Last 7 notes on intro to the media industry
Last 7 notes on intro to the media industry
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Date Created: 10/10/15
5 U 3 SC RI r N TE LEVI SI N WEEK 7 BM0620 INTRODUCTION TO MEDIA INDUSTRY amp MANAGEMENT name HEPITS m HEr a r 5 e r w Engap m Single nun hid imzu mile m1 while Tu prmider 4 mil n h if EEH IHLJEJ at a figure rum med tie be E E l lmil Tm Em hiding WW wi h mire arrd1 maria 113 4 Maay a A E5 F39T39al mm high taping EMEmiI l sf 7U 2009 SingTel secured rights to Barclays Premier League from 2010 plus ESPN STAR Sports 2013 Singtel Wins Again mane H39st Tin5 I1r1139Ial15 gfquot3392 1ite Lg In gm A di f Enterprie e eralftwere Security Apple Indie ZED Telnee Singep are EM Be Smertphaaee Agenda 3 quot UFquot Summit a w quot a h V Hegietretien Day quot 39 BEST Berry hat bringing haeh the Start menu aren39t hetp M naewe 3 Tepiezfeeh Industryquot Pa ew via a S39pore govt ordters SingTel to Share EPL broadtcast Singapare39e aentent regatater MBA has instructed SingTet ta share the next three eeaeane ef the English Premier League with pay Wrivat Staanh The aeeieian brings an end te a tang arm saga whieh hartI put the ealmtry 395 erase aar age rate tender scrutiny Hewever SingTet is appealing againet the Bar Eileen 39fu fer Bear The 39I quot39i39Ei39g r April EditE 213 135 EMT 215 SET 3quot Fe ew e eeneeyu Reta ted Steriee Sa e n LEW Singieispigtaipr ciaci Nilien Lewliaseshisceaiwith alps aver Executive Officer of mm Singapore Telecommunications for its Digital Lfe division in a statement We are graver f e d isa p pointed with M DA s satfantasiesi Sing39lJ39ell said it might net seelt tn he the iirst payteliensinn cempany ta secure the hrnadcasting nights tar the tanmament aiter its harrcwing experience with its English d i S i O n u i n g n g N Premierteagtie EEPlLiccntract il39he cnmment by Mr dllen lLew1 Eing39IJ39ell s Digitall lLtie Chiei Executive iriiicen raises the spectre at the tincertaintgr stincnnding the 21 Warid Cnp Sing39lJ39ell and Startinn secured a t O C S S C a r B P L C O n t e n t a S deall idr the W nights tn the tnnrnament an y 35 days heidre it was dne tn start ending manths ciwarnies that there might be nn caverage in Singapare at alill d h t h e tine get more important Wings to de in iife man to make appeais and cnn nuiaiigi have discussions witdil regmiatdrsm The Wurlid clip wiii happen and if Singaporer nut pant of it g dlil llk E idMFLEWsFullstnrp Pasted by singapnrenewsaitemative at ahes media spurts Singare nally gets it watch Warm Cup 2mm Hi all what price As the il39 rid Cup draws near mrbmwn 1333 why Sing mpher Lima in far Surfer br 39ee rig his hen dunquot nee5g bers 13 get eemm39r Like Lyl Elem 1E pimple like thie Be the iiret El v ur Mend5 i Tweet quot 1 l 11 d I l39i azirlc Suic E i aewerzire cm dieslay Emil iee39a ready fer Eire l i crlci Cup but he Swapsre Price tag to watch 64 matches I S7062 US46 for early birds and I S9416 US63 for late birds I excl base charges if you were not already a subscriber Heme 3 EIHEAF HE HEWE gra A1 Pey W rriage begin ugust 1 D an Ejll amlel z39 3 u z z z IEZIEZI gunman mg an IiEIEIEI magnum Li a i Lite 33 3ng 14 Share Shara 25 SINGAPDRIE lFrerrn August 1 ceneumere he llernger need te rent addi ehall settee hexee te view elatdllusive FrayW centernt that i5 net camied by the eperater theyr allreadyr suhsmihe te eneu mere can have a te ewclueihre ntent ptevid by Peg T39ii39 peratere in Single pare Thi5 new nreee cewiage meeeuire THE aheut a great after the Media Develprnent r 1 7 r J Authmitgpr started studying whack n it I J 1 et 1 IQEE The MEIER Said thi5 meeeuire i5 aim at teetering a vibrant payW rneurltet Fer the henetit at new mere and ind HIE1111f MBA requires the centent te he weecanted in HE eh retyr withelut medi ca eh and at the same FI EE Previeausilyr Fierce melding Fer eitdlusive centernt amehg mayW eneratere EtarHIuh and ng ll39ei dreve up centenlt tests ever the years With the new ITIEEEIJH39E heath perateire have te deliver Such ntent within time Hawking adage te new mere wh High te 5n henrihe te it FWadct Su bscription Pay TV Overview Multichannel operators becoming pervasive S pore Starhub subcribers 536000 mioTV subscribers 220000 Provide Digital TV DVRs voice telephony hispeed internet lVIultichannel programmers select schedule evaluate amp promote channels of TVaudio To succeed they need to provide depth amp breadth in programming amp superb customer service Su bscription Pay TV Operators 4 Types 1 Cable Systems 2 Wireless Cable US 3 Satellite System 4 Telephone Video Su bscription Pay TV Operators 4 Types 1 Cable Systems I coaxial cable or fibre optics to deliver programme channels to homes amp offices I Also broadband internet reaches 75m US homesoffices I Over 7K cable operators in US approx 80 hhs with digital omcost ELEHW Su bscription Pay TV Operators 4 Types 2 Wireless Cable US I broadcast microwave frequencies from antenna on tower or ta bldg or mountain I signals received lineofsight via small microwave dish and picked up by settop converter located near TV receiver I superior signal quality as minus miles of cable omcost EtaHlaT U Su bscription Pay TV Operators 4 Types 3 Satellite Systems not in Singapore I Home satellite dishes HSD directto home DTH direct broadcast satellite DBS received by home settop boxes Su bscription Pay TV Operators 4 Types 4 Telephone Video ATampT and Verizon offers 300 TV channels incl HD to homes via broadband and fire optic networks Singtel mioTV veri on progress every day CABLE TV What Is Cable TV 0 Cable TV or community antenna TV CATV the system of providing TV radio programming amp other services to consumers via radio frequency signals transmitted directly to TV sets through fixed optical fibres or coaxial cables What Is Cable TV 0 This is opposed to overtheair method used in traditional TV broadcasting via radio waves 39n which TV antenna is requir 39 CATV designed to give vie ers in hardtoreach areas satisfctory reception 2531j li39g39 i iaial39Eli g39 39 H i 1 How Cable TV Works Cable systems deliver hundreds of channels to millions of homes signal ampllrlm ll E rhlu Swim rlimfr Also provide hispeed Internet access telephone calls and new programming technologies Regulations On Cable TV Vust Carry Rule An important regulation came to be known as must carry rules which said that cable systems had to carry all local televisions stations within each system s area of coverage Cable s big growth period was between 1970 10 of homes wired and 1990 60 of homes wired Digital Cable TV 0 Traditional cable TV systems worked strictly by way of analog signals ie using standard radio waves 0 Today cable TV systems employ use of digital cable technology which uses compressed digital signals allowing them to provide hundreds more channels than they could with analog alone Cable Programming 0 In US cable s share of the primetime audience exceeded that of the Big Four broadcast networks ABC CBS NBC amp Fox for the first time in 2001 and every year since 0 What attracts these viewers is programming Diminishing Broadcast Audiences MEi Emira ar mania in mew rzrshiip a year agfm the rst u nmith if the falli W EEHWW iI Ijiu39E rily Il l ilui li DEE viiHaws 151 E Ill 1 213 J Faznmrimmm 39prcaziramimg Trial first aim SWINEi JII3939i EL ipt s m m ai mr aimquot ii3m E lj il Mimen inquot Wall rmer Minna Cable Programming 2 general types of cable TV programming 1 Basic Channels 2 Premium Channels SHERLUEK HULMES A SEMEFEAH EIMA ETILLEI39D39 KHIIL DiI 13935 PE M MI J RUM GAME DF EI39MIJUIWS 139E J if Eiwfiil Zquot 3757 s quotif 39 1 39 739 z r u Ha L L L 1 May Premieres 1 Ella Pre llerea 5 Ed ay Earl 5pm StarHub TV Basic Plans You are selecting channels in Basic DHLTIF E Werllld News BBC IWorld News Ch CI1 Bloom herg Television Ch ma CCT Iur News Ch 222 CNElC Ch m CNN Ch 11 E Entertainment Animax Ch 53932 AXN Ch 511 NW SEA Ch 533 STAR World Ch 501 BEE NO P LU N lE NS slashes luau awn mili In mucus quotImus 51mm lFerthra39vo allli Upsize to Basic Plus Upsize te Plus to have nnels CNN Headline News Ch 23912 Fox News Channel Ch 702 Sky News Ch 23903 9W Liosize to Plus te have channels AKN Beyond Ch 52539 CHANNEL v Ch 531 FDXCRIME Ch 503 FIJICRIME Universal Channel Ch 512 Warner T39v Ch 51539 Any 3 IE nouns ash UHL I ash Plus 5 Chinese Entertainment E City Ch 325 if E City 2 Ch 825 I E City On Demand 3 e 15 E3 3 1113 STAR Chinese Channel Ch 822 TUBE Ch 829 WESNEWS ch 808 5 Kids Cartoon Network Ch 316 Disney Channel Ch 312 Nickelodeon Ch 314 Playhouse Disney Ch 311 1 Chinese Infotainment CTI TV Ch 32 Phoenix Chinese Channel Ch 305 MTV China Ch 345 TVBS Asia Ch 323 THEE WS 33 can Am Hi 33 193 E 3 145 Upsize to Basic Plus to have these channels JEI39 TV Ch 832 39ITV World Ch 851 TVEln Classic Channel Ch E158 TUE King He Channel Ch 359 mmmnm WN tvN Ch 324 Upsize to Basic Plus to have these channels BabyTV Ch 302 Boomerang Ch 315 CEeebies Ch 303 JimJam Ch 301 It i aquot Upsize to Basic Plus to have these Channels CHANNEL V MAINLAND 1 CHINA Ch 343 CHANNEL V TAIWAN Ch 7 quotquot3939 139 347 Phoenix InFoNews Ch 806 XING KONG Ch 321 Asia Travel Ch 833 Any 4 IE rou IE Any 5 IE roups 331 3quot 41 33 L1 uifestyie Asian Food Channel Ch 43539 Discovery Home 81 Health Ch 425 Discoveryr Science Ch 423 E Entertainment Ch 441 The Biography Channel Ch 404 Discovery Turbo Ch 426 Food Network Asia Ch 433 1 Education Animal Planet Ch 424 BBC Knowledge Ch 40 Discovery Channel Ch 422 HISTORY Ch 401 National Geog ra ohi c Channel Ch 411 Nat Geo wild Ch 413 Upsiee to Basia Plus to add more Channels in the corresponding Basia Groups selected Any 5 IE noun IE All F E non IE 3 53 1 3 3145 4434 4131 5 bid as mummm HEM Ian andlsdse mess Eamon MHOHAI MDEWHIE LE ENHEI D iiiin Upsize to Basic Plus to have these cha nnels EEC Entertainment Ch 521 EBB Cnin39 mT E i BBC Lifester Ch 432 EEIE lifestyle Ex Ch 502 MGM Ch 51539 The Style Network Ch 442 Turner Classic Movies Ch 616 truT39U39 Ch 446 Upsize to Basic Plus to have these channels Crime BL Investigation Network Ch 403 vimo r u mlu em Nat Geo Adventure Ch 412 D ADVENTURE StarHub TV Premium Channels E 39ITHE HBO PHK HEIDI Faminr Ch 634 Had He Ch ears HEIDI Signature Ch EGGI 5 STAR Hew es Path 7 IrI39Ilhr anamm 39 HIGET Hee Hits Ch ads 28 I per gmup HElD On Demand Ch EDIE mdeme FOX Faminr Navies Ch 5242 STAR Navies HID Ch 552 Lmlquot 3951mn is mup Euresper t Ch EDS Gdlf Channel Ch 213 Raequet Channel Ch 211 SuperEpe r39ts Ch 20 2E W39r39u39E Series Cn Demand 9 T quot quotit WENT DEE t LP hum STAR MOVIES On Demand Hf GET 4 8 penquot gmup wf ESI 12e4 per group Fedthall Channel Ch 222 F GR Tour in Demand Sper39ts HD Ch 255 Super eer39ts Plus Ch 203 quotuni es 39 Celestial Classin Memes I 1 I 3539 HrJL n Ele quotuni es l Celestial Havesch 2an II 39 r7 7 r I gt 39 STAR Chinese Memes Ch aaa D HIDE E Thr llll Patk Km Ich 53113 quotuni es l Hee Ch and NM Ch an Thrill Ch 511 El l sme Memes Ch 522 HEIGHT 542 per the In IFIEI HEIGHT 3156 per the In IFIEI EIGHT 3156 per gmup EIGHT 1 2134 laser the In IFIEI Cable Programming Average subscriber receives more than 100 channels but watches only 15 of them Legislators and critics have asked cable companies to offer a la carte pricing a model which allows people to receive just the channels they want So far cable industry has resisted this idea saying that would put the smaller less popular channels out of business SATELLITE TV What Is Satellite TV A TV SVStem in WhiCh t h e s i g n al is EliSEEEEEEEEE23 transmitted to an J x I orbiting satellite that receives the signal and amplifies it 221300 miles r What Is Satellite TV FlGURE 91 Satellites in n 0 O r b I n Geostationary Orbit A geostationary solteliite orbits the earth of the same speed that the earth rotates CO m m u n i C a t i O n on its axis mating it essen tieliy Parked in space in orbit oi 22300 r niiesdr three V I seteilites con ca vet eimost the entire satellites located about 9 36000 km above earth s equator 19705 satellites made geostationary parked above one section of earth s surface In 39 22300mtes i Satellite TV System 5 elements 1 Content providers send programme signals to 2 Broadcast center Some content providers have their own broadcast centers The center takes the programming and transmits uplinks it to I w 1 BRISTMHCTK Satellite TV System 3 Geosynchronous communication satellites which receive the programmes from the broadcast center and send them back to 4 A small satellite receiving dish which picks up the signal and transmits it to Satellite TV System 5 Satellite receiver which transforms the signal so that it can be viewed on a conventional TV set Satellite signals are compressed to allow a more channels to be transmitted to and from orbiting satellite To prevent signal theft without subscription signals are encrypted scrambled so that only those WIth proper decoder can view them Satellite TV System PAY TV REVENUE STREAMS Pay Operator Revenue Streams Programming differs from terrestrial stations 0 Pay TV operator negotiates with individual TV networksstation for system carriage then arranges the various price tiers of service offered to the public 0 The Pay Operator then pays each station a set fee w subscriber usually in cents also known as carriage fee to carry the programming Starhub vs IVITV 99 F Pay Operator Revenues Subscription Settop box Valueadded Service Interactive TV ventures such as PayPerView PPV and VideoOnDemand VOD PayperView PPV 0 Pay operators use PPV as a revenue source 0 PPV provides a service whereaudience can purchase events to view via private telecast of that event to their homes The broadcaster shows the event at the same time to everyone ordering it as opposed to videoondemand systems which allow viewers to see recorded broadcasts at any time 0 Events can be purchased using an onscreen guide an automated telephone system or through a live customer service representative PayperView PPV PPV makes most of its money from sporting events such as the Euro 12 FIFA World Cup NCAA Basketball March Madness movies concerts and adult content 1 z u39 a in 3 apes VideoOnDemand VOD 0 Cable TV IPTV and satellite operators like terrestrial TV networks are hoping that VOD will provide a big boost to their revenues 0 How it works VoviesTV shows stored on huge server with a searchable index containing a list of everything available A subscriber chooses a show and has it sent immediately to his TV set he also gets to pause fastforward or rewind it Most companies offer a perprogramme fee You Are Not Alone US survey found approx 62 of respondents very dissatisfied 25 were dissatisfied with cost of cable TV service IVIany feel cost of cable service too high a need for cable competition existed and desire for basic cable package offering was desired DIFFERENCES BETWEEN PAY amp TE RRESTRIAL TV 1 Specialized Channels Because Pay TV carries more bandwidth than Broadcast TV 10 to 20 times as many channels there is room for more specialized channels catering to particular demographics or interests quotu i lll quot 2 Niche Programming Because Pay TV networks rely much less or in some cases not at all on revenue from commercials they can feature programming such as minority sports or ethnic programming that draws much smaller viewer numbers than what broadcast networks would find acceptable Korma Emmi W mmng sensasi 3 Acceptable Content Since Pay TV signals unlike Broadcast TV cannot be picked up by just anyone with a TV including children the FCC s rules regarding acceptable content do not apply to cable TV networks allowing greater freedom in the use of language nudity and violence This is not particularly true for Singapore especially in nudity and profanities but it is slowly loosening up LLLLLLLLLLLLLLLLLL L LLLLLLLLLLLLLL LLLLLLLLL Ekins Star Defens Shaw s Racy Bantam lt s What Teens Are Dning le 2 2 I39EmEEt Acceptable Content vamnwmmmmmmmmmmram Wmmwwmmmmmmhm mwr sewa m didpmmgq thsf y mmiwpmphmme im Edwa saia mTmE hmm le adwa siu u WHEEHSIWIathynm uslw39imiisp m m Elm39m ul eu slmam idmf ziEEEIE a ilhI 4I Wammm um i d m umwa d m lf5pl li h l hi f tammm el i um m Wilmazieairjdtnfslus dm ummm mm i II n d asaysn fsa mtea mduiu It39sth hulaEma Im pau yymhwhmsiu mu mymmimm NOTABLE PAY TV NETWORKS CHANNELS Home Box Office HBO HB A division of Time Warner Entertainment Company Premium cable TV network airs theatrically released feature films selfproduced fulllength TV movies sporting events documentaries and original series eg The Sopranos Entourage Discovery Channel Variety of science programming documentaries and nature shows On air 85 owned by Discovery Communications which also owns TLC The Learning Channel Animal Planet The Travel Channel The Science Channel and BBC America Has a multiplex of digital channels Discovery Times Discovery Health Discovery Home Discovery Kids ealtlh cHnHHiEL quotEu ESPN ESPN spends about 22 billion annually for broadcast rights to major sports in the US alone I NBA Gamecast E V 7 V TEI39ISJPEHBDWLXLMTEIF LCI S AMGELES Final 1 0 8 LIVE GAME I lN FD STATS SCO H I r ltrtlduc mmisl l manunmm39m Earni mygarn SPDHTS E v g Beasts Of The East FIT Mayweather Sentenced To 90 lNSIDER John Hollinger Forecasts The Eastern Days In Ja I Conference From Worst To First Tmim 133 m ET WEEK Floyd Msyweathe r sentenced to 90 days in jail after N 7 gamers Top 5 Paint Guards Eli MORE Pleadln g guilt r In domestic Violence case A 7 p 1P3 L W 39 1 1 391ZILI5rle a FREE Jquot 3 The Latest 1 z l Chris Paul misses the res lhm w 2 of E NGAAF End Game 334 03 1quot1 3 73 PM Final Thu m PM T 7 39 a l 1 39 l Encl ofthe 41th Quarter Hisme UVA p13 TEL ASL LAL Josh MeHnberts cantrols the defensive PUB l 3393 reborn mi 25 AUB LI 7 i BSU Fun Scure board LAC a Chris Paul misses the freethrow 2 of 2 334 DE far5 l l MTV Blastoff On August 1 1981 at 1201 am IVITV launched with the words quotLadies and gentlemen rock and rollquot Accompanied by original IVITV theme song a crunching guitar riff playing over a montage of the Apollo 11 moon landing IVITV producers used this footage because it was in the public domain free Early Days MUSIC TELEVISION 0 Early music videos that made up the bqu of IVITV39s programming in the 19805 were often crude promotional or concert clips from whatever sources could be found 0 As popularity rose and record companies recognized the potential of the medium as a tool to gain recognition and publicity they began to create increasingly elaborate clips specifically for the network MTV Evolution MlU39SIIC E LESIDN As the format of the network continued to evolve more genres of shows began to appear In early 1990s IVITV debuted its first reality shows IVITV introduced animated shows to its lineup in the early 1990s IVITV has a history of cartoons with mature themes THE notably Beavis and Butthead Celebrity 39 3 Deathmatch and