS Time Warner CNN sTfhe CW 9 CNN Headline News AOL TNT TBS o HBO Network Adult Swim GameTap Time Warner Cable Systems New Line Cinema Warner Bros Entertainment i CNN Pipeline a Time inc publisher of magazines and books IIIII39I39IIliiIIIIII Cinemax Boomerang The Cartoon C C I I i I l O C U Q Q I i C C Viacom MTV lN etworks MTV MTVZ Vl l39l Nickelodeon Nick at Nite The N a Comedy Central 6 CMT Spike TV TV Land Logo iFilm Noggin Gametrailerseom s Dreamworks X Fire Atom Entertainment Paramount Pictures o Paramount Home Entertainment And more than 100 television networks around the world Disney ABC ESPN Radio Disney c ESPN Radio i ABC News Radio The Disney Channel SQAPne t Lifetime ABC Family a El Networks Toon Disney ABC Owned Stations w Miramax Films Pixar Walt Disney Piotures Touchstone Pictures Buena Vista Television Walt Disney Records Disney Mobile mDisney e lZJisnejiir Cruise Line Disney Theme Parks e Resorts Disney Consumer Products toys booksr software NBC Universaii i CNBC MSNBC BRAVO USA Telemundo SciFi Channel Oxygen or Sleuch a Universal Production Studios a uno NBC Universal Television Universal Pictures a Universal Theme Parks I l 1 I l l CBS Television Network The CW King World x CBS Television Stations Showtime The Movie Channel CSTV CBS Radio CBS Outdoor CBS interactive CBSParamount Television CBS Consumer Produots Simon 8 Schuster News Corporation FOX a FOX Sports I FOX News DlRECTV FX BSkyB STAR Asiar Australia SPEED Fuel TV FOX Television Stations TV Guide 0 MyiNetworkTV a Blue Sky Studios 20th Century Fox Fox Television Studios 9 Fox Interactive Media Harper Collins Publishers The Wall Street Journal and hundreds of newspapers and magazines worldwide ABC NBC Universal and the Hearst Corporation jointly own AampE Television Networks AETNL comprising AampETl1e Biography Channel The History Channel The Military History Channel and Crime 8 investigation Channel The Television Network formerly the WB and UPN is jointly owned by CBS and Time Warner impact of vertical integration on programmers Limits what programmers can acquire Each network pressurised to carry programmes owned by parent Production arms of Big 4 found difficulty pitching ideas to other networks In Singapore majority of MediaCorp s original programming comes from MediaCorp Studios MSD or MediaCorp News MCN Little outsourced from independent production houses only when mandatedfunded loy MDA mediaco STUDI S iminishing Broadcast Audiences l2nOCLJS lolal cable ralings overlallten nelworllts by 5 By 2007 individual prime lime PT cable programmes can have higher ralings lhan broadcasl programmes Reliring a highly raled nelworllt series eg Friends series can Throw a nelworllt inlo panic 0 In US each ralings poinl slill represenls a lol of people eg 1 HH in US is ll59m HH av 25 29m individuals slill allraclive lo adverlisers compared lo cable ralings PrimeTime Advertising Gam Traditionally PT has been the financial jewel in the media crown pulling in billions of dollars each year Drop in audience size over the years compensated by higher ad rates and adding more spots within programmes US networks 20 min adshr S pore max l4minhr Advertisers buy ads months ahead of tx from prices based on ratings predictions by agencies amp networks conservative predictions guarantees given In US if a network does not make the guaranteed rating it will run spots for free until the no of missed points is made up In S pore media rarely sell by guarantee Networks package weak shows with very strong ones to sell less demanded airtime PrimeTime Advertising Game Too many spots amp high ad rates gt advertisers explore product placements Extreme Makeover Home Edition Sears American Idol Coke Virtual advertising widely used in sports generic products replaced by paying brands no physical product can allow advertisers to target different markets possible allow different products for future reruns Networks also using multiplatform strategy distribute valuable programmes across internet cable etc CAPHALSKREMLINDOM annO quot h a 52 1 1 1 aw 91252 PrimeTime Hours 0 Mosl hedvily promoled amp ldlllted dboul pdrl of schedule lvldlltes or bredllts helwork s repuldlioh 0 Focus of critical or regulatory concerh US 22 hrs ABC CBS NBC 8 1 lpm Mon Sol 7 l lpm SUh 15 hrs FOXz 8 lOpm Mon Sol 7 lOpm Sun Sihgdpore 28 hrs Ch 58U 7 l lpm Mon Sun Ch 5 7 8pm low rdlihg PT effeclively sldrls dl 8 PrimeTime Hours Big difference between broadcast amp cable networks has been amount of original programming Network PT still the only real outlet for original productions Inability to generate hits affects all other aspects of business Programme Sources 1 Network Produces programmes amp supplies To OffiliOTe sidiions mdjoriiy of progrdmming simulidneously of no oosi in reiurn for bTOOdCOST of neiworlt oommeroidls Affilidies geT of diriime revenue Advonidge for OffiliOTeSI gt higher dUdIiTy amp loudgei progrdmmes gt Higher PT shdre for neiworlt progrdmmes over independeni d ons Trddi riondl full service TV ne rworks ABC CBS NBC eTC hdve provided progrdmmes To OffiliOTe sTdTions for much of TV hisiory Programme Sources Nelworllts olso outsourcecommissions programmes from o smoll no of esloblished independent producers Eg SYCOlv X Foolor USA l9 Amerioon Idol So You Think You Con Donoe Aoron Spelling Dynosly Beverly Hills CROZlO lvlelrose Plooe Dreomworks Bond of Brolhers Token 9 I y I y 0 Wait l 7 EWJFKQ ID 5 h Programme Sources 2 Syndication series specidls movies sold To individuol sldlions or sldlion groups for exclusive showing in 0 single mdrkel for d limiled lime Syndicolor progrdmme dislribulion compdny lhdl licences progrdmmes lo TV sldlions in one or more mdrkels progrdmmes disirilouled by lope solelife Timely progrdmmes or firewire depending on sldlion Technology ll Syndication Chain 3 types of syndicated programmes a Firstrun syndication Programmes exclusively created for syndication not previously aired in any other venue Independently produced amp marketed directly to local TV stations bypassing broadcast networks lower production cost than network progs hence lower fee eg Paramount Entertainment Tonight King World WOF Jeopardy America s Favorite Quiz Show39 I 7 7V Syndication Chain b Offnetwork syndication Programmes originally credied for broodCdsi neiworllt dnd suloseduenily sold in syndiCdiion eg Friends Frasier Seinfeld OffCdble syndiCdiion progrdmmes previously credied for Cdlole neiworks eg Sierdie Syndication Chain c Feature films Theolriools moole originally for exhiloilion in movie lheolres Mode for TV mode for oolole movie of ine week Includes ony movie liile once ii leoves movie iheolres exoepl for reoeni movies slill ploying in pay per view poy oolole loroooloosl I quot neiwork before ii goes inlo 1 SYnoliooiion Syndication Chain Commonly syndicated genres Siiuaiion comedies masily off neiwork Drama off nelwark amp firsl run Talkshaws generally firsl run 1 hour Dr Phil Oprah Magazine maslly half hour firsl run Enlerlainmem Tonighl Realier Games pure gameshaws celeb games Children s animaiioncariaon live aciion realiiy Programme Sources 3 Local Programming Produced in nouse by locoII stotion or outsourced Moinly news sports children s minority longuoge prog current offoirs festive speciols Comprises oI smoll of totol progromming os costly Usuolly only news or sports coIn generote substontiol revenue Exists only in lorger morkets 2611 SM ems 39 N P L3BANG WWriend I DO ESlA 2011 loa kim Gomezgly l 39 II V H J Commissioning or New Programme Selection Over 6000 ideas evaluaiea by Big 4 neiworlts yearly From l page ouilines io compleie scripis Programmers favour ideas resembling previously or presenily successful shows Many so called new ideas have similar plo rs as old ones Eg Vampire Diaries The Voice Once Upon A Time Grimm mtv v quot39 n W quot DN Is I 5 DEMONS Commissioning or New Programme Selection Franchise Programming way of generaiing addiiional neiwork programming by cloning an hour long series in ro several more programmes wi rh minor changes Creaies exireme sameness becoz franchises only have differeni casi and locaiion Eg CSI CSI New York CSI Miami CSI Lds Vegas Law amp Order Law amp Order Special Vicfim Unir Miami Ink LA Ink Advanlages generaling hour long programmes for foreign syndicalion Reducing decisionmaking for new series ideas Creaiing signaiure programmes To be ideniified wiih neiworks disiinguishing Them from o rhers Programme Concepts NeTworllts fighT To find immediaTe hiT or someThing ThaT appeals To a young audience lvlany concest dismissed some read and reread some shelvedKIV Big name direcTorsproducers Eg JJ Abrams Oprah Jerry Bruckheimer courTed amp conTracTed To develop anyThing They wanT buT wiThouT promises To acTually run The shows Roughly 600 chosen yearly for furTher developmenT STep deals A conTracT providing developmenT funds in sTages To The producer Also seT compensaTion raTes if The show were successful and gave The neTworllt creaTive conTrol over developmenT Scripts Step dedls dutnorise scripts or expdnded treatments Approved concepts mdy become specidl programmes mdde for TV movies or specidl test chordcters in estdblisned shows Eg Green Arrow amp Aqumdn In SdeIVIlle LWLEE Scripts mdy be rewritten with cndnges to Keg 4 p concept cdst plot or even writers it I 0 f H 39 t b39bl b r ne or more u scrip s or d I e mdy e g 1 Q N ordered before production 39 fquot 2 K Bible production document thdt outlines chordcters amp reldtionships set suggestions summdrises future script or development ideds THE STAR TREK SCRIPT POM THE TEASER strong We open with action alwaygogitablizhiggngt o ard need or other gzcgssaiy to establish all the back story in the ith tead we tantalize the audience w teaser Ins itement to come For example it can be as simple as everyone tense on the ip id e huntin down a marauding enemy sh tthenga taletegling blip is sighted on the sensations quot and the Captain orders ALL HANDS TO BATTLE STA Fade out that39s enough THE ACTS Four acts in length Act One usually begins with Captain39s VOICE OVER Captain Kirk dictating his log Necessary back story should be laid in here not in the teaser The Captain39s log should be succinct and crisp in ship commander quotlogquot 180811889 Opening Act One we need some form of orbit establishing or other silent shot to give us time for both Captain39s log and opening credits We must have a strong ending to Act Two something that will keep the audience tuned to our channel STYLE We maintain a fast pace avoid lon hiloso hical exchanges or tedious explanations of gq ipmentlD And note that our cutting technique is to use the shortest possible time between idea and execution of it like for instance Kirk decides that a landing party will transport down to a planet HARDCO B 20139 to lights blinking on the Transporter n o e PULL BACK to REVEAL the landing part stepping into the Transporter y bu Scrist I Filth I u r i 7 15quot 31 vr quotkv39rrr T l i I J The heTworllt Tth hds recethy dropped The mosT in The PT rdTihgs is ledys The hungriesT for fresh ideds dhd The mosT Willing To risk Tryihg Them 7 A heTwork TypTCdlly pdys dbouT US50000 ford hdlf hour comedy scripT dhd US70000 ford one hour drdmd scripT ExcepTTOhdl successful wriTers demdhd much higher prices Pilots Pilol d sdmple or prololype produclion of d series under consideration Gives opporlunily lo lesl dudience redclion Once d nelworlt decides lo film d pilol il drdws up d loudgel dnd ddVdnces sldrl up money To The producer HdIf hour pilols cosl from US15 million lo US13 million depending on sels coslumes specidl effecls sldr power elc Trddiliondlly pilol produclion cosls were generdlly higher lhdn cosls for reguldr sedson shows loecduse new sels hdd To be louill dnd sldrl up cosls pdid ABC CBS NBC edch greenlighl 30 45 pilolsyr FOX 5 1 Omin presenldlion clips insledd loecduse of high pilol cosls Pilots Nowadays of The approx 130 piToTs produced ahhuaTTy many are formaTTed as made for TV movies These can be pTayed oh reguTar movie highTs and son ihTemaTiohaTTy as parTs of movie packages Thus recouping The ihvesTmehT even if The series idea is hoT picked up AcT as back ups To ahTicipaTe series cahceTTaTiohs 4 6 eps may be ordered pTus addiTiohaT scrist in case successfuT Th e Progra 11 Develop out Pro oss Process begins with the review of new ideas submitted in the form39of pitch sessions requested submissions Open submissions or companywdeveloped proposals Step 1 Possib iiiti es Reject Basic contract turning over creative control and setting basic pay schedule for 5 to 7 years Step 2 Possibilities Reject Shelve Assign to Provide money for another producer script development Step 35 Possibilities Reject Shelve Assign to Provide moneyltor another producer pilot Step 4 Possibilities Reject Shelve Assigr i to Set aside for possible Provide a limited another prducer mideseason replacement episde rder Some factors that determine selection of Pilots for series Primary considerations Costs the past demographics for networkadvertisers 07 5 90 nights the series is being considered Current viewer preferences based on ratings Resembldhce to concepts that worked well in Projected series ability to deliver the targeted Types of programmes aired by competitors on Some factors that determine selection of Pilots for series Other secondary considerations Reputation of producerwriters Appeal of performers Availability of an appropriate time period No of countries that might buy the show in syndication Size of potential DVD sales market Longevity of concept 390 10 ll 12 13 venture Ability to reuse the show in another co owned Possibility for advertiser tie ins or cross promotion Typical Production Oasis of Nelwork Programmes US Prog Name Cost USSm Survivor 1mep ER drama 20mep fsu vrwoRa w 1 l Cosl depends on following factors Cosiumes special effecis seis siuni work amouni of locaiion vs siudio shooiing caer size producers and siars repuiaiion programmes Track record eic iypicol Costs of Commissioned Network Programmes S pore Prog Genre Cost SS OOO Telemovie 7075 hr Dromo 7580 hr ComedySitcom 5060holf hr RealityInfotainment 3040holf hr Variety 8090 hr Infoed 2225holf hr News 15holf hr Programme Acquisitions Sourcing amp Evaluation process Ratings elsewhere Box Office performance Awards feedback from focus groups Contractual negotiations face to faceemails with producers or syndication distributors on licence fees licence term no of runs territory exclusivity windows FTA vs cable timeslots volume deal cherry picking Traditional winning formats sitcoms dramas and movies Nowadays PT successes incl reality specials major sporting events major news docu and news magazines 39V Markets W i a FEST AL 2 009 v r w m I Fi entsErLEiri Ent cuntmt maker The w39mlj quotTHE WHICH HS f i EalE THEEHE E mlpcom The world39s audiovisual content market 12609 12 MA LAY BAY R GA 39 5212 ROI projections Return on Investment ROI analysis a model of projecting profitability of potential programmes Considers airtime revenue other revenues eg sms votes funding programme cost promo publicity cost Work with airtime sales team to ensure max returns amp no of runs Identify potential sponsors amp createcustomise supporting campaigns for clients product development dept Return On Investment ROI PROG PROFIT amp LOSS REPORT Prog Title XXX EpsDuration 10eps x 30mins Tx January 1 2009 Tues 830 9pm Producer Nanyang Poly Projected rating 70 SPONSORSHIP 100000 Co sponsorship SPOTBUYS 100000 Assuming 10k per episode MDA FUNDING 500000 MDA funds 100 of cost TOTAL REVENUE 700000 PRODUCTION 500000 Assuming 50K per episode INTERACTIVE COMPONENT 10000 MARKETING 20000 TOTAL COSTS 530000 REVENUE 700000 COSTS 530000 PROFIT 1 70000 Censorship BROTHERS Programme censorship ESISTERS guidelines from MDA self censorship from neiworlt The Complete Third Season Tension Ioeiween The imoginoiive onol olojeoiionolole More ioleroni ofier watershed hour 10pm Censorship In Singapore censors look for nudity sex language graphic images alternative lifestyles religious sensitivities Producers submit exaggerated scenes to get the original scenes through as compromise Questions NetworkTV Programming Parr 2 642 Broadcast edia aa nagemenr amp Programming Week 6 Audience Targeting amp Ideal Demographics lded of ideal demographics inTroduced in 1970 s NBC programmer Poul Klein AssumpTions Argued ThoT neTworlts could go ofTer This group of dudience wiThouT losing The resT of The dudience People onched TV noT progrommes viewers sTdyed wiTh neTworlt no moTTer whoT wos going on iT TorgeTed women 18 34 yedrs IvlosT suscepTiIole To ddverTising conTrolled The economy ldrgesT demogrdphic segmenT Older people Too seT in Their woys To chonge Men were non shoppers Audience Targeting amp Ideal Demographics CBSNBC inTroduced ideal demographics in 1970s raTings fell ABC became No l l980s raTings fell furTher losing To cable Over The years male audience numbers fell on broadcasT TV TargeTing The ideal demographics has creaTed a gender gap Today broadcasTers cable amp syndicaTors crave The mosT desirable audience viewers from T8 49 years old because They are The audience mosT desired by adverTisers ABC and NBC claim 23 of Prime Time PT adverTising is spenT on This group AdverTisers Though argue ThaT companies now use psychographic daTa lifesTyle insTead of jusT age sex and eThniciTy Achieving Audience Flow Besides demographics programmers also look for audience flow Hope To caplure and hold largesl possible adull audience especially 8 1 lpm PT and lale nighl young audiences Slralegies direcled al achieving flowthrough from prog lo prog ie encouraging audience lo walch from show To show Done Through careful scheduling eg placing programmes wilh similar slory lines one offer anolher However remole conlrol and digilal guides make flow lhrough difficull To achieve Classic PT Scheduling Strategies Programmers believe surrounding new programme wilh esldblishedslrong shows of lhe some Type gives il besl oooorlunily lo role ds high ds esldblished progrdmme Progrdmme scheduling slrdlegies dim lo i prolecl new shows ii build dudience flow for underperforming shows iii ohdllenge oompelilors Classic PT Scheduling Strategies Anchoring STarT evening wiTh ven sTrong prog or anchor show aka leadoff show SeTs Tone for enTire evening Can winlose whole nighT amp affecT raTings of full week Belief ThaT neTwork ThaT wins raTings for lST hr of PT usually wins enTire nighT PuT sTrong TiTles aT 8pm weekdays To kick off evening Eg gt In 2003 WB moved Smallville To The firsT spoT on Wed and Sun gt In 2010 Fox puT Glee as The leadoff To Tue moved House back To The leadoff posiTion on Mon and used American Idol as The leadoff on several days of The week Classic PT Scheduling Strategies Leadingin This sTraTegy places sTrang series before weakernew series To give jump sTarT TheareTicaIIy The lead in carries parT of audience Ta nexT shaw STrahger chance of survival for new show Ta geT sTrahg lead in The heTwarks afTen shifT sTrang series Ta new nighTs ar Times no show is safe in any schedule pasiTian Eg MASH in TO slaTs aver iTs long run Eg King of Queens and Becker moved Ta acT as leadins far The sharT Iived The BraTherhaad of Poland NH Minute To Win It Premieres 9 August 2014 after National Day Parade v39 l A Think you can do it You39ve got a Minute to Win It Minute To Win It Singapore version is here Hosted by Bryan Wong this new familyfriendly competition series feature people from all walks of life competing in 60 second challenges for a shot at 3250000 As the money increases so does the level of difficulty Each game has a 60second time limit and failure to finish the task on time will result in elimination At various points in the game the contestant can walk away with the money earned up to that point but it39ll take nerves of steel to complete all 10 tasks to win the 8250000 Classic PT Scheduling Strategies 3 Hammocking I dltd sdndwich Pldce promising new show Ioelween odir of esldlolisned iiiles lo Toke ddVdnidge of dudience flow Providing viewers for prog in Ioelween dnd offsels sog in