Daria UTTHEA a L EXPERlENCE Ff Liquot MTV Evolution MHU39S IIC T ELEVSIDN L In 1999 MTV shifted focus to prankcomedic shows such as Jackass and Punk 39d memovie In 2002 MTV aired the first episode of another reality show The Osbournes which became one of the network39s biggest ever success stories Controversy MlU39SllC TE LEVSlDN 0 In 2004 MTV faced criticism in the wake of the Super Bowl XXXVIII half time show which it produced This infamous live halftime show featured the partial exposure of one ofJanet Jackson39s ahem 0 Afterwards the NFL indicated that MTV would not produce future Super Bowl halftime shows or any NFL sponsored public event Next Gen NBN Next Generation Nationwide Broadband Network is a nationwide fibre network that aims to deliver high speed broadband of up to 1 Gbps to all physical addresses in Singapore including homes offices schools and government buildings Users can expect to enjoy high upload and download bandwidth that will translate to ideal streaming experiences Fibreoptic cables have been laid since September 2009 OpenNet also needs to activate the fibreoptic cables when customers sign up for broadband plans with Internet service providers like SingTel StarHub and M1 OpenNeti39e tangle elf prehleme Premeed mree ewe end inef eient Eer39u39iee re39u39iere rut izileme eri eerieertium39e irifleeiijie eeretierie Peheliei39ied err Jeri 5a 21MB Share Permeee iri39iie E33quot Irene Therm Tieei39iriealegy ermreeperidem ilrrtenriiet eeriiiiee meridiere ireiire eriiitiieieedi iiiiie eeriieerijiiim keelred iruiiiihi irreteililiriig Eingepeire39e err per feet ii hire breediheiriidi Hemem saying its meeediiiiree ere quoti emedi39 eiriidi 39 il39ilt ielil39ilf They said the infield bile wary iiiiet Up il ilii39i it epeireitee wee ice hileme eet yieeir39e eempiieiiriite ebeuiit eeru ee eiriidi dieileye Eueterriere whe eign up with eenriee ere eueh ee Nueleue Eenneet EterHuh enril l39iil1 neeril he have their iIe epliir eeielee eeliueteril hy39the eeneertium ut there have been reperte ef irete eeneurriere being fereenri te weit up he eix weeke he get plugged inte the Next Genere en Hetienwiirie bend emerir mm f i39 The eeirru ee memes iiiieere prepeeedi iiiiiet Hm u M Di 5mm repeu blimtieri r l r v n perrii39 ei Increase the rim mheir er euetemere lit Hint a simmiim start e quoth 1 k eerii PHIth eeei iii week iruiiirihi ewe i irm warning M e Jeni Buy SPH iiiiet it wiili telre e ghiit year s rte eewe eiiil emerge ire e prism Singepeire ireiiieeiiiieiidie e iiiiie current rate WW9 m mm 553119113 W T hi immmm j eq m Hind INDUSTRY UPDATE ONLINE REGULATIONS Onli e news Sites to be regulated New licensing regime regulated by the MDA quot The new licence requires the sites to comply within 24 hours to any directives from the MDA to remove content found to be in breach of standards Required to put up a quotperformance bond Of 31 wk r39 P w IFTPA 1H nj i u 3 if ic H H via 3 it 5 ML E JULAH quot r r J as a Fm 39rr Fr we W h w r H M m an i r 2 i I L n HEM Hun i L L ONLINE REGULATIONS Criteria Sites with 50000 unique m 0 39 Media DeveIOprhent Authority Si inga pore visitors in two months Report an average of at least one Singapore reated news article a week also over two months ONLINE REGULATIONS Singlaperean enline czemmunityr angered by new media rule Ely Ehayan J aipragas W Eerie E Fed May erg s e 13 i1 Email Reeemmend 3953 jTt Share 1 mini Print Singapere39s feisty enline eemmunity reaeted angrily iednesday te an anneuneement that news websites ineluding ene eperated by Yaheei will haye te ebtain lieenees subjecting them te rules geyerning traditienal media quotIt is ebyieus that the new rules are te set and eentrel the tene ef diseeurse enline a eeneern whieh the geyernment has had fer a while new quot39 said Andrew Leh the editer ef seeie peli eal website Publieheusesg quotThe rise ef seeial media as an increasing number ef Suingapereans get their news enline has new prempted the geyernment te let ge ef its premised 39light teueh39 en the Internet quot he wrete en the site Singapere is ene ef Asia39s wealthiest and mest wired natiens but alse ene ef the mest regimented Its traditienal media are nddely seen te be ere geyernment giving rise te alternative senrees ef news enline amid diseentent with the party and its pelieies The pepular news site ef Yaheei Slingapere was ineluded Tuesday en a list ef 1e websites that will have te ebtain annual lieenees starting Saturday all the nine ethers are sites run by mainstream Eningapere media greups ONLINE REGULATIONS T 39 Eensdrshi Investigate Fatidw via Iii P p 1 quot 10 WE Sm gdpore S 01111116 1106113111 3 rule a EXT RAD R DI ARY Sign of more to come STAN AR 03 Singapare39s sigdpased quottight tanehquotappraach ta regulating the Internet has eseatated if intd a new tidensing regime triggering a slew afgnestiansfrdm the public that the gauemment must he prepared ta answer y Eileen Tu fer By The Way May 3D E l DEE l GMT 1124 SGT Fallen eileencyu Reta ted Etrdries News that the Singaddre gdyernment was intrdducing a new licensing rule Fdr dnline news sites hrdke late Tuesday eyening thus signaling the start df a new media regime which tddk many in the industry by surprise and sent the dnline cdmmunity reeling in anger hidglle drdleredl td rerndye gdrn irdni China aidid stdre Philippine grdridsedl changes td cytiercrirne llaw criltiiciaedl Starting June 2013 dnline news sites reddrting dn ldcal quotnews and current aFFairs39 willl needl indiiiriiduiall licenses td dd sd if they meet twd main criteria as dutlined tiy cdntent regulatdrl Media IIIeyelldidniient hutll39idrity MEAL Sites that reddrt at least dne article a week can news related td Singaddre dyer a deridd ditwd mdnths and have at least 50000 unidue 1risitdrs Frdm Singaddre each mdnth dyer a deridd dttwd mdnths will require the indiyidual licenses h i rs accidlentall tilldcllt expanses secret internet ltering scherne hndnyrnduis callls lidr tillaclltdut against CtEPh a pity it wan39t warllt In additidn they will need td dut dut a deerrmance tidnd df39 Stigdpdresnea cemtigregimemag SSUDDU td acquire the license and licensees will tie marhthestnrtdfmdrechimgestd reduired td remdye quotprdhihited cdntentquot within 24 hdurs di came tieing ndti ed td dd sd The heat de N delivered WEEK 8 BM0620 INTRODUCTION TO MEDIA INDUSTRY amp MANAGEMENT 2009 CLOSURE OF 150 YEAR OLD THE ROCKY MOUNTAIN NEWS Coloradoquot 5 oldest paper folds DENVER The newspaper crisis in the Unit ed States has alarmed its biggest victim as far The Reeky Menntairi News Celeravdnis eldest newspaper and a Denver fintnre since 185 published its last reditisen vester day Owner Eeripps said en Thursday that the newspaper lest U81e mitiien 33125 raitlient last year ant the eernpanv was unable te tine a hugger Tettay the Rees Menntain News leng the teading veriee tn Denver beeenies a vietirn eff ehanging tirnes enr industry and huge eeeneniie ehatlenges Seripps ehiet eneentive Rieh Beeline said The newspaper witt etese inst twat nienths shert ef its ISIUth anniversary Finaneiat pret uenis are widespread in the newspaper industry as the eeenernv has die39terieratedm aril revenue has turnhted readers have gravitated tewards the inter E pi final aii it ien sf Realty Htauntaiii News tat at the arintirig plant in Barrera The paper Guitarsdata eldest a teaser 39firture rinse PH39DTD agrarian PRESS net advertisers have fetlewerl them Fear nwners at 33 U5 daily newspapers have WHEN hankruptev preteetien the past 2 rnenthsr News nhtisher Hahn Temple declared that Friday s sdtitien w entd he repeataena tar It wenln fineluele a SEpage eemrneme rattve sweetien itquots veryr rare that van get te play the rnrrsie at year awn fnnerai se vn want tel make sure van die it welt he said RSS EtMEJ PRESS 2009 THE TUCSON CITIZEN CEASES PRINT EDITION May 2009 Gannett announced the final print edition would appear the following day after 139 years and the Citizen would thereafter be an internet publication focused on opinion only quot1 museEmma wlghummi m gm 39 in rm 5m h mw lnmrm WWI quot39 39 7 wrenching nice but dmugh lfa long war from mtgr 7 anagram 39 Ii nu L 39 I iIan 1391 u n39cr man wm ru l3939 L ll Liv 39fTlr Iii miiir 01 V6 I the I t0 an than 145 years the F LI 1393ru391 Iuri the new1 tI39 ICI39E oilquot Errquotgi utimiytt39m au 39t quotu all quot quot 39quot I 17 1 ial EH 2009 THE SEATTLE POST INTELLIGENCER quotThe Postlntelligencer prints its last issue today then will move into an onlineonly format employing 88 fewer people in the newsroom than it did just today Its news staff is shrinking from 165 to 20 and the company is hiring 20 people to run the business side The Seattle PostIntelligencer 17 Match 2009 DEAD DAILIES US metropolitan dailies that have ceased print publication since 2007 0 Rocky Mountain News 0 Baltimore Examiner 0 Kentucky Post 0 Cincinnati Post 0 King County Journal 0 Union City Register T bune 0 Capital Times 0 Halifax Daily News 0 Albuquerque Tribune 0 South Idaho Press 0 San Juan Star DECLINES IN NEWSPAPER CIRCULATION New FLIIES dein39t step newspaper etreiullattein fallll Mast trig newspapers stitt circutatien despite new rutes ceunting mere cepies I Reeemmend E lTweet 39t i I1 Email Print Cemipaniiest apple Inc x W 11 L EJI IN I ImJaZl HAUUULELL I Related u Eirculatien fell at mast cf the largest US news papers cempared 3 with a year age despite new rules that g39ae mblishers mare APL 134 quotfleuilzlilitjir te beast their tetals t t u U ig i m i an the ttgures reteasecli Tuesday the ended in March i h the ttrst time that newspapers hare cateuilatect circnilabierr H w undier the teaser guidietines trem the ruclit iEiiureau tircnilabicrrs ether things the changes make it easier newspapers ta A In mp separate editierrs undier direrrt tittes inte ene teta They 1Ial39n 12pm 2pm 4pm a scr attew same that are distributed tree charge he be tattiecli Newspaper circuilaticrr has eerr t atiling as reacters shi them the printed newspaper te tree websites and mete services The etectrerric atterrratiues hare became even mere tempting as news papers charge mere their print editierrs Same the tailing circiuilabierr stemmed tram pubtishers39 cliecisicrrs te shrink their dietiueryr areas te meney Eircutatierr is impertarrt because it adhertising rates Print atttrertising has tang eerr the main seuree revenue newspapers but it has been tatiling because the uncertain and a shit by a hertisers te tree and cheaper eptiierrs an the ilnternet Ftuishers are heping the ruiIe changes witil hetp them setil mere atltrertising by prancing greater insight inte the direrrt newspapers reach readiers El 1 cm ark Eimw iLi IE i THth Tribes 531mm a a hi39k ml Wmiiii i I39tcmit39 ii t i tt i 39i ii i Wm 39 r a V v Ht itti39ittii li n unh39 m f I t H 1 azim39mhwrrh Jammain 7 t an 39 r 5F I Edi ai jij tr d39 narm Ill1quot lquot 514uFiE1i 7 u 83 Eldr uzi 39 PU n at Hm s1ayer mFeus Enmriadam ml 3 quot3E F T LII39I39JJE Fg iTrJELm 3 HRHl 3939 T331515 Eli m1 Alia53521156 LEng 15v L E hm u 2 I2 L as a r 3 aFm r Hndm is 39il39Ia rgEd39 3 39Eti ffraweahin m if 39 NYr f39in aiiv decided t0 btek witt NEW YORK TIMES The NY Times is shopping ad space an its enee sacred front page for US S7SAOO en weekdays and US100ij en Sundays traditien and seii trent page ads as it tries to cape with a serieds ad siump and growing debts J Mest majet ppers including USA Teday and The WSJ had already U1 ads en their front pages SPH LAUNCHES ST ON IPAD xated ver 1311111111 Hf ST 111 the iP ad 111 Manda App allnws readers ta get news an the gs enjuv interactive experience By Daryl Chin Eivil servant Jeanne 1Pil an Eil is thrilled that she will new be able ta read The Straits Times an her iF39ad anv39timer anv39ivalherer rather39 than having ta grab seetiuns l the paper hefure she leaves Fur wank in the marning 5T FHIDTID39 EFLRIDLINE Ell IF EEIlE has been lla ppiimg them up far sis new and menus junkie Jeanne 1Il39ahl neckems she stillll rennet lliive a dayr withth her newspapers The veracfieus reader faveuriite daiillv is The Ehai s quotll39limr esI said the habit Hunted in vurhiille she was studying her her FLllevell GEmEf Ell Paper After she graduated she Fem had a reasen te Intilnule reading the news tn ace jeh interviews Seem this develeped ihte a mutine 39The in armatin atrrns me with mere insight tea better get thmugh the adaerI said the Eiluveairld civil servant THE FIRST NEWSPAPERS 0 Before 16005 China amp Europe had various forms of official govt bulletins to deliver govt decrees or wisdom from religious leaders 0 16005 Gutenberg s printing press allowed newspapers to be mass produced in Europe 0 By 16405 Italian newspapers covering local fires and murders Sold for a small T39t39epagem Carolus39 Relation coin called the Gazette which is where from 1609the we get the word Gazette earliest newspaper THE FIRST NEWSPAPERS 1690 Boston s Publick Occurrences first newspaper in US story accused King of France of sleeping with son s wife Govt closed it down after one issue Seditious language language that authorities believe could incite rebellion against govt Libel False statement that damages a person s character or reputation by exposing that person to public ridicule or contempt t t PUELIGK DCCURREHCES Ha be He fliJI nll lel f 39LIFE STEEarl l r xh r w ie rrri igrh mm h E i iiiMi aleId 39 willIn nity leMI ii his r Ell 1 i it I iltth 1etquotta A 39w n IVE fEE i I 73 Elil ia a a Eiti i t i 39E 5 1i i h t ta iiii iiiiEiiarir ga t i t ill 1 t E 3 nigh iii quot3quot 39 IIquot h L E I H 39 ll 2 ertttiag g rel gig il E 59 t E Eil E it 3133 52 I i i gg gaigtlt g i In E39l gqh J I if ll Em m r39ij z 9n 2 a If i39 are u E l39 39I ll E I a if 3 E E garquot i t I l CHANGES IN CONCEPT OF NEWS 39 1800s Newspapers used as political tools 39 Throughout US press history tradition of independent press continued to confront the govt s desire to restrain criticism 1833 Penny Press 1cent papers for everyone NY Sun Newspapers made cheap to large readership which in turn were sold to advertisers 1898 Yellowjournalism era in which increased competition among newspapers led to sensationalism It is a style of reporting characterized by sex violence sensationalism crime disaster news THE MAKING OF MODERN PRESS 0 19005 responsible reporting by NY yellowjournalism period 0 1910 to WWII remarkable growth in newspaper industry 2600 daily newspapers in US more than anytime before or since Competition from radio amp magazines forced newspapers to consolidate into newspaper chains papers in different cities across US owned by a single company 131 r Emu urk Eimc marinara 1th mantis F ttitltt mnm I I m e S a n d WSJ h e I p e d CO 0 I d OW n t h e L IHEI E i III I 39 31 1 Ea39aIulIinrar fr39 EwaI39nmmIIrgamuc g5 EaghlmJidgi L I as IL UksIWAIH n I39Ll irerrp rr Iljrzl391 lalg n I an at l 5 a l y MIWIIIHEW WEIR FIJIIIEIII III IJIEII39I1 HEIGHT 3th mums m wag1mg the iiioats U I in maidquotr titr E Imrl n1aV I E H In Fniir lilir AIM1L an IjD fl39 u Ek enila el39fng 39 Klmi39t dhe l39 f i39hthl39d i T r 7 a Haleakala Imam Enhului J L Lilli inn539 taut 551355 n lull u If w m E 5435 I LIlIIlllll lll lII State Of Global Newspaper Industry Today With the arrival of TV number of papers declined more types of papers emerged and most are part of newspaper chains due to industry consolidation Declining readership esp among young readers Many cut staff to remain profitable Add internet editions to maintain readers since 19905 Vost internet editions free some charge subscription for archives or packaged with print editions Free newspapers introduced supported by ads Industry remains financially stable and attractive to advertisers NEWSPAPER AS AN ADVERTISING MEDIUM Why do advertisers choose newspapers 1 Reach Newspapers reach a lot of people daily and weekly 2 Good demographics better educated betteroff financially more disposal income than other media 3 Trusted and credible medium for product purchase Local in nature appeals to local merchants for promotions eg Newspaper ads could carry coupons that complimented TV ads TYPES OF NEWSPAPERS To maintain success and ensure their future newspapers have diversified over the years National Daily Newspapers WSJ USA Today Metropolitan Dailies New York Times Small Town Dailies Weeklies suburban readers cheap ads Ethnic Press Alternative or Dissident Press undergroundpolitical Commuter Papers targeting younger readers used to getting info for free NEWSPAPER FORMATS lVIodern newspapers in one of 3 sizes 1 Broadsheets approx 600 mm by 380 mm US associated with more intellectual newspapers although a trend towards compact newspapers is changing this Eg The Straits Times 2 Tabloids half the size of broadsheets often perceived as sensationalist in contrast to broadsheets Eg The National Enquirer New York Post The New Paper E h lmiil i llii E l W m n 7 NEWSPAPER FORMATS 3 Berliner or Midi 470 mm by 315 mm 1812 by 12 inches used by European papers such as Le Monde in France La Stampa in Italy and The Guardian in the UK Backlash ver Haifa Ethan rev luriph NEWS SYN DICATES AP 0 News syndicates news collection i W organisations that sell articles for 1 reprint or publication to different newspapers simultaneously 0 Previously known as wire services 0 Expanded breadth of coverage saved C O St S 0 AP UPI AFP amp ThomsonReuters hundreds of bureaus in a hundred different countries distributing news in different languages NEWS SYN DICATES r 0 Also supply to broadcasters today F 0 Feature syndicates act as brokers for feature items such as hard newscommentaries lifestyle comic strips horoscopes amp crossroad puzzles 99 F ISSUES FOR THE NEWSPAPER INDUSTRY Loss of Competition Overcommercialism Convergence with the internet Changes in newspaper readership 1 LOSS OF COMPETITION 0 Few cities have competing papers 0 Loss of editorial diversity 0 Increased concentration of ownership A in 5 139 p 39 of newspaper chains means HT WWW journalism will come to reflect interests of the owners and HM advertisers a In H E n r 5 T E i f 0 ChaIns that are also medIa conglomerates raise concerns about MEHWIW objectivity 2 OVERCOMMERCIALISM 0 Conglomeration lead to profitdriven n e W5 390 a p e rs Eififllb quot 39 S e39 39 i n 8 0 t I0 a ge a d s w ra pa ro u n d a d s 0 Selling advertorials and blurring the 39 line between news and ads 0 Loss of editorial mission and quality I editors and writers focusing on I T I finding stories that make money instead of edgy news 3 CONVERGENCE WITH THE INTERNET 0 Newspapers business model is changing as young readers turn to free news sources from tabloids and the internet 0 Traditional classified ads used to be exclusive domain of newspapers 0 Advertisers now have their own sites to connect with customers through sites eg Craiglists 0 Internet provide faster news empowers readers through interactivity 0 Traditional newspapers reinventing itself by converging with the internet by creating online versions 3 CONVERGENCE WITH THE INTERNET 0 Newspapers are grappling with making money from their online editions internet users expect free content 0 Some papers provide free access and hope to make ad revenue 0 Some try to charge for online editions of their paper 0 Some make their online editions available to subscribers of the print editions 0 Some make summarized versions online free but charge for full online editions 4 CHANGES IN NEWSPAPER READERSHIP 0 Readership among young people is falling 0 Newspapers using readership studies focus groups and tests to design their papers eg quotExperience Newspaper Study to identify feelings emotions and reactions that make people especially young people read their daily newspaper more or read it less APPEALING TO YOUNGER READERS How to make front pages more appealing 1 Change news choices to reflect subject matter of interest to target audience and experiences that resonate with them 2 Add and highlight elements of stories that play to experiences 3 Write active headlines that speak directly to readers and play to experience APPEALING TO YOUNGER READERS 4 Reframe and rewrite stories to get at why this matters to you 5 Write shorter clearer narratives 6 Pull out facts that clog narrative flow and craft them into separate components 7 Explain complicated andor routine stories Criticism Are newspapers sacrificing journalistic integrity and the traditional role ofjournalism by dumping down content to attract young readers REALITY BITES 0 Newspapers no longer the first place people go to for news 0 Challenge how to make money with something people can get for free 0 Trying to rediscover how they can continue to fulfill their responsibility to keep public informed and stay profitable RESPONSIBILITY TO PUBLIC l l IEIlfl39 g39I39iv IliF39IFIII iI39m quotFL 39 1135 A il 1 7 J a I Q f W I r g In I 7 Ir 7 a 1 I I I um I I I II 39 a I I I A 5 I m r r I I I I I A r I mi a 1 I 39I 739 in a 5 A a W I r L fr gt I I r 1 7 JP 39I u I II I an I I I r quot I u g I 39 n I I I 5 I quot l jliT lFFl EP E39l39E Pllltl l l llilil ll mi WEHEHIEUEEEWm w lmmdlbmmmthewa ze u e msm a i wa tadm mismfsec i tim lIeilill IIE III39IE la leuera aplim te whirledhy 39hepapamammc nfrmim irn anllirig 39maeufrrmdlauidirrE armllrel timufdlaa lwhemE H I 77 l in r I39l 39q quot VJ IE5 1 I I39a ugh L I 4 4 Fr H 5 n I a quot 39 L39 L m 39I39 h V39 w I I m m 1 m lmr lmwmm ti E I 1 L a m L III M I N l 39I AFFER 39l 3255 HUIIII World 39I39l39III 522 IE lmt edition mll u 39 lhepr lhis My Fuu39Iclecl in 1343 1112 m year EI39IEIIE Fitter 31 l a 39 39Irn i IIFLI39iI T l Eil m F kf 7 ZED mzl 39 1 I a I quotl gm 1 531 I w I r I 5quot I 7 5quot J II a quotitIi II 39II I I quot quot l LIAH39th Fiji JI39FJ39F quot I I FEE LI39EEHTIE rm A u IITITI EnIiir 25 EIIHIEIT 39 QUESTIONS TH E 1 J V V T y 7 f 1 J 7 7 xquot WEEK 13 BM0620 INTRODUCTION TO MEDIA INDUSTRY amp MANAGEMENT 39 x L A r r HanaJam Steam 5 new ermine wizn Ei39 39ui EH Han n quotMW 539 him EEJ i E mr ES39JE39FF min ME DH the airquot Game i maqeay hints H war 813611115 D li EL Even En 3339s quotin quot2 Lain EST TIl ne shack in ll Ireupped witll n Sirius KIM with a 41343 millinann c m ractg grammes say Peter IlLamJlria repn s mun wll nat Stem brings m tll ne table aunt 39iluur r1quot3Ir he s war n every pammy A BRIEF HISTORY 0 1899 Guglielmo Marconi transmitted wireless messages 0 1907 Lee De Forest invented Audion Tube that could detect radio waves 0 1st radio network born in 1920 s when ATampT connected its New York amp Boston stations 0 1926 RCA formed the 1St 2 national radio networks NBC Red amp NBC Blue dominated US radio industry A BRIEF HISTORY 19305 Big 4 radio networks dominate NBC CBS ABC and Mutual Radio networks invented most of the programming genres we have in TV today including formula dramas sitcoms soaps game shows broadcast news amp sports Early radio programmes lasted 15 30 or 60 minutes THE GOLDEN AGE OF RADIO Thelwrigiinalpaniclmdthe llatlun i 739 quot n 439 39l l Radio s golden age lasted from the 19305 until just after WW ll 0 Original plays like War of the Worlds were regularly broadcast u I 7 TI Til Iwn r Ii Willi1 1 7 ix l T M quot39 t 3 i 3 Ih Efd rliras iii l 3 9i I 3 Ever 39 i39 i nl iiii mwmg ratm umbeggimmv 5quot l After Japanese attack on Pearl Harbor in 1941 60 million listened President Roosevelt s address to Congress Roosevelt used fireside chats to broadcast encouragement during war Americans felt as if he were in the room with them like a friend or neighbour REACTING TO TV 0 Rise of TV in 19505 caused a decline in radio networks usefulness as distributors of a full range of programming to stations 0 Drama comedy and game shows moved to TV 0 3 things helped radio survive 1 The rise of FM radio 2 The development of the transistor 3 Format programming THE BIRTH OF FM RADIO AM or amplitude modulation created its signal by changing modulating the power amplitude of carrier wave AM radio tended to have static and poor sound quality for music Scientist Edwin Armstrong believed that FM or frequency modulation waves that created their signal by modulating the speed frequency at which the wave travelled would be of higher quality First demonstrated in 1936 I 1 l l u l u l u u H u u u u u u u u i H u u u u u n u u u u l l l l THE BIRTH OF FM RADIO By mid19705 more FIVI than AIVI listeners Today FM is 3 times as popular as AM Many AM stations moved to alltalk and allnews formats Sound quality is less important with talk than it is with music and the greater reach of the AM signal is an advantage for news THE TRANSISTOR PORTABLE A 2Incl development that helped radio compete with TV was the transistor 39 quot 9 j l A r I5 t i a r A l r r39r phiL 1 7 I a Eli which made radio portable Introduced in 1948 by 19605 they L g l l 7 r 39m were cheaper than conventional vacuum tube radios Portable radio became an outgrowth of the American teenager s ear as f L a radios were ta ken to the beach the corner hangout or to the park FORMAT RADIO The 3ml development was Format Radio a consistent programming formula that creates a recognizable sound and personality for a station Format radio favoured by radio station managers because they encouraged listener loyalty Advertisers like them because they enable ads to target audiences with specific needs and buying habits Top 40 was one of the most popular formats TH E R O N U ST RY T Y N ETWORKS A broadcast radio network is a group of interconnected stations that share programming Manama A ri ed Today most program providers call themselves radio networks Premiere Radio Networks a subsidiary of the Clear Channel Radio Group is a large program provider SMHGMlaN CONCENTRATION amp FRAGMENTATION The radio industry today is becoming concentrated in terms of ownership It is also becoming more segmented in terms of audience Giant corporations own most of the largest and most profitable stations especially since the Telecommunications Act of 1996 removed most of the restrictions on ownership Clear Channel Communications owns 850 of largest and most profitable radio stations in US DIGITAL RADIO DAB Digital radio transmission that eliminates all static and makes more programme choices available Results in a crisp clear signal more format choices can be offered Able to display info on small screen of receiver Info such as channel number the title and performer of songsmusic breaking news etc WHAT DAB CAN DO 0 Broadcasts can provide digital quottagsquot to identify themselves allowing a digital radio receiver to scan for channels by type of music such as jazz or rock 0 Tags can also allow car radios to automatically change stations as they travel from city to city to stay with a particular network or music style THE PROBLEM WITH DAB 1 The standards issue is one obstacle to the adoption of digital radio Whilst DAB offers many potential benefits its introduction has been hindered by a lack of global agreement on standards Several DAB schemes are being promoted in the US none of which are compatible with the DAB standard now being used in Canada Europe and parts of Asia 2 Lack of customer demand Current AM amp FM terrestrial broadcast technology is cheap reliable and works well and unless digital systems offer significant new benefits there will be no strong consumer interest in the new technology MEdiaEdrp td cut diital i39EliCi prdgr ammas Eli i EC 1 rmfred Erew 5 W m i 3 1 BinEa pad15 digital iradida ti n had ming TERI ualitjgr39 ITLIJSiE EHEEI39 the dinsawed will he 5h ut dawn next mdnth wh En MEdi d39pi paulla the plug an the FREE highlny iU39tEd digital audid bitEEEI atin Digital tath ncdldggy ThEa barmaid EEE EEE39 said the E39 KEiiji39a Eal39lEEE and Bream it Edit whith ElI39IEE mumbled 13E radiate FM Edit with iE highEH quality digital audida had rdimiinisshEd dVEH time Thii it adchd in a ETEIEITIAEI39IT H1 T uE day was made EVE T iE b fi with the FIFDPIJIEll39i iquot daf EiI39IIiI39IE sat5E3 mingg and mdhiIE ph Ian ELFPS WEBCASTS amp PODCASTS Webcasting delivery of radio directly to individual listeners over the internet More than 20000 radio stations have broadcast websites enabling web surfers to tune into radio anywhere in the world Dozens of webonly broadcasters with no overtheair operations Radio simulcasts of traditional stations with additional info Eg lyrics artist bios concert dates IFIECDHDWE INDUSTRY PERFO RI39qsl tNEE39 SINGAPURE PTE LTD For immediate release Media Release MediaCorp radio stations are back on the Internet H slaunch of internet radio simulcasts for four radio stations Singapore 3D November 2009 MediaGorp and the Recording Industry Performance Singapore RIPS are pleased to announce the relaunch of internet simulcasts of four MediaCorp freetoair radio broadcasts after reaching an agreement permitting such simulcasts From 1 December listeners of four MediaCorp radio stations namely 98FM Class 95PM Lush BQEFM and YES 933FM can hear their LIVE radio broadcasts on the Internet making these stations accessible to larger audiences and also to listeners who are overseas quotWe are very happy to be able to relaunch our radio stations on the Internet Many of our listeners have been asking us to bring back our internet radio simulcasts as they had become accustomed to listening to the radio while working on their computers Singaporeans abroad also want to tune in so that they can keep abreast with what is going on back homequot said Florence Lian Managing Director Radio MediaCorp quotWith the relaunch of our simulcasts and being the only Singaporean broadcaster to do so our stations truly have the widest reach of listeners in Singapore and beyond our shoresquot MediaGorp Radio did offer simulcasts of its freetoair radio broadcasts over the Internet in the past but following certain changes to the law which made these streams subject to copyright licensing suspended its internet simulcasts in March 2009 Barbara 1r ilong General Manager of RIPS which administers internet simulcast licenses for the major recording labels in Singapore said quotRIPS is very pleased to conclude this licensing arrangement with MediaCorp permitting the realaunch of its internet simulcasts We congratulate MediaGorp on bein the first Singaporean radio broadcaster to do so reaffirming MediaGorp s leadership in the industry its willingness to embrace new technologies and to listen to its customers The record labels we represent are also pleased that the value of their music being made available on the Internet is also now being recognisedquot Under the licensing agreement struck between the two parties MediaCorp will be permitted to re launch internet simulcasts of four of its radio stations with immediate effect with the option to increase this to more radio stations in the future To this Ms Lian added quotEconomic conditions will determine our business decisions in this space so we will be studying that closelyquot WEBCASTS amp PODCASTS Hum Hmer I19 39ml39inim slim Idiam il39a dahli 3 IT39I39 Li m Webcasters offer podcasts and other types of programmes on demand Marquotslid 51 152 533535 Lufmg it n F scw PH damn Peam 41 lercn Ti iw Tnirii Emai Pam ma lEirZIiwr i Saga Haul 39l Fumesin Eng L li Dari3 1 Jni1rw H ia39 green quot 3 Fa wan Ha z n391rE39 3m Trilih ip gn39li ii Ii7 quotit 1 m Podcasts recording and downloading of audio files stored on servers 1 Eat1 Edai1 Enid 391 J aquot i HL h 2 SacF r l TH l39i Ffdfiii iil E EJZ 39uaw EWmm39I T39Fh39Iim LrJImuqm 1 55quot Cr ago F s Emuer quot EMF LianIIEr ElEiw haw Ii 5156 can h Dr T I 7 7 TWJE TL Finam 1 eatu E iJTaEE Taraa Few quotJ fu Jn 4332 3 E Figar 139lu391nl I 1 5 Z 514 mmiila La 3 1 4 i1 gig Jain Jun H aM EhJ ne1317a nn mm cg V 7 ms Pandora Streaming internet radio US only Input name of favourite songs artists or genres Music Genome Project scans Pandora library of music new and old well known and obscure to find songs with musical similarities to your choice Creates listening experience full of current and favourite songs for you Eillmlmwllr m ill l il Create up to 100 unique quotstationsquot Can refine choices SATELLITE RADIO 0 Satellite radio or subscription radio SR is a digital radio signal that is broadcast by a communications satellite which covers a much wider geographical range than terrestrial radio signals 0 Mobile services allow listeners to roam across an entire continent listening to the same audio programming anywhere they go 0 Requires special radios containing miniature satellite receiversSubscriptionbased provide hundreds of news sports and music channels SATELLITE RADIO PLUSSES Subscription radio benefits 0 No commercials 0 Many available stations that can be heard no matter where you are in the continent 0 Listeners avoid big brother39s watchful eye since they are not using the airwaves but rather satellites This means they aren39t subject to the Federal Communications Commission FCC39s stringent rules 0 In return however people have to pay to hear Howard Stern Martha Stewart and others a price they obviously think is worth it DIGITAL DELIVERY SPLITS RADIO INDUSTRY INCOME 0 The more stations and digital radio services available to customers the harder the stations have to fight for advertising dollars 0 Less revenue for each station as potential audience becomes smaller 0 Satellite and internet radio change the revenue equation 0 Satellite radio listeners pay subscription to hear no advertisements 0 Internet stations offer very niche and very different content from commercial radio stations HD RADIO 0 Local stations are also adopting a hybrid digital radio which prepares them for the day when high definition or HD radio becomes popular 0 According to equipment manufacturers HD radio which requires an HD receiver brings FMquality sound to AM stations and CD quality sound to FM broadcasts Digital Radio lD RADIO RATINGS 0 Radio ratings like TV uses sampling by which a small percentage of the audience is chosen to represent the behaviour of the rest of the audience by filling out diaries 0 Critics complain youths and minorities don t return diaries as faithfully as older listeners hence formats like newstalk and older music formats have higher ratings than rock stations 0 Stations use results to prove to advertisers the number and types of people listening 0 Ratings in radio industry measured by independent research firms the largest of which is Arbitron wwwarbitroncom nielsen J1 OIOGDDIGC leITEEJH SHOCK JOCKS Called a shockjock for his highly controversial use of scatological sexual and racial humour His commentaries are perceived by many to include bigoted and misogynistic remarks about various religious and ethnic groups women and men Highestpaid radio personality in US and mostfined gtUSlmillion personality in radio broadcast history Openly proud of his notoriety Howard Stem 5 year satellite radio contract USSOOm THE ISSUE WITH SHOCK JOCKSquot Should radio stations programme offensive vulgar personalities to attract listenership and hence profit Shock jock defenders say it s all in fun quotWhere s your sense of humour You can always change the station Like it or not shock jocks exists because people listen to them eaye amt rm queen death jeke Teeteralagr MET am EUR Up 4 Print Star The BEE aised quotunreseraedlyw Tuesrzlagrlr after a rad presenter llineg I1 I all 39 u r 39 H at r39 l tr Disc inchegr Dannar Kelly 33 pllaaed the nahanal anthem quotGad Saae The Queenquot and telltll listeners he hatl an impartan t annenncemen t ta malte he ifere saying quot neen Elizahel h ll has new diedquot The it he was made rillanrja39glr en EEC WM the lecal radii senrice fer Birmingham and the BurialMdan WEE Hl dl ndg EVE a The E played the n atie nal anthem hefere telling llEitEi IquotIErE the iIJIJEHEH39I l39IEIE ricer lt39lljre it C stpelteeman said It was a reference tc a Enlam prim an item an Kelly s Internet page HE LATHEIJI FEED llil l39lE HITTJ39 We can cenfirm that Ilannjlr llt39teliljlr made an inahpre hriate remark aha Lit The QUEEN during hie radie shew the see Freeman said t Prince IBharles accused at persuading Emir at IQatar ta scraa areject Princes William ancl Harry ta visit Lesether cluringl hlthe ugh made as part at a light hearted piece WWW 3UP aheut secial media trienrds39a and cerrected nah air ElElE Hh l ai EE it QUEEN dealt lEtlfE immediately after it was made the cc mment it Related Hat Tepic Regal Family was entirely iinapprcpriate and the EEG apelegisee unresewedly far it Have your say Rayal Family There was he intentiien tc attend EEG WM tatres thie cemment 1realr serieusla ctie n is being telten The speltesman ce uld net sailr what actien was39 under way 1 2 BROADCAST CENSORSHIP 3 REASONS Broadcast media are uniquely powerful and thus need regulatory regimes under specialist regulatory agencies eg MDA and US FCC Broadcasting is 39democratic39 accessible to most consumers and different from older media that can be physically quarantined restricted to under a counter or restricted by price erotic literature or can be partly managed through restrictions on sale eg prohibitions on sale to minors of some recordings and imprints Tim I b lVIecllia Development Authority Lispi quot Singapore 3 BROADCAST CENSORSHIP 3 REASONS Radio frequency spectrum is a scarce resource to be administered in the public interest Broadcasters are either stateowned and therefore subject to government policies on broadcast content or are licensed by the government mdo Media Deveiopment Authority Singapore WHEN INDECENT MATERIAL GO ON AIR 3 Most Common Proposals By Public amp Politicians 1 Call for increase in fines for indecency standards violations on radio 2 Call for tighter broadcasting standards 3 Call for stricter enforcement of guidelines in an effort to sanitize media content