middle I A m Wu ili W Milli In 0304 The Apprenfice wos sdndwicned Ioelween Friends amp ER Apprenlice could noi hold when moved lo unprolecled sloi Idler 1quot f 1 r 39 339 h J I X LE 1 i 1 I 7 I FKIENp Classic PT Scheduling Strategies Blocking or Stacking Plooe new prog wiinin sel of similor olromosoomeolies To fill eniire evening Risk new prog moy look sloying power amp offeol following progs Assumes ouolienoe Tuning in for 1 prog will sloy for 2nd 3rd amp 4Th progs of some Type Usuolly iorgels youngerfomily ouolienoe of The slori grooluolly iorgels ololer ossume oge goes up os young ones reiire Works loesl 1 2 hours of evening r e o o O 0v Fall TV season Plim9 m9 fall schedule Ior the major U S relewsion nenvorks Easremxpacrfic times New show in bold b I IV Q metl 830 pm 2 quot 930 pan 3 gta W a ABC Extreme Makeover Home Edition Dosperatgiiousewrves CBS The Arnaan Race Undercover Boss CSI Miami The Simpsons ICioveland Show Family Guy American Dad no programming Sunday Night Footballquot Minute to Win it and Coieorrry Apprentice when ioolball season ends no programming Castle Two and a I mu a now Hawaii Fmo 7 no programming 390 The Event Chase 639 90210 Gossip Girl no programming ABC No Ordinary Femin Dancing wnh the Stars Resuns Detroit 187 2 88 NCIS NCiS39 Los Angeics The Good wire 8 FOX Glee Raising Hope I Running Wide no programming 5 no The Biggest Loser Parenthood 339 One Tree Hm I 119 Unexpected no programming gt The Whole Truth 3 The Deiendere a no programming a BC Undercover Law 5 Order SVU Law 8 Order Loe Angeiee 3 CW America39s Next Top Model Re ects no programmrng e e e e e e e e e e e a e u e e e e e u e e e O a e o e e e v e o e o e o e 0 e e e o e e o a e e e e u o e o e e o o e o o e e e c u e u e o o e e e p o o u o e n o a o e o e e o e o e o o u o o e e o o u o u o e o o e e o o o o o o o e o o o o o e o u e c e o o a e e e o o e e e o e o n o o e o o u o o e e e e e e a e o v e e e e o o e o e a e e e o o e c o u o e u o o o u o o o o o o v o o o o o o o c o e o e o a e o o o q o o o e o o o c e e o o o o I39Elh39 sh1 13331313 44341 1311313 4541 13133 M41 113333 sh1 11139EII39EI 4341 11133 4341 1211313 PM 1311313 Fit1 14 I39EII39EI Fi 1 1511313 File1 Heraye She Size fege Ehfeeele 4 Te e heela Ee ehee Ehieeele 2 The ee eee Ti Eeeeeh 4 1 Ehieeele 5 hhe e hhie ine39e Eeemhy IEeD i Eeeeeh 1 jI Ehieeele The DUeEeley Ehew Ti Eeeeeh 2 1 Ehieeele 2 he huhe ehel Ti Eeeeeh 2 1 Ehieeele 4 he DUeheeh Eeieeele IEeeheel 5 Eeeeeh 4 jI Ehieeele 3 Eeeeehe e jTerheEr Ehieeele 5 h1ehei391erh1MhehEee Ehieeele Ghee Eeieeele 11 The Heieey Ehew 5 Eeeeeh E jI Ehfeeele E Classic PT Scheduling Strategies Doubling Simildr To blocking STdrTed wiTh Fox Cops gt Cops gt AmeriCd s IvlosT deTed ABC LosT NBC Scrubs Consequence of decreased number of hiTs pldy d populdr TiTle book To book drdw The ions of The series To sTdy longer on The Chdnnel OfTen rerun followed by new episode ensures dudience flow ds iT serves ds eiTher d reCdp or d ledd in for Those who missed iT during The previous week SomeTimes enTire evening Turned over To 1 show like Cdble neTworlt sTrdTegy O O O O 0 o o SATURDAY Example of Doubling 4 O O O O o a O O O o O o O O O 0 o o O O O O O O o O O O 9 o o 0 u o O O O O O O O 0 O O 0 Q b O O O O O o o o o o o o o o o o o o n o O o o o o O o o o o o O 0 o o 0 b o O o O O O o O O o o C c O O C O o o o o u o O a o o o o o o o O 0 o O o o o o O O o O o O O o O o Q o o O o o o o D O o o o o O O O o I o I C a o o O o u o o o o a o O o o o o O o O o o o 0 Secret Millionaire Body ol Prool 2000 Medmm CSI NY Blue Bloods Human largo Good Guys no pcogrammmg Who Do You ISchool Prldo Datelan NBC Outlaw Smallvllle Supernatural no plogmmmong O O 0 O O 0 O O O O O O 0 O I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O o a O O 0 o 9 o o o o O o o o u O o o o o o o O O D O O O O o o o o o o 0 o o o o o o o I 0 o o o O a o o u o o o O o o o 0 o o Q o o O o o o 0 o a o O a o u o o 0 a o I o o o o O o O o o o o Q o o c o o o o o o O n o Q 0 O Q o o u o o a Co ege Football 0 3 U I39I 39 Cnmetnme Saturday Amenca s Most Wanted 48 Hours Mystery no pfogrammtng no ptogrammmg View by Date Prawns Em iW E 523 KB 51 WHJTIIEI Sue31mg tummy Sue31mg Ihnm ty Eileenting Imm ty Sue31mg Imta39n ty 6 Classic PT Scheduling Strategies Tenlpoling or Linchpinning Alfernafive fo hammooking Nefworlts have fewer amp fewer nifs a way To spread sfrong shows Cenfral sfrong snow fne linonpin on weak evenings Prop up The ones before and offer if Useful wnen fnere s snorfage of progs for hammooklng Eg NBC s move of Law amp Order SVU fo Saf nignfs CBS s move of Cold Case Files To 9pm onSunaays Ciassic PT Scheduling Sir 7 Bridging 3 ways i Long form programmes 15hrs or gt Thai Sigri during access hour amp go inio PT running pgsi brogdcgsi neiworks lead offs eg HBO begins movie oi 7730pm To bridge Sigri of neiwork PT Classic PT Scheduling Strategies STorTingenol programmes oT odol Times cousing Them To run poIsT sToIrTenol poinTs of shows on oTher neTworlts Aim To keep viewers from swiTohing loITe inTo compeTing progs Eg CBS on Sun nighT roIn fooTboIII ThoT goes lO mins off The hour Throwing The nighT off for following progs IvleoInT ThoT huge ouolience ThoT onTcheol 60 mins wos sTuclt wiTh CBS for The resT of The nighT Scheduling holfhour shows esp sTrong ones oIgoinsT hour long shows on compeTing neTworlts Risk viewers may go To coble or go To DVD ofTer The show Ivloolern viewing hobiTs spliT screens oInol oligiTol guides hove furTher weoIlteneol This sTroTegy oIs mony people onoheol more Thon one show oT o Time Classic PT Scheduling Strategies Counlerprogramming I Show progs of complefely differenf appeal fo pull viewers away from rivals Schedules prog for a large ignored group of viewers Nefworlts also fargef fhe same ideal demographics by counferprogramming wifh differenf prog genres Eg ABC successfully counfered fhe sfrong women orienfed series offered by CBS and NBC on Ivlon nighfs wifh Monday Nighf Foofball Eg NBC infroduced Sunday Nighf Foofball fo counfer Desperafe Housewives and Cold Case Files Eg ABC clearly counferprogrammed CBS s Survivor wifh Ugly Beffy Classic PT Scheduling Strategies Blunting Ivlatch competitor with prog of identical appeal eg ER NBC vs Grey s Anatomy ABC 2020 ABC vs 48hrs CBS Strategy doesn t last long as one show usually proves more popular if 3rd network counterprogrammes against 2 networks blunting each other it may get higher rating than both as it gets viewers who like its prog M viewers who dislike the competing genre being blunted Eg ABC ran the magazine show Primetime against CSI and Medium Eg CBS ran Shark against Grey s Anatomy and ER Fall TV season Pllm9 flm9 fall schedule Ior the major U S relevrswn networks Easternspacdic times New show in bold RVquot um i 39 4 O i i 0 r 830 pom r 930 pom I q 3 quot l ft 2 f I 139 u l L 39i i ILL hquot lt unme EE ml I quotr I I Extreme Makeover Home Edition Desperale Housewwes Brothers and Sisters The Amrazing Race Undercover 8055 CSI Miami The Simpsons ICleveland Show Famin Guy American Dad no programming Sunday Night Foolballv Minute to Win it and Celebrity Apprentice when loolball season ends no programming c o o o 9 o a o o o o u o o o O o o o n o o o b o o o o o o o v o 9 o o o o o o u o o o o c o o o e n n o o o o o o o o o o o h a o u n o u 9 o n c o n o o o o e o o o o o o o u u o o o o o u o o o o o o c o n Q o o o c o o o o o o o n o n o o o o o u o o o o o n n o n o o c o a o c c o o o o o o a o o o o o c o o o o v o u o c c o u o o n c Oancing min the Stars Castle Your Mother I Rules Two and a I mu 8 Holly Hawaii Fivw House Lonesur no programming Chuck The Event Chase 90210 Gossip Girl no programming No Ordinary Famlly Dancing With the Stars Results Detroit 187 NCIS NCIS39 Los Angeles The Good Wile Glee Raising Hope Running Wide no programming The Biggest Loser Parenthood One Tree Hill I 119 Unexpected no programming The Whole Truth 3 The Dolendon 3 no programming g Law 3 Order svu Law 3 Order Lo Angom 3 no programmmg o o o o o a o t o o o o o o o v o I o o I o 9 o u c o o 9 o n t I o o I I o u o o u o o I o u u t I I o o o o o c o v a o o o n u o o o I o o o u n e o o o u u o o o o I t u o o o 9 u o o u o o n c o n n o n a u I o o o o o o o a o o u o c o a o u a u n o o c n o n u o o I o o n c n o o c o o a e n o n u u o o o u o o u o u v o n a a o a a o c u u o o o n c c o o o o u c o a o c c o o a o n u cc Classic PT Scheduling Strategies 10 Stunting Attention grabbing stunts planned in advance but released last moment Eg specials adding guest stars unusual series promotion shifting 12 hour series to long form scheduling hit films or changing regular schedule last min to catch rival networks off guard cross over eps between 2 series High promo value amp can attract larger than usual ratings Get viewers to sample show but rarely create long term improvements in ratings One off maneuvers as cost too high to sustain Eg Glee Top musical personalities drop in on reheamab Eg April Fool s ep Drew Carey Show Classic PT Scheduling Strategies 11 Supersizing 0 form of sTunTlng used To geT roTings ollows neTworlts To pull quesTiondble series off The dirwiThouT repldcemenT by odding lengTh To hiT shows dnd promoTlng Them os specidls common for comedies ond reoliTy series buT noT for hour long drdmds Doubling con be considered 0 simildr sTroTegy wiTh The some gool Classic PT Scheduling Strategies 12 Seamlessness Objective accelerate flow between progs amp keep viewers watching the network they began with Seamless transitions no breaks between brags Up tempo attention grabbing starting sequence Shorten opening titles and squeeze end credits with promos of upcoming shows next iconscrawler for upcoming series in last segment of previous show Promo crawls on progs have the added advantage of making home recordings off the air less desirable and thus the networks believe a spur to DVD sales Classic PT Scheduling Strategies Strategies exist in 3A of PT schedules May not have very large impact on viewing Developed when remotes DVRs On Demand amp internet technologies were not prevalent However most experts still believe that a well defined amp executed application of these strategies help broadcast networks hold onto significant portions of their viewership The Programming DeciSiO We When 0 programme does not work in or Timeslor programmers hoIve 6 opriohs 1 Do horhihg oIT oIII 2 Swouo shows 3 Subs rure shows from inventory 4 Buy or new progrolmme 5 Send progrolmme To oIhoTher sToITioh 6 Do not renew progrolmme The Programming DeciSiO We Do nolhing at all sfafion does nof own a suifable show for replacemenf swapping may affecf ofher dayparfs new shows available may be foo expensive rely on more promofion fo grow fhe ailing programme hope viewers find fhe show Swap shows Change fhe prog line up ie swap 2 or more shows in schedule expensive programmes being moved fo lower HUT fimeslofs ie lower revenue pofenfial may resulf in losses The Programming DeciSiO We Substitute shows from inventory programmers have a responsibility to manage existing products and remain competitive not always necessary to spend more money to buy new IOI OQ solution does not add to expenses as progs in inventory are already paid for examine strengths and weakness of show questions how did show perform before How long have they been off air Will it do better than the failing show Is the show dated Is it suitable for the timesat Is it compatible with the other scheduled shows Does it appeal to the available demographics The Programming DeciSiO We 4 Buy new shows determine if new purchase will be stronger than existing show and whether the additional cost can be offset Projection revenue performance will determine price to be paid Even though cost is important competitiveness in ratings is ultimately programmer s job if saving cost results in ratings drop eventually revenue will also decline 5 Switch stations stations owned by same company prog may fit other station better and appear fresher other station may have wealter ratings The Programming Decision Process 6 Don t renew show moer companies own i sioiion in Their morkei siuck wiin prog if performance is poor s roiions don i renew when coniroci is up lei snow be sold To oiner sioiions some sioiions worenouse ii To preveni oiner sioiions from ge riing ii Changing Programme Formals To minimise risks nelworllts conlinue lo rely on lradilional winners comedies dramas movies in Their PT schedule Olher prog formals dominaling PT schedules change over Time gt More Specials one lime enlerlainmenl prog major sporling evenl news docus gt Reality shows since 2000 and news docu series Sifcoms amp Dramas Lang hisfary in nefwarllt TV High cancenfrafian af sifcams amp arama occurred because fhey Affracfea sizeable young female auaiences Syndicafe very well aff nefwark Crime aramas gt franchising CSI Cameaies look alike Casfs have escalafea success rafe fallen quot v 1 0 I r l a f q s v I I m quot 39 ll 4 fl n ELAS fORWARDi 3 r n u39quot on Specials Ivlosily eh reriaihmeh r specials for young adul rs Eg Oscars Grammy s Emmy s Siar siudded specials ihvigoraie schedule encourage major adveriiser suppori provide unusual promo opporiuhiiies geheraie high raiihgs ahd criiical approval Cos r is high hehce rare Spori specials eg Superbowl Fl World Cup Fihales of series Idol Gives Back exiehded fihales S pore chariiy specials awards Siar awards NDP spohsored varieiy Ch 8 Unscripte Programming Reality News Magazines Gameshows not new Inexpensive writing without controlled production used in other genres use ad lilos and explanations for hosts Minimal talent cost Reality genre hits X Factor Idol Dancing With The Stars Power of reality very cheap approx 10 cost of scripted 93 0 xkb I W 39 f fquot N i 020 Lwcr 39 primrssnavs 8th Lsrmmvmwr m w Movies i Theatrical feature films 2 lvlaae for TV movies 2hr with CBs 3 lvlihi series multi part films over several installments Advantages S Fill longer time slots M Good ratings Allow topical controversial a rm material Allow showcase of actors otherwise not on TV lvlaae for TV movies used as test bed for new series ideas Disadvantage v costly to produce Programme Promotion 0 On air Online Paid Advertising OnGround lnTra new amp moved prags andor channel branding On Air promotions gt gt VV PivoTal role in raTings success lvlay affecT raTings by 10 20 lnTensiTy changes sTrong for new series lST few eps Then minimal while series is on Various campaigns Tease Theme characTersTory reveal caunTaawn eTc To build exciTemenT ProgsCharacTers in channel IDs eg Ch greeTings Crass promoTian using morning shows or merchanTs Programme Promotion Online gt Dedicaied websiies cnaracier bias piciures series backsiaries plailines merchandise inieraciive chars feedback gt Websiies Though r To build prag loyal ry and characier invalvemeni gt Increase series saiisfaciian gt freaueni viewing Paid Advertising gt Far big budgei ar promising snaws gt Prini pramaiians paid adveris in TV guides amp magazines aiiraci viewers and adveriisers aiieniion On Ground Casi appearances ai evenis eg Idal appearances Reduced PT Programme Lifespan Average lifespan of PT progs declined over Time from 20 years i c250s amp l960s The Ed Sullivan Show The Wonderful World of Disney To 5 years for ouTsTanding series Today These records for longeviTy will probably never be maTched again in PT wiTh The excepTions of news magazines and carToons Reasons gt increased sophisTicaTion amp shorTer aTTenTion span of viewers gt consTanT media coverage of TV shows amp sTars wears ouT series gt DVD releases while series is on leads To burnouT gt scarciTy of good programme ideas and wriTing TalenTs low levels of originaliTy cloning of series QUes om Subscription TV Programming Cable IPTV Satellite Systems BM0642 Broqusr Medic Mcmgemenr amp rOgrammMQ Week 8 SubscriptionMultichannel I r0 9 re m mi rl we Ni er Multichannel operators are pervasive gt Over 90 US HHs multichannel subscribers 2008 gt S pore Starnub TV 536K Feb 13 mio TV 400K Jan l3 Provide Digital TV DVRs voice Telephony ni speed internet lvlucn flexibility amp options Multichannel programmers select schedule evaluate amp promote channels of TVaudio as well as services To succeed must provide depth amp breadth in programming amp good customer service Multichannel Distributors 4 Types 1 Cable Syslems coaxial cable or fibre opfics fo deliver programme channels fo homes amp offices Also broadband infernef reaches 75m US homesoffices Over 7K cable operdfors in US approx 80 hhs wifh digifdl cable Over 300 channels offered Wireless Cable US Broadcdsf microwave frequencies from dnfennd on d fower fdll bldg or mounfdln signals received line of sighf vid smdll microwave dish and picked up by sef fop converfer Iocdfed near TV receiver superior signal qualify as minus miles of cable Multichannel Distributors 4 Types 3 Satellite Systems not in Singapore Home satellite dishes HSD direct to home DTH direct broadcast satellite DB8 received by home set top boxes 4 Telephone Video ATampT and Verizon offers 300 TV channels ith HD to homes via broadband and fire optic networks Sihgtel mioTV It is transmitted through Sithet s broadband network via an IPTV platform Multichannel Operators vs Netwrks WholesalerRetailer relationship Multichannel Networks eg Discovery MTV are wholesalers sell programming to regionallocal cable satellite teloo operators Multichannel Operators eg Starhulo mioTV are retailers sell TV programme services packaged Channels to consumerssubscribers Multichannel Programming Mullichannel operalor s programming laslt differenl from lerreslrial radioTV slalion programmer Selecls enlire channels To fill shelf space of cablelelco TV syslem To provide diversify amp balance of channel choices lhal will bring in subscribers Operalor bundles seleclea channels and Then marltels Them To The cuslomer al lierea prices Selection Strategies Unlike The braadcasl model of maximising The audience size The mullicnannel model seeks la maximise subscriber size Selection Strategies Iechniccrl ParameTers Advoncing Technologies dffecT selecTion of conTenT loy mulTi chdnnel ooerdTors Digitisation Compression HDTV Ondemond Increased lodndwidTh implies more conTenT offered Edse of inTerdcTiviTy on demdnd dnd HD delivery lnTeroperobiliTy The dloiliTy of 2 Wdy video voice dudio dde To operdTe Through The some home equipmenT requiring some sTdnddrds dcross The communichions indusTry NEXT G EN NAT39MDNWI E B 1MAlllBANlll N WWII KS MAY 2013 Cheaper rices Primes If Next Gen MEN UHEFMQE typl allly l wer tham nNEH Gen MIN tequivlent w Eh i trash EEC far 1 Mbpa rESiden al bm plana cumpam trash mm ID 1M fur Purim Next Gem MN M pg pramTEE pm vimsw C m a t n mm service pmviders Mala dwimm mnner mm r du im fur TEEMEWWEJI f ljlre JIEITTE at llT shnwa Mew entrants a er ing innwative pa liages Gaime ljlre Nana and n Ennttra MEWS Addifti rna SEWiEE nf erirngs 5min as EpEE hatsSITE grandma EE layman ag as urntapped mtemat mall bandwidth Reta Prmtianal Fricea m Mbps at IIT IFaiIrs peratur Primes Aug 2112 NEWS Mp5 at 5 EWTHJQE un lad 3915 MhEE HIE 4 39n 39mumdlbdj quot1 MI 113 Wpr 1mm 3513 51142 Bundled 39ll rl39l hps at 55 1J M E395 3333 mammal at M333 mmmmmm Lguwere Fri25 m an Ham Hesemem and Greater Vallhlue SEMIQTEI Eda u Emcial Primatin EFEEiEI Pmma u Tl Huh 5 Hi 115I MEE a SirHub 553 54 13 ESE le tan 5 L K w r r 7 l1 en a M1 59m 3Ei bundled E mhml quot391 E Wew we 5995 5995 TEL EE Ez hpa My epu it 59 39 559 19 559 wine Selection Strategies Addressabilily 2 way service lhal enables operalors To send customised packages of signals To each home eg basic or higher level channels Multiplexing increased channel capacier of cable syslems allow mulliplexing of cerlain channels eg HBO Discovery lnleraclivily Mulli angle viewing 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lerreslrial broadcasl signals New nelworllts free programming for exposure or offer eauily holdings lo operalors Some nelworllts pay operalor eg shopping svcs a from revenue quotEvery one of these businesses is building these services out on our productquot Fox Entertdinment President Kevin Reilly said about devices like Google TV at an industry panel discussion in Los Angeles TV networks want fair payment from cable Web TV L E elrlEELEE H titted Dist 2 2313 i39flbsm EIt39t39 Hetemmend Reuters The entertainment shiets et titre msjer t39weett39hts U398 telesisien netwerks ssiet en Tuesttsnr they FIEEdi ts be fsirlyr sempenssteet it their shews sire retransmitted en ssble er Geegile Ins s 1t39tteb W selling it s key industry issue w Share an ttntetttn Ehste tun tseebbbt Esenrbne bi these businesses is building these semiees but en bur brbttuet Fen Entertsinment President Resin Reillyr ssitt sbbut devises lite Mam MEWS bf beel feith Fills L351 WEEK FEE HEWCINE berent HE39U39L S CUFF 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subs in time period Chonnels Networks Programme Services 3 Brood Classifications 1 Basic ChonnelsNetworksProgramme Services Foundation networks eorliest most estoblisheol most populor eg CNN Discovery Nichetheme networks single programme type eg oll music lvlTV or single torget ouolience eg children gt Cortoon Network Bronded subniche network or spinoffs further speciolisotion within o theme network by well known meolio compony eg Discovery Chonnel gt Discovery Turbo Disney Junior Microniche networks even more specioliseol torget groups eg heoring impoireol foreign longuoge chonnels gt Russio To oy SiquUb TV Basic Plans Start by picking at lleest 3 Basil Grelupsn Already smmwb W enistemier upgrade te mere ehenne s here Get these cemplimentew ehenme s with em Stair39Huih TU subseriptieh riremg ustreliie Netwerk BIIeemberg Television Deuftsehe Wellle E Kiwi Russia Tedey39 SeperSpeiie Arena TURI iIInitzeireetiee TU EILJireepertnews Eemplimentew 1urie1iii39irig fer Eteerts T39u39 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cream mahyw Eh 312 Hammag Eh 315 thmrhmmm ana Whit P39th i ii i Mia mum Eh 331 mm Iii mum 39 Elumm Eh m1 mm 3 Tullm Eh 1339 m Ihhhhgm Eh my me ZiEIHG MAE Eh 21 Channels Nelworks Programme Services 2 Premium PayPerMonlh Channels No adverlising Additional subscription fee above cost of basic cable To receive original programming nol avail on broadcaer TV commercial free amp home leam sporls Uneailea programming and original produclions eg HBO Cinemax Slar Movies larHub V Premium Channels TIHlE llIl Phil HEIGHT HEDI Famil y39 Ch EiIIIilII 39 HEDI Hit e Ch EDS v 2 I 423 Hernia pergnnup Haa HD Ch 555 Haa an Demand Ch anal 39 magma Measles HEDI Signature Ch EDS m ugh Emir q 39 Celeatlal Claaala Mawea I1 rataii lac i iai Ch 359 LSTAR Measles Pack Navies 39 Celeatial Maviea Ch BESS uummim waST FD Family Maviea Ch E24 v STAR MD u IES Dn Demand l A z Mes per gmup 39 STAR Chineee Mawiee Ch I M ass STAR Maviea HD Ch 552 E HI 8 ThriIIII Pack II KIDl Ch 513 E a parts El lll HEIGHT ELII39a39 art Ch 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said it will be scrapping the upsize option and merging the extra channels into its Basic Group 80 the option to pay 2782 is no longer available The telco lost 4200 payTV customers in the first three months this year reducing its user base to 532000 households StarHub subscriber and blogger Alfred Slew 38 said the move might push those who are more Netsavvy towards cheaper Internet videostreaming services like Netflix or Hulu Plus known collectively as over thetop content He said quotIt does make the signup process simpler but for those who want a simple set of programmes I might as well just get Netflix which is less than US10 S13 a monthquot ChannelsNet irksProgramme Services 3 Payperuse PPV VOID a Pay Per View services charged bragramme by bragramme Time may be fixed by programmer b Video ah Demahd VaD services True VaD delivered as amp when asked by viewer Free VaD free services To gei viewers used To ah demahd Subscripiiah VaD mahihly fee charged Tiiles on demand by viewers gt Video on Demand 1quot SD gt HQ 339 Latest Blockbusters 139 Cl EEiSCFES 3 Faxourite Maxie Hits Eclivvxooc Filem Kits 2 eruseonuDemdn TV DEMAND TV Demand TV Movies Sports Drama and more Get the best of your TIquot on demand To enjoy Demand upgrade to HubStation H2 or HI Interactive settop be today ON DEMAND MOVIES l Demand TV the finest TV on demand titves 3h town Simply the finest s demand 0 aideo CIrCzemard Titles 0 Cl Demand Channels 0 HubStatioi Hi 0 H2 Interactive settop box When it comes to getting the best of your W on demand nothing comes close to this From the hottest movies to the latest dramas Demand lets you pick what you want and watch it anytime at the comfort of your home You can even pause rewind and fast 39 you never miss a single moment of it all Sin Tel w g tles 39339 1quot 13 Quick Guide a Contact ii orts events to blockbuster movies T u J n drama serials and more Pick your Channelsamp0n Demand 39 Price Plan Promotions l Programme Gulde right off your TV screen Order them nd eniov your selection View All Titles man an will lull uzi39ii ma Hotel Transylvania 3D Child39s Eye The 30 ESE Flying Swords of Dragon Gate 30 313 xm lFrn m u imnvi a 31 Rate Trailer Outstanding 39quotquotelcome to Hotel Transylvania Dracula s lavish fivestake rrogra 39 g q NetworksChannels broadly grouped into 1 Foundationfound on most services eg AampE Comedy Central Discovery USA Network The Weather Channel 2 Children s egCN Disney Nick Noggin 3 Foreign eg BBC America TV Asia 4 Lifestyle eg DIY Gay Entertainment TV 5 Movies eg HBO Showtime TCM 6 Music eg MTV Vhl WorldJazz 7 News eg CNBC Fox News Channel 8 Religion eg Gospel National Jewish TV Praise TV 9 Sex eg Playboy TV Spice 2 10 Shopping eg ValueVision Shop at Home 11 Spanish eg sun TV Telemundo 12 Sports eg Fox Sports NBAcom TV W llquot quot Tiering Basic subscribers provide majorily of revenue profilabilily based on no of homes upgrading lo higher levels of service Tiering Operalors creale differenl service levels by grouping offerings wilh each succeeding level cosling more per monlh Allows operalors lo marlltel cuslomised sels of channels To increase revenues and To provide subscriber groups wilh highly largeled programming Cable subsriber pyramid 1quot 7 7 7 r 7 7 7291 f 7 I 9 r 7 Jr J 777 if x if 39 if T if Q i f i 7 M i ngi 39 j 39 Limij SUM QM 11quot Q T39 f 1 f T39 QT f39 W 1 quotMy Cable Homes passed 99 1159m US TV HHs 2010 Penetration Homes passed No of HHs ThaT have access To subscripTich service ie no of HHs ThaT could subscribe To cable if They wahTea To PeneTraTion is The of TV HHs acTuaIIy subscribing To basic cable service Cable Operator Scheduling Strategies Besides placing programmes in orderly flow on channels scheduling in cable syslems also means localing enlire channels of programmes in The channel line ups Channel cluslering happens when cable syslems place channels in groups according lo conlenl orappeal Cable Operator Scheduling Strategies Channels grouped in 3 ways a Narrowly alike in conlenlgenre eg all sporls all movies b Alike in appeal lo parlicular largel demographic group eg children 3 All broad appeal enlerlainmenl eg have somelhing for every family member or all news and informalion Cable operator Scheduling Strategies 39 Cable sysTems Icche chgnnels goljclcenT on The channel numbering scheme used by reche cchroIs To make cIusTering effecTive for reche cchroI users BuT inTergcTive TV guides now allow for picking The relevgnT chgnnels Icched jusT abcuT anywhere on The sysTem 39tarHub nalact Ehann l Emup jg E an g E l i m nm l Ed it Eni39saa39ri39al nmam Ejhnlu39FTA LI FEHEHIEI H iHEEIa I him55a E El IntvErn 39l i12 anJI 5 El h n i1 f FI39JEL 13915 J HE39S WuIJ 1 45 mini Mgr V ms In A ICIIdll Ii TIFiiIiII ICIIII H A Arirdllg T39II39 n f F39I39IIII dllll A I dr IIIIII quot II39 w l39 422 3quot 5393quot A E39iII3939I5I ICIIclll I In ll 435 u A m an III Lharnsl 43 A II ELIII 39II39IIrr 39 A lLlhJd id ELLlurl39 A HFITIEEII IZH JllllHEI fJdlI 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couch polaloes Helps generale exposure for new show or helps remind viewers alooul a relurning show Heavy promo for such evenls gt increased ralings gt increased ad sales Basic Cable Nelwork Scheduling Slrdlegies Blocking Used To lure mdinslredm audiences during day lime Fedlures re runs of off nelwork scripled programmes Also block conseculive episodes doubling or lripling of some series jusl before PT AX N Sunday Tuesday Wednesday Thursday Saturday What39s on Monday May 27th 2010 2200 Hawaii FiveO CSI NY CSI Crime Scene Chanie39s Angels Hawaii Five0 lt Season 2 Episode 18 Season 8 Episode 78 39quotVeSt39Qat39Oquot Episode 7 Season 3 Episode 3 gt LEKIO RADIO NEAR DEATH 898300 72 Episode 27 PROD YEAR 2000 OLELO HO39OPA I MAKE DUNE AND GLOOM DEATH SEIFENCE More Mo re Mo re More M 0 re Star World Z Doubling o 39 v r v1 v A p b v 39 o y a Marathon Basic Cable Network Scheduling Strategies HomogeneiTy 0 Emphasis To adverTisers on The demographic and psychographic homogeneiTy of viewers of a parTicuIar service 0 Eg MTV viewers alike in age and inTeresTs ESPN mosin men Roadblocking Scheduling The same ad on all cable channels aT The same Time so The adverTiser s message blankeTs The cable inTerconnecT In Theory This keeps viewers from using Their remoTe conTroIs To avala commercials Works for Trailers Too Premium Cole Network Scheduling Slrdlegies Rotation 20 100 movies d monln offered Mix of premieres l3T runs repedled from previous monin odrryovers dnd even edrlier ones enoores Movies scheduled 3 8 Times on differeni ddys di differeni hours Viewer nds severdl opporiuniiies To odlon ii Repedl showings mdximise The poleniidl dudienoe for edon progrdmme Progrdmmer s gool is To find The Vdrious oomplemenidry Time slols delivering gredlesi possible dudienoe Premium Cable Network Scheduling Strategies Title Availability Theatrical films distributed by major studios are typically available to premium cable services 6 9 months after initial theatrical release But delayed by home video sell throughs as distributors max their revenues thru video sales Broadcasters exert pressure on distributors to enable early telecast of key films leaving pay TV shortened screening periods exhibition windows However some titles are only available on cable as not suitable for broadcast eg Something About Mary Subscription Network Promotion Key marketing goals of cable operators promoting brand identity of channels getting subscribers to upgrade to upper tier packages educating subscribers of complex digital services amp programming Need highlytargeted database marketing zooming in on right customer Differentiate marketing between nonsubcribers who have never subscribed nevers and those discontinued formers Treating different prospective groups separately simplifies plan and reduces wasted effort eg easier to sign up formers Subscription Network Promotion 0 Promo dpprOdones on dir trdilers to encourage tune in cross Cndnnel promotion tune in promos for up Coming shows flow titling next slogdns giverWdys specidl pdckdge rdtes reminder mdils to discontinued subscribers CndnneI sdmpling for d period Cable Providers Mull Switch ToA La Carte Subscriptions DEVIN COLDEWEY 3 posted on September 27th 201 1 I 35Comments g cm 3w 5 i 3 CNBC Questions Radio Programming BM0642 Broadcast Media Management amp Programming Week 1 i AM Radio Days Fewer slalions amp compeling media Appealed lo broad audience of all ages Live music comedies dramas news amp lalllt Radio is dead 1940 s arrival of TV Programmes amp slars wenl lo TV Radio no longer Try To please everyone some of The lime inslead Try To provide imporlanl programming To some people all of The Time survived FormalL approach programming slyles formals geared lo specific groups of lisleners versus for The masses FM Radio Days Afier WWII loeiier sound aualiiy 1950s radio became more localised Due To 3 faclors 1 DJ personalities connecled wiin lisleners as made references To local people and evenls eg do local promoiions and appearances 2 Local news lisleners inleresled in local happenings and communiiy evenis 3 Local advertisersmerchants more direcl reach and sense of conirol due To proximier Additional Competitors Cable raaio Satellite Radio HD Radio DAB Streaming Radio Internet Streaming raaio potential for global audience gt Tastes vary from market to market a smart Programme Director must tailor the station s programming to the target market it serves Before 1930 no formal Ioroadcasting 1936 July Britisn lvlalaya Broadcasting Corporation taken over by British Government in 1940 under control of lvl yan Broadc g Corporation 1942 Japanese Occupation Syonan Hoso Kyoku 1946 estalo of Pan lvlalayan Dept of Broadcasting 1949 Birth of wire radio service Rediffusion 1950s schools received educational broadcasts 1957 Radio Malaysia 1965 Radio Television Singapore RTS fully govt owned 1975 BBC World Service 1980 Singapore Broadcasting Corporation SBC 1990 s Radio Corporation of Singapore Addition of SAFRA NTUC stations FreetoAir Radio Broadcasters Range of genres on Free To Air FTA radio News amp curreni affairs pop amp classical music 3 Radio Broadcasiers MediaCorp Pie Lid Singapore Armed Forces Reservisis39 Associaiion SAFRA Radio SPH Unionworks MEEFACEF39 SPHUnionWors w SAFRA Radio 459 MediaCorp Radio Singapore39s largesf radio nefworllt l3 free fo air sfafions English lvlalay Chinese amp Tamil Various programming genres gt enferfainmenf baseol programming nicne sfafions newscurrenf affairs classical music amp foreign confenf such as Japanese French and German programmes CLASS Hm leifpgu39 L 4quot Gold 905FM Features easylistening favourites from the 60s to 90s newstraffic updates and special weekend programming such as jazz country and Latin music Symphony A classical music station dedicated to playing a wide range of instrumental and 924FM orchestral music operas Broadway hits and movieTV theme songs 938LIVE Singapore39s first newstalk station which provides listeners with regular world and local news updates and taltshows with a Singaporean flavour Class 95FM An adult contemporary station which entertains listeners with hits from the 70s 80s and 90s 24 hours a day 987FM Targeted at youth and young adults playing top 40 hits from the USA UK and Singapore Lush 995FM A mix of chill out nu jazz and urban lounge music YES 933FM Keeps its listeners entertained with charttopping hits and entertainment news from the Chinese music industry Capital 958FM Carries Mandarin and dialect news bulletins with magazinestyle programmes and popular music from the 60s to the 90s Love 972FM An adult contemporary music station which plays English and Mandarin hits from the 80s and 90s interwoven with lifestyle capsules Warna 942FM Provides the latest news music and infotainment for the Malay community 24 hours a day Ria 897FM Targets young Malay listeners featuring a blend of Malay and English music and entertainment news Oli 968FM Caters to the Indian community in Singapore providing news music and info educational programmes XFM 963 Provides 24 hours of music and programmes in Japanese German French Korean and Hindi catering to the expatriate community in Singapore Hma a Sl GAPURE NEWS a A Digital Iradia firms Msd fa alrp Is P wuzatasa E quotkm amber W i i EEJEE hrs Easammand 149 236 Shara 3 quotTIE SIZNGAPDEE Digital radi sawidm mar Madia drp39s airwav ars sail ha and ms 15 IlrI Median wii diinjiinws ts ig ta de aasiiim A sardiss udh idh was sass seen as ns quotmalasamsint hsdhil jr r HM rad mrs Iihan a dssads ang Madia arp was rst bmadaastsr in S u ih East sia its dFFsr digital radi which was launanad in Nimsmbar 1 339 the aind maadlm I A was n u rta aan mame 39I h h Ifi manars a wiidsr range 3 Hanan nanj a radii a n sisa iihs HM sardism swdh as nlliina rsamiimg as wail as mus was a quotr 1 e as a czrp In a atiE mIiEHntj Median a 39 1 iihai lms a 39 in Ft Ifi snars 39 h mama agmamt aga n lms rapiid mks r lmhamn radii and lms Mandi ma a j 1 quot s a mmsraial ut t Madia drp nusads ta channal r arm whara gmth angina ara Having carsf39ulllyr evaluated Vii jhmhir df39 service decisin has made its disasn tiinus sambaquot said Madia drp in a statement n Tuwdayr It added that all m staFF will ha rs daplmrad ta athar paratins ENMsF SAFRA Radio Operated by Singapore Armed Forces Reservists39 Association SAFRA 2 stations Power98FM English 883JiaFM Mandarin Reach national amp professional servicemen Entertainmentbased contemporary popular music amp entertainment news Power98FM 24 hour English entertainment station that features contemporary popular music and the latest entertainment news 883JiaFM Chinese entertainment station that features contemporary popular music and the latest entertainment news SPH UnionWorks 7030 joint venture btw SPH Multimedia 8 NTUC Media Manages 8 operates 3 radio stations Radio 913FM Radio 1003FM 8 Kiss 92FM SPH UnionWorks HOT FM913 An English infotainment station that caters to the 25 age group HOT FM913 features a balanced blend of adult contemporary as well as classic hits presented by polished likeable and wellinformed DJs U FM 1003 A Mandarin infotainment station that caters to a wide range of listeners with its highly creative programs Other than the latest music and entertainment its programme content also include lifestyle current affairs as well as inspirational stories UFM 1003 s delivery is bold fun and innovative Kiss 92FM The third station under SPH Unionworks Kiss 92FM is an English radio station which targets at women listeners especially those aged 30 to 50 The station discusses topics like financial planning and shopping and it plays music ranging from 8039s 9039s Y2K to current hits Informative amp Entertainment Stations BBC World BBC World Service is the world39s leading international radio broadcaster It provides Service impartial news reports and analysis in English and 27 other languages RTHK Live amp real time from Hong Kong Sole public broadcaster in Hong Kong dedicated to serving the public and catering for the interests of minorities providing a platform for people from all walks of life to express their views Fun Kids 39Live39 amp real time from UK The only kids station available in Singapore 24 hours a day Audio Books 39Live39 amp real time from UK Spoken word station broadcasting 247 Broadcasting stories drama poetry and interviews Radio Australia 39Live39 amp real time from Australia Radio Australia is the international radio of the Australian national broadcaster the Australian Broadcasting Corporation Programs about science health arts social history current affairs music comedy book reading radio dramas and even poetry Lislenership According fo findings from Nielsen s Rodio Didry Survey 20l 3 fhe mdjorify of ddulfs 93 funed in fo lisfen fo fhe rddio on or weekly Iodsis lvlore fhdn 9 in 10 lisfeners sfill fune in vid frddifiondl source such ds Flvl receivers dnd more fhdn l in 5 indicdfed lisfening fo rddio vid dpplicdfionswelosifes The lisfenershio figures of rddio sfdfions in Singdpore dre ds follows Nielsen s Rodio Didry Survey 2013 Top 5 English sfdfions Cldss lt25Flvl l 7 Gold c205Flvl l 2 Kiss 92 lO lt287Flvl 8 HOT PM 91 3 8 Top 3 Chinese sfdfions YES 933Flvl 23 Love c272Flvl 22 Copide c258Flvl 18 883Jid FM 6 RodiolOO3 6 Subscription Radio up till April 2012 0 Rediffusion The only subscription rddio service provider in Singdpore lsi in the world to introduce subscription digiidl rddio services ihru DAB Operdled 15 subscription DAB rddio sidlions to L The trrette quotMm bT eoof39 EH m Reoi iueion will etoo oroeoeeeting For good from Horil 3o What will you miee about it H i x ion to e lo at month39s end after 63 yeeure tter more than sit 39 on the air1 tl1e ioonio rarilio service o39i goSiJent om yr go The eathknelloameinthe ermofasimple hoeparagraph statement iFEC byquot to The Straits Timee in an envelope on 53 Hme ENTERTAIMMEHT NEWS A39 A Revamped Hediffuaiien to return next year n Eris man fuel Ehea Paste ejane BEE aaa hra Reeammend IEE iijeert 45 Share quot13 SINGAPORE Farmer Fteditfueidn deejayr Etra Chang Mei Heiang annduneed during a greee ednferenee an Fridayr that ehe had heught