QUESTIONS WEEK 14 BM0620 INTRODUCTION TO MEDIA INDUSTRY amp MANAGEMENT LAWquot EHGA GHAEHEE Amman Tim Smith Uh en Ht l ee e like LEd39 i39 nee emeheel mn as her lii e mneiere a emet lam her new album Lee39are it Ea ere5h the mine eeneurneria t that imin Fens when heme beeni eearlggweweiting the release In This Wage ems album nalsued te maeen in elmmlea t er a whpp n LEL enur5e1 izhe unlue y little neiene were met with ever l39i39lEEEElg E ee the digital dnl eding eryfee has been memhe med We ellE 39H b L l l t beeemee WEI haze said 39iei thEjrwill hener 39iiE fer emeryme ream ne Egg39 enn Th39JEWeyi39 elleum tedayl I Que55 ihegere really 1mm te pueh 39ia new Eil u meieeewiee aren39 39iejgr I mean ihe album m at leaet 15 en iTLI39iE and inmaten has fer 1 Ting yen Eheulld reellly Ekip ne E ai menu 3E Me enelde and gel hey ne haireth newI Leadgr Gage album mm umzm39i Heed en ieA39srer te mazen eme mh39 35 he e ming end few elm39i te mi39ee DUI n e in the branid new Gaga altumfer CELEB TEQE emaeun tam nie U239s 3936039 Tour Gross 736 137 344 5 5 July 2211 Eya39Haga39ttliadizl ellEill oardtmlrNaahta ille Success of 360 is testament to enduring global appeal of U2 and its ground breakingand risky 360degree production 39 Increased capacities of stadiums by as much as 25 Seen by total of 7268430 people The Elaw from JETS alttime recordSetting 351 Tour iF39hot Karin rllazur ilirelmangcornja SCIESPS ICEHJHSE SEthCH IFEa LTU ES IASH Pth Ttas mnE S SHARE FEEMHIJHHE l E E iinf FiE Fun Pack Sung gets iiInma jg metre11 Malina Ei39li39nalcl3 J39Ell m5 Em 39l Shara H 7 ll x a H Recnmmean El 39 1 7 cl u C l 7 E H l l l l V g a H I E la r H Du a PhutulhternEt mmiull emairass Elli Emma hiiarimua Tha e were same 911 Ihe unlinie reat im in like lyric Elf a Lentilr Gaga hill ung TEE whith elehrafled Ihe cuntits If lllliis walla Malinn l 3r Parana HEP mm 7 It pEl f ll l39iE at an HP reheaiml lam E miday and a clip Elf it m5 put an VTuhe alum Slump Aim haw iHIiE parade mgi r 53yquot may did mt EH 1 111E public lights 39a39ll39l39iim may hm 59m f ll ilhe 52mg EliEl null alum 39IEfll in mn ihr E The ch mm uni 111E DP Shaw 533mm Guinnel g TIEEh39in gain in a Statement lmt night We are mrrenilyr walking in iEEiil jjl ihia39 HISTORY OF RECORDING 0 The history of the recording industry can be viewed as a series of copyright battles and format wars 0 A copyright is a legal right that grants protection to the owner of a work against unauthorised copying 0 Format wars occur when companies selling specific types of recording and playback devices try to put competing companies with competing formats out of business MUSIC IN AN ORAL CULTURE 0 Most ancient works of art depict musicians and some of the oldest artefacts preserved in museums are musical instruments 0 Composers began to create what we consider European classical music during the Renaissance which began in the 14th Century MUSIC IN AN ORAL CULTURE 0 1800s serious classical musicians started to study folk music Industrial Revolution ushered in highspeed printing printed music became big business 0 1831 music included in copyright law for the first time The real copyright battles however began with the beginnings of recording technology EARLY RECORDING TECHNOLOGY 0 Thomas Edison made the first recording in 1877 with a cylinder with grooves cut into it a horn and a hand crank He called his invention a Phonograph 0 Victrola discs introduced 1906 by Victor Company easier to produce less expensive than cylinders ENTER RADIO 0 Birth of commercial radio 1920s caused major changes in recording industry Radio spurred sales as people wanted to hear the records at home that they were hearing on the radio 0 Dance crazes would sell records 0 1929 RCA formed 7 T V i quot quot Htii jf all 5th EHquot LtL55 H315 4 ENTER RADIO 0 1930s live radio and the depression caused big dip in record sales RCA converted most of its phonograph factories to radio factories 0 Industry turned to vinyl after the Japanese invasion of SE Asia cut supply of shellac base material used for discs Vinyl eventually made the Long Playing LP record possible STEREO amp HIGH FIDELITY HIFl 0 1930s speaker systems developed with separate woofers large speakers that reproduce low sounds and tweeters small speakers that reproduce high sounds 0 High quality recording made multitrack recording possible ROCK AND ROLL 0 Teenagers rejected mainstream sound Rock and roll combined elements of rhythm and blues and country It was from the beginning teenage music PRESLEY 0 In 1954 Memphis DJ and label owner Sam Phillips released quotThat s All Right Mama by Elvis Presley ROCK AND ROLL 0 Presley defined rock music until the 1960s when the Beatles and other British groups entered the picture He borrowed many songs from black community and proved how successful black music could be with a white artist on the album cover a practice known as covering 0 Chuck Berry and Little Richard were two African Americans who did manage to break through with their own rock and roll acts quotTHE DAY THE MUSIC DIED gs n4T 1 Atquot E 3931 39 Rich d 39 j l flf NEH HEK EliEEII39I 0 1959 quotthe day the music died 3 of rock and roll s biggest stars Buddy l Holly RIchIe Valens and the Big illP GK 3 Bopper were killed in a plane crash with l39l I39 ViiIri n 1 39 13539 39 quot 1 I L a 5939 0 Elvis Presley was in the Army Little Richard was in a seminary and Chuck a 6 1 B e r ry W a S h avi n g I e ga I p r0 b I e m S h I E quot3quotl uquot39n 1 l quotI din 1 F n m lIa Ir ILL r I39m fa 1 EmuFJ H I mg 1 Id H I 7 7393quot 39 llll ner 7 r A I quot 7 J LT1 Lquot I Cl l H quot 39 Equot h quot1quot r Nu u395quotEJ 7u u 3 all i Ilnl liu r 7 mj I HIE H Feltqu r3 35191514 THE FIRST us visitquot ROCK AND ROLL BEATLES 0 Rock revived in 1963 with The 9 Beatles playing their own instruments at a time when many pop stars were just singers 0 Arrival in US 1964 on The Ed Sullivan Show started quotBritish Invasion of American music ROCK AND ROLL 0 Since late 1950s at least 60 of record sales have been in some form of rock 0 Rockabilly rock and hillbilly music gave way to folk rock and protest songs Motown became popular with a softer style that featured romantic lyrics Hard rock splintered into acid rock punk and heavy metal RAP AND HIPHOP 0 Rap originated in the early 1970s in the boroughs of New York City 39E rri fe l f 0 The first commercial rap record quotRapper s I Delight was recorded in 1979 by The Sugar HHIGang 0 In the 1990s rivalries between east and west coast factions of rappers culminated in the murders of Tupac Shakur and Notorious BIG ilzlu ratim What inf Ensign u FIE Buy IEEm ing indu try g Eiu g g mats an H l in pmpuiar music Fur IIII39E than Eifi firearzair rel mug has maintane its lead as the mat pup111m type Elf musicquot Salim Ra r nr ing Industry sa ci f i n f Emerima E sumw Pra i a wwwrjmm El i il Shitd Fan s 7 VA If Haligiqw iii i u i FiaiEi IUEE Eil39l ism Funk FLISi i i MatElm Ragga Eula In udea Christian GameI Hawaii nals Religin Spiritual Inciu a SDUi39I E GIIE lmES New ligree Hg Band Emadway Sh wa Enmecly Eli39i i ii Falkp Huiiday Mum BATTLES IN THE AUDIO FORMAT 77 Cy irndera 39l ii i ii iii i Iii f SD5 MEPEE EBuill l lae nngning E fmchs 1 law 1W3 1 Wi i s THE FORMAT WARS INTENSIFY 1987 DAT Digital Audio Tape was introduced 1983 CD5 digitally encoded music read by lasers Revitalized industry as music lovers replaced vinyl collections amp cassette tape with better sound quality and durability 19905 Minidiscs a smaller version of the CD MUSIC DOWNLOADING 0 1990s listeners began copying CDs onto their computers 0 1999 US college student Shawn Fanning developed Napster the lst successful free filesharing program lVIusic industry shut down the free version of Napster through legal action By 2001 filesharing and inexpensive CD recordersburners were cutting into music industry profits Napster returned in 2004 as legal low cost music downloading service MUSIC DOWNLOADING 0 In 2006 the head of the Recording Industry Association of America declared that unauthorized song swapping had been contained 0 Industry knows it cannot sue every single infringer but reasoned that if the industry makes enough waves in enough countries through legal actions court cases could have a serious deterrent effect EMI brng by Smy and UWHVEFEH ramming We rrms m market tin twee r39r39mlajlnr llabells r usvemherni iEllr in i T39 a E ijHL HTE iTwaet 24 Like E39E After yeara if wiawanagewen t and 1333 qu inEiie nanEial tr ublea Enuth mama t ay tha t EWII haE been b U l l t have if HE biggea t CGWEJEETHGFE THE MAJOR LABELS GLOBAL GOLIATHS 3 major corporations collect 80 of US recording industry revenues each year Major labels developed new talent Bruce Springsteen took 3 albums to be considered a success Today artists are dropped quickly or not given adequate promotion 0 1990s majors signed multimillion dollar deals with superstars but most projects were disappointments artistically and financially Many garage bands with talent never got a chance EIIH iiEiiE EEi EiEE WEETEEE WEELE Imeei EEHHEEH N TFJIZHQLD LLEHLTIEUH HEW Page i r icai Amenlira MimiPanti fic Eulr upie IHiielelllle East Eauilh Mina HIE Eil ill39IEEE Emte rliaiimmrenit TieiIi un1InIna l Talking lil lni39mli Fgrenrmmee EiEilE LiEHTHEFI I never left I am glad EMEEE Deilgir Emeiil filerule Titleer ll39lhfilEfF39El E TeaEl nin Feedback Help quotfeu re in Emterliainmemt Wedneeday 2 Hemline E l 1525 EHT 1E9 LIE i eeaihhfie eigne 39E ilin39 eel WMQ JTC H Li L 3 TE H 131 H TEHIE EJTiij i l f IiiBEE mm Hiya quotiHe39e baneferme hirneeill inte where Erilain39s ITI39IEI bankahle receding Eibar WE iw rr El n quotTint figure ulel he wiitih a piineh ed eallm i E EE L T Gain iehihie Wiillieme make It in the LIE WE Hei Hue 5519 ilid dl E351 are indicative an may nut pu1hlii enin Huihhie celebate the me Hebhie Wiillieime ihee signed whet ie believed tn he an EEIrn I IiJ39EIElE wi i EHI Heeerde in whei eeul he the life iiggeei renzl deal The deal fer fewr ellzliirineir een eni39ir te Hizeheel Jeekeein39e in music ihieteire wee eninzeun ein Wednes ey aiftei39nn See El n EH iluli DE Erli zerlainrnenl EtiiIIe tn sign Willieme antinul EH Hr EHIE I Ententeiinmeni The Reihlhie Williams pheneImenen 35 Hr Ei112 I Ententeiinmeni thie quoteffered iiElm dei Her HIE I iEueinees iEIl39 iiI enneene if jeha cute 23 DE 431 I Ente ta inmiecnl The singerir EH eeiel quotI 55 airn knee with EMI welil ff 5m rich h w my wildeet dreame quotI went trre eeniziinue i1 e hrealiz rende and make Iii Wm WIIIIEII39IE neeerele with EMLF WIillieime whe wee epeeiizing et e FHFEEE eeniierenee ei hie meinegerneint39e meet Lenden ie in he given mere nizreil ever hie RECORDING INDUSTRY AT responsibilities before the public hears a sound 1 Artists amp Repertoire 2 Operations 3 Marketing amp Promotions 4 Distribution 5 Administration thin they do that makes them unique 1 ARTISTS amp REP RTOIRE could combine a few individual singers to make a boy band Functions like editorial department of newspapers Develops amp coordinates talent Talent scouts for new artists and new songs to record 2 OPERATIONS Manages technical aspects of recording oversee sound technicians musicians etc Work centers on creating master recording Producer coordinates with artist engineer and arranger Producer can be staff or freelancer 3 MARKETING amp PROMOTION Decides the best way to sell recording Oversee cover design and copy on cover Giveaways to retailers and reviewers Decide on promotional tours and music video production RECORD PROMOTION lLlllilKllil PARKIRIDEESEEEii39ll Promoters job Get press coverage Lobby for awards Feed tidbits to gossiphungry websites I give as much as you can i a n d m 3 ga Z n es so people are willing to talk about the band Place music videos on MTV amp VH1 Get songs on movie and TV soundtracks and TV commercials Eg Linkin Park s lridescent is 4th single from their album A Thousand Suns and is theme song for Transformers 3 E39 Promotion begins with x n Gets the recording on the a record Eiiibohrd charts which on the charts 9 Seeii hf f iiii39 1 but radio P39av SEES a nd sales techrd stores whieh d ete rm in e Eneiij ii i i p a ce m e nt 0 n Gets the recording played on the radio and the video Cili39i MTV those charts Promoting soles which Promotes record sales 4 DISTRIBUTION Gets recording into stores Independents and branches Branches are connected with big labels hence can give better discounts 4 0 Recordings are distributed and sold through online retailers and traditional outlets such as music stores bookstores electronic stores discount stores movie stores and music clubs 0 Online distribution can produce a higher profit margin than traditional retailing because labels save the cost of packaging do not have to worry about losing sales because a title is sold out do not have to absorb the costs of unsold overstock 5 ADMINISTRATION Handles bills Accounting tracks sales amp royalties Legal handles wrangles over contracts Eran Mireille Eel rungel Eev eve Arrre vver rr Tele re Blue Nerfe Mere Cepirel Neruda Empire Nashville Ferlenphenre EM Virgin EM leeeeiee Seev BMG Arlee Eererde legeegv Hererr ngre Bluebird Jere Eererde EMS Herifegre RCA Writer Grevp M O R evrgrrerrerrrer HitGHerhr39vquotil e Celvrrrbie ererde Berry BMG I v leei39ervverlre Eerie Hererde Sterne Merrie Neehville J Reeerde Berry Werr er M U I Jive Rerer de Berry Urberr Merrie LeFerge Recerde Nerihr Rererde LA B E Universe GeFFen Rererdr UN Remr s Iirrrererepe GeHerr Uni verrel Meefir Elleeeiire Greurp Ir end DeFJIerrr Merle Grevg Urri verrel Merrie Errrerrprieer SONY MUSIC Lerl Higth Referrers Univerrel Merv iLeHrue Mile Nashville Universe Reeerdle Merrurjv Nlerihv39ilil e Univereel Seerh revvnr Recerde Verve Merrie Grevp Werner re um Rirne flrerr r Wheeler Emil Elev Eire o Cerdlere Squire WAH EH M U S I E Eerr Week Werner res iElel r rre Werner Merrie In ernefiene Lave Naelhvi le Meverirk Neneeurh Were Repriee TOP SELLING ALBUMS OF ALL TIME US rti39ezil E9 E9 21 21 2399 19 19 LEEFTH EIIFL EHFLTEET HITS 19 1931 5 THIFLILLEFL LEI EEPPELIN I Hquot THE WLL lHFLTEET HITS WLLLIME I E WLLIME II DUILMBLE LI HFE CEMEGIIN WEE FLLUMGILUIRE TH E BTLEE LEE all I MICHEL LEI EEPPELIN PI NH FLUW D EH JEWEL BILUF EH FETH TWI quotii EHN I FLED MI ETLEEJTHE ELEH39IT EPIQL THTIC CUILLI MEI EPIC CUILLLI MEI PITUIL NH H39ILLE I39HEI ERCLWFL IIF NH HFI LLE WFL N EFL BRIDE PPLE H Hin 5 Paya n M c Emma17mm yawn Higher d wr l Emma mimic frti ll391bEpIE WITH are 35 and militia a l Ear ag im fi twthixd inf the retr ing i 39ustry Em iii1311 nmme Shakirvzrrf m gufrdmh EmuEmmi EFFIIIE Fi x J a 1iii I Vii ii i Mi F i all ii 5 iail H 7 u 3911 7 f E k K i il1392j llijalml independent music if they39re good they39re bought out by actual labels because of how much they made INDEPENDENT LABELS 0 Independent labels are those that are not owned by any of the majors gt The industry practice is for the major labels to acquire successful independent labels gt These indies then continue to produce their own records which are then distributed by their parent corporations REALWURLD get royalties when eo e u yourstuff RoYALTIEsp39 yPERFORMANCE RIGHTS ORGANIZATIONS There are two types of royalties 1 Recordingartist royalties 2 Songwriterpublisher royalties ROYALTIES amp PERFORMANCE RIGHTS ORGANIZATIONS 0 Recording artists earn ryolties from the sole of their recordings on CDs tapes vinyl and legal online downloads 0 Recording artists don t earn royalties when their recordings are played on radio or TV I Songwrit rs and publishrs ho El 6t do earn royalties radio play on other public prfrmnces as well as on recording sales Eil f quot3 11113111511 quot3 News Puhlf ha at 23257 PM Elan June 13I EMILE Emit Clear Channel Will 6 First t Perfrmer Ryallties Emirth Eyemi atmutant I SHFIEE QB Thmwgh a ea wi h mummy mi lla he Big Machine mam mammem wil Manama the Wat ma a MEETme Wm may mwn gramf EE m plem39 mmmem when main min i151 ayed Em me cmmmmm ica mum gm39 fmp s ainwaweam mm the cmmemt mailman mnx em mm Einmgmmf fbem Laure wanted mmga h ea Mum ainp lay dime Wm llawmmmakem believing mat pam mmmem WKEWE being paid in p h ciwm The Big Machine Laban Emmy i151 me WEE Waited Sta tea macaw mmpamw m WEEme m have plem mmmamce mighm air um Eml t j jf 531m S n Einmche a aucmm mg Wm Emmd 39metta i151 at Big Machine We lla he mail i151 Mame Fm m39ay m39 iji and TM MEEmawm clearchannel MI E I H II ENTEHT IHMME HT THE AUDIENCE Consumers are less loyal to individual groups than in the past Critics say major labels encourage fickleness of young audiences because they can sign young artists to cheap contracts and make big profits with a single album Industry executives say this is one reason rock music is chan Ing from a genre that supported artIstIc careers to one t at gIves rIse to a successron of young tranSIent Don39t acts perform for a long time Other critics say that while LPs and cassettes were Blayed In theIr entirety CDs encourage tunesurfing ecause they are so eaSIly scanned amp reprogrammed CONTROVERSIES THE EFFECTS 0 1990s sadomasochistic lyrics gangsta rap amp shock rock were linked to youthful crime amp decadence a 0 Several cases documented where teens ENRIQUE lGLlESlAS committed suicide after listening to recordings such as Ozzy Osbourne s quotSuicide Solution although no court of law has ever found an artist responsible Rihannasmwsmi o in 3 0 If teens were Willing to model behaVIour as extreme as suicide it seemed likely CauseImaybebzdmutll39mperfectly goo atit that they would model the casual sex 5ailgigi g mmre and violence that seemed to be Sticksandstonesmay break my bones But chains and whips excite me advocated in rock music CENSORSHIP CONTENT LABELLING 0 In 1990 the music industry adopted parental warning labels after being pressured by The Parent s Music Resource Center PM RC 0 Discount chain WalIVIart is the largest seller of pop CDs in US but it N T A l 13 will not carry CDs with parental w quot advisories on them ABVI l H mum Llill 0 Most labels will airbrush CD covers change lyrics or delete entire songs to avoid such bans POLITICAL CENSORSHIP 0 2003 Clear Channel Communications the largest owner of radio stations in US W sto p p e d p ayi n g t h e Dixie C h ic ks 39 39 Wmquot afte r a m e m b er of e grou p r 5 1 criticized President George Bush iv MUSIC INDUSTRY FIGHTS FILE H ma News i ag39a VB rict ON INTERNET iii S ZEWEF Mua EMT Mama I In amamb af E 7323 mm 733T LBJ Cammants al v Shana Print n Tammi Twitter Rammmand Fates Summary uHT at ILEIITEFEEEU m m a Ema Emaaafm ma ramming mamm mar am am ragga aha aga iy aa ma aa a am a ma mmaja gamma am a Ema Iaafvaam aa m a E f Minnaaata Rewarding Induatry39 Verdict Jammie ThamaaI Thl mFIiE E FIEEFI I39 Winifnl lammfna Whama a a HEEL Wilma Mmmaaata wamam what Hmaa beam mmma m mamxdmm mmaaw macaw 24 aamgua an Mama hg