the Hleditfueidn brand in Singagere aldng with ite aaeete far an undiealdeed EM and aime ta get the revamped Heditl ueilzinr named Vaiee at Singagere Reditfueidnr aperating in the firet half at newt 1inrear quotThe new EediFFLiain will ghange with the tlr l l but will net Farg its a 2 is whe ia alee the General Manager at rnuair label eean Eu r l and armg language eentre in sir quotIt will feature a mixed platter at pregran39in39iea ta eater ta liatenera at all age greupa Cum t Enigma plum Chang eentinuedr adding that trainee at Singapere Reditfuaien will apareaeh dialert regran39in39iing in a new way Altami on lhe I Available on iPhono lPad and Android D App Store 39 mil 9 quot mobilo devices including Samsung 83 in preserving the 63 years of broadcasting history Rediffusion will present the dassio and evergreen Mandarin and Chinese dialect programs onIine for subsaibers to enjoy the programmes of yesteryear via a mobile device App What is RAD39offusion With monthly updates of classic and newly produced programs to the library it will bring endless nostalgicjoy to the fans of Rediffusion through the years who grew up with the familiar voices of their favourite broadcasters The A 39resh approach to net broadcasts our programmes will be hoste by a reatLrez DJ each day an our shows will centre or mgmmmes m in Mandarin and Chinese disleas Canton a Hmien and Teach the dairy life of every average Singaporean Inormual personalities arc fresh approaches are the signature of Our broadcasts r we 39A39i39l irtr 39 rm no re r stir r 39r t M rl ter39rs in the th h r39m 39 r n h39 r39 r39 quot r 39 3 3 l 039 Lagt Lo Lo 3 e lg 30 t t O b lg 0L 5 r IO 3 app 9 30b I v 90 sub a global perspeotwe approach also weers the Circle 0 our listeners targetirg a regloral auderoe 0quot above 23 are pursuing a better life Meet your favourite DJs soon l t 39 39 a f REDI USI KN m l HOME ABOUT US ADVERTISE CONTACT US JOIN US XIENG A About Us Rediffusion a 63 years old broadcaster with a global perspective on lifestyle current affairs entertainment and most talkedabout topics that affect our audience While the programs are in Mandarin amp English Rediffusion will preserve the tradition of Chinese culture and selectively broadcast some programs in Chinese dialects The platforms available are internet radio internet podcast Apps on mobile devices and cable television Our programming will provide unique listening and viewing experiences with the aim of enhancing and improving one39s life Rediffusion will also pioneer the eld with the launch of the first privately run media academy in Singapore providing training to aspiring talents looking to sharpen their skills in the industry Programme Direclor s jolo conlinuous analysis design amp implemenlalion lsl sleo in analysing marlltel lo inlroduce a formal evaluale all exisling slalions in markel Five faclors To consider 1 Technical facililies of each slalionservice 2 Define characler of compelilive markel audience demographics of compelilors ownership pallerns 3 ldenlifying larger audience audience lifeslyles research 4 Available loudgel salaries AampP consullanls elc 5 Polenlial revenue ads suloscriplion elc Radio is arguably the most competitive ot contemporary media ihere are 5X as many radio stations as there are otaity newspapers there are nearly 10x as many radio stations as W stations Only thing there is lless of in radio is Ad Revenue Rodio Dayparls Look dl demographics dnd psychogrdphios or lifeslyles of lisleners Ddypdrl or segmenls or divisions of lhe proddodsl ddy used for progrdmming dnd resedroh purposes Resedroh shows oerldin prime lime lislening Edrly morning 6 lOdm dnd Idle dflernoon 3 7pm when people were lrdvelling lofrom workschool Daypa s BreddCdsT ddy is hence segmenied by rddio ddypdna Morning drive iinne 6 iOdm Midddy iOdm Spm Afiernoon drive Time 3 7pm Evening 7m 12mdniie Overnigni i2 6dm Eden ddypdri designed To be compdiible wiin Iisiener lifesiyles Eg drive Time Cdrries more info dnd persondliiies wnile overnigni ddypdri fediures Tdlt shows for grdveydrd snifis or sleepless nignTs gt Formdis Vdry decording To Iisiener lifesiyles dnd deriviiies T h e 31K I h S O U n d The 4 mdin elemenTs Tth go inTo credTing The sound of d rddio sTdTion dre l The music by chegory 2 The jocllts cthTer wedTher news 3 The imdging promos 4 The commercials The on of rddio progrdmming is finding The righT lodldnce ds These elemenTs come TogeTher dnd Tth lodldnce in Turn deTermines wheTher The findl producT is gredT mediocre or downrighT Terrilole Cledrly no one righT woy To progrdmme d rddio sTdTion or else we would dll lisTen To The sdme sTd ions lvlosl programmers will specialise in one specific formal or al mosl a handful of formals Whal works in one formal probably aoesn l work in anolher and The same problem exisls from marlltel lo markel One common ltey lo programming success in all formals is good research driven by The lisleners One of The programme aireclor s responsibililies is To conslrucl one or more clocllts lhal serve as lemplales for each hour of a slalion s programming ll creales a graphic represenlalion of The formula by which The slalion is buill To achieve The desired sound Tell DJs where To place elemenls lhal make up programming for given hour ProgrammeoDireclor conslrucls as many hol cloclts for as many varIalIons In an hour wilh lhe largel lislener in mind The Hol Clock or Formoi Wheel Morning Drivel lot Clock Mus39c Sweeper 3 Commercials Line rPromo Music 39 TrafficWX Com m ercials LinerPromo Promo MUSic Music Sweeper 4 Commercials Music j Bognmericial TraffIcWX Prom 0 N65 Music Commerclals Sweeper Music Evening Hot Clock Music 5 Music ID MUSic LinerPromo Music 5 Music Music Sweeper Music i 5 Corn mercials LinerPromo Music Sweeper Music Compuler soflwcire is used lo programme lhe rololion of ocliviliessongs in lhe hol clock wilh cerloin guidelines buill in HoT coclts dre designed considering LisTenersnip amp sidiion purposeimdge AVdiIdloIe commercidl diriime per hour News dnd Tdlt fordes COFW The mosT commercidls Music sTdTions ndve ess commercidl Iodd Lengin amp Types of songs in music sweeps Long music sweeps commercidl free nour medn longer commercidl cusTers Mdy ddmdge dd sdles IosT dds or irrdeTe lisTeners PD negoridTes commercidl dVdiIdloiliTies wirn GM or Sdles Hedd Station Branding nd IID Jingles kept short end to point consists of o few bors of music with stotion coll letters ond id slogon sung over ovoiloble in o wide voriety of music types ond styles to fit specific formots Sweepers used between songs during music sweeps short imoging elements thot include coll letters ID slogon or oir tolent ID move oudience from one song to next while reminding them of the stotion they ore with serves to reinforce ond ossociote with pop culture Liners some purpose but ore simple scripted voice frocks or live reods without music or effects to promote upcoming events music oheod offer the breok generol stotion imoging kept fresh constontly rewritten ond reploced No one right way vary from market to market A model fora Contemporary Hit Radio CHR station designed to target the 18 34 demographic with maximum attractiveness Any contemporary popular music station can use this basic formula whether CH R rock country or urban Uses 5 major music categories power current recurrent power gold and gold Coanins dloouT 10 Top songs pldyed dT Tne rdTe of 4 8 per nr 1 3 in non CHR fordes lvlosT populdr songs mosT dirpldy RonTed so TndT sdme song is noT pldyed dT sdme Time of ddy on consecuTive ddys RonTion Time Time Tth eldpses before cycle of 10 songs is pldyed dgdin Vdries by ddypdrT Vdries from 75 mins To 6 hours PD decides Songs selecTed lodsed on resedrcn cdll oUTs resulTs rdnlltings dnd TesT scores in ndTiondl Trdde mdgdzines eg Billloodrd dnd locdl sdles lodsed on record sTores figures Cothihs The hexT 20 or so currehTIy populdr songs Pldyed dT rdTe of 3 or 4 per hour in hour wiTh ho oommeroidls 5 mighT be pldyed Some sTdTiohs subdivide These on Tempo fdsT wiTh fdsT amp slow wiTh slow ds d grouping populdriTy groupihg Those upcomihg ohes TogeTher Powers dhd currehTs form The sTdTioh s currehT pldylisT of dloouT 30 songs Big hiTs wiThin IosT 23 yeors 2 4 per hour depending on commerciol Ioool amp roToTion Time in power amp currenT coTegories BeTween 30 100 songs iolenTifieol for ploy once or Twice on hour Songs move inTo This coTegory ofTer being powers or currenTs IolenTifieol vio Telephone coll ouT or weIo Iooseol reseorch Very big hiis in The past 310 years 100300 of these classics Rdie of 1 3 per hour depending on commercidl Iodd Recycled every few ddys dre never die songs recognised by idrgei dudience ds cldssics by core driisies Enhdnces The formdi ds give impression of d brodd rdnge of music Songs from pdsT lO l5 yrs hoT in The recurrehT or power gold odTegories 200 or so TiTles pldyed dT rdTe of 1 2 on hour SeleoTioh odrefully resedrohed Thru dUdiTorium TesTihg To mdllte sure They dppedl To sTdTioh s TdrgeT demogrdphio dhd hoT lourhoUT USUClIIy ronTe The songs in dhd oUT of The gold lilordry To ensure VdrieTy SomeTimes Oldies odTegory ddded exoepT for CHR LdrgesT group oohsisTs of hiT songs from l950s To 10 1 5 yedrs dgo Refers To The frequency of ploy of olifferenl kinds of songs Use oompulers To keep lrook of The ploylisl To check on whol song is ployeol where onol whol kind of reslriolions opply Computers can control music rotation by following o oolegory rololion reslriol songs lo porlioulor oloyporls bolonoe up onol olown lempo songs ovoiol soheoluling some orlisles Too close prevenl similor lime ploy of songs every oloy prevenl some lype songs ployeol book To book eg 2 RampB songs Programmer s challenge keep each daypart distinct and appropriate to match listeners characteristic activities The most important ingredient in making any daypart distinct is the personality of the DJ assigned to that time period followed by the music rotation and other programming elements Consistency is the primary goal Strong PD s create a sameness that is not dull or drab When listeners tune in will hear the same sound every time and anytime The best DJs offer enough of himselfherself that build familiar relationship to promote more regular listening QuesT for gredTer edmihgs ledds To increased pressure on sToTioh execs To cuT cosTs Progrdmmersmdhdgers forced To elimithe locdl on dir TolehTs BuT or successful sToTioh cdh T jusT ploy music ohd dds Progrdmmers use duTodeed sysTems To voice Trocllt or ore record DJs voices Recorded segmehTs pldyed bdcllt oT opproprioTe Times beTweeh songs AdvohToges TolehT cdh be deployed To do oTher Thihgs while voice Trocllt is on oir TolehT from elsewhere cdh use ihTerheT To uplood voice Trocllts dee cosTs Disodvonldges Polenlidl To lose lisleners ds voice lrdcked sldlion ldcllts locdl ness dnd immediacy Compdred To live sldlions d voice lrdcked sldlion is very likely To lose lisleners Besl To use voice lrdcllts judiciously eg For weekendsoff pedk hours overnighls Record voice lrdcllts close To lrdnsmission Time for mosl up lo ddle info Locdlise voice lrdcllts ds much ds possible Cdn be cdiegorised info 2 generdi Types Informdiion news lek sporis children Music ACCHRCldssic RockCouniwUCEdsy LisTeningeTc More indn 13K US sidiions inciuding niche ones iilte cidssicdi drTjdzzSpdnisnreiigiousNew AgeBig Bdnd Noncommercidi or educdiiondi sTdTions run by universiiies communiiies governmeni grdnis dond ons Mdny networks offer mix of news fediures designed To compiemeni Vdrious music formdis Top 20 Formats of US Radio Stations 1 Couner l l 2 Adul r Contemporary AC 3 Oldies 12 4 Newslek 13 5 Religious 6 Chris ridn 15 7 Sporls 16 8 News 17 9 lellt 18 10 Gospel 19 20 Source Broodcosling amp Cobe Yearbook Conlempordry Hils Top 40 Cldssic Rook RookAlbumOrienled Rook Spdnkh szz Urbdn Conlempordry Diversified Eduod ondl Middle of The Rood quot39 quot quot39 quot39l quotquot inaquot quot nquot quot quotquot quot39lquot l l Local programmes newscasling wealner reporls local on air personalilies promolional announcemenls and conlesls on air produclion of local sporls Music companies recording amp radio induslries nave symloiolic relalionsnip Slalions pay for music lnru annual copyrignl fees To music licensing agencies Syndicated programmes or services single programmes or enlire pre recorded music formals Advanlages save cosls of produclion gain brand names for loeller ralings Eg Ryan Seacresf s American Top 40 on Kiss92 Given as much attention as programming Use TV newspapers billboards bumper stickers bus ads cab tops other graphic media On Air Promo Used to retain current listeners Off Air Promo Attract new listeners paired with on air promos Station promo objectives Build audience snare lengtnen listening time Attract new listeners increase cume Ennance audience impression positioning Should always be focused on listener and not demands of sponsoradvertiser Know objectives to succeed THE AMAZING SCOOT TO 394 0 GOLD COAST CHALLENGE W Z D l s EII mm ms quotWOW 1 quot g 3039 Juliquot no n gl gt Iquot V s b y we 43AM 39 I 39 I 39 L L 1 T m t f tquot quot I 1 4 V Y 39 1 D I a namthn i L nu au r 4 I u I 39 y i2 391 L i 39 In 1quot T r 1 v a g wf v I 39 quotL L 139 I a Ikonan kss 39 L 39 a 391 I s to 6quot L T quot n u in 501 33 to s t zzzzzzzakgze Tune in to Kiss92 now to nd out how m OCBC Debit 8 Credit Cards 10 off 8th August to 7th October u A I O 3 V I Rim 7 I EIDU 39 H M L f l U O ia39al broadcasl pamerfu me Woddwide F suvzn Sessionsgouk Edition 2010 339 MEDIACORP SUBARU IMPREZA WRX CHALLENGE THE ASIAN FACE OFF SUBARU IMPREZA WRX CHALLENGE THE ASIAN FACE OFF Tweet 1 Recommend 184 It39s that time of the year again yes the ultimate test of mind over body has returned The MediaCorp Subaru Impreza WRX Challenge The Asian FaceOff celebrates its 10th Anniversary with the BIG catcha Subaru Impreza WRX MT Hatchback worth 92800 without COE 10 countries battle it out for national pride and bragging rights Joining Singapore in a competition of endurance and willpower will be challengers from P 39 Cambodia China Macau Indonesia Malaysia Philippines Taiwan Thailand and Vietnam 0 x391 z vz The longeststanding contestant takes home the I grand prize of a brand new Subaru Impreza WRX A MT Hatchback worth 92800 SUBARU IMPREZA WRX CHALLENGE THE ASIAN FACEOFF Radio and the Internet Radio s On line Strategies 1 2 3 Repurpose broadcast programme by streaming online work with content aggregators Ad insertion during streamed programming enabling increased twice the revenue amp e commerce Content rich web sites to support streaming include playlist titles and other promo interactions Internet exclusive programming options listener customised content Websites can show local into online only promotions nttpwwwpower98comsg httpvwwvclass95sg httpwwwradio913com Programming Issues T f I d MDA nes MediaCorp for DJ39s use of QUeS or orger GU lance derogatory word against blind woman Posted on 14 May 2014 10305 views I 36 comments with public interest n responsibilities 39 Include shockjocks tactics use of offensive or indecent language MEDIACORP DJ JOE AUGUSTIN MEDIACORP DJ GLENN ONG PHOTO THE NEW PAPER I n C O S e d n F C C MediaCorp has been ned by the Media Development Authority MDA for the use of a derogatory term against a visually impaired H I m n woman by one of its 015 b O O p p According to an MDA statement on Mar 20 a deejay on MediaCorp s Class 95 Morning Express programme used a O O U d i e n C in e derogatory term a hole to describe a visuallyimpaired woman who said she had been denied service at a fast food outlet The m 0 d e m e d i O e n 6 same term was again used on air the following day by the same deejay 2008 BBC s Russell Brand amp Jonathan Ross pulled an on air prank via rude and sexual calls to actor Andrew Sachs The players Russell Brand Jonathan Ross Andrew Sachs and Georgina Baillie Russell Brand and Jonathan Ross suspended Brand resigned from the BBC Controller of Radio 2 tendered her resignation Ross suspended without pay from BBC shows for 12 weeks estimated loss 1344000 in wages BBC officially apologised calling the broadcast grossly offensivequot and a quotserious breach of editorial standards KaTe Middleton prank has Australian radio sTaTion reviewing policies Dec 2012 The AusTraIian radio sTaTion behind The call also announced an immedidTe review of HS broadcasT pracTices afTer The debacle which began wiTh a prank call made Tuesday To The hospiTaI where The former KdTe MiddIeTon was being TredTed for dcuTe morning sickness Two radio DJs managed To impersonaTe Queen EIizabeTh II and Prince Charles and received confidenTiaI informaTion abouT The Duchess39s medical condiTion which was broadcasT on dir The conTroversidl prank Took 0 dark TwisT Three ddys IdTer wiTh The deaTh of nurse JacinTha Saldanha a 46 year old moTher of Two who was duped by The DJs despiTe Their AusTraIian accenTs The sTdTion has 0 hisTory of conTroversy including airing d segmenT in which 0 14 yedr old girl revealed Tth she had been raped T also ran a series of quotHearTIess HoTIinequot shows in which disadvaanged people were offered a prize Tth could be Tdken away from Them by IisTeners Music will remain The main course in radio wiTn 70 75 of ToTal audience snare NewsTalk genre as largesT single formaT in Terms of ToTal lisTening due To baby boomers and older adulTs in US Radio revenues will grow buT radio share of ad dollars are agnanT To increase orofiTs radio sTaTions will Try To cuT cosTs using Technology eg voice Tracking Localism of conTenT will fend off combeTiTion from overseas inTerneT radio gt To maximise audiences and revenue of radio programmers must leverage existing audience goodwill and brand recognition with available techno tools to aggressively court the new media audience while not forgetting the traditional and larger broadcast audience g PERSONAL TECH VWI lntemet Radio Kill the FM Radio Star By John R Quain Published January 19 2011 FoxNewscom Print Email Share Recommend 203 Tweet 90 0 Technology companies love to boast about how their services disrupt in some cases even wipe out existing businesses Now they39re taking aim at a business that39s been a mainstay in our lives for over a century radio Streaming music has made incursions against the established music business even since Napster began offering free illegal songs but now a slew of legal online radio stations are crowding the music space Rhapsody Slacker Lastfrn Grooveshark MOG and Spotify are just some of the better known services They range from free streaming radio stations to ondemand subscription services but the overall goal is clear they want to take out traditional radio Prepqrcmon ror Turorrorll Revise lecture noTes for Week 8 Subscrip on TV Programming WeeltH Radio Bring Calculator Muttons Talk Fladio Insight Paper Submit an insight paper by 9 July Wed 5pm 300 to 350 words Briefly describe at least 3 key learning points from the talk Module rep to collect from class and submit to tutor Ques ons nline Media Programming BM0642 Broadcast Media Management amp Programming Week 12 n li n e P re rd m m e s prestructured schedule of programmes Links on the screen to other shows and clips you might like Just like in traditional TV the companies that supply online content have strategies to keep you coming back tor more Online 1N strategies address the growing number of unstructured programme options available on various screens viewed by the media audience Online Programmes jor content types Entertainment amp Information omes in innumerable permutations Key online programmes content i Web programmes short and long video programmes TV series specials docus movies news entertainmenttalk Repurposed showings of traditional TV programmes Original content produced specifically for online distribution eg clips on YouTube ii Enhancing information promotional info on websites programme guides live chat other interactive functions iii Interactive games Focus online content similarrelated to what appears 0 TV Radio Online Programmes 3 lies heavily on Broadband high speed delivery t digital information video music text data etc over wires cable and through the air More people acquiring broadband connections through cable modems DSLs digital subscriber loops cable operators eg StarHub or telcos Singtel Internet content also distributed to mobilesmart phones known as the third screen Also supplemented by handheld video and audio players eg iPod iPad Most viewers still prefer to view content on home TV Online Programmes w erTheTop Content OTT describes broadband delivery of video and audio without a multiple system operator being involved in the control or distribution of the content itself OTT in particular refers to content that arrives from a third party such as NowTV Netflix WhereverTV Hulu or MyTV and is delivered to an end user device leaving the internet provider responsible only for transporting IP packets OTT service is described by four anys viewers can watch anything anywhere anytime on any device Consumers can access OTT content through internetconnected devices such as PCs laptops tablets settop boxes Smart TVs and gaming consoles OTT video market passed 8 billion in 2012 and is predicted t reach over 20 billion by 2015 Convergence efers to merger of old media TV radio film and ew media internet MP3 audio 3 kinds of convergence I Corporate convergence trend towards the acquisition of other distribution channels by content providers ii Operational convergence occurs when media owners combine their properties into one operation iii Device convergence combines the function of 2 or more devices in 1 mechanism eg iPhone iPad Content convergence may also be considered as new ways of dist tin old style content Viewsers A viewer and user of digital or online media that combine interactivity with traditional broadcast entertainment Refers to viewers who have become video users due to the sheer volume of video clips on the internet Characteristics of viewsers Empowerment by continuous choice among huge numbers of options allows them to create their own video environment Still passive viewers once selection is made Active participation in searching process suggests unprecedented amount of control Key Online Terms 1 Streaming the digital distribution of audio or video in near real time the closest thing to conventional TV programmes Also known as IP video and webcasting Streaming differs from broadcasting because the viewser receives a single transmission not intended to be seen at the same time that other viewers might watch The number of people who are willing To watch streamed video grows as connection speeds increase Key Online Terms lip culture refers to the presumption that viewsers have acquired shorter attention spans due to the wide availability and frequent viewing of short online videos Viral communication a form of active publicity indulged in by viewsers who forward interesting videos or segments of information about programme or sites Viral videos images or programmes shared this wa Home News US Sport T 398Shor39biz Femail Health Money RightMinds Coffee Break Travel Columnists Video of babies 39talking39 takes me the Internet by storm and is viewed TEN MILLION times on d 39 mmquot YOUTUDe N wemma s m v Ravearea PROGRAMME astsace39ecetf 971w Erc ar 211 gammaquot 7 2 Jr rmerts 35 15 Sr are l l miul lmugt39n 1 TMM as Le 39r 539 K 39rquot39gtevce3 9 7m asses e cacec an a meter amazequot e a K131 res seam as I m quot39 quot151 539 lquot 515 ereowes lull mm mll In inn3151 T P Nabquot1 rJ J 3 runs 3quot 39l wearers SM S O 39 LRE E IQQ ace quot639 1 03 5 6 3 0 39IO In M 6quot 1 3 13 151 9131 0 3 V 1 5331 5 3943 1 ft 51 re 9 er 31 W M emu 3 9390 0 Tier reacs m m n M00 5 ar re brace es 37315 5 stagger g 9 1m v ems3391 V0343 WI MBA museum space Isabel mm nod to the Moon in an new mace man With a normal ILR MSC at 1C camera Aa a 9 cc e 3 r 35 a e 39 3 cram391 o a MSC m n e easye arena ruert a 1339s we gees a r 3 0 Lessons anon In so help children learn more and behave been as I moreases men of Watson Te v cee game 3 e J 39 quotare r star sfs Vetarr reeases e e e eezra39 c t er19549 5339 over e re 139 Is the Us Air Force39s secret ammod saaoe ora swim on China39s spaeel Ees e f quot35135591quot e3 9 c 15 te mane 3 0 quot13 3 out 1 a a 9 sree 0 even 3 11 3 arms am Ms you mom 1 R s are So drtve by mm in your eyes teer es H mars o s are we 9 ever 39 c eaer 5 n verse sas Steelv 43M c Wesoh your wall New Feoeboot mot has stolen passwords from 6000 users and em be spreading mono fem units 4 was weenee as e use 5 k as 19 get researr rese 39 3 15 rec 0 rest How data was are swatnun no phone neurons Just 1 or phone users use HALF e world39s 63 say researchers New 3 was cosP s39 stee r are rexes sce e 351 5319quot 63 so 2 even cos re 1 s sore ee the numerous 51mm uses orensIos to rebuild 27 races of man39s anoesbrs streth boot 7 munch years Hl I39ll I lIV 0 l D Irmrl MORE HEADLINE I Onnne Ml Ferns lam and Rea mame acea Just 17 months enjoy a livery exchange tn wan they lam ruse their hands awn and 036 their needs r u r a m YouTube Mix 25E gang The Dream Makers 0 Episode 14 1315 0 The Dream Makers Episode 15 r Priyanka Chopra Exotic ft w Pitbull i rquotvl 39 quotlaunchquot rjquothivr ShiGGa Shay LimPeh Of cial Music Video feat Tosh Rock quotHeart Attackquot Demi Lovato l v 39 Sam Tsui 8 Chrissy Costanza of n SHIGQA SHAY 01111270 i 2 Why do things go viral Social currency Triggers Emo onal resonance Observability Usefulness Storytelling 7 Types of Online Formats User Generated content UGC Podcasts Enhanced Viewing Repurposed Video downloads Games with tie ins to mainstream content Virtual Worlds Social Networking Online Formats Usergenerated content ranges from self produced amateur videos to mashups new video edited out of other videos from multiple sources networks and advertisers have encouraged ordinary users to create content for distribution on mainstream channels Doritos ads b Podcasts audiovideo content intended for download into iPods and MP3 players has the ability to be downloaded automatically thru subscription 39 once subscribed episodes are pushed to users periodically Back Q top Find free podcasts The iTunes Store is your source for hundreds of thousands of podcasts What s a podcast Much like a radio or TV show it s a video or audio series about anything and everything You ll find podcasts from independent 0 up creators as well as big names such as I HBO NPR ESPN The Onion CBS Sports and The New York Times Check out the 0 4 categories you re bound to find a quot I 39 podcast you ll like You can listen then click to subscribe Podcasts download to your iTunes library automatically so you ll never miss an episode You can listen to them on your computer iPod iPhone iPad or Apple TV And best of all they re free Online Formdfs j Enhanced viewing dddifiondl synchronised inferdcfive links Ioefween programmes dnd welosifes offering enndnced viewing online eg gdmes sfdfisfics dnd confesfs for soorfs progrdmmes fo supplemenf viewing Repurposed video downloads weloCdsfs of broodcosf TV dnd Cdlole progrdmmes for Cdfcn up viewing usuolly decompdnied on ddverfisemenfs iTunes Chdrges pdy per downIOdd for TV shows music movies Gaming 1 online gdming fo promofe offline progrdmmes eg NBC Iefs users ploy Bldokjdok fedfuring odsf of fne snow Lds Vegds nline Frmfs quot Virtual World compuier Iooseol simuloieol environmenis inienoleol for users To inholoii onol inierooi wiih ovoiors eg SecondLifecom Social Networking compuier meolio communication corries video omol ouolio conieni ihoi com be woicheol for enierioinmeni omol informoiion volue eg MySpoce Foceloook nine vs Broadcast Programming 1 t f line distribution of TV and radio programming is more than t an extension of broadcasting 1 Key differences degree of interactivity between programmers and users infinite number of nearlimitless choices for online users former dominant media are forced to compete with new unconventional forms of electronic entertainment Strengths amp weaknesses of media delivery systems System Reached limited by Revenue Streams Bandwidth Interactivmf Broadcast Geography Advertising High 1 way CableIPTV Channel capacity Ads subscription High Mostly I p39 Online Bandwidth Ads subscrs amp Medium to high 2 way M l t dise 1 Economics of Online Programming e oadcasting is free to viewers hence penetration is xtremely high ie broadcast advertising is highly effective The key distinction between broadcasting multichannel and online distribution has been the number of revenue streams Over the air radio and TV stations rely almost entirely on advertising Satellitecable services have dual income from advertising and subscriptions Ohlihe programming has a third revenue stream from merchandising because its technology allows point ahd click purchasing of items relate to media content 1 Economics of Online Programming e bility of online programming to attract subscription is low due to the free nature of internet Internet content sometimes perceived as reused content or amateurish content Online content providers who provide high quality made for online content must charge and compete with free dd supported sites But users are reluctant to pay because they are used to getting content for free Online video delivers targeted messages to actual users More TV advertising budgets are expected to shift online nline Cnlenl roviders 1 Advantages No licences and franchises required Fewer regulalions Few barriers loelween orealion amp oonsumplion Online programmersoomlenl providers smaller slaff size required To mainlain welosile compared To loroadoasloalole slalions Online Content Providers e ost importantly job of online programmer has become more of a librarian gt Keep track of things UGC videos submissions updates to games subscribers and members special offers etc Selection and evaluation functions remain valid but importance of scheduling is greatly diminished as content is available all the time Website programmers must rely on the search engines such as Google and Bing in order to be i located by most users Programmers must decide w whether to offer their content via major sites or to I go it alone hoping to be found by the search engines Online Programme Strategy Within 5 programming assumptions for TV broadcasters there are similarities for traditional programmers to make transition to onIine programming 1 Compatibility Programmers selecting content for websites can still matcn content to a compatible target audience Eg selecting suitable sports content for ESPN onIi sites Similar to digital cable design of online menu compatible with desired visitor to website is import Online Programme Strategy Habit Formation Can show anything anytime lvlust make content compelling amp user friendly so first time visitors will find content compelling enough to bookmark site lvlake users think of site as best in category Paid search placements also decide preferential positioning of client content for increased visibility 3 Audience Flow 0 Online sites cross promote content like cable channelsl by including new offerings on the same screen page V established programmes to encourage audience flow Online Programme Strategy onservation of Programme Resources Unlike broadcast and cable programmers online programmers are not forced to rotate or rerun content Providers may have to create a sense of perceived scarcity to make content seem more valuable so as to make them pay subscription fees Breadth of Appeal Online content can also be categorised as broad or narrow in appeal Webcasting encompasses both narrowcasting eg spo t highlights and broadcasting eg news 39 Programmes have to have broad and narrow appeal c meet consumers needs and wants NFX Homo Justror Kids v Genres Taste Prome v Recently Watched Top 10 for Michael in laaaxgs pCUJCvt Netflix Uses highlycustomised categories different for each subscriber J First category as Top 10 for ltuser namegt We create this list based on your recent rental and watching history ratings queue adds and taste preference settings Log In Forgot Passwordquot Sign Up gr gh BOB39S BURGERS nu I TV Movies Hulu Plus quot 39 RecentlyAdded 39 quot r Series Premiere A familyowned burger joint gets into trouble with the health inspector watch now D UlUPLUS More TV On more devices Try it FREE for 1 week learn More gt i Recent Episodes Popular Clips Featured Content My Videos In theaters Friday Watch the trailer for The Green Hornet Britt Reid Seth Rogen fights crime as The Green Hornet along with his sidekick l Lstc sz Chou e35339 4 Ext2 44quot 3quot er ra39e ZELZZ39 Treet 32327 39ee v Ill H m 39vr 39 l V in a V III 1 t t 1 i m 39H You michelle chong Q 147 The Noose 27122011 Michelle Chong Lulu takandes I e l About 7 r Uploaded on Dec 27 2011 The Noose 2711212011 Michelle Chong Lulu Show more YouTube Upload Noose last episode The Noose SPF Officers Michelle Chong Conversation With Channel NewsAsia 2735quot The Noose Barbarella Hosehbo Vannybella Leticia39s Fascination with Curry and Terry The Noose Jipjip Chaktapong Future Transportation Technology Will Blow Your Mind Michio Kaku Big Think Crossreferences ils clips so that the viewer sees suggestions related lo the video just viewed romTing WinTnT 4 0 Virdl thure mosT online video siTes encourage viewers To shdre This video wiTh or friend or ledve d commehT which credTes ihvolvemehT IhTerdcTive medid freouehTy geherdTe emdil IisTs require user To sign up for The service even if iT s free PresehT users encouraged To provide homes of oTher who mighT oe ihTeresTed in The siTe someTimes wiTh d reword for The referrdl 1 Delivery Challenges line Conlnl How To engdge wiih The new dudienoe Is ii sufficieni To juer repurpose oonieni dnd oul ii on new digildl pldlforms How To develop good oonieni ihdl s going To be righl for The online medium 0 Need To focus more on Ioodl oonieni crediion for communier of users Power is moving away from those who own and manage the media to a new and demanding generation of consumers Consumers who are better educated unwilling to be led and who know that in a competitive world they can get what they want when they want it Rupert Murdoch Chairman amp Chief Exec of News Corp From the wheel to the Web from the printing press to fibreoptic cable it has always been technology that has driven history Those in the driving seat have always been those who fully understood and used that technology Rupert Murdoch Chairman amp Chief Exec of News Corp Ques ons NetworkTV Programming Parr 3 642 Broadcast edia aa nagemenf amp Programming Wee k MonPrimeTime Programming Because PT is The subjecT of such inTense reporTing mosT mighT Think The resT of The day is insignificanT CW NOT TRUE There are many more hours To programme Than in PT Because NPT programmes are generally inexpensive To produce and carry more ads Than PT Their raTings can be relaTively modesT and sTill supply huge profiTs for The neTworllts NPT audiences are also less demographically diverse mallting iT easier for adverTisers To TargeT Their commercials To consumers mosT inTeresTed in Their producTs less viewer annoyance and less adverTising wasTe Than PT wiTh larger and more diverse audiences NonPrimeTime Programming NPT viewers are of ren more loyal To Their programmes lhan PT viewers Eg many foolball fans plan lheirweellt around Sunday professional games The nelworllt programmer who preemp rs a weekday soap opera will receive unpleasanl emails Millions of Americans s rill use LeHerman or Leno as a daily bedlime rilual Targel audience Children slay al home parenls senior cilizens sludenls Dakr fr ives S v our an I if j 39l I lj e39 rachaen MonPrimeTime Programming The programmerjuggles Two Types of audience flow 1 Flow Through from The 15 programme To The second one in The dayoarT Usually accomplished by using blocks of similar shows 2 Flow across The weekdays from one day To The nexT Flow across The weekdays is promoTed oy sTripping a series in The same Time sIoT each weekday MonPrimeTime Programming HUT levels reach around 60 in PT while NPT levels can be less Than 10 Bul even small audiences have value To adverlisers lvlany clienls cannol afford lo adverlise in PT so crealive programming largeled To The righl small audience is ofien allraclive To sponsors Longer chunks of leisure lime can offsel smaller HUT levels Weekend viewers wind up spending more Time walching TV despile lheir smaller numbers Genres of NonPrimeTime 7 key genres 1 2 3 4 5 6 7 SporTs Soop operos Gome shows NewsMogozines Tolt shows Children s progrommes Comedymusic Genres of NonPrimeTime Most of these programme types dre identified with pdrtiouldr ddypdrts Sports with weekend dfternoons Sodps dnd gdme shows with ddytime Children s progrdmming with Sdturddy morning lekoomedy shows with weelltddy ldte night Comedymusic with ldte nights on Sdturddys Different strdtegies dnd prdotioes necessdrily dssooidte with edoh genre of progrdmming ds well ds different levels of cost dnd the development processes for new shows Vdry considerdloly SporTs SporTs are one of The mosT imoorTanT forms of programming in TV One of The chief reasons for soorTs oooulariTy is Their consisTenT aloiliTy To aTTracT an audience of young men who are exTremely difficulT To aTTracT wiTh oTher Types of regularly scheduled programming l39 l 1 w m mar55 39 79 39 t Univ Soap Operas For dbouT 50 yedrs sodo ooerds were The cdsh cows for Their neTworllts ProducTion cosTs dre considerably less Thdn PT progrdmming Soops builT loydl consTiTuencies Tth IdsTed for decodes Viewers become deTermined To see Their fdvouriTe soops Tth ddily dcTiviTies dre oldnned dround mdking Time To onch DespiTe The successful hisTory There s decline of The sodo ooerd ds d mdjor genre in ddyTime progrdmming becduse l DdyTime dudience hds eroded since l990s 2 Audience for soops is dgeing TdsTer Thdn Tth of oTher progrdmmes 3 Soops sTill cosT more To produce Thdn lek dnd redliTy shows 4 FdsTer odce of life mdkes iT more difficulT for viewers To devoTe Time To follow d progrdmme Game Shows Typically several episodes of a game show were Taped in a single day and These shows used The same seTs and props for years lh exchanged for oh air ahhoUhoemehTs adverTisers provided The prizes awarded To oohTesTahTs NewsMagazines Weekdays Early Morning Newscaer Morning Magazines Dayiime Talt Evening News LaTe Nigni News Overnigni News Children s Programmin A child s brand loyalTy is To The programme and noT To The neTworllt ConsisTenle ahead of any of The Big Four loroadoasT neTworllts in children s raTings Nickelodeon has used popular series such as 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scheduled in apprnprlate tlrnes u ComedyMusic Generally for late night weekend entertainment Programmers of late night l 1 pm to lam weekends generally attempt to reach viewers aged 18 to 34 but many in the desired target audience have other things to do and many options on cable TV To reach young adults networks have tried to grab attention with truly unique programmes on Fri and Sat nights including outlandish comedy and music formats One of the rare successes in network late night weelltend programming history is NBC s Saturday Night Live SNL Debut in 1975 its ratings sometimes reach 60 total huge ratings for a period when HUT levels are low sJEEKENWUWUATEU JEtl Lhi dDUF DATE a Saturday Night Live SNL Saturday NighlL Live SNL is on Americdn Idle nighi live TV skelch comedy dnd voriely show premiered on NBC on ll Ocloloer T975 The show39s comedy skelches porody coniempordry culiure dnd poliiics SNL hos dired 766 episodes since ils deloul dnd concluded iis 39 sedson on T7 lvldy 2014 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MIMIC We Witde Talking Peint 3MB Se enee I V H D ImeeeT I meme Grumman Hid NPT Progamming Looking Forward NeTworlt NPT programming is in TrdnsiTion There is no duesTion Tth ddyTime weekend dnd IdTenighT progrdmming cdn be ucrdTive ddypdrTs The combindTion of reIdTiver low cosTs for progrdmme producTion wiTh The excepTion of sporTs dnd ondl dudiences hds produced subsTdnTidl