awmlmaxn ln am EIII39IIEIFEEIII Emma mm yaam39a agar Imaa Iaat ama mam mama m mm A jimmy m Mmmamia a uid Im lay that Eh waa mm m ME m l am m mamam mmmat lamaxgua ta 53mm IEE EIIF IIET m 35251 m ad m Emma aha Magla y al mamau m hmf l The Ra m ma imm wa nw Aaaa ia n am m Mmamca a m Mada mama What mmata mm mm majm Ma a amp lamdln m Manama a a i5 Wm Lammam a lafa jmn gmamt Erma Mid m Rania m jm m m an MS mama mm m Wilma mama m Hmmaamzar wha had mammaw a la aha m mama M31 m am damage awam39xn m am am jmn lgmam r EQETIMEIIE Manama a I a Manama a I a mammame amiade Mam m am waa mailed m may a Hamil m Nam the jm maz ammaa a mama am caIl lan lm a ma a SHARING Artete n new weye 1 releeee mueie pm 1 e 12 Net ILIE Fe a ier peril ef time He e ere ifquot nree39eet THE Line era the Hemline fer 3ng e11 1iquot eeceStir35 a digital deez39ulee effeheet eff elm eeenueem lemme heel in 2e The didl lest heweeen and ra hmu 3913 new e elele 11 Ji39s iam ME in gauge Semen E eancee i39re Hew ferEi Trees Artiste WEN new ways he reIJereee mueie Prince In le ee j ee eele F ee rem e11 Hemline meek fee ei es EEG Mweie 1th where he Te eeee eeelueiee reeereli ge e members Memberehip initially eee SEES a meme fertbeeie eeeeee end Eje fenquot e ee eel memheeeleipg emf11 wee Meter medieeedlte 25 a meme emf11 a gem F39Irieee eleeedl lee ei e ill eeei Seeing i heel gene ee fer ee i een gel Free g bg m Artist ifin new ways to r lease music Timaland 111 early 241 39El p Imp 1m dugEar 311 ann mm a 911 wraith e mu l reles t III 5015 available u im39ly um auhgc hem at Equot 3351 ve i 39a nubile e me ai mem EEITifE Arum the f l h f t l m rh Timalami 311 Ema fur Verimmwere hamag the J 01315 Emmera and Emme inninggljgg TaitEa ii ampc iiEa y HFEQEE Far Enquotquotquot HH MHEE FEE FREE cf l Maj2f J x 1 q B a 4L V I H r 7 r r i L L 39u r I y p I 1 Ea Artists fi1n1 new ways In release music Mednnna I11 we EL Madame reek Timhe en e mehile de ne idea a e ep 1 11391111311l seven mange mm her album Herd end available fer ew lea exclusively 123 ii lemme and jedefeme ueeee Each teaeklwae aeeilah e fer 2411mm hefere being Tep eee 1355 the next with were able tn mamleed eedh reele fee Lebemt 195 eeell Prev EFLAUWJEBEE Mx F39 EH 11 D1 12 erlat39e new eilieum t e releeeeei thruhi ere eeriee if e iiJ reel jiritf39e eltleri ie iiteee itteitt edl elileileereiine Tirl ltii IEI IIEI l39ii39liite ettuni Helireel enitii heee never Ieeen ea eertiieuileit r eeey te eteeeite her new eiibitinn euilci ere tea he her remit ereirentureue jeet 39i39ite titie eii Her new eiieurri E i h i p meeiriie iieee ef iite r lieingi ezgretentet39 end it eeuitree eel theeeh Eiteiit te releeeitn eentetitting elieeer te e iliein mutiirnetiie eeneirtee reiitter tittth e eetweitmiettel reerieu it Ar A L L quot 1 quot li reieeeeti ee iiiZI eeipetete ENE e tieueeti itii ene ritiliiter39 in whieiit wiill eiiew tene ti inteneet with ite eenge r eeeini create eern letehr new VETEi l39ii There IiIi39ill eiee fEeture eeeeirel mueir Hide inelitieetil in title relleeeea et ieeet elite quot 5 It I Elli39l 139 Ii In I quot39 ml it The Etieee iiitine enmemiyr eileeeir Bieriit eiiipe iteiireeieti ieet year titet tte wee wenting en e Were embitieue preieieL e erit et eeien itiiite liTiilthEi f with litte leellendlie eter L i r r J V i urn 8 Iliil ETl illLIIH 211111 il39ti IHTEHH LTI FJFLL NEWER NEWE 312 ZEH HEHTTE 3 1 pere twee Weented 39tiiE erlieie talineeituz I Ieet men t I39I Fl ATFI39li QUESTIONS WEEK 14 BM0620 INTRODUCTION TO MEDIA INDUSTRY amp MANAGEMENT TOP 10 YOUTUBE VIDEOS EVER As of 7Iuly 2013 TOP 10 SHARING PLATFORMS Top Sharing Platfmms 0 Facebook is way to far Eta D39F EH39TEFEE Wu p im tt rutchm change ahead of the competition 3 1 i l fn Facebmzik Share Twitter Digg tahum Main Ll f quotu Delhcmus 11 Email i fu Engaging Bunkmarks 43399 39 J 39h Edt it l f manta Gmai 31 131 Li H RE d In 2 EDIE 1 rquot I T i RH 13 I t I m it J H Eh ama h ht THE POWER OF NEW MEDIA Arab Spring The protests involved strikes demonstrations marches and rallies as well as the effective use of social media to organize communicate and raise awareness in the face of state attempts at repression and internet censorship THE OBAMA PHENOMENON In 2008 Senator Barack Obama used New Media so efficiently to make the Americans vote for him as the next President of the United States THE INTERNET Global No one owns the Internet no CEO or President Completely different from traditional mass media Fastest growing medium unexpected evolution pattern Shaped by the relationships of its users THE WORLD WIDE WEB In 1989 British researcher Tim BernersLee invented World Wide Web a software system that simplifies access to files on Internet computers By 1995 so many people were onine that it was no longer useful for national security purposes and military turned it over to public sector TOP FIVE INTERNET NATIONS Tap FEW H i i l i by Feneir m p pu l am sgrua mm Enigma USERS in Unified 5mm than in anyquot mhar tauntrm but I M53 is Far firm a an quot 39 i i Tiam 5 milli m Tap fatal Eggquotr5 millinng WITFTI WWWIIIWWI if m 1 i 1 1r 1 i 1 i I 1 1739 iquot i H EWEW WW W w w amp a iga g 414 5l hlrlJVEJVI WWIrmthinwu tti nIw mw WM 1 i r 1 1 1 n r 1 n 1 i 1 I i39 H Fi mmmm imiHm 39 iiii i i iiiiiampiiii ii iiiiii ii i if f WWWIIITIIIIIIIII IIIITIIIIITI II IIIIITTIIITIIIIIIIF39 i H M H i H reac eIIIIBIEEr quot 1 1m 39m m iss EIZ ug39 unit Via IIII I IN THE BEGINNING WEB 10 DOT COMS WEB 10 Dotcom companies were the collection of startup companies selling products or services using or somehow related to the Internet Started in the late 19905 dotcom boom a speculative frenzy of investment in Internet and Internetrelated technical stocks and enterprises 0 According to dotcom theory an internet company39s survival depended on expanding its customer base as rapidly as possible even if it produced large annual losses The phrase quotGet large or get lostquot was the wisdom of the day DOT COM BUBBLE BURST 3M 1333 H I I I I I I I I I I 1334133513133T13331333 2w 23312332 2333 2334 DOT COM BUBBLE BURST This refers to the four years 97 01 in which stock markets in Western nations had their value increase rapidly and most significantly in the technology and new Internet sector Dotcom businesses dismissed standard business models in favor of increasing market share at the expense of the bottom line The period was marked by the founding and in many cases eventual spectacular failure of a group of new Internet based companies commonly referred to as dotcoms MAIN REASONS FOR DOTCOM FAILURE 1 Poor business plan In the last years a lot of investment capital was spent on poorly planned dotcoms that clearly couldn39t reach profitability 2 Poor company promotion This applies both offline and online Two newspaper ads and word of mouth are not enough 3 Poor financial management Fancy offices free food extravagant holidays stock options MAIN REASONS FOR DOTCOM FAILURE Poor Human Resources management With lots of cash in their hands many dotcoms hired too many people or even worse hired unqualified staff The hiring of friends and relatives often returned no value on investments Poor information management Gross errors were found in the company39s Web site Sometimes hundreds of errors could be found in one Web page DOMAIN NAMES Networks attached to the Internet are organized into a limited number of categories com dot com for commercial entities edu for educational entities org for nonprofit organizations net for network access providers Some speculators began cybersquatting registering trademarked names with hopes of reselling them to the companies that owned the trademarks but the practice became illegal in 1999 REVENUE SOURCES ON THE INTERNET 1 Web Access Internet service provider ISP America Online Comcast Starhub Singnet IVI1 etc 2 Online products sales or Ecommerce selling of almost any goods amp services online inexpensive way for businesses to bring goods amp services to market Amazon iTunes eBay REVENUE SOURCES ON THE INTERNET 3 Online advertising sales Web page ads allow surfers to access advertiser s Web pages Advertisers pay flat rate to get ads on the web amp once the ads are established they are charged per hit 4 Online sales of Information or Paid Content Providing content is least successful way to make money online Although a few are flourishing today online info services were actually the first companies to make a profit from Internet PAID CONTENT Providing content that people will pay for is the least successful way to make money onine Although a few are flourishing today onine info services were actually the first companies to make a profit from the Internet PAID CONTENT Users seem willing to pay for Online education in the form of distance learning courses Web based information services such as Lexis Nexis Online pornography Online dating sites Astrology sites ASTROLOGY There are more than 3500 members of the American Federation of Astrologers s AFA in this country and in 56 countries around the globe CDBYRDcom provides visitors to its Web site with the free daily sun sign horoscope For 35 they will give users a quotGuide to Your Life For 60 they will provide a sixmonth quotTimelinequot a daily prediction schedule For 2195 they will provide a quotfriends compatibility for two persons PORNOGRAPHY The Word Wide Web has become one of the most popular methods of distributing commercial internet porn Like DVDs the Internet has been popular for distributing pornography because it allows people to view pornography anonymously in the comfort and privacy of their homes illeltoma ta Xxxtum I INHIHHFH uh fraaaau It sauthat up adult daul n IIIII39I39SE39EI I hulunuuuu n ullullllulln39ulul It Iiaaaauahaw Ia Ilaaaauaalu up ullaaaaa lb urnuLuuruuru I Inulauulllu uln adult aalu wall It dulllat up lluaaauuldaa Ian saaahau n rlllllll irII n Walla uiIIIuI It amateur 5a uidaa In adult aaa alts Laal aa far atuata aa alaa Caarra ar eaahinn tare I39lluul IIII 39 uh I39 III IIquot 39 Il a39uac 39II uu Illl 1 qul III 1539 PORNOGRAPHY y h ramrui selllla anugmlplty ELJFthl lttl39ltg for more than a tenth of all unline ETLELLIIIET pun I39IEIEEE MillieI15 of alien 54ft F Earntr 5313quot E 5259 E SWEE c E 515 2 51a 5150 l l l l l l l ggl l 5 13955quot i 39 Wilt E i LEELl FEE Farreater FEEEEEird39i HS MEI A reason for its popularity is that people whose access to pornography is restricted or banned can often obtain it over the internet due to its international nature This prevents one country from banning material hosted by a website located in another country where it is legal PROFILE OF A NET PORN PROVIDER After retiring from the software industry Igor Shoemaker spent his days surfing for hiddencam shots of women in dressing rooms and for zoom ensed glimpses into the neighbors39 bedrooms Finding almost none of that he started Voyeurweb to fill what he figured was an underserved segment of the market PROFILE OF A NETPORN PROVIDER His biggest site now claims 600000 members paying 25 a year 240000 emails a week travels over his 1 gigper sec fiber link to mirror sites worldwide Shoemaker39s expenses are high 0 Access and delivery cost more than 600000 a month 0 But total revenue from subscribers stands at roughly 18 million per year JAPHHEEE SEE MEIEHE r 1 J A A J fr l L V L r39 L l J L A A 7 L T PEEKE may at IEElE M pE39E E39 an MEN 139 angling pnnmgraphy and E S EI IE a mum mm than l hr39 1r ma Hamming 5m Wit It Ehil IE IL u T iils and 12ng 53mg FDIEEE I Eigenu Takahim El n and m II IIEI39E r hE39 istrilziuliJ lice f j i Mr El n tum paling that he ma e 5mm 155 IIFiIIiElil39i yen 193 i l in are mmJ sellingamtapa lmugh m In tem immpul l Ma a llHIE Eai l ll WEI39E imag I EIELEE had my link In gang It japan ham the pm mt nn and HIE 53111 a y Ei EI HIHiEII EtiHI39EI helm H 39 39 liming Mrint nulh l Erilij mf l39 heingamajnrpr ucer hild M313 furin ihli ml AFF PORNOGRAPHY i ii i i i i31iiii Free Fast E39s ise39reet Eeliseryr uLJifi iii J Singapere Sex Tig fer the Day Tues2 a39y39 January 3rd EDDIE Latest Alfresee Ceffee Shep Issues Ministers Whe Hewe Feilee In Their Jeee Butt Tee Defientineiet MCI Sefew Breech AS Leen DieDie Wenne Maire frern Cherie Strehue eettine frern bed te wereel a I39d F39J ha ili l39 H s trad l tlnrl iiurrl 5 El uuuu nunTFeuple UUIIIHAIIII Fleal Thing IquotIIquot39II39hat sert ef nietures de I get te see1 lfyeu salii39iiI this girl lying en f LlFt hed yeu39d pay fer a feult tee 1liil39ielii39iiI the gis at Sam39s Pieture Degartment Gergeeus Thai Chinese E IEIW student hears all fer the guys at sammyheysem 1I39ieIII39III these great Iietures new The MEI SEiIi i iE 39Ii39ne re aan ef its iifuniiels in its iijenefieiairiiies whiieh is wiiithiiin tihe giulellniies set iiiir eiharltiies EEI iMJIi39ililEtET Liiim Hirigi Klairig Fifiire filiiliEE The Straits Times 2e aar 39 see3i Hidden Agendas aiii quot I E 39 a 39Ii39Iiie Guii l ef yenjagdlfeame is earquotn New me see In er IIEI39E riTi39 3 Has graf ti became an Wanna reneunee yeur Singapere Citizenship Here39s Hew Disgusting Hahits en the I39II39lFtT fet mere CRAP frem the HUB regarding the de nitien ef quotsuhsidisedquot heusing WEB TODAY 20 CHARACTERISTICS OF WEB 20 The Web 20 era is the post 1999 era and is still continuing This era has been termed as quotthe read write web The focus of this era shifted from companies to communities People were no longer bystanders individuals small businesses who had an interest in the Internet had their websites launched People can communicate freely on the web The launching of blogs forced companies to allow posting of comments via blogs on their websites CHARACTERISTICS OF WEB 20 Another major development was the easy exchange of music and video clips The use of multimedia was a real turning point in Web 20 Search engine browsers had to grow smarter and become capable of handling large number of users simultaneously Another major development in Web 20 was the capability of voice communication via the Internet People were no longer restricted to using telephones for voice communication CHARACTERISTICS OF WEB 20 The latest and growing development of Web 20 has been the evolution of social media networks Today nearly every Internet user has opened an account on a social media network DESIGN ELEMENTS OF WEB 10 ENWEEEEJ I B 1NWLEEEJ 2 E ETIEIEE Eig lg BiteE Ga a 39 39 F l i i mmmmmwmmm mmm yw i E l mm f wwwwwwwwWMWNWH FT 5 rm lll39 mngllnhall l E 39E 1 h llllium mantaquot HHS 1995 39 E DIFFERENCE BETWEEN 10 amp 20 There was a quotmove from personal websites to blogs and blog site aggregation from publishing to participation from web content as the outcome of large upfront investment to an ongoing and interactive process and from content management systems to links based on tagging folksonomyquot Terry Flew New Media Scholar NEW MEDIA CONTROVERSIES CONTROL vs FREEDOM The unlimited freedom of the Internet has caused a number of problems Propagation of Viruses Fraud Spam Copyright Infringement Child Pornography Identity Theft CONTROL vs FREEDOM There have been many proposals for methods of controlling the Internet These include Requiring an Internet driver s license for all users and all computers have registrations making driving on the information highway more like driving on the road Others have suggested electronically watermarking every computer program and file This is to ensure that no one could post anything without permission CENSORSHIP The Internet offers the First Amendment its biggest chaHenge The Communications Decency Act of 1996 made it illegal to make quotindecent communication available to anyone under 18 but was overturned by the Supreme Court because it was too broad CENSORSHIP Hate groups and racist organizations openly exist on the Web Sites list bombmaking instructions and give advice on procuring stolen credit cards There are gambling sites in communities where gambling is illegal CENSORSHIP Submit n irtiole 24f f2 39lul39ideo Colleotion Singabloodypore39s quotSo the Internet is now seen as a threat to the governmentquot 3 l V quot elawjz39iiek HE ERITIEIEED JUDGE IN AETI39III39IET39E EASE Intewiew l39ulayEIZIIZIEI By Patriol May Meroury News In his blogJ quotSingapore Dissidentquot Gopalan Nair desoribes himself this way quotDetermined to find the Truthquot IZIrwell Rolls in His Grave Those words may have oome back to haunt the Fremont lawyerJ now being Slng p re 5 SDEID held in his native Singapore for using his blog to oritioize a judge NairJ a Political Bloggers longtime opposition aotiyist before leaving Singapore for California in 1991J aooused Judge Eelinda Fing of quotprostituting herselfquot during the defamation Fl Gecko39s Tale trial of another oooosition aotiyist He said by teleohone last week that he CENSORSHIP LA The Real Singialm 39Vuieee air eveaeee EIQEH FEREEHE E421 ilori39al Ebontri poli on a U Ii39l 2 pm in o in it Eie oon39i i p Q a Write Ii iirli oi So l m i i on Login Fieg39i39eler 39 Faee toopl i l 1 aatrornoveraeorniCaiI FQLESB A Tw r International Shipping i Mowing Semieea to Auatraliaa Beat Rates Mmmm Eb wowTuhjE nae Dear PM Lee Did you lie to Parliament Search Eur Site See reh Find no on Faeehoaole The Real Singapore IEILike 61ml people like The Real Singapore RACIST TWEET ANGERS ll 5h m M i 7 311 2mm n LEM H l I 1 m m M u I 7 need thmr awn fmm inf tur39angpmi 11139 Farming d m ham EEjj l m E hms film humang and 39 March 2012 RACIST TWEET Now I m trying everything I can do to show that I m really extremely sorry for my insensitive comment Ms Lai admitted that she was not thinking properly I was in a train and it was very crowded and I was really frustrated don t know how it the tweet got out because my twitter account is locked I thought that whatever comments I made wouldn t appear offensive to my friends because they know I don t mean it N YP student Lai Shimun gee eeea qeeeeee eenneeeLee H 5 Insau l translatedinEnghiah 39 There are mere ags than peane in H Singammaquot r m 5 mm H w I V i I I ESE eggg m E e eeee eeeeeneeees ee H are eeeeees eees eeeeeeeeeei lee i d l r E ri i l NOBDY steps onto our land consumes our resources centrihutes nothing and cals us dogs NEOY A Singapereen PGEE IEI quot PHD l Us Furn Libel laws and angry readers make staggers regret their online rants MEl Yan W YOU think you can rant and rave on your Web log and get away it think again Last March Mediaahl a me diacriticism blog run by Pradyu main MIaheshwari of India was given a legal notice by the Times of India newspaper to remove 19 lihellous posts from the website The blogger chose to shut the site instead 7 And in Singapore the Agency for Science Technology and Re search A39tStar recently took for mer scholar Chen J iahao as and Jeremy lEben 22 an engineering student to task for allegedly malt ing defarn story remarks about the agency in their online journals Wile Jeremy