profiTs The Ieddership in NPT dlso becomes crucidl in cldiming Ieddership in The mdrlteT The chdnnel wiTh The mdximum number of Top shows is obviously The Iedder chdnnel T endbles d chdnnel To dTTrdcT ddverTising dnd credTes poTenTidI To commdnd price Then why hdve The neTworlts scdled bdclt or dbdndoned Their progrdmming in some of These ddypdrTsB Answer The chdnging ndTure of The broodcdsT neTworlt TV in The edrly yedrs of The 21T cenTury Ques ons BM0642 BROADCAST MEDIA MANAGEMENT amp PROGRAMMING TUTORIAL 2 B Programming Terminologies Discuss how each of the below terms affects the basic 4part programming process Selection Scheduling Promotion or Evaluation 1 2 Blanket licences Branding Unlimited rights to plays of all music in a company s catalogue by contract this applies especially to music used by radio and TV stations Marketing a programme channel as a targeted product separate from the changing shows carried also defining and reinforcing a network or service s identity so that it becomes widely recognised as synonymous with a product or service B Programming Terminologies Discuss how each of the below terms affects the basic 4part programming process Selection Scheduling Promotion or Evaluation 3 Encores In paycable repeat scheduling of a movie or special in a month subsequent to the month of its first cable network appearance 4 Grazing Checking out many television channels by using a remote control 5 Repurposing Using content originally produced for one medium in another medium also finding multiple ways to sell or air a programme B Programming Terminologies Discuss how each of the below terms affects the basic 4part programming process Selection Scheduling Promotion or Evaluation 6 Safe harbour Latenight time period in which children are not likely to form a large part of the viewing audience 7 Vertical integration An industry in which the owners of the means of production also own the means of distribution in media a concentration of companies owning cable networks producers and broadcast stations cable systems distributors and web portals 8 Warehousing Purchasing and storing series and movies primarily to keep them from competitors BM0642 Broqdjccmsi39r edit Mcmcm amp rogmmming A Model of Programming External Influences of rogramming odel of ro w r Programmer s job involves l Selecting programmes tor a programme lineup 2 Schedulin I or arranging them to maximize the likelihood of desired audiencequots consumption 3 Promotin to attract audience to new showseps 4 Continually evaluatin outcomes of decisions based on feedback Complex decisionmaking processes Determine audience size amp composition 4 P Programming Model Proporfion of influence varies for particular media programmes differenf fimes of day and differenf fimes in My sic 4 Part Programmin del Selection amp Scheduling used to be very important less important today increased importance of Promotion due to increased competition AllMusic Radio Selection amp Scheduling are formulaic Promotion contests games etc crucial to determine audience size and composition AllNews RadioTV Scheduling crucial for competition Internet Video channels Selection is key Actual Programming is not mechanistic Programming remains as much an art as a science All 4stages affected by insight imagination amp inspiration ty ralent availabili 39w urHrVWWVWarvaLu urHrvvwwvarkavvvvvwwlwHrHerWWWvkrkfwwrHrVWWWWarvaLu urlunurlurwwlwLurerWw urarkrwfwlwtrHerWWWLurwwwlurvvvwwvwvwvvvvvwwwrvw J gwnwwv quotquot W fur 4 60 m inn eSele o Broadcast TV scarcier of lopno rch wrilers financial risk of Trying radically differenl programme ideas escalaling cosl per ep for onoff screen lalenl Cablepay TV same as above for programmes need To rargel undersewed groups Need for differen ria rion from compe ring channels Inlernel Abilier ro appeal lo Teens and young adulls imaginalive designs and anli au rhorily appeal Radioonline music choice of songs ro appeal lo parlicular demographic psychographic groups challenge is To keep currenl songs rhal audience wanl A quotILLarkHIRE rmquV V q hRATHERErnaV3quhhfquotV V V vfVwa hr vf V V V vfHEATH V quot hrquot v hfquotvquotw v v kfV1V rsr vff v wr kHEATH 9 qu3quhhfa fv wr kV3qu 9 quV V V quotVquotW V kff r J Virnar r39 77 oul d you have seleCtEd ShOW Jersey Shore is a realiTy Television v series which airs on MTV lT follows 8 l9 E housemaTes while They live work and oarTy aT The Jersey Shore 5 i 139 Jquot Iquot The show made iTs aebuT amid large amounTs of conTroversy IT has been criTicisea for irresponsible alcoholism and wanTon sluTTiness and negaTive oorTrayals of lTalian Americans r I a quot I i 391 39 A quot Li 39 I quot i J I c I 4 g t 1 I 1 o Premiered in December 2009 iT remains MTV s mosT conTroversial show To aaTe PLRY Would you have selected this show Ratingie inr I39I I u H Jersey Shre Manila Hire iiiiide Speiiliere Page it Hi 52 iii 2 3i iii 5 5i 1 index mieuiiewe iinr metal 39ii 11E nut efE needle the g went A Sad Hepreeenrlalienr at New Jersey Viewth it ur mr liemhiepieE iimm Lee 11 January E i a ilirene lianited liiliew ii erlrer39 willie spent years iiim tilemerey nihiilie greening iiiip ill am eeiliramed ei idliiie edr i iiienr ire iilte ereeelilied reality pregamn iiig matter peepiie 39Jersey Shore39 Ratings Hit Series High Top Broadcast TV Posted 10 210 1251PM liiliiinrdilieee Milil39ii i il i l ihiil ili i lilliiinrdieliteriinrgi urlhmir ArtVendelie y iier Lethe ital EH E i ii accidentalin neutered miliniilie ciliranmmeii EMMMQ and eeuiidnr39r t eiiieire ililime dep iiime eli aiiiuiiiing ilLiilee dime altered eitete eiinrg leiieleed iinr dime we will ill wee hammered umiiiili ililire desire in 39 ea lilime and iiiea eerr Iii is finally iiiRiJiIL iiquot anniuii iliiimee need we say iliiiiie juiet viiith iie mm ailments iiilee iiiiiiie 1quot WHAT39S YOUR REACTlON 1 Search HuffPost Amazing Inspiring Funny Scary Hot Crazy Important Weird Read More Jersey Shore Jersey Shore Ratings Mty Media News Iivefeedhollywoodrepon er com 5 Like I Be the rst of your friends to k5 5 After taking the most modest of dips during the major network39s premiere week MTVs quotJersey 4 Shorequot bounced back up Thursday night to hit yet another series high quotJerseyquot drew 67 million viewers and a 34 rating among adults 1849 COmments Read the whole story Iivefeedhollywoodreportencom Get HuffPost Media On Twitter Facebook and Google Buzz Know something we don t Emar us at medratw ngrc riposf com Skins is on Americdn teen drdmd thdt premiered on JdnUdry 17201 on MTV in the US The series generdted controversy in the United Stdtes over its sexuol content The premiere scored 33 million viewers rdting 34 in IvlTV39s key 12 to 34 demogrdphics But they dropped in hdlt the second week with 16 million viewers tuning in I 39Skins39 Cancelled By MTV39s Controversial Teen Series W Was Ratings 39Skins39 Canceled new 2011 1134am Addm or Controversy Mike 1 81 0 Tweet 2 2 Controversial TV drama Skins has been canceled in the US The series generaTed conTroversy in The UniTed STaTes over iTs sexual conTenT Several adverTisers 5 A wiThdrew and There were some tMTV bosses insisted theywould stand ClCCUSClTlOl lS Of Child pornography MTV bosses came under re from TV viewers and decency watchdogs when they revamped the hit British series for American audiences and debuted it in January O icials at the Parents Television Council called the show quotdangerous television for childrenquot and called for a 39 39 39 39 s weren39t guilty of breaking laws A number of high pro le advertisers pulled their promos over the fuss by the show which featured sex and drug taking scenes as many 01 The series COST members But the show has now us one season according to Deadlinecom were under The age Of I 8 On June 9 201 1 MTV announced ThaT They would noT renew Skins for a second season wiTh a sTaTemenT ThaT quotSkins is a global Television phenomenon ThaT unforTunaTer didn39T connecT wiTh a US audience as much as we had hoped We admire The work ThaT The series creaTor Bryan Elsley did in adapTing The show for MTV and appreciaTe The core audience ThaT embraced iT 939 939 quot 39 d dr d d 939 aid LHLd rd r d d d d quotElELHLd rd AralHl d d d d 939 didH39md r rd dr d d 939 d quotElELHLd rd AralHl d d d d 939 actors that influenceScheduling Inherited viewing between adjacent programmes as high as 50 in prime time PT low during other times off PT amp late nights Inherited viewing is higher between compatible programmes Radio On going song and news story rotation affects scheduling Online music amp TV Technologydriven less scheduling strategy schedule by topic genres alphabetical name or ranllting most recentpopular viewed Online viewinglistening research scarce and may not be accurate WW V fvquotVme W WWWWWWWWv VmeW WWWu 7quot V n 39 J a J 5 W 7 394 4 7 39o I v x 39h gt m m m W W r i 39l t 3quot a a x u w 2 me M39quot I z Telecast 530pm to 830pm TGIGCGS I I 330m 0 930Pm NDP 2012 Rating 12 Subsequent ratinq 48 FROM THE DIRECTOR OF quotUP IN THE AIRquot AND quotJUNOquot Kate Wmslet Kate W39let Josh Bmlin v Josh Brolin 39 Labor V M I Labor 3 a 32 3939E 39 7 In 3111 mus Now 4 channel 5 channel 131 channel 11 lite suns nasanthsm tn listings 3 9 V Cabsorry News Gossp and Photos 1113 3 111rua mnmmMW Everyone Well played Is Searching Movies inspired by Replay video For An video games Escape 39s Nee tr Ere3 39s quott quotW39s rquot e39 5quot ram quotquot Q r KateWmakt 103th quot Labor Day 5 1quot 39 39l1i 239 F v 1 g1 3116111115 NU IV r s r 39 WAT C H TRAILER celeb galleries We 995F513 MOVES Jessa5 m cers rer l 39 397 r I 3 1 inspired by hdeo my script ames Iconic celebrity Hollywood s coolest aSla celebrity news celeb Intemews couples grandparentS I lull cl 1 in 3 u Celebrity mums What have the stars flashing their midriff been up to this week 395 MOVIES KIDS MORE Watcht e Cmman TRY ULU PLUS LOG IN quot Ii Popuiar My Recently Aodeo a Galden Genres 39 At the u Sia PICKS ster Sierra focuses on her39 Netv rks makes a dif cult decision HM as iself into trouble 1 with Wally Presented by quotB Follow 12 Kfcilcwers 39 39 WWW vaWVVCWWWWVWCWWVVVCWVWWW WCWWVVVWVWWV WCWV F WVWVWVVVCWWWWW WCWWVVVWVWWV WCWWWWVWVWVVVCWWWWV WCWWVW fla 4 4 4 39 a an A 539 Q Upioec a What To WatCh Mom Tries to TFCh Adorable The 0ice IT I Serie 239 I Blind 2 l Suor Cristina ScucCIa TEAMJAH Girl Life Lesson l H M 0 io 3939u 295 39 1 than BEST OF YOUTUBE E Popular or YouTute Ghost in Singapore Office Singapore Haunted Ghosts In The Office SpeCIal FULL EF39ISC DET H H r quotquot i39 L mamas FOR YOU Ye Bin do you want to go 39IL eat cookies39ff39An39d you say YoaTubs Natior TheFir TEDx Talks Recommended FeA39DiEF39is TreEllerShcw Water Mop oom 341 0 Browse 35quot 95 Schizophrenia Stolen Amy Webb How I backed Things Girls 00 That Guys History of Communication Michael Buble v Haven39t Met minds Stolen lives online dating Cant 3 u g39qaz 7 gr You Yet ilyrics Sign in no to see your channels n E 54 ans xezu 2 st39 39 1 1 quot95 3939 n E 5 33 sis and recommendations 5 quot3 1 53 7 33 60 Minutes i Katherine TEDxAtlanta Sally Dato Siti Nurhaliza amp 3va 39Jyollcxx u If Michael Buble quotYou Make minim 5mm 3 Full 26 Jackson Interview l A Mot Hogshead How to Fasci Rabbani MaulidurRasul 5 Me Feel So Young39 nunwius39ZSS Samee Teet v ens 3 3 ran2 r Vase 513 insurers 92223 1 3 V 1 2 1 3 39 E 2 Show more Wheel of Fortune Amazing How To Pick Up Girls When the dog stays at home Disney and Pixar Sings Let 12 Types of Singers FIRST KISS Taikuutta kmrille w k 1 Earn 5 5 3 b ha ba bb b ba Engagth b ke ba x bb aa 5 3 5 hfEbb ha gba bb gb b gt N J 77quot7 4 7 r r I39I J quotIV39 j I 1 I I J D I I 1 a J I L I I I 1 I I I I r 391 I I I I f quot I I I I I i I I r I I I J W i I quot7er I 4 I I 39 I J H I p I l i VI r 1 V a f7 a r f 7 777 7 39 VI 37 VI 7 d V I VII 7 r V 391 in A r at V d V 1 Locorion spoIs wiIhIn or programmebreak DIsIonce proximin of Cd and programme NexI LoIer IonighI NexI week Familiarin of programme Io viewersIIsIeners FRIENDS DON T LET FRIENDS ALLFLAVOR DRINK NO BITE FRIENDS I r u in own co r s SHINE All THE WAY WW mus WEEUBHTS 10m 3quot actors that in uence Promotion Physical environmeni of message Frequency of seeingnearing message Cansian r manipulaTian of Trailers To gain and hold raTings t 1 i V V V39 I Wiv 39 39 r I 3 I39I39I quotquot ark V 39 1 1 1 1 1 1 1 1 1 11 1 1 1 1 1 1 1 1 1 11 1 1 1 1 11 1 1 1 11 1 1 1 1 11 1 1 1 1 1 1 1 1 1 11 1 1 1 1 11 1 1 1 11 1 1 1 1 11 1 1 1 1 1 1 1 1 1 11 1 1 1 1 11 1 1A1quotquotL 5 1 F0 610 rs ian u e c i ng Eva tua on Programmers must constantly appraise DFOQrammes using ratings hits or other measures interpreted by the honed instincts and experience of The DFOQrammer quot iiiJiiiiiiiAiiidi ii JJ Jiiuijuiduii JJti JiidJi 4iiiidiiiiiiidiiidii Adui idii e Factors i nf uencingEva39 0 0quot Ongoing interpretation of quantitative info amp qualitative judgements that results in revisions of selection scheduling amp promotion of programmes Static programme line up tends to lose ground on going refinements tend to maintainincrease audience size Critics complain about line up changes Programmers assume viewers are fickle have short attention spans follow fads amp get bored easily Ongoing feedback from evaluation is a critical component of Programming Process External Influences on Programmers I Technological Issues 2 Economic In uences 3 Ownership Issues 4 Regulatory In uences 5 Ethical Issues These exfernol pressures offecf c1 programmer s decisionmaking process Digilal TV Digilal Audio HDTV lessen dependence of local slalions in US on big 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a Hay lzw mun mam awed in law rating and men drnlpspsad Wm E ljhl i Hume WEHEEEEE1 1mm lam nig hmmg mm y 331 WHHEM mewm and a EIE rating n me adu i damn nd EhElil39 sEEEEI Warranty mun maven quit 3 mm lam n g E nlma hh ng might Elam m lam nig Mum M t dn Elmr a mama m 3 mm ep nldec DEE mm aming re a we y tame EDMKEML m E Ehnw wa m h EH ed GUNS mime gmu 5 mm a mania T34 m m Enfumi mamm y Humming We Ehnw Wm E r34 EELS Ed 3 Etatemem gaging m 32 WE 39E 5141335 Ed mm mm camce a nm quotl ng ng The Warranty mm in x dEELElT m4 eaa nm mm mm WE39RE ma a Ed Wait H mm rm Hangar e a w ng a mnlgn39am En Emu memmy r I panmngn39aph w and what dew gn39a ta and SEWEMEEE wnlmem WE Ma a n hea39 madca iem haad ma mnn m HEEEDH EIE 39 mnlgn39amrm39mg dead a El a l 39 mnlgmmn ng dE iE m r hm wi man We Mnmday n g mm mm rageam nfnew pn e drama Prime SwillBEE WHEN HHEEMEE mam Hume a tmm n We NEEHEEM m nga Wham HIE rm 514133115 in mm n remaining Warmly Hub Ep uda mm mummy mime mama 39Fear Factor39 Returns to NBC in December Plus 5 More Reality Shows That Deserve a Reboot John Kubicek 1 Senior Writer BuddyTV i Share this post a g I Like 5 Have a holly Jolly scary Christmas Today NBC announced that Fear Factor once again hosted byJoe Rogan will return to NBC starting Monday December 12 at 3pm with twohour episodes Fear Factors return comes after it was originally cancelled ve years ago NBC promises that it will be bigger and scarierthan ever though I39m not sure how they can top eating 1000yearold eggs and lying in a cof n full of cockroaches NBC s decision to bring it back follows a trend of other networks bringing back previously canceled shows most notably FOX bringing back Family Guy Comedy Central with Futurama and MTVs impending return of Beavis and Butthead Ownership influences In US Big companies own powerful interests and control production distribution and exhibition of programmes vertical integration Programmers malte tough decisions when acauiring shows because majority of content is produced by network ownedrun studios Focused on maximising revenue Multiple ownership gains economies of scale eg in buying programmes and equipment wow were wequot wnershi in uen Disney ABC o ESPN Radio Disney ESPN Radio ABC News Radio The Disney Channel SOAPnet Lifetime ABC Famin E Networks Toon Disney 0 ABC Owned Stations o Miramax Films quoto Pixar Walt Disney Pictures 39 Touchstone Pictures o Buena Vista Television Walt Disney Records Disney Mobile mDisney Disney Cruise Line Disney Theme Parks Time Warner CNN The CW CNN Headline NewsoAOLTNToTBS o HBO Cinemax o Boomerang o The Cartoon Network Adult Swim o GameTap o Time Warner Cable Systems New Line Cinema Warner Bros Entertainment CNN Pipeline o Time inc publisher of magazines and books AAAA 00 00 Ur L52 39 9 Disney Consumer books software I O O O O o o 0 o o o 0 O o 0 quot WS 9rporation FOX 39 FOX News CBS Television Network The CW King World o CBS Television Stations o Showtime The Movie Channel 39Zoth csrv CBS Radio css Outdoor quot1 t 2 quot 39 CBS Interactive CBSParamount TelevisionCBS Consumer Products a 39 Simon 8 Schuster I A v 7 2 quots s Rodio amp TV conslrdined by governmenl guidelines Public opinion md r rers Fdirness amp Equol Opporlunily polilicidns Preven rion of monopolies Copyrignl licences gt progrdmmers musl undersldnd roydl ry syslem eg bldnkel music licence for music used in progrdmmes gt lndividuol progrdmme licences number of pldys of progrdmmes for slipuld red Time gt skill To schedule reped rs for bes r miledge Lolleries frduds obscenily indecencies generdlly prohibiled COMPASS T 1 RECORDING INDUSTRY PERFORMANCE SINGAPORE PTE LTD 5 g Media Jr DEh39E lDFiFI39EEi39It A L A V nt l lt Broadcasters the Big lt inners Again This Election Season enteefa immense Illirsazriirilrrg Filillilltljl39 5mm lliliet res imprudent Iil39lu39eirriil Head llrllere EDIE Eetle NEE Uninsrsatl litre New TUNE Times Mum ll lambnann listening lErgaln 39l39ti bane twang Ernaeeastine Media News Print we r39eur stitln 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Election Day 1 Million 915000 800000 600000 400000 Number of presidential ads shown on 200 000 broadcast and national cable TV numbers rounded 0 71 to 1021 71 to 10 21 7 1 to 10 21 2004 2008 2012 Source Wesleyan Media Project THE WASHINGTON TIMES quot A with vquotwquotwu v v39lw vquotw v lph v vMVvAv39lw vM w 1w quotmu Ethical Issues Programmers wrestle with standards Caught between differing audience demands gt What is good taste gt Eg Janet Jackson Superbowl halftime wardrobe malfunction US50K fine Some arguments for bad TV gt It s just entertainment gt If you don t like it turn it of gt Parents have the responsibility to monitor programming Drinking water analogy if a very slow poison is introduced into the water supply and results in amoral uninformed citizens then the culprits are those working at the treatment plant wu wv39lw Lwhuh nlfv39lw vlwlu v39lw v vquotw v v39lw wquotluquotv1lu u wu vquot w wu wv39lw vquotwuquotv nlu v39lw wquotw wu urquot 4r quotrv39lla39iv a Those who choose and schedule programmes for the mass media have a responsibility to maintain decency in mass media 1 Using Twiller lo Promole The Fall TV Season 2 Was Jay Leno Canned by NBC For Crilioizing Obama 3 YouTube wanls ils orealor To build fanbases ralher lhan audiences Download arlioles from Blackboard edi MG nawgeme 8 Programming BM064Z Broadcast 39 Programme amp Audience Research Part 1 Week 3 WHAT IS THE MOSTWATCH ED TV EVEMI IN HISTORY 9 39 o WNWK quot39 v I I 3 I 39l I IUIquotquotquot33 39 I39y I A 3 f v V 39 39 1fmyu I l 39 u I 39 I x I 7 A A US televieien has new ND 1 eijing lqupiee Ei3r BAND BAREquot epyn39ght Elli Ehrerm elel Humeeu eamg 24 EDGE HETFE J EIIJIIHG HIE3e mrrege 11 me eijmgl Empire e new le meet weltelhee event in LIE fteleeie en E11 m l ien viewer39s Tim its eeertheeir ewe ee alle tziireerrdeeete ente lnrg Semeey nigh e eeing Eeremene ameeeeet L H rew EH Mlli viewene i39 We Immedete meme are e milln TIEIII iE rst 15 male at the e Dl ymeiee in Mh l Tl39lhie tdeily mimeHume average Hieleemj nailing if 15 Miler 3 EH ehere L n 1 ie ue T peneent 1522 felr ithenen f f eienege viewership ie 3 miflliem up 2m m illicnni emitsen39rg ne 39 nal night 31 mneme Eemmey e earned a TIEHQ rating ewn 111 A Hem at ehn en rut side dine Stadium e5 mi lm fun Eme 53mg quotEl11f in amenE im ne eepfle J he lrlleiljenell Emciumr E kn Heme Eliirtfe HEEL ler39I1EIesilremeemiee In Hiueftem HEFE Channel 3 held e916 mating and 1H ehere felr WW 2W3 5mmquot WW em eeenege eu iemee eif 1ee3 heueehnl e J Mark Male viewera jp of L1 9 to 41m viewere g g g Ej39rjmured 4342 ij watched Openimu neremny in C21h r a m CCTV UY BIIJ watches Closing Cerenmny m London Olympics on NBC is MostWatched Television Event US History Calegores lFeaturoa mtwork TV Prm Rm Written By Amanda Kondolojy 1 7 14 39 August 13th 2012 via press release London Olympics on NBC is MostWatched Television Event in US History More than 219 Million Watch 2012 London Olympics Surpassing the 215 Million from the 2008 Beijing Olympics 39 1 391 WHAT IS 1m E MOSTWATCH ED w SERIES OF AlLLTIME IN THE US J J E J J C J J J L1 D L a must watched TV series in US according t0 Nielsen ratings a only she to be no1 for 8 consecutive TV seasons 200341 39 12 m 1 WHICH Is THE MOSTWATCH ED 1v PROGRAMME IN SINGAPORE IM 2013 1 V b WWIIquotI J W 39t 39 JJJltQ J 1 J 7 J J J J J J J 39 12 m 1 WHICH Is THE MOSTWATCH ED 1v PROGRAMME ON CHANNEIL 5 IM 2012 1 NDP2012 107 million viewers Highestrated event programme on Channel 5 t 5quot 12 I I 2 4quot f oigle quot 39r 39 quot t 39 39 0 0 y v EllTE RTAll39llv39lEl lT CLIF 2 is mostwatched Singapore drama Print 8 Ema Of 3 TextResize A A POSTED 19 Feb 2014 13 26 Police drama CLIF 2 was the most popular Singapore drama of last year MORE ENTERTAIM EmNEWS according to a list of mostwatched televrsron shows released by local broadcaster MedIaCorp recently Lionel Richie luly retirement plan is to Keep 90an 9 PHOTOS ma quotiedl Comic Colbert to succeed US latenight icon Lette man 3quot debut episode draws 904 000 39T VI 3 WC quot5 Big 3 Korean talent management agencies see quotevenues double L c n a e o Game of Thronesquot renewed for two more w Y l c seasons In quot r w39 l 3 a a 3P 0 f quot 1 3 1 f A The yellow l39linions to prowde quotMinion 39 9 I rig2 s 0 V l la quotl em39 0 ENE Singapore drama quotCLF 2quot which stars big names like Qi Yuwu Joanne Peh Li Nanxing left and Rui Te 3 gem iq MW ma le Tlme En right was the mostwatched local Mandain drama of2013 with an average viewership of 901000 rl quota 39 THUMBNAIL I CAPTION I Dual Product Markets Media firms as functioning in a dual market They produce one product eg Radio format TV prog cable channel which constitutes the first market for consumers who watch FTA or buy the product subscription Second market involves the selling of advertising Higher ratings mean increased ad charges gt increased revenue In large markets l rating point could mean millions of dollars difference IUP 1 HlEHESI PHlEE PHUEHAIVIS HERE S WHERE TO BUY PRIME TIME S MOST EXPENSIVE 30SECOND SPOTS l m n IHESIMPSUNS C 3 2 M r a39ssatgwm I L 340825 I I 276690 330908 320940 295052 m 3 AMEHIEANIUDI w IWUANU IHUHSUAY v a MODERN mm a a t il rt O amp I 39 O on i 39 l IHEBIBBANG 1 w u IHEUHY Fox NEW El l Ms E ZBHOKE GIHlS THURSDAY 1 39American 120139 Hula ND 313111 in imacast Rankings Them 3111301118 11 Thir Prices Ftball Is irltill Kin daan na Fir5315311 OUR ANNUAL SHOWBYSHOW GUIDE TO THE PRICE OF TV COMMERCIALS 1 FOX hile The iig i g CBS 32071153 81277110 119273 NBC 1111111111213 11111111131 1111 MINUTES 104190 1011111111111111111111 3 mm va113 113129 AMEnm NA 5 1m UPUNATIME 173052 THEAMAZINGHACE 101522 SUNDAY NIGHT 5 THE 3111131115 32311332 1 gmmaAu 93694 g g BLANKSPACEINDICAIESND i i i BUBSBURGERS 135733 g NETWORK PROGRAMMING REVENGE 31140112 THE soouw111 711445 1 5 11111111151111 206551 g g 39 wig AMERICANDAD 144642 BETRAYAL 105447 THE MENTAIJST 3743311 1 I 4113111711 5 3 THE MEJDLE 120983 su11v1v011 81201122 REVOLUTION 117133 magmas 3119034 ARROW 47359 BAIXINTHEGAME 114213 quotquotquot4 f MODERN 1111111111 281951 12111111111me113 31191152 LAwannnEnzsvu 73477 mmnmw 1111111 40807 31111511 1111111111 127848 g g NASHVIUI 107591 131 113623 111111131111 78097 wounmumw 97136 1111 1111111 111111111 8316912 PAnKsaaEmmnou 711145 DEX 111311133111112511 THEVAMPIHE 1111111113 511733 11111111115113 174442 wammnwm 3523511 GREY39S 111111111111 8204558 THECRAZYDNES 31575119 SEANSAVESTHEWURLDSBMIJQ GLEE 171157 11111111 837622 TwuaAHALE MEN 183904 1111111111 1111x snow 95663 1 SCANDAL 1131mm 11111911110011 Ine Bug Bang Meon HI Von Modem f amny Fhe Simpsons New Cam I amuly Guy Gley39s Anatomy two and a Hall Men Scandal Int L Aacklst 326 260 3264575 3257435 3256963 8231570 8223145 3206075 204 176 3200970 3193667 5100000 5200000 5300000 5400000 OFFICIAL 2013 2014 PRIMETIME FALL SCHEDULE As 01101113 1254 PM 800830 1 830900 1 900930 1 92301000 10001030 MONDAY ABC DANCING WITH THE STARS CASTLE BBC Worldwide Prods 94645 ABC Studios 129250 CBS HOW I MET YOUR MOTHER WE ARE MEN CANCELED 2 BROKE GIRLS MOM HOSTAGES Twentieth 168435 CBS TV Studios 99520 Warner Bros TV 178343 Warner Bros TV 138575 Warner Bros TV 134420 NBC THE VOICE THE BLACKLIST Warner Hon zon 264575 Sgry 198667 FOX BONES SLEEPY HOLLOW NO NETWORK SPONSORED ACTIVITY Twentieth 137875 Twentieth 139120 CW HART OF DIXIE 26785 BEAUTY AND THE BEAST 19776 NO NETWORK SPONSORED ACTIVITY TUESDAY ABC MARVEL39S AGENTS OF SHIELD THlE GOLDBERGS ITROPHY WE LUCKY 7 CANCELED ABC Studios 169730 Sgt 93200 ABC Studios 91175 ABC Studios 86 355 CBS NCIS 161094 NCIS LOS ANGELES 120390 PERSON OF INTEREST 138265 CBS TV Studios CBS TV Studios Warner Bros TV NBC THE BIGGEST LOSER 78950 THE VOICE 229167 CHICAGO FIRE 110385 Universal TV Warner Horizon TV Universal TV FOX DADS IBROOKLYN NINENINE NEW GIRL THE MINDY PROJECT NO NETWORK SPONSORED ACTIVITY Twentieth 120100 Universal 71 96225 Twentieth 231570 Universal TV 150950 CW THE ORIGINALS 34740 SUPERNATURAL 39188 NO NETWORK SPONSORED ACTIVITY WEDNESDAY ABC THE MIDDLE 135050 BACK IN THE GAME MODERN FAMILY ISUPER FUN NIGHT NASHVILLE 95778 Warner Bros TV Twentieth 70734 Twentieth 257435 Warner Bros TV 130823 ABC Studios amp Lionsgate CBS SURVIVOR 115717 CRIMINAL MINDS 105678 CSI 107015 CBS TV Studios amp Mark Burnett Prods CBS TV Studios amp ABC Studios CBS TV Studios NBC REVOLUTION 80000 LAW amp ORDER SVU 63970 IRONSIDE 71500 Warner Bros TV Universal TV Universal TV FOX THE XFACTOR 146594 NO NETWORK SPONSORED ACTIVITY Syco Television amp Fremantle Media CW ARROW 47450 THE TOMORROW PEOPLE 36745 NO NETWORK SPONSORED ACTIVITY THURSDAY ABC ONCE UPON ATIME IN WONDERLAND GREY39S ANATOMY 206075 SCANDAL 200970 ABC Studios 94694 ABC Studios ABC Studios CBS THE BIG BANG THEORY 326260 THE MILLERS 122390 THE CRAZY ONES 175200 TWO AND A HALF MEN 204176 ELEMENTARY 121395 Warner Bros TV CBS TV Studios Twentieth Warner Bros TV CBS TV Studios NBC PARKS amp RECREATION 82000 WELCOME TO THE FAMILY SEAN SAVES THE WORLD THE MICHAEL J FOX SHOW PARENTHOOD 87834 Universal TV Sony 62370 Universal TV 86900 Sony 110000 Universal TV FOX THE XFACTOR RESULTS 112675 GLEE 169535 NO NETWORK SPONSORED ACTIVITY Syco Television amp Fremantle Media Twentieth CW THE VAMPIRE DIARIES 55100 REIGN 44699 NO NETWORK SPONSORED ACTIVITY FRIDAY ABC LAST MAN STANDING 74766 THE NEIGHBORS 64660 SHARK TANK 77870 20l20 55900 Twentieth ABC Studios Sony 8 Mark Burnett ABC News CBS UNDERCOVER BOSS 55923 HAWAII FIVEO 58455 BLUE BLOODS 58460 Studio Lambert CBS TV Studios CBS TV Studios NBC DATELINE NBC 37165 GRIMM 82185 DRACULA 57357 NBC News Universal TV Universal TV FOX JUNIOR MASTERCHEF 84475 SLEEPY HOLLOW R 33125 NO NETWORK SPONSORED ACTIVITY Shine America amp One Potato Two Potato Twentieth CW THE CARRIE DIARIES 19333 AMERICA39S NEXT TOP MODEL 29685 NO NETWORK SPONSORED ACTIVITY SATURDAY ABC SATURDAY NIGHT COLLEGE FOOTBALL ABC Sports CBS COMEDYTIME SATURDAY R COMEDYTIME SATURDAY R CRIMETIME SATURDAY R 48 HOURS CBS News NBC ENCORE PROGRAMMING FOX FOX SPORTS SATURDAY FOX Sports 700730 1 730800 800 830 I 830999 900930 I 9301000 1 100010230 SUNDAY ABC AMERICA39S FUNNIEST HOME VIDEOS ONCE UPON ATIME 141480 REVENGE 128700 BETRAYAL 98235 Vin Di Bona Prods 59452 ABC Studios ABC Studios ABC Studios CBS 60 MINUTES 107745 THE AMAZING RACE 94150 THE GOOD WIFE 78500 THE MENTALIST 67300 CBS News CBS TV Studios amp ABC Studios CBS TV Studios Warner Bros TV NBC FOOTBALL NIGHT IN AMERICA 1357BOIVNBC SUNDAY NIGHT FOOTBALL NBC gorts NBC Sports 5 70 000 FOX NFL OVERRUN THE OT THE SIMPSONS BOB39S BURGERS FAMILY GUY AMERICAN DAD NO NETWORK SPONSORED ACTIVITY FOX Sports NFL Films Twentieth 256963 Twentieth 149650 Twentieth 223145 Twentieth 158725 by Michael Essany Super Bowl ad ls 3 million worth it CccaJCoa 15 tomng are big bucks to run TWO ECsecon spots during t39quot s year39s Sup wl r clud m an animated as called 39Siege39 Recommend 215 people retommend this Be the first 0 w friends By Aaron Smlm sta unte February 3 2011 124 PM ET NEW YORK CNNMoney Is a 3 milion 30seoond Super Bowl ad really worth it Actually yes according to experts who weighed that staggering cost against the attention a commercial is liter to gain duing the mostwatched televised event in the United States 39Close to 50 of viewers tune in to 108 49 31 actually watch the commercials more than they watch the game said Stephen Master vice president of Nielsen Sports media research 39The level of engagement for those people who choose to advertise is obviously very high Email Prim Super Bowl Ads 2014 What Does 4 Million Really Buy You By Ellen Killoran I 76 8 on Jan 11mg 3r 291 4 334 PM Ave rage Cost of a BIDSecond W Commercial Weara taoeru iear Train Eli 3312 3 443 i ESE Ei l l Ecl E i 39 Ead 39l i Ei l 5393935 Ei i Ea The much touted economic impact of Super Bowl XL CHI comes with a hefty tax bill for New V1 l v 71 v 39 V J YI W2 1 391 539 l Ornel aho Ben Jersex arts I L um tn the mm W i w an HI mu quotn ll l l 1 r 39 1 P I 1 E On Sunday over 100 mi ion viewers are expected to tune in to the Fox network for Super Bowl XLVIII Where the Denver Broncos and the Seattle Seahawks will battle for the coveted ring While some of them will be diehard footba fans others will THE IMPORTANCE OF RESEARCH DATA Goal of media programmers in adverliser supparled media To reach largesl possible salable audience Programmers define audiences differenlly depending on parlicular circumslances 0 Regardless of definilian defermining audience sIze IS paramaunl as audience Info Is used To sell alrllme space To adven Isers THE IMPORTANCE OF RESEARCH DATA Programme creation gt presentation gt reception by audience gt TAKES TIME Networksstations sell commercial airtime at rates based on predicted audiences Programmeaudience research critical for effective selling and financial health of broadcast TV radio cable mobile and online industries Programmeaudience research involving ratings guides process of selecting and scheduling programmes to attract desired audience and provide feedback on programming decisions THE USES OF RESEARCH DATA Pragrammesiaiianwebsiie drawing largesi adverTiser Targered audience cnarge masT for ads Programming decision making againsi rival sTaTians Used To deTecT changing viewing Trends Used To increase effecTiveness of markering and branding Hence reliable and accurate ways of measuring medra audrence rs necessary Heme tieeel ee Seert E39ti39l l rntnyr Spare the n t hlp Th K Feeterr U SA hetn by Th quottime In ratings hettl f ll Wl rig prrrmlrr pleed El E l eilH EiLILL PUBLISHE e1eereu 1i Eeutnerntler 221M wFieTE 11539 GMT 1 Eeutnerntler 212 91 Etemmehte EGJIE Ehere nee Lie 3E The it Fetter Listen premiere e eereg etl 35m viewers The Ueiee teem Eewell e eh ew ie 32 eewn eemperetl te retinge fremr 2mm with twe hew werleii emeee jeeigiee eh the eehel The i1 Fetter USA eeeeee were he eieelet heeihgi thet the eeeehe eeriee ef the ehew wemle eeeilglr wih ih the retihgre ette egreihet its eempetitere Eiet figure Frem the premiere epieeeie ef the eeriee hee e uIZIWFu thet The i1 Fetter USA which f eeteree Eiritheglr Epeere Demi Leeete Eimeh Eewell ehei LA Heiei eh the pehel wee beeteh leg rieel The veiee UE ih the retihgie Figuree 5 new thet weeiheeeiey hiEiht39e i1 Fetter premiere eeeree eh ee39eregie ef Efimillieh eiewere wheh it eireei uetweeh E ehei 93pm while di millieh eeeregie eiewere teheei ih te weth The e39eiee ih the eeme time elet Even Brrzneq Spears diam held me x Fewer U IA 03 on o The Vom in he rungs name Eonammo the aren ere episode on Wednesday mom m if Ti 1 quot I WANT YOU MVHL in WANT You WANT YOU MW 100 cnuc I Remy An gunman pl 1139 Sleuthm runner W tn an mmn 1511va Amman AM In an m lmna Decisionmaking info for Media Programmers Broadcasi and cable indusiries use many research approaches To evaluaie programmes amp audiences i Qualiiaiive and auaniiiaiive measures of programmes 2 Qualiiaiive and auaniiiaiive measures of audience preferences and reac ons 3 Quaniiiaiive measures of audience size Iniernei companies have mosTIy only used 3 Decisionmaking info for Media Programmers Qualitative research explains why pp make programme choices and what they think of programmes Qualitative data on programmes used to improve programmes and understand audiences reactions to content Quantitative research ratings amp surveys reports what programmes amp commercials ppl are listeningwatching Quantitative data used to measure size of sets of viewers listeners subscribers Of all findings ratings are major form of programme evaluation and have most influence on selection and scheduling decisions People Meters Interactive measurement process replaces previous diaries and passive O meters method 09 People meter consists of computer and an electronic handheld device with which individuals signal when watching Registers each viewer s presence and channel selections Background demographic info on every viewer in household stored As audiences develop more mobile habits viewer info will be more user specific with data stored in portable i viewing devices such as iPhones and ill iPads Portable People Meters used for Radio Audience Measurement People Melers In 2005 Nielsen inlroduced furlher refinemenls lo ils measuremenl devices The aclivepassive AP people melers measure audiences wilh grea rer accuracy and less reliance on viewer parlicipalion by reading codes embedded inlo The programming In 201 l Nielsen began measuring viewing on webenabled TV receivers A se rlop box STB measures TV viewing by connecling a counler To The digilal cable box The STB will soon be buried in TV sels as They are in DVRs Porlable People Melers used for Radio Audience Measuremenl Sources of Audience Research Data Broadcaer TVCaloleRaolio slalions use tn l Nielsen Media Research niclscn 2 TNS Taylor Nelson Sofres 39 39 39 39 39 39 39 TNS s people meler using sel Top box and remole conlrol keypad each family member has own id loullon Approx 75OHHs oul of over lm HHs in Singapore In US AC Nielson sampling of approx 25k HHs oul of ll5mil TV HHs Supporlea by diary keeping Viewers in Profile Threat from DVRs Grediesi fedr in TV dnd ddveriising ceniers on ddopiion ofDVRs ExpecTed incredse of peneirdiion of DVRs eg HUbSTOTiOh mioTV recording Affecis 2 relationships Producers dnd programme disiribuiors Advertisers dnd programme disiribuiors l39hreal from DVRs New calegories of ralings due lo DVR Overnight Ratings Live viewing up To 8 secs Live plus Same Day wilhin 24 hours Live plus 7 wilhin The week All DVRs have The abilily lo skip over commercials while playing back a recording Ad sltiooing abilily may imoacl programme oroduclion amp delivery due lo reduced dd revenue This would require a shifl lo allernalive way To pay for TV programmes perhaps a pay per programme syslem Resull in expansion of ProduclL Placements wilhin programmes The Hidden Genius of l I Mad Men Product Placement I x I 1 Lbr39 f t t t u 739 t 39 v I V 39 I I li l t H a 5 Show centres around an ad agency so it s fitting that brand names get mentioned Heineken Kodak Cadillac Utz US Airways London Fog and Smirnoff all have product placement on the show But the show is set in the sixties don t these companies risk e f seeming dated 39 39 f f I want one Programme Testing Producing TV programmes hugely expensive Hence Tesiing before and during produciion necessary To ensure success Promotional Trailers also iesiea To gauge effeciiveness in communicaiing programme s aiiraciive feaiures Types of Programme Testing Concept Testing involves asking audiences whether They like ideas of proposed programmes done by producers before pitching ideas To cablebroadcasters Pilot Testing occurs when a network is considering The purchase of a new series and audiences are asked To react To The piloT episode Concept and Pilot testing stress general plot lines and main characters Seek to discover if they are understood and appeal to a variety of people Types of Programme Testing 3 Episode testing occurs when a series is underway Plot lines the visibility of major and minor characters the appeal of settings and so on can be tested to gauge audience preferences Ongoing programme testing focuses on more subtle evaluations of voices manners style and interactions of characters Different actors and plot lines sometimes used for separate screenings to find out which cast and plot audiences prefer Postproduction research used to rate programme openings and see if audience understands episodic theme J 7 j J J J J J J J J J J J J J J J J o rm 7 i One of The besTknown compohies conolUCTihg programme amp commerciol TesTs InviTe people ihTo o TesTihg TheoTre To onch o TV progromme 0 film or commerciol oskihg Them To roTe iT by pushing The ve or ve buTTons oTToched To Their seoTs PorTicipohTs ore usuolly poiol in producTs roTher Thoh cosh CBS Television City Las Vegas Research Centre at MGM Grand Hotel attracts Thousands of test audience volunteers 0 Rate latest programmes from CBS MTV amp Nickelodeon 0 Theatrestyle viewers use test pads and monitors to register opinions 0 1545 min survey follows 0 Incentives Tshirt caps pins keychains computer software NBC Universal and Walt Disney maintain similar facilities Programme Testing Limitation gt Controlled iheairesiyle Testing cannoi accuraiely refleci ai home viewing conditions gt In iesi marllteis where inseriion equipmeni is available researchers send aliernaie versions of piloi programmes To different cable homes Other types of Programme Testing Testing via cable researchers send alternate versions of pilot programmes to different cable homes interview viewers on their reactions expensive to produce alternate versions Testing via streaming video stream over internet to reach test audiences can recruit farreaching participants online data collection simplifies research processes and reduces chance of error in data Promotion Testing Competition for audiences requires that programmers produce effective promotional materials Promo spotstrailers advertise particular episodes special shows movies newscasts station IDsimage Promos tested to ascertain whether they communicate what was intended Promo testing methods online testing samples shopping mall tests theatretesting Measures Memorability Credibility amp Persuasibility Promo testing increasingly important in ondemandquot TV era as menudriven programme selection is heavily influenced by promos Qualitative Audience Research Quolildlive research used To ge r audience reactions ro programme moleridls personalities dnd sldlion or syslem imoge Focus groups 10 12 people conlrolled discussion Moderdlor ledds on predelermined lopic slruclure discussion posed on sel of dueslions eg on 0 music formdl Recruilmenl of focus group guided by crilerid eg s rdlion mdndger mdy wonl rock music lis reners dged 25 34 Qualitative Audience Research Focus groups Screening finding people who fiT The pre deTermined criTeria More criTeria maltes screening more difficulT hence more expendve Very useful To answer Why auesTions or auesTions ThaT need answers beyond yes or no answers Can be used To develop precise auesTions for laTer field surveys of a large sample of people Eg of Topics used on focus groups WheTher sTaTion has enough news programming WheTher sTaTion s music is Too loudsofT WheTher personaliTies are perceived as friendly Qualitative Audience Research Focus groups ApproximoTer 200000 medio relgTed focus groups are conducTeol in US each year LoTesT Trend is To use ihTerheT bgsed videoconferencing To save Trgvel cosTs and allow more people To observe The groups during The session BuT mohy nonverbgl behaviours are IosT in The medigTeol seTTihg Limitations of Focus Groups Small size of focus groups nof valid for generalisafion fo fhousandsmillions Selecfion process nof based on sfafisfical random sampling process low represenfafion Willingness of parficipafion differ from general public Highly arfificial condifions increases likelihood of gro upfhink or confagion of ideas one person s response shapes subsequenf responses of ofher members Qualify of moderafor influences oufcomes Music Research 1 CallOut research Radio programmers want to know audiences preferences for songs music Use call out research by selecting 5 1 5 sec hooks a brief segment of music of established songs for respondents over phone Computers place calls play songs collect responses automatically Scale of HO used 10 is like a lot Frequent call out establishes track record for the songs letting programmers decide whether to keep song on rotation and frequency of play Music Research 2 Auditorium research 75 150 people to analyse 200 400 hooks in theatre Music research is expensive Callout research requires an investment in employees to make the selections and the calls as well as investment in computer time to analyse the results Small companies cannot afford it luloriol Preporolion Read 1 CLF 2 is the mostwatched Singapore drama of 2013 2 Super Bowl Ads 2014 What does 4 million really buy you Bring loplop Ques ons A I r ec q Manageme 8 Programming BM064Z Broadcast 39 Programme 8 Audience Research Part 2 Week 4 Using Audience Data To identify specific sTrengThs omol weaknesses of Their operoTion onol That of oompeTiTors Need To undersfonol roTings Terminology and To be oble To inferpref oloToI 2 moer common Terms ore rating omol share Using Audience Data Rating dh esTidee of The percethge of The TonI number of people or households HH Tuned To or specific sTdTioh or heTworllt during or specific Time period ddypdrT such ds morning drive Time or prime dccess Rating No of HHs or persons viewinglistening X 100 Total no of HHs or persons wiTh TV or Radio Using udience Data Share measures The percennge of The viewing or IisTening audience loosed on The gcTugl no of viewersIisTeners GT or given Time Share No of persons viewinglisTening X 100 No in populaTion viewinglisTening RorTings considers whole populoTion wiTh seTs on or off Shgres Toke inTo gccT only The OCTUCTI HHs or indivs using or pngiculgr medium Using Audience Data Ratings depend on a count of all receiver shares on a count of all users Shares always appear larger than ratings because they are based on a smaller sample of people Sales staffs use ratings to set advertising rates Programmers generally use shares in decision about programmes because shares show how well a programme does against its competitors Shares eliminate all people who are not watching TV and show how many of those watching TV are tuned to a programme or station Using Audience Dde The combined roTihgs of oll sToTiohs or heTworllts during or porTiculor oloyporT provide on esTimoTe of The no of HUTs PUTs or PU Rs HUT HH Using TV PUT Person using TV PUR Person Using Roolio HUTs PUTs amp PURs ore used To compuTe The shores for eooh sToTioh or heTwork DoyporTs ore more meohihgful for rodio ouoliehoes which ore less likely To Time shifT Their meolio consumpTioh Using Audience Data E9 on diff bTw roTings amp share HUT level 200 150 50 400 Rafings Colculo on TV1 2001000 02 gt 20 HH 2lt HH TV2 1501000 015 gt 15 HH 1 5lt HH Share Colculo on TV1 200400 50 TV3 50400 125 P ma ma r t Hahmrk 39m39 tal aming all 319351 f r We WEE a m D dher E4 2311111 EIJII F1F1EEi I261 Mrietli39JE r 5 H H Ham2 Shani5 EmrEerSDEI FLAME EIZIIZIIZIEI ILWE Hitiij HH 5 HERE IllliarE39 39IL i j 1 NEH Eaur39ia39ngJigh Uz biall NEE 255 154 25 2 NCIE E33 1111 115339 3w 3L3 Ed DA Ed IE HT Ed FL FEEEEK Ed EH 13335 11 11 13 1 i ar39i ting w iilr39i ilr39iE Edam ABC 1933 12 3 15939 5 NCIEC L a ELES E33 11 I Eh 115 3 I3 131 ir39iuiEE C33 1533 33 11 393 ar39iizjir39ig EFLEEUI LIE 1553 313 115 E CEal C33 14332 5339 1M 3 EEIMINAL MIN E13 E33 1 153 33 11am 1 ih ler a iii THE C33 14421 5339 1b Hailquot Eurmm39 Elmaling lenn and Lrlwnl Examn Jaw Pinlme mi mad He mr F n Ii III11 Ewanin T Ema E5 mh SEEM Eh 1M 14min r i IJLMJJMthEr39ih39JEF39mqn amCann mnmimiwnmam a a ui 134 Haliliai l ll 2 I 2 Fr 2 WigglyEH li39 l i l 1 llquot 9 EI H F 3939 539 343539 LE Ejifl 12 Data 12m Nielsm Media Hamming int AID ght Emaraga ifhart figmlr i t umhersm LDJE mwmmmmmm ummk Hill m 1 EBB 11F BEEEL mm 3 2 l39iIE IE IM 3 Ei g Earl THE94m 1 l39iIE IE LEE MEIERMIN E m rg w39 tntm Emma 34m El EIIIIE 13931 BEEEll FP FFE E I E 139 1ing E I 13 IEEI lirltBB il 11 HLLEE 11E 1 12 mim mll rmMIN 13 Gum 1HE 1J3913 14 lm 15 Brill liIili39l39 l39iErI il 1 Emma 1 liIi i W1 13 Im 1l39l I39ihrlzalliat THEE4113 2H ElanaMM FE 1391 Jimark mmv swm 22 may Fauna9413 E m MHTE ilf 24 Eliarmrmw r E PEFEDI39I DT Harm94m FE WWWW4WWWMWW il39 1 il39 39In 211m 1 1 145m 11413 121315 11m 11 11 Other Rating Measures Broadcaslers also rely on 2 olher rallngs and share indicalors 1 Average Quarterly Hour AQH can be measured in ratingsshare 2 Cumulative Persons Cume Average Quarterly Hour AQH AQH can be average auarter hr persons average quarter hr rating and average auarter hr share AQH persons defined as the average number of persons estimated to have watchedlistened to a station for at least 5min during the quarterhour measured AQH persons are duplicated listeners who can be counted up to 4x an hour AQH Rating AQH persons X 100 survey area population AQH Share AQH persons X 100 actual listeners in survey area population Cumulative Persons Cume Cume defined as the estimated number of different people who listened to a station for at least 5mins in a quarterhour or within a reported daypart Represents unduplicated listeners ie no matter how long the person listens counted only once Cume Rating Cume persons x 100 survey area population Cume Share Cume persons x 100 actual listeners in survey area population TV also uses Cume for TV series AQH for niche channels AQH to track numbers watching a commercial Reach amp Frequency Reach refers To circuIdTion or poTenTidI exposure or The neT size of The dudience Tth dcTUdIIy geTs The signdl gross would be lt3 The people living in The counTry Frequency refers To The no of Times d person wos exposed To 1 pdrTiculdr ddverTising messdge or progrdmme A high frequency medns exposure To d messdge severdl Times dnd indiches The holding power of d sTdTion neTworlt or progrdmme Market Reports for TV Divided in ro seclions To allow programmers sales people and adverlisers To examine an audience from many perspeclives MN gt Dayparl Audiences broad lime periods divided inlo differenl dayparls eg PT Non PT Fringe lime elc gt Time Period Averages info on quarter or half hr performances lead inoul effecls use for compelilive prog and spol ralings across The wllt averages or selecled days over many weeks gt Programme Audience pure programming use with indiv lille analysis ranking share elc arkef Reports for Radio Aboul l4llt radio slafions in US more fragmenfed fhan TV audiences Largesl radio sfafion such as LA marlltef has more Than 80 slafions How To compare Share of audience and Cume lo slafions of similar formals in same mlltf More popular sfaflons use share while less use cume Reporfs organised differenin from TV Share Trends reporfs a slafions share palfern over 5 survey periods covering 1 year eg previous spring fo currenf spring Demographic Breakoufs Radio sla rions largel lheir programming To more precisely defined demographic groups age ranges for radio are smaller fhan fhose used in TV Typically jus r 10 years TSL Time Spenf Lislening refers only To The amounf of lisfening by Those who do lis ren Turngverrafe af which audience changes sfafions over fime peno Pay TV Research CableIPTV Homes Passed percenlage number of HHs in a populalion wiln access lo cable of The presenl lime Cable Penetration percenlage of TV HHs aclually subscribing 10 basic cable service Churn rate ralio of disconnecling subscribers lo exisling ones IT is a possible inaicalor of cuslomer dissalisfaclion beller offers or more successful markeling by compelilors e rc Slarnub TV has 533000 subscribers by end 2013 and The average monlnly cnurn was lower of 08 for The 4Th Quar rer of 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viewers are omitted from the sampling exerc1se eg hotels work place bars campuses Cooperation do the participants actually enter the data Fulure Challenges Tradilional measuremenl services will have To Improve In order To measure smaller and smaller audiences WIlh grealer accuracy 0 Google is sel lo challenge Nielsen wilh a media ralings syslem lhal links home compulers wirelesst lo TV sels The lalesl challenge lo loroaacasl and cable inauslries comes from Nielsen s plan lo inlroauce regular commercial ralings in aaailion lo usual programme ralings Ques ons 777n 7 J J V V BM0642 Broadcast Media Management amp Programming 9 M Rail l o er Car ramming 39j 3 g u v 3 139 rs Ia m r J sfm d I 1 o 5 1 I1 I quot rm 1 g neili PF JF v mtla IIHES o diis I n I2 II re gi ma Ii mt o iiO Tm HI iiimcl I w elivery Structure Lectures amp Tufrijomls o IICA 35 o Firm Exam 50 15 CA 35 Wk 8 Wk 15 A Report on the programming concept marketing plan and management approach of a brand new TVCabIeIPTV ChannelBelt Group Project Class Participation 15 Ongoing Semestral Exam 50 Wk i 7 9 Total 1 00 Media Programming Strategies and Practices NINTH EDITION Susan Tyler Easlman Douglas A Ferguson ISBN 9781305054653 The CengageBrain CourseSmarI eBook will be available in Ihe form of an access card for a duraIion of 12 monIhs upon acIivaIion of Ihe code You can purchase Ihe card from Ihe bookshop and regisIer wiIh Ihe access code The ebook will cosI 30 BM064LZ Brocrciccrsi Medic Mcrncrgemeni I i rogrcrmming Introduction to Programming W 3 ah i A u Ire lllW enjy mg programming ChOl ell 5M 0 ShWS Oh Cha ng MewsAgilqu ll W 0 in pro gram min 9 d e C id e m a The sofTware ThaT gives The hardware reasoh To exisT WiThoUT Programming ho wiredwireless service or IoroaaoasTer oah exisT Programmers believe ThaT ConTenT is King x nd videos I HOME XINFIRST TVPROGRAMMES ENTERTAINMENT UFESTYLE a a a 39 39 H i Catch UpTV 39 39 LOVE MILLION DOLLAR MONEY DROP THE PUPle SUNN Tquot GIRL LOVE THY NETGHBOUR UGLY SWAN 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are charging for the World Cup starting June 11 v v v v v w v v v w v v v v v w v v v v w v w v v v w v v v v v v w v v v w v v v v v v v v v v w v v v v v w v v v v v v w v v v w v v v v v v v v v v w v v v v v w v v v v v v w v v v w v v v v v v v v v v w v v v v v v 394 39 Audience Industry Preference Needs 35 O Program Strategies Viewing Web Cable TV L Promotional Strategies Availability Ar39 quotx39uii Hi llliiilQ39El As ouolieoces oollopli new lechoologiesl progrommers must respomo with new slrolegies lo errrice orioll holloll the oiuolierice OW ore prgrommes differenf from other products rhof corporations mok I for The public 1 1 1f 1 O a s e of e live Prducfs can be si consumer 0 UT brriers To em bundling suppliers Vide on Ouio shaming sites will make if easier Ultoneously dilivere to nearly ing hs no clear mald cast free fair1 rogch direct cost to ccnsmers Posy charges for The most esired programmes 0 i brodcosfers prvie msf opulozr cmedies irzmess virfully free 0 Advertise p pr m in nge ids be iin seen y We audiences Adupprtd broadcasters are not tn the business at creating pragrammes ey a re i n the business at creating au t ences that advertts rs want to rear Proramm es used to lure the OTT ttO of s that avertisers Show those messges that help sell other Prgrmmers WQFK IV indirectly for the audience secnd W The primarycustomer is the advertiser M 08 imporfdm part of progmmmlhg is und mstanding the audience what do viewers listeners amp omme us rs want infer med 2m Sm ma o 3 A3ltlt 30 3mlt lt33 c3 jmlt mmm jmow F Q Q m301lt m 55 jmlt 5 Q 2 beqmmznmm 3m Swim uilrlliblllll I IYJCQnIIacIV o vloslllitil lhl lJr 5lIP LIrI bha nttnrzuosVIrll mxauurawraaas Iidasolla lv 42llvlpslllltlllnu r lalill IZIltllal hibll 2 7 vISIIIICLIruI nsJItlllvallnllzIrbnag 3539ruloralli liflaiaSDI033 0quotI 341 a BIS39Q39 rt saalhsw 4 r 39 11413iiiiii43iiidii ii JJ Jiiuijuiduii JJti JiidJi 4iiiidiiiiiiidiiidii Adui idii 4ii id iiiii quot quot J 39 9quot Th e Lu re anore a CMS evenn W39OaTChS WI evryn 3363 0 kmw what W m rmes ought to be ike 9 Ur hvmg Gs preferemc 1063 m1 qwcallW c w ewer 0r mgmmmr t make maccurm ie ciisims 0r judgements 00w mgjrcammiing srmtgy W rim eMv W mm m mimg is mower 0f ONQildii g CQmeH mailsmke s at Haweven Programming is more complicated than that Dead genres r various limes in the of programming wisom has declared each genre dead Famin silcnns dead in l unlil renr on air Realily shows lAmerica s Funniesr Home Violas were ppular in early l and dead unlil They back a dece laler in The form of Survivr There is a formula approach To building a successful a Pair a velern youn persn lo crezle ul peal Hire a binanne slar The problem is They lead l DION wi rh plen ry of programmes fillin These irmulas Certain formats always fail Science ficlion rama has never spawned a major nelwark hil Never bank on salire loo o T b CQmpetem mm U nd m 539 1 SQUFC Qf pr mammes F0 Hs immw Cl C I n luenc 0f mclguy GCQHQ L anership EQJUIiOHQ 1m ngrm WOCHC A EAR mers Heed Waremes is Up fQ or mw Qlf magic 3basicsourcesforTVampRdio 1 Na elwor 3 Pro rel In US nalional brodcaslers incl ABC FOX C ION MNTV and PS and cable nelworks leg MTV iscovery supply programmes nalion wide Programmes from Sludios parenl owned eg MediaCorp Sludiosl or independenl producers alecl Progra Off nelwork series firsl run series fealure movies 3 LC Produc ions Coslly for small local or radio slalions lo prouce only in larger markers 0 Scheduling OI unique special skill fr rorio TWCclble progrmmers Dif CU39T process des nr nve n Qmme euivlni yei n Despite te existence hundreds channels e re ue e one sh nor ally in uenc ad quotcent sho Effeciive scheduling requires unersioning 1 your own yur cmpeiiior s morkei ouience emgrpnics 4 7539JIr55L5757555 I I a I I I I I a I I I I I I l l 1I57755L5717755557755LV1r 7 W I a l 3 l a o s I l J 0 u l l l l l r n A 1 5r I k a l 1 l J l l V r A l l H l 2 quot H ll I l l l l 4 r l l r r l l l r l l l H l I39 l l l I l I l l l 4 l l a r r x l l u l l 0 Networks forgo loillins of aa ollars in order to place trailers ll promte own programmes 39 SIDED millions t promte on ther media 3 guies amp merchant lie ups 0 Pro otion is now considered just as important as scheduling tor success or failure at network h e N e ed F 2 The best programme without promotion has no a erQiiQn oi pmgramm 0n and Qii in air is viiQi i0 mainiaining Cindi incresing ine Sianding Qi Ci neiWQrk Ilmpricani i0 undersiznd inceijusi i 0i rciings Qinis sicinds eiween ilne Mn 1 and NO 3 neiwark in mQSi Venn 0 iiiewnc r gen i0 IiCil n quot 4 imciin 0i miings Qini 39 39 39 gLmfm 39 39 4 fr r 7 In of n Iii n a Qf mm rQJrOes f o I crgteli 01f mmg fMured pli mm in Game Iliiigts C1 nd Thr listings fcvuimst r Wps f A tw lacmem rvmue t 1 larg part 0f 0 e mgi m quot m r m m Gegl e Tm Th e E IJ e m e m if F If I I 7 7 7 77 7 7 7 7 77 7 7 7 7 7 7 7 77 7 7 7 7 7 7 7 7 7 7 77 7 7 7 77 7 7 77 7 7 7 7 7 7 77 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 o Stratggies er sellec ng scheullilng mmg mg 8 evallua ng mglwmmes are d W 5ProgrammingAssump ons C G g CD CQ pc liill y Habit ermQMQn CerQM f oulince w CO HSeWQHOH 0f pmgmmm resources readfh 0f oecll mWWWWWWWWW 39 u Jnm Q Q 0 s I e g r quot i 1 quot g f 1 7quot s z 1 39 7quot 39 I x 139 1 v y 1 K E I 1 3 w y a K rr 7 7 I u 77 774 r 7 4 fl 7 7 w 4 7 7 4 z J V c 39ro mmmers sTrive To rgmmmih CImpOHbIae ailiyv activities most people s lives e ihm in the mornings rivih afternoon Iiulel s reliexihg evehiihgs I orre eekehds etc redcesf schedule prgrmmes info differe hf dd e frihe me R dio drive CableIPWsofell ite chhhels target audiences more horrwly like The inferhef They COM evofe entire Channels To eve Type of udiehce fr all hours ignrihg dcyperfs MUSIC TELEVISION 395 w Qua we l l l S a Q form hbi fs 0f 39w 39 Q l 3 F 39 39 w r fquot quot quot 11 39 quotquot quot l l L 1 r l w 1 L i f u w 3 j w v y 5 w 1 p w a w r l J W L 1 w 1 W r l 1 J 7 m A quot a VA 44 W 7 V 7 a ma VA J an e preicfoiliiw T0 esfobliish Thor ecome OUTma c 0 Examples of hcbiif forma on strategies STri39in r nae H se 3H3 Radio Persnli fy bcsed mebelfs Ch you my Time blah T I 1 3 1 I 1 I 39A 39 V f I iquot M r T 7 i r I a r u 45 7 0 Even in rnUITi Chennel environment The nexT programme cpTure The GTTenTin The ouience The previous progre quot AT programme breaks prorernmers cncerned cbouT di 39 die awa A a ConcepT f uience fl effecTs scheduling sTreTegies Prgromme fl w is nearly irrelevanT 0T3 weosTher ell news formeTs eTc which Oduolly invite uience TIT in nd OUT Give 22 rninuTs end We give you The world mWWWWWWWWW human d C o s N a i n of re m ow media To ccn rinuous nature of Prrmmrs prommmes come Rurpose cnfenf fr Ther rel aT Tner channels refcrmc in fir internef robElie Rpckging cnfnf episnes return 0f seciol es efc Prgxrammers must strive to get mxim mi agye from eac and every pmgrme 0 Stations cable systems must appeal to wide range of audiences to recoup operating costs amp capital investment 0 Some pay operators eg StarHub use their many channels to programme to small audiences on some channels but achieving large cumulative reach to garner enough subscriptions to make profits 0 Audiences for rime time broadcast TV networks eg Ch 8 U are enormus leg 9pm drama because they cut across wie demographic lines and appeal to many scial groups 1 39 39 39 39 U 4quotquot 39quotJrquota v39v39v39v39aquota39q39Us 39vv39v yquotq39v39v39aquotquv39 g39wv39vvvl v equota v39v39v39v39v v39v39vvvvqrYr s 3 v q239v39 g39wv39vv39quot 339 Societal l 39 r 3944 V rayV WV r v w def5mg 7 39 i t i ieie v 39 vr rn mimemyrvrfume lr a e 7 v v39l1wm 11Mquot 3 r u u 7 u a r r V 17 1111 7quot 39 r r r I r r r r 39 r r r r r l r l r Ir r r r a r n rogra ming The media world is ever changing 3 changes in sociely and induslry have dramaiically affec red programming and will conlinue To do so Digitisation o Anylning can be a Television now 0 DVRs allow lime sniffing amp on demand viewing 0 Viewers wanl HD and even 3D changes now programmes are produced dislribuled amp received Q C 39Ty 39 n 3 D Sony s advanced 3D lechnologres reproduce Full lID lO 39ll Jp l rrg l qrrrrlilv 3 page tor an lerz39rarrirr39u rw Hubs r Watch Surf Talk All with one clever device wow o Infernei faster wireless easier To use a For programmers iniernei provides Things i Replay of moviesTV shows ii Original programmes made for lhe web by amaleur and professional user generaled conlen r Websiles Thai car updales and background alooqu slars programme plols schedules enhancemenlsl iv Gazillion places for programme promolion and adverlising a Social media compeies wi rh TV for audience eyeballs Time spen r on scial media lakes away from Time for consuming rrdi rinal broacasi and cable programmes J J J JaJgJu55Ld ydddy r 1 1 1 1 1 1 1 1 47 1 1 1 1 d 47 1 1 1 1 1 1 1 Ad J J 1 J 4 J J al amp industrial ll 1 Media copelillio O Cl goli On nol changing wnership f media companies 0 Ownership of meia cmpanies affect programming 20l3l iSney Lucasfilm 2012 Affec r audience size prrmme cos rs innovarion larger The financial The more conservaiive big owners become Consolia rion leads To more reduce reuse anal recycle A ralher than lnnovllon Ii I l I g 4 5 I QUES O S Reool up on leolure noles luloriol quiz Reool The following 2 orlicles for discussion oluring luloriol olownloool from Blockboorol lTV rolings Cosnnos39 olrows 85 million viewers from 10 ne rworks 2 Hilchhiking in o Slorry Rebool of o Journey Through The Universe 1 Neil oleGrosse Tyson Hosls Cosmos A Spooelime Odyssey
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