settled the mat ter amicably with the agency Jia hao nearly served with a libel suit before he extended his unreu served apologr to the agency Hands up those who still think blogs are the cyber equivalent of your hardcover diary Blogs cannot be considered personal space because everyone can see it because ofth at the law of defamation still applies said Mr Bryan Tan a lawyer at Tan and Tan Partnership who specialises lT law you re not off the hook even if you protect your blog with a password and give access only to certain people As past experience with e mail shown it can be copied and forwarded to the whole world in a matter of minutes he added the internet crosses na tional boundaries Even if defam atory comments are posted on a website hosted overseas the con tent publisher can be sued in a country where the website has been accessed The latest thinking is that someone in Singapore can read and has read the comments then the act is committed Singau porequot said Mr Tan do what can you say or not say on the lnternet One of defences against the charge of defamation is for the comment to he on The law allows you to have an opinion about something said his Doris Chis a partner at Harry Elias Partnership The comment is fair if the facts that support the comment are true and that it was made without malice she added 7 Said Mr Tan If you think a play is not entertaining you state the reasons why then thatis fair But you say the play is the worst in the world and you sent back that up then you re in trons b eli Wen found of defamequot tion the compensation amount can range from hundreds of dol lars to hundreds of thousands of39 dollars depending on how many people had read the defamatory material the nature of the con tent the level of aggravation and the social standing of the victim saier Wilson Wong a lawyer at Drew Napier 39 and a person does not hare to be of a minimum age to be charged Even the law doesn t get to the bloggers other Netiaens will There have been cases of39 people taking their own action against abusive hloggers Brose incurred the math of Netiaens after he put up a long entry calling the girls in his uni versity ho ng and ugly The multitude of hate com ments from other bloggers made him shut down his blog for more than a week a He The reason why I decided to terminate this biog is because the original reason for creation and existence is now gone was supposed to be fun for me to and rilestress to es press my views on the Internet where free speech is being praca tieed Now this is no longer nor is it private 39 But young bloggers inter viewed by Sunday said they were not worried about gets ting into any trouble 1 don t attack or put people down on blog so I am not bothered said Mr Ho Yong Min 21 who waiting to enter univer sity He posts reflective philo sophical entries rather than nar rative ones Prominent blogger Wendy Chang 121 also known as quotXias sue said quotll know the people whom ll criticise are not going to come aher me and sue me i don t about companies and they are the ones that will One of the few who is more conscious about what she writes is 18 yearold Shandy You a student at a private school who biogs about her daily life She told The Sunday Times that she is not talking any chances with the law i think i he more care al about what write and won t ven ture into topics like politics race religion at veteran blogger Kin Mun as advised I think the most important guideline is ifyou prepared to put a strong state ment out there be prepared to re a strong statement back and he prepared to defend it when people criticise or be able to the criticism with a thick Said lawyer Tani Do he sensi tive about what you unite Even is not defamatory would the person being targeted bene t Criticism is not wrong it constructiin I would advise blog gets to think about what they are putting out there and rectify it be fore it anyone But what if you need rant Said Mr Lee The most secure blog you have is the Microsoft 1litterii in your drive RELIABILITY OF INFORMATION The Internet is a mass of unedited information in which credible content sits sidebyside in the same format with nonsense and fraud Five Criteria for Evaluating Web Pages 1 Accuracy 2 Authority 3 Currency 4 Objectivity 5 Coverage 1 Accuracy of Web Documents Who wrote the page and can you contact him or her What is the purpose of the document and why was it produced Is this person qualified to write this document Accuracy Make sure author provides email or a contact addressphone number Know the distinction between author and Webmaster 2 Authority of Web Documents Who published the document and is it separate from the quotWebmasterquot Check the domain of the document what institution publishes this document Does the publisher list his or her qualifications Authority What credentials are listed for the authors Where is the document published Check URL domam 3 Objectivity of Web Documents What goalsobjectives does this page meet How detailed is the information What opinions if any are expressed by the author Objectivity Determine if page is a mask for advertising if so information might be biased View any Web page as you would an infommercial on television Ask yourself why was this written and for whom 4 Currency of Web Documents 5 Coverage of the Web Documents Are the links if any evaluated and do they complement the documents39 themes Is it all images or a balance of text and images Is the information presented cited correctly Coverage f page requires special software to view the information how much are you missing if you don39t have the software Is it free or is there a fee to obtain the information Is there an option for text only or frames or a suggested browser for better viewing 5 Coverage of the Web Documents Are the links if any evaluated and do they complement the documents39 themes Is it all images or a balance of text and images Is the information presented cited correctly Coverage f page requires special software to view the information how much are you missing if you don39t have the software Is it free or is there a fee to obtain the information Is there an option for text only or frames or a suggested browser for better viewing Putting It All Together Accuracy If your page lists the author and institution that published the page and provides a way of contacting himher Authority If your page lists the author credentials and its domain is preferred edu gov org or net Objectivity If your page provides accurate information with limited advertising and it is objective in presenting the information Currency If your page is current and updated regularly as stated on the page and the links if any are also uptodate Coverage If you can view the information properlynot limited to fees browser technology or software requirement You may have a Web page that could be of value to your research ich Mlli39 W hat 1s copynght Infringement ls intangible mm rim that HIGH 7 mum cl irt to exploit I use in Hymnal at their I39ll If unlitqu hm tram datum the same L quot y erqu limit will his the autism I39ll II millet retrain and Mideast If prism the TI Under the 39 l i ht III hm a mama rim enmmiln the aim rattlili es I lmll the Bimilieiqemnt and tumult cl lib lli ill is lilrlnqhil a myriail In Illl39 inlrl mllg sunlight Ir selling mm or assassin Eula In a 5mm ll per em up I a total at 003M and imprisonment up In the m How do you download 1e ga y Generally m WI ilil il rights of It it the while in ating 5mm causal and midi all the right am Typically lam mis ts I l unlit til limit at land ll and m Items Md enlist Wm III um cl In at the uranium Strictly snaking ll win unit while ll til the 7 license mental II m will It will I an Ilium you Im pi liar m mull mm ll Illt39lfi tiles m In ll d iiu iii ul null and um Illa m bl Mud on mimmm I39llHIMle How culprits are Hacked down NETIZENS in the United Stiles have gured uul how the Bumding lndustn39 Mm pinion of America EMA I39qu dawn people hart swapping music le an Iine and have mme up with ms Im munler il FED IIE who download ma leriaii egnll use F ewhnring Ln 399 am They have F ider i ll their computers that ailnw them tomup mimic dt lm man and folders publicly The Rum uses software to scan rum rulers with such ilders an irlenli es the In tern39iLI lilquotl n39i39t prn riwtle39r USEquot tnl these users It then suhprenas the allJ for each was name uddmsss and other Immune mintma litm irl onIL r 0 am the user 5mm uupiu have argued that the hu auit go against unline culture where intian mmian of all kinds is freely Mai u The nal popular le aanr ing artWire was the nowxdtn funtl Hamlet BI is clear Mm the aim or ml inlesl innmils is to scam the pirates but industry watchers and mmumers said that music industry must also do mun lu inw to la ally dnwnlnld music dig r 39 mi Gmpulnr hm Mom I in 39Ihis ailmlan quotby lets ling when download Him for r r E 93 US uumls asrm Earth with its Eranrs serum Websites such It 39wwwhnyrol l riu c m haw nm up to protest against the REM There are also websites that gin up on lipdim iuid mlerini without lacing dew1M and which let 39 cheek il39 the are m I 39 quoti i INTELLECTUAL PROPERTY What is Copyright Infringement Under Singapore s Copyright Act a person who publishes reproduces adapts broadcasts or performs the work of a creator without the acknowledgement and consent of the owner is infringing a copyright INTELLECTUAL PROPERTY Those found guilty of infringing copyrights by selling making or possessing copies face a 10000 fine per copy up to a total of 100000 andor imprisonment of up 0 5 years INTELLECTUAL PROPERTY How do organizations such as the Recording Industry Association of America protect their property The intellectual property owners use software with folders on a downloader s computer which are publicly available This identifies the Internet service provider of these users It then subpoenas the ISP for each user s name address and other personal information in order to use the user PRIVACY All manner of personal Information is online Other forms of online invasion of privacy 39 Patterns of credit card purchases 39 Secret contents of personal emails 39 Spyware tracks user activities and reports them back to advertisers 39 Sites place cookies on the hard drives of visitors and track their movement through other sites CASE STUDIES GOOG LE Four elements that separate Google from its competition 1 Speed 2 Accuracy 3 Objectivity 4 Ease Of Use G gie Gm Pieaa idem in mm nitnut their r m 39m E hlilm39395 T Elia3th Ein gniierl am the mm BEEP F 3 3quot m L THEM mm rum quotE that 3th itWhite hit a M t 11 In fquot I ir i w p m 11mg E dim5 rm IRES reeds D 1 ii pa 39 39Etl Linugiu Mamba9i Emma have 1 Mai ta I39 mupsg Hf tm mum tm wm 113w space tndismm Em L if l139tJlf5m 39 5 3quot A i f I Gu glEAPEE f Aquot HM fur Ei ueatmn a SmilmLz m 1 a A iffy bPartf lm an w i Kimmie W rk nw H Hg A e Smde A i H Etajquot 5 W151 a i mm quotHillElm Emilia antigug jj 51 H 355 5 39izimml blag cit IREit a whim mm tmzn E tmdems mate 13mmka niiimmgh Mrgnt baneme rm mummmting 17an That nhmmmt nfuruteame quot rhl mi m m i g Tm mt marl rlii i K 39 5 de irl39lmk Eii ugil the haml39umtimm n39 139 R 3quot ILL DEGREE If JF GE E R T A Gma i I Students and tameIs imm mmi ff i jilii 3STEP PROCESS HOW GOOGLE CREATES REVENUE ONE Whatever item is being searched for Web ImEIIIiES Greens News mere by the Internet user Geegle Search I39m Feeling Luci3 ee39 a39l UH E T ols always ge n e rates th e e top ten websites Google has found mmiwamm related to the search item e2 eeeeeee Ie 3STEP PROCESS HOW GOOGLE CREATES REVENUE Web Images Greups News TCIDDLER n JERSEYS Search 3 the wee Cipages frem Singapore mere it TWO Appearing on the right side of the screen are what is known as quotsponsored links Web Amazencem Eli Manning New r erlt Giants Heme Toddler NFL Jersey Amazencem Eli Manning New r erlr Giants Heme Teddler NFL Jersey Apparel Jeremy Sheclrey Replica Blue New quotr erlr Giants NFL Jersey Tili Barber Replica Wamazencemfexeci ehidesf tgfdetailfIBEIEIEISECLEITygIance 54k Cached Similar pages Amazencem F39eyten Manning Indianapelis Celts NFL Amazencem F39eyten Manning lndianapel39 Apparel F39eyten Manning Replic elts Heme Teddler NFL Jersey e lndianapelis Celts NFL Jersey FL Feeteall Apparel Kids Clethine Teddler NFL Replica Jerseys ON SALE 1999 te 9499 View all styles 55 2991 Super Bewl Champien Kids 4 TShirts ON SALE 999 View all styles 1 mamrtansedgecemfBrewseaspsnayBSF39C1C19CCFCC1 C9fcTestLinlr1195 54k Cached Similar pages NFL Feeteall Toddler NFL Replica Jerseys These NFL teddler will thrill FeetlJall fans leelring fer FeetlJall teddler All NFL Teddler NFL Replica Jerseys e ered are ef cially licensed lay the NFL yirwwfansedgecemfF39reductGrid aspHnay99FCC3939EFCEETFC1299TCTC 1C 29k Cached Similar pages Results 11l efalJeut EZIJJJIJIJ ferTDDDLER quot Search 39 Advanced Search 7 Preferences A JERSEYS 024 se endst Spensered Links The leading manufacturer efyintage authentic sperts jerseys and mere w39iriwmitchellandnesscem Seccer Best UK Feeteall shirts and seuyenirs fer all majer teams werldwide ywuwseccereescem NFL Jerseys Great Selectien ef NFL Jerseys Fer Men Wemen and Kids wwwFeetlIallFanaticscem Bargain N Jerseys Find the Item r eu39re Leeking Fer Place a Bid er Cheese Buy It New wweBaycemsg N Jerseys Saye15939l Cl feur Fayerite F39re NFL Feetljall Jersey at Sperts Autherity WDealsDujeurcem 3STEP PROCESS HOW GOOGLE CREATES REVENUE THREE These sponsored links are where the money comes from because when someone clicks on a sponsored link the company pays Google The rates are very low typically between 5 cents and 50 cents per click allowing almost any business to afford it El Ia a e v e gap x Web Images Groups News more ToooLee n JERSEYS Search 3 the web Cl pages from Singapore J Search I Advanced Search Preferences Web Results 1 1 ofahout sensor for Amazoncom Eli Manning New York Giants Horne Toddler NFL Jersey Amazoncorn Eli Manning New r ork Giants Home Toddler NFL Jersey Apparel Jeremy Shockey Replica Ellue New r ork Giants NFL Jersey Tiki Barber Replica tuii39iuyiyamazoncomfekeci ohidosir tgfdetailfIEIEIEIEIEECLEITygIance Silk Cached Similar pages Amazoncom Peyton Manning Indianapolis Colts Home Toddler NFL Amazoncom Peyton Manning Indianapolis Colts Horne Toddler NFL Jersey Apparel Peyton Manning Replica Ellue Indianapolis Colts NFL Jersey wymramazoncomi ekecfohidosi tgi detailfIEIIIIIIIEIEECHEIIIygIance 49k Cached Similar pages More results from twwyamazoncom NFL Football Apparel Kids Clothing Toddler NFL Replica Jerseys CIN SALE 1999 to 9499 Viewall styles 55 CampfcTektLink1195 54k Cached Similar pages NFL Football Toddler NFL Replica Jerseys These NFL toddler will thrill Football fans looking for Football toddler All NFL Toddler NFL Replica Jerseys offered are officially licensed by the NFL wwwfansedgecomfF39roductGrid aspknay99CTCCEEFFCI299C9EFC 1FC 29k Cached Similar pages JERSEYS 024 seconds onsored Links SEES The leading manufacturer ofyintage authentic sports jerseys and more wwwmitchellandnesscom Soccer Sok UK Football shirts and souvenirs for all major teams worldwide waysoccerhoscom NFL Jerseys Great S Iection ofNFL Jerseys For omen and kids Fanaticscorn Jerse s m You39re Looking For or Choose Eloy It Now wwweElaycomsg N Jerseys Saye15 lef four Fayorite F39ro NFL Football Jersey at Sports Authority wanealsDujourcom GOOGLE CRITICISM Google Book Search39s effort to digitize millions of books and make the full text searchable has led to copyright disputes with the Authors Guild Google39s cooperation with the governments of China and German to filtersearch results in accordance to re End regulations has led to claims of censorship Google39s persistent cookie and other information collection practices have led to concerns over user privacy I GOOGLE CRITICISM A number of governments have raised concerns about the security risks posed by geographic details provided by Google Earth39s satellite imaging Google has also been criticized by advertisers regarding its inability to combat click fraud when a person or automated script is used to generate a charge on an advertisement without really having an interest in the product Industry reports in 2006 claim that approximately 1420 of clicks were in fact fraudulent or invalid FACEBOOK PHENOMENON Face k hits 1 Jilli tl 1153115 21 m mth FDUHEHIEquotF1 TE1I I E Zucttert nergt cantil m that the EDCiEtl netwmtt Haw hag t billimn active LJEEI39E manth HOW THEY MAKE Facebook uses a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves The new service would let advertisers visit a Web site to choose a much wider array of characteristics for the users who should see their ads based not only on age gender and location but also on details such as favorite activities and preferred music people familiar with the matter say CONTROVERSY Concerns have been raised regarding the difficulty of deleting user accounts Despite doing so users might still find their profile on the website39s servers Critics are also concerned about Facebook39s right to sell a user39s data to private companies Concerns have also emerged regarding the use of Facebook as a means of surveillance and data mining facebook Broadcast YOUTU BE iuh Founded in February 2005 the company was named TIME magazine39s quotInvention of the Yearquot for 2006 In October 2006 Google acquired the company for US165 billion Time Magazine featured a YouTube screen with a foil mirror as its annual Person of the Year citing user created media such as YouTube and featuring its creators and several content creators PC World Magazine also named YouTube as the 9th of the Top 10 Best Products of 2006 Because of its acquisition by Google it is sometimes referred to as quotGooTubeT Broadcast r ou rsell T YOUTUBE amp POLITICS 1 Political candidates for the 2008 US Presidential election have been using YouTube as an outlet for advertising their candidacy In Singapore during the 2011 elections many videos of opposition party rallies and speeches were uploaded to YouTube YOUTU BE COPYRIGHT INFRINGEMENT Viacom announced it was suing YouTube and its owner Google for more than 1 billion claiming that YouTube has over 160000 of their videos on their website without their permission In 2006 NBC also asked for the removal of some of its copyrighted content from YouTube including the 2006 Olympics clips Broadcast r urtl rsell T llu uh YOUTU BE Vore Partnerships In September 06 Warner Music and YouTube signed a deal in which YouTube will be allowed to host every music video Warner produced while sharing a portion of the advertisement income On October 9 CBS along with Universal Music Group and Sony BIVIG Music Entertainment also agreed to provide content to YouTube YOUTU BE PARTNERSHIPS i mamas 39d 3 nr39I39ELlEH SIBH It39s when we are Iii Ill I Spansnretl Elt EEIHEHquot Share HES EEHaprintsFLicansa Print Email Song To Bring TnuTuhe Tn HDTV Sets Elnline 1v39iden Giant s Latest Partner Fnr Eravia Internet 1v39iden Linlt y Glen icksan Sweden39sting IE nale 63552008 352 ill PM Cnnsurners will nnw lne alnle tn watch nnline videns frnrn li39nuTulne nn their Snnv Elravia atpanel HDT v sets i39nuTulne the nnline viden prnvider and Gnngle sulnsidiarv is the latest cnntent cnrnpanv tn prnvide viden fnr Snnv39s Eiravia Internet viden Linlz a small addnn rnndule that cnnnects tn the Tv nn nne end and an Ethernet calnle nn the ether and facilitates the viewing nflnternet viden nn the Inig screen withnut requiring the use nfa persnnal cnrnputer Snnv rst annnunced the Eiravia Internet v iden Linlz which sells fnr 300 at the Cnnsurner Electrnnics Shnw in Januarv EDI and has since slnwlv added cnntent partners including i ahnnl AOL and Cnnde Nast The i39nuTulne service annnunced tndav at a press lnrie ng and new prnduct preview in New i39nrlt gives huvers nflaternndel EDI and EDGE Eiravia LCD sets access tn rnillinns nfvidens at nn additinnal ii IFHEIE IEEUEE SIGN lLllF quotlFDIN39r39 HEREquot Adve rtise rn e nt It39s wine we are Stay a step aheacl HllElHE YOUTUBE PHENOMENON It has also become a means of promoting bands and their music One example is OK Go which got a huge radio hit amp an MTV Video Music Awards performance out of the treadmill video for Here It Goes Again In the same light a video broadcasting the Free Hugs Campaign with accompanying music by the Sick Puppies led to instant fame for both the band and the campaign with more campaigns taking place in different parts of the world 39rquot Broadcast v u Tu 39 funself antipiracysoftware p011 New York media industry is ltlashm with YouTube over its pmpos to otter anda gew tools onlyquot to companies thave dishlime lion deals with the top some vi eoshnrliagseruice media in rs You be owned by Goo leplsiis to introduce tee to h39 media campa ni s V tiiy pirated videos up lay But the too being offered as part of quot quotnegotiations on linens de39nls ey said 39 quot39 more contrasts The EodTube a biggest moi N Eddy whoth hit it39so im session of pmtmz vlm lot Y J 39 s quotpmpoaition that they 39 ted content quot 393 iithere s e usi nesa deal in placeis nosenemas bis7 agokesmen39tor Viacom ownerl 39 MTV Networks and Comodyi Central said last toeheats source I39 si is go s11s Iniedd I V dd39mo quotIn it PRJE t Bu Ionsch slim 39 391 on P E ref to out than anythth else coho395 going to pay whom and much on session IBM39s and entertainment mono l EouTube said 3 quotmoors of quotenh fyn 39ngc 39 39 xmateri al is not an ali omsted one and 39 es the eoupbretion of me 39dissomoanrtarm sm For instance a slidgot a 39l39V showownodbyone quot might iion agreement 39 contain music produ j by so Viaoom the other the I proeess of ear child of dissent against 39 39 39 39 These matters are very Aeomplicatod and We are Ewart likened Yoquhek poll 39 39 f39malia Shakedown Ear quot this month Viacom do i 39 t that Yoofubs remove than 10393le Vinson soon 1395 from after the o5 failed wrench a g 39 gamut the site from the Pple39qhiet mainline Stem Jobs 15 prodded With so 39 themecuss and play iiil ndigil l music with he i es online store but is 39 company seholteholdonthe 39 dust is new dissented biy 39 WE In a prepared statement 39 l Indeed our gimbals l it s sons 39DU 7 M I W roe 39 age for I Cy tween YouTube and the media some experts dissing the spots as little more than sabrerattling ahead ol evmtosl deals Media rms width are try ing to gure out how hestto court younger viewers who split their tenure time bemoan Warming TV sorting the Inter net and playing video mes are attempting to ma e their pro ramming more widely un iiloleespet39iallji on npollar such as YouTu e The debates are about no gotiations more than else who s going togag whom and how much quot sai I M glo b el media and entertemnmnt strategy leader Senll Herman 7 Some legal experts said Yor 39ube has no obh un to invest heavily in lea 339 gmodge techdology only to 51 it mush 7quot refe39alfjio reason for me to 3pm 11 01 snow orgmm 39 p ant nish warriorquot quot5 d 139 Gregory illustnhi J3 poms of Elma ho r i TB 1 Sta rllo b it res temp staff for misconduct in offioe GHEEE RENE thesIrongmedissorpoomso wore company They horsed around the of ce and posted clips of themselves on the popular onlins video sharing website quotfon39l39nbs It was after oldies hours and in their mind it was harmless too but the compo ny did not see die funny side of it blow one of the two temporary employees engaged by StarHu b has been let go while the other is facing possible discipliner action The two clips posted October were two to four minutes long and showed 39Mr Terence Tan 25 and a colleague in a company Tom playing around a antistress ball while others watched About a formight ago Mr Ton said the management reprimanded him and ordered him to take down the clips which by then had generated some 450 hits bo tween them 0n Tuesday Tan a instyear vis rial arts student st the Nanysng Academy of Fine i n ts was sacked The reason he was given He had tainted StartJob39s it ll age and reputation I thought the matter would be over the scolding I just posted the clips on line because we thought the were quite funnyi I passed the link to other colleagues who wanted to see it It s not I wanted to tell the public that StarIIub was a slash ouTu e you leave 739 7 7 r 39 V H at Homesrm THAT shalom A screen prob of one the slips po r d on Voollubo 39 plane nothing of that sortquot said Mr Ton who had been Engaged as a promoter since July Staanb had previously hired foe nine months in 2004 Ms Chan lIoi StarHows head of resources said that Tan s serv ioss were discontinued due to misconduct in our otfioe premise referring to the ing and posting of the clips Ansmg from incident all staff were also told to take down other clips taken in the office which the had posted in cluding those of birthday celebrations employee s pri ority to be dis performance of his job re sponsibilities and all employees are to quired to comply oompansr policies at all timesj said Chan The shot15r may not end mores The telco said it is looking into the incident and would not out action against the other temporalrip staff ETHCS IN ME IA WEEK 16 BMOGZO INTRODUCTION TO MEDIA INDUSTRY amp MANAGEMENT Learning Outcomes You will learn 0 the role ethics plays in managerial decision making 0 the norms consulted in making ethical decisions 0 how organizations and individuals use ethical codes of conduct and mission statements to define ethical principles 0 the common ethical issues faced by media mgt 0 how to implement an ethics program in an electronic media organization Introduction IVIedia managers make numerous decisions on a daily basis involving routine activities such as budget approval personnel matters and marketing and promotion plans Some situations force managers to confront their personal system of morals and values Example Should reporters go undercover Should TV use hidden cameras etc The study of ethics help us by providing the means to make difficult moral choices that confront us in our professional and personal lives What is Ethics The study of ethics began nearly 2500 years ago and is derived from the word ethos Ethics is concerned with basic questions about what is right and what is wrong and it involves the character and conduct of individuals and institutions social quot39 front action 4 I belief I law busrnessethlcs Immorallty delivery amorality dealings mien unethicalness style nature 3 hab39ts 9 goodness propriety a conventionalities taste 5 form 0 performance Indecency mode expressron tenue mores management sayoirfaire decency aseconducti conventlon integrity TU EELS 2 standard code g h t h 93 a Spractlce morality d a d 5quot a E i g E speec memegnor roleB ec u E 8 b 339 3 a principlesg 5 g g graces O E presence etiquette E H E CD 00 act 0 onscience 3 way routine What is Ethics Day 2000 defines ethics as a branch of philosophy dealing with moral aspects of life Ethics reflects a society s norms about what is morally right and wrong lVIany laws in a society are derived from the ethics and ethical values regarding acceptable behavior Cheating robbing killing are punishable crimes CPIB ASSISTANT DIRECTOR CASE EXCLUSIVE a 4 39l v V I N r CPIB officer Edwin Yeo Seow Hiong was charged for Commem gvlA m rsDe tcon rmsinvvslw on misappmpriating afterrecemngrepod CPIB In court MEDIA HOAXES Media Hoaxes l 39 M 39 quotf V 1239 A I 39 q quot Hurricane Sandy Pictures As Hurricane SandyFrankenstorm descended upon New York Facebook and Twitter spewed forth with images of apocalyptic clouds swirling around the Statue of Liberty Case Study Balloon Boy Hoax Days after the World Balloon Boy Hoax 39We Did This for the o Show Falcon Heene Says a EED vllCiAELDA V39IDSMITH R55 Acher Scone through the air as a tearful A A family exprESSEd fears that Balloon Boy39Falcon llonnoAdmlts39Wo mam their 6yearold boy could H be inside authorities announced the whole thing was staged 39i o o 39 39ll l 139 39 l A I J n J k quot I n J J L r x J a 7 j l v Ca IKE4 39 l excwswe mumm Llyel i v 4 398 I um u39um quotmountquot an uvmiw Lquot39l 39l F39Jht mi I mlr39 ml lln rr arm in ur moIIIJ39I lulrmllx Case Study Balloon Boy Hoax During an interview with the family on CNN the Heenes asked their son why he had not come out from hiding when they called his name quotYou guys said we did this for the showquot the boy responded Case Study Balloon Boy Hoax l UilllNT IJF VIEW Ft39Cl B WDG LLARH J UEMiLiE Elesmms iiiem I39HTIJE haith lady hugs acre iiier t1 gd unheedled by media Du em eshemte h metdrlemaeieusxdmands iii the Ed heu r news grille ama iysrs say Eur setrental hnuii39s last Ti39iriuursizlalyn men iean Eigh ajlnzl I Ieene s h llilzity slum mesmerised LTS VIEWED IE5 as they smamh etl m armad EaJsI39 39lliye Marge mi I39 TIJE fly ing saucer shaped IIEIIEIEHJIII feared he he carrying his sht yeamln39lltl smith I et within 43 ITIHJILIEITE title iillrajma was xm me l as a sham eahriirug many dut Elet39s wandering new they llhad been duped by a man wimeiaimsmheadeseem amt nfaliens and when LEII39EIEE ITIEIEI a EUEEE39 ehmuiiteu in a a t f i restaumh l hath Mi llleeurle when pi Eliee say mitten ed the with his famiiy in a bid In land a reality teleyis inn shew hail a weIi Elulzu IZI39IEI39liEE hismay ufeeeen lam1 Halli Rubenr directed uft he Eieieu Emter air Teiesrisim and Fupuiar Cuiture at Eyraeuse nialrecr si1y said wiriille there were 39llessians h he learned fmml t TDE39 episude they wdu39llizl preheny be The ihajllllnnn hdy stary was a wake LI eali m the 39m iabut ifsawake upm i thatesrerty single DI EIE39 mi 115 is gluing m sleep 39ll I ilg TlJ he tu39lhil Elf mmethih39g llike this happens the day after 39th mui mw it wiii he Etareared il39itEl E l39jl39 TlE same way and we will watch it in xmaet39lly the same way Just imagine if a W hetw rlk receives a distress signai fmml a EITITIEIIITI ying a plane wirin says My preg haht wife is with me and she s hawingtrie the Handing alwnh t reneFaE he added THU Thumpsditu eitedthe pmliferatiuh Inf reiEhrisinh 39hxelwnrlks arid Ef erent 39media piatfnmms as the erlgihesnfthe39mnderhnews There are m IIE El39I nulng iea phenumena driving this DIIE is The father quothad a history of welldocumented history of eccentric behaviour which should have prompted networks to pause What is Ethics There are several approaches to studying ethics Empirical methods describe particular moral values of a group or soCIety Normative ethics tries to understand which values are the most relevant to a society Ethicsmay also be examined in terms of organizations and the codes of ethIcs they adopt Personal ethics is another areas of ethics studies Ethical Decision Making in the Media An organization may adopt its own code of ethics which may be written or implied When group or organizational ethics codes exist conflicts may arise between the organization s approach and the individual s moral beliefs Ethical Decision Making in the Media Christians Rotzoll and Fackler 1997 identified 5 ethical duties of mass media employees at all levels of management and nonmanagement 1 Duty to Self IVIedia Professionals need individual integrity and the strength to follow their conscience 2 Duty to the audience The audience subscribers and other supporters must be considered when deciding on a particular course of action Ethical Decision Making in the Electronic Media 3 Duty to employer or organization Responsible employees have a sense of obligation to their employers Duty to the firm may outweigh individual duty in certain situations 4 Duty to professional colleagues Individuals often consider obligation and loyalties to professional colleagues when we make ethical decisions Ethical Decision Making in the Electronic Media 5 Duty to Society Some issues call into question our duty to society Example individual rights of privacy and confidentiality scenes of sex and violence etc Ethical Decision Making in the Media Hosmer 1991 explains that ethical problemsolving is often complex Hosmer lists 5 factors that complicate the making of ethical decisions by managers 1 Ethical decisions have extended consequences Decisions affect everyone throughout the organization and society Ethical Decision Making in the Media 2 Ethical decisions have many alternatives Managers must consider all options when making an ethical decision Few decisions involve a simple yes or no 3 Ethical decisions often have mixed outcomes lVIost ethical decisions produce both benefits and costs that managers may or may not foresee or want to deal with Ethical Decision Making in the Media 4 Most ethical decisions have uncertain consequences Almost every ethical decision is not free of some type of type of risk Managers can t always predict the full consequences of their actions 5 Ethical decisions have personal implications Ethical decisions are intertwined with the values beliefs and other personal qualities of managers Would You Print These Pics na J 39 I quot ti 1 40 j M V 39 quotAquot v 0 quot39 39 m a 5 9 39 3 l 39 39 x q 4 I 17 quotA anquot zm39m l r quot w w 539 a F H H ltltoo lt0 3 drama 28w madam Hammmm MN Controversial Pics Time magazine admitted that it darkened the police mugshot of American football star OJ Simpson The actual photo is the one Newsweek ran O C I tonum 39 Controversial Cover 1St August 2013 features Boston Marathon bomber Dzhokhar TSarnaev r 39 M 396 Some people have called it stupid and inappropriate sum3 ur nodbymsl 4 Norms Used in Moral Decision Making Ethical norms provide a means of making informed decisions There are several ethical norms used in making moral decisions Ethical norms form the basis of many of our individual and societal beliefs Ethical norms can be defined as a set of theories derived from the study of ethics and ethical principles Norms Used in Moral Decision Making 0 Ethical norms are useful because they provide a philosophical foundation from which to analyze ethical situations and make intellectually defensible judgments Norms Used in Moral Decision Making 7 ethical norms are widely used in the study of ethics These norms are 1 The Golden Mean 2 The JudeoChristian Ethic 3 The Categorical Imperative 4 Utilitarianism 5 Egalitarianism 6 Relativism 7 Social Responsibility Theory Comparison of Ethical Norms NORM SOURCE MAIN IDEA The Golden Mean Aristotle Avoid excess and extremes seek modernism The Judeo The Bible Respect and dignity for all persons Christian Ethic The Categorical Imperative Immanuel Kant Act on those principles that can be applied universally Utilitarianism John Stuart Mill When faced with a moral decision seek the solution that will bring the greatest happiness to the greatest number Egalitarianism John Rawls Adopt a veil of ignorance when making ethical decisions The veil will allow unbiased and impartial decisions Relativism John Dewey Each individual determines his own course of ethical Bertrand Russell decisions as each encounters different situations Social Responsib Theory The Hutchins Commission Journalists generally make decisions that serve society in a responsible manner Decisions are made with good intentions 1 The Golden Mean The Greek Philosopher Aristotle suggested the Golden Mean and stresses moderation as opposed to extremes or excess By adopting a middle position an individual could avoid both excess and deficiency Example quotBalanced and Fair News Reporting quotJournalists are Objective 2 The JudeoChristian Ethic The JudeoChristian ethic appears in Jewish and Christian scriptures as quotDo unto others as you would have them do unto you It illustrates respect and dignity for all people If you made a decision based upon this ethic you would have to consider how your decision would impact others Example TV programming that degrades certain groups genders minorities violates the Ethic 3 The Categorical Imperative German philosopher Immanuel Kant established this during the 18th century 17005 and believed that ethical decisions are derived from a sense of moral duty The categorical imperative would require an individual to make an ethical decision based upon what could comfortably be applied to all situations We must seek what would be acceptable to all members of society Example Media managers must determine which course of action would be the most morally defensible to the most people 4 Utilitarianism John Stuart Mill established this theory in the 1800s When faced with moral decisions an individual must consider which actions will result in the most happiness for the greatest number of people this is also known as the quotgreatest good approach Unlike Kant s categorical imperative utilitarianism is concerned more with the consequences of an ethical decision than with the process of the decision making quotMajority rule is associated with utilitarianism eg Only the programs that would best serve the needs of the majority of the public would be broadcast 5 Egalitarianism Egalitarianism was established by the work of John Rawls and asserts that everyone must be treated equally and fairly when we form ethical judgments To illustrate this idea Rawls introduced a hypothetical concept known as the Veil of ignorance By wearing a veil when considering a decision an individual can eliminate possible biases or discrimination and therefore treat all persons in an equal manner 5 Egalitarianism cont Without the quotveil of ignorance minority viewpoints and those representing weaker points of view may be ignored or overlooked The veil allows for decisions to be made impartially without cultural biases Example News should present all sides fairly and accurately 6 Relativism The works ofJohn Dewey and Bertrand Russell developed the philosophy of relativism Relativists believe that what is best for one is not necessarily what is best for another Each individual decides what is best from his or her viewpoint and does not judge others decisions This concept has given rise to quotsituational ethics which examines ethical decisions in individual situations Example The PD must decide what type of music is played on radio stations and depending on the audience might decide to not play certain songs 7 Social Responsibility Theory Social Responsibility Theory was derived by the Hutchins Commission which examined freedom of the press in the 19405 The commission found that journalists and other practitioners generally make responsible decisions that serve society The commission recognized that though individuals in the media cannot correctly determine the exact impact of their decisions they make them with good intentions Example All managers who engage in responsible behavior and expect the same type of behavior from all employees act on this norm Deontological and Teleological Ethics Ethical norms usually fall into two categories of philosophical thought 1 Deontological is concerned with the process of making ethical decisions based on established principles Example Kant 2 Teleological is concerned with the actions or consequences of making ethical decisions Example John Stuart Mill Ethical Codes Ethical codes of conduct and mission statements are ways that companies publicly define their business values Codes of Ethics are written statements that define conduct for an organization and its members Ethical Codes Several professional codes of ethics exist in the electronic media industries Society of Professional Journalists American Society of Newspaper Editors RadioTelevision News Directors Association Advertising Code of American Business Associated Press Managing Editors Public Relations Society of America Mission Statements A mission statement identifies an organization s purpose and values A mission statement publicly displays the inherent values of an organization Mission Statements Mission statements do the following Defines the purpose of an organization Focuses on the product or service the organization provides Responds to the needs of various publics with interests in the organization Provides direction for making decisions and taking other actions Energizes all employees Ethical Issues in Media Management There are 4 areas that affect managerial decision making 1 Serving the Market or Marketplace Controversies over Programming Ethics in News and Public Affairs Ethics in Sales 99quot Ethical Issues in Media Management 1 Serving the Market or Marketplace It can be difficult to serve the quotpublic interest while at the same time meet obligations to owners and stockholders to be a profitable business Ethical Issues in Media Management 2 Controversies over Programming Programming controversies may cause conflicts between personal ethics and those of the organization Vost programming controversies relate to sex violence and children s programming Ethical Issues in Media Management 3 Ethics in News and Public Affairs A great deal of pressure exists to remain competitive and be the first to report a major news event Some areas of ethical questions include 0 Questions of Truth and Accuracy Trust establishes trust credibility and integrity among the media eg staging of news events 0 Questions of Privacy The public s right to know does not impinge on another person s right to privacy Example Kobe BryantVictim of Alleged Rape Ethical Issues in Media Management Conflicts of Interest Journalists should avoid situations that produce a conflict of interest compromising their ability to cover a story properly Example quotcheckbookjournalism and reporters accepting giftsDisney Animal Kingdom opening Confidentiality of Sources When a report promises anonymity to a source confidentiality becomes a concern Some states have quotshield laws that protect reporters from having to reveal the names of sources Ethical Issues in Media Management Pressures from Advertisers Sometimes corporations and businesses are the subjects of news stories Those same businesses might also be advertisers Example Dateline did a story on GM trucks during a time when GIVI was a major NBC advertiser Ethical Issues in Media Management 4 Ethics in Sales The following is a list of five levels of accountability in sales Consumers audience Conscience Commercial Media Customers advertisers Company Implementing an Ethics Program Ethical decision making in the media can be a complicated and challenging process involving many aspects of the organization and different types of practitioners Companies that adopt a plan to help guide them through ethical dilemmas deal with ethical issues better than others Implementing an Ethics Program When implementing a program of ethics organizations should follow a fourstep plan State the Mission Clarify the Values of the Organization Create a Code of Ethics Develop an Ethics Program The Potter Box The Potter Box is a model for making ethical decisions developed by Ralph Potter Jr FACTS It has four steps to help us make decisions by utilizing four categories moral analysis to help in situations where ethical dilemmas occur Facts Values m Principles amp Loyalties The Potter Box FACTS The definition stage of the Potter Box concerns the facts of the issue at hand Here is where the analyst should set out all facts without making judgments or hiding any facts The Potter Box VALU ES At this stage the analyst should state and compare the merits of different values to acknowledge the influences on decisionmaking By referring to the specific concerns of the individuals involved it allows the analyst to identify differences in perspectives We may judge something according to aesthetic valuesharmonious pleasing professional valuesinnovative prompt logical valuesconsistent competent sociocultural valuesthrift hard work and moral valueshonesty nonviolence The Potter Box PRINCIPLES Principles are ethical philosophies that may be applicable to the situation By considering the values stated above from several ethical philosophies the decisionmaker is better equipped to understand the situation 1 The Golden Mean 2 The JudeoChristian Ethic Relativism 3 The Categorical Social Responsibility Imperative Theory Utilitarianism Egalitarianism N95 The Potter Box LOYA LTI ES Loyalties concern who the decisionmaker has allegiances or loyalties to For example in journalism the first allegiance is always to the public Other allegiances a journalist might have would be to their employer industry organizations or coworkers The Potter Box These four steps do not need to be followed in any particular order because the Potter Box is a linked system According to Potter the Potter Box can be utilized in any ethical situation Two different people analyzing the same issue using the Potter Box can arrive at two very different conclusions In fact the same person using the same issue could arrive at different decisions when using the box at two different times Analyzing a Case A definition of the ethical issueproblem The immediate facts have the most bearing on the ethical decision you must render in this case including any potential economic social or political pressures A list of claimants in this issue and the way are you obligated to each of them A list of at least 3 alternative courses of action Analyzing a Case 5 Consideration of the ethical approaches you have learned asking whether they either support or reject any of your alternatives 6 Determination a course of action based on your analysis 7 Defense of your decision in the form of a letter addressed to your most adamant detractor QUESTIONS WEEK 11 BM0620 INTRODUCTION TO MEDIA INDUSTRY amp MANAGEMENT BOOK DEALS THAT SHOOK THE NYT BESTSELLERS LIST Eatnus Mdenne39e children39s beelat M a d O n n a mm signed a deal with publisher Callaway Editions for a series of five illustrated A W w children39s x e b00k3 her rst rlil39lillilrE ri e tr quotThe Englieh eeeequot an it instantly became en internetienel heteeller It dehuttl en th Her Turin Times beet ellr liet et 1 fer ehilreri e picture treelite and held an fr eihteeri weelte BOOK DEALS THAT SHOOK THE NYT BESTSELLERS LIST Ferie Hiliten In RUM F39Jerie Hilteh releed eh eetehierephieel leek Eehfeeeier39ie ef eh Heiree THUEil i Ci ii F39eh Eiehiriel the F39ee eewritte by Merle Giheher which wee euheeqeehtly elemmwj he a let ef media eh il TEpEl iEl it reiwre Still ehe TEPUrLljiEr reeeieeel Eli ever39iee payment and th hek heeem a New here Timee heteeller BOOK DEALS THAT SHOOK THE NYT BESTSELLERS LIST Bill Clintpn 15 millipn Say what yen will ahnnt Slick Willy yen can39t deny his presidency rriade fer sprne entertainin readin After a hn sex scandal led tr Clintpn39s hecprriin pnly the secnnd ME president tr he iITlIJEHElIEd pnhlishers started seein dellar si In the end Knnpf Pnhlishin earned the riht tr pnhlish Elintpn39s antphinaphy My Life in sum At the time39 the reperted millipn payday wnnld have been the richest hunk advance in werld histpry It 1erasn39t nntil sung when the Clintpns released their tax retnrns fer the preyinns eiht years that it 1was discnyered the actnal fee had been a stnpefyin 15 rriillipn THE PRINTING REVOLUTION Johannes Gutenberg came up with idea of moveable metal type His invention was one of the prototypes of mass production and sparked a revolution Johannes Gensfleisch zur Laden zum Gutenberg Printing changed the world from one of oral culture to literature culture HOW US BOOK PUBLISHING GREW 1600 s Books mostly imported from England 1640 First American book The Bay Psalm Book 1731 Philadelphia opened the first lending library Early books published political pamphlets humour novels and poetry Books sold doortodoor 1891 International copyright law 1900 compulsory education textbook publishing 19001925 growth of publishing houses 1926 birth of book clubs PAPERBACK BOOKS u f 19393 ass a F T iet aperbacks FWEHEEWW I i nt ITO i U C e d g e 0C rat i 26 d re a d i n g 19505 DOW malieriented mystrisj stemsk and thrillers 19603 r meme h veis marketed frmuiu 0i Giri meets boy loses beya gets bey back arid they live happiiy ever after 1973 US ubiishrs introduced trend paperback he a heavier cever and made from better quality pepen TOP PUBLISHERS OF US BOOKS Puhlisliee Heme c rl l f WEI HIE Bertelemunrl AG Germany quot39 sherre emnnnennn Peureem Englnnnlr perennrrzenn News Earpermine rnerrn in zz39nennrerp nrn Iime Warner United Series Wrirnewer neneem He fzhrimk Germe n34 hnlrebrinlkennn Senrces Campers Web erree Enemies Annnnr BnllrntilneF Ennrnrnj IBrrzu39nsinannyi Crnwn eecerile Del Del Rey Dink Deublieciny Everymnn e Harrerr Fweerli Knep Medern LiErry Fenfrneenj Renr em Heueej Eehecken Timee Beeke WHr da Vinrnge Addien Wes ey Allyn 3r Beaten DunxnnPnrnernEerkeley Langmnn Penguin Prenrine Hnll Signer Hume S in39rnn ES Sclhnn er n enueenennll nn rererence deem Viking Men HerperCnlline Wi linm Mnrrnw rupert murdoch owns thrs amp FOX BeekeHhenMenrh CINE Linle Brewn Sunset Benks TimeLife Benks Werner Beaks Ferrr Sinner 39 rerun Henry He Sr Merr39in e Frees TECHNICAL SCHEMATIC DIAGRAM OF A TRADITIONAL BOOK fully mnmudi 39 I siiimllimipm thawam 55 arti cial intelligence In da n kw march harm iII IHIEI EE m y39all w a a m a u LII a f L mfg i mas n51 painrr cuff pm us dqu 111355 I hih a i f 9 um shrug EJII IivramIIuIim IEHI arid g i thCH I n gmytsc las r MEI stan WI IIIEI t f IIiEienI 39It39iIIiIlr m bi l ma a m FEW Suppl NEW FORMS OF THE BOOK Audiobooks originated for people with vision problems but have caught on with commuters runners amp others Ebooks have the potential to change the medium Eg hypertext fiction is interactive and allows the reader to change the plot as book is read THE PLAYERS Less than 200 fulltime professional authors of books Most authors also teach work for newspapers or magazines or are celebs Noncelebs need to establish credentials by writing for newspapers or magazines Authors write under contract or on speculation which means finishing a book without publisher s commitment to publish it THE PLAYERS lilE ltllillilES Tl E H39E39i39ll ETDIET quot UHEEE THE WEITEHEIIquot S T E Fquot H E N A contract usually involves an advance against royalties Share of book price paid by publisher to author Royalties usually from 515 of publisher s revenue for the book I WM I An amount a publisher pays the Bestseller List author before book is ublished Authors like Stephen King command up to 25 royalties and JK Rowling became celebrities because of their writing quot quot 39 i Y 39i mettleaet IEn39t ef i N I Publishers sign celebs from film TV and sports to multimilliondollar contracts then hire ghostwriters or collaborators to write the book THE PUBLISHERS Publishers usually specialize in the types of books they produce such as trade educational reference professional or s pecia ty p u b icatio ns 39 let 1 1 L quot Horton Hmns HMIoquot fm lc mltu cmliie labels ltxm University presses publish mostly academic books especially original research by college professors i mun J39 u w 39u a39 a all quot m r mg l A 1 1 7 J quot n rift quot I n quot39 39 a r t 1 quot I I f 39 r r r 7 quot h 4393 rg r39 A l e we I a d 1 I v I D AxT J In a I i 39 39v I I39 r u quot7 39 f39 39m n if Kid9 PubIIshers promote books WIth a advertising jacket blurbs magazine and newspaper reviews book excerpts and quot EMELISE ADORSEY book tours THE BOOKSELLERS Mega bookstores feature around 100000 book titles live readings by authors activities for children coffee bars and racks of magazines and outoftown newspapers Independent bookstores are not owned by a chain and are not part of a larger company W 39 STE ES THE EBOOKSELLERS Amazoncom the leading bookstore in cyberspace quotBookmatcherquot database program recommends books based on customer s other preferences Others Barnes amp Noble Alibris and more than 250 independent and specialty sites E Alihl39is for Libraries books movies music textbooks rare amp collectible lm glitters l39 peel11 attests SE amtl I Elooks V Enter 39 other HEN encifor kt 39y y39lr39titiii Save up to 30 on used textbooks Pocket lots of cash on textbooks Students and parents shop Alibris for deep discounts on textbooks literature and study guides But did you know we39ll pay you cash for your school books too It39s true Saye whether you39re buying selling or both l Now accepting BOOKS MOVIES AND MUSIC YOU MIGHT LIKE subscribe 8 Sign up forournewsletter your ernoli address SUBSCRIBE see The theft of esemch Elooth Wayne C THE READER Readers determine what is published Bibliophiles are book lovers who read 50 or more books a year Casual readers enjoy reading but only read a few books a year Required readers only read for work or studies iterates never learned how to read Alliterates are those who can read but don t THE Today publishers obsession with producing blockbusters controls ECOnOmiCS Of the industry WHETHE EMILE Blockbuster refers to all types of huge events eg After Clinton left office his publisher gave him 10m for his memoirs Critics argue that huge advances paid for potential blockbusters leave little money for publishing more challenging or literary works lVIidlist authors write books that have literary merit but are not blockbusters 1 an mar a39i39 39 a a 551 l L E FE THE BLOCKBUSTER SYNDROME Quest for blockbusters led to books by crooks Publishers sign convicted criminals to write books about their lucid crimes Many states have passed laws prohibiting a criminal from profiting from book sales Another problem of the phenomenon is a decline in quality particularly in accuracy in works of nonfiction A number of books turn out to be hoaxes or plagiarized works o i Simpson 5 MAJOR MARKETS TODAY 1 Adult amp Juvenile Trade Books 39 Sold through bookstores and to libraries Designed for general public Hardcover fiction current nonfiction bios classics cookbooks travel art sports music poetry amp drama 2 Textbooks 39 Chosen by professors and paid by students 3 Book Clubs amp University Press Books 39 University Press Books are books published by unis Book clubs publish and sell books to select audience 5 MAJOR MARKETS TODAY 4 Mass Market paperbacks Sold thru mass channels newsstands chain stores drugstores amp supermarkets Use cheaper paper and cost less than trade books 5 Audiobooks amp Ebooks Audiobooks Abridged or complete CDs or internet downloads Ebooks Downloaded and read on screen E readers eg Kindle iPad Google ebooks Many believe this is the only way the book publishing industry can expand 39 I 739 quot1 lquot 1 r D e r 39 h 39 i u Lu 1 a L39J a E E V i r 32 l l 2r i w l G la bmka 39 MEW DEWEEE EEIIEIIIEIIHE Elmk EHHEE E HEM Header apps fur Eu ppnrlatl dailies W mmnead mgle un m u ehm uidu m iF39hunE iF39Ed Fra ariIrfiI 39 39 m 39 LL 39 39L Fuzujr mewab Gungle un ateatmedin udm jn eism letn mammalianme Mln difymwamtnr dmymm amhm mtahlet flnftu i39ru cimahu huut TDI39EEIEH IIiI lELEiI 39EWEIJI E EE Eimlydid r dm Mjl tm i lw ml new many eeutmdu edehuu rmeymupenymbu ming fFEmIDfm mmnhiIer clEappf WMWiIlwtnymdemneww If we can confirm mending I t unline Dr D39F ll39E Trym mgle uu app tnsl 39tr dim ml lymall arm daring rm Fm ElanaDE lwill heatmedlwi 39lin WEDagile mwhid1 allmmtumueympagepusitim w ENEMH 111E deuin a ymm imne handling See full list nf39su Ed deni Lean me Ellacut LEi multi IE deni in read Are enhan e 39 Eh k the future nf hunks m mere fu tnu es Pubi hem seem ma jr tn u jlzrinas nf39 2 gt i5 Sim 1113 an fiat ran ne ha dnma i limrl El 5 hl mphe imss Elamgird Tim ha new Hem Earli39i F is available as a musm Effl f E39quot a pagpExrfhanl a hin le L and ha 7 a Ll ll39EllE fjl an a The ireIsiah ii39ie nilI a a r aind m ftirEE amayhe 39 II Munad hr 343 Minmian pil EEE a H L 7 null iu in E j de 5 51 E L7 391quotiquot LII EEETIEITE DTE IEECH Ijj BEET Tu hlh EHIIPWJL l 391 7 EEE39E IE 111 3939 5 u J rreVVEEF H IF I1I393 dewmem 51nd I Hi Fi EEJJ mm 5W Elemant E4 nalmam m Eate in the l39unes 5m HEl39ErE 3 Miles Er me many that L r rimehmlt CONTROVERSIES Challenging a book usually provides publicity that stimulates sales Book censorship around the world is usually far stricter than in the US 1989 Iran issued death sentence for Salman Rushdie author of Satanic Verses He was forced to live under police protection Censorship protects children from pornography obscenity and writers who advocate violence WHHSH glam mat lmi m ME 11n MTEQJWEH r i m if 1m Em Sign r i m m m Mm mm m Fm m E wwww P m w m n H m nOZdwOltmxmmm i m lmy 32 Iuge H wmwmmw Hz 152 Elm Em Az mg w f Ema mt m au Hm Wmme E Emir Tam aw an Emmi Ezwcm i w nag u WEEu mum mEEa hm n fgmw Em m 3mm yawn Fm h Mia ma a mug EHE mains 3E mu nal m aw m a wag u all m E m a ma E w m w l g m w mqu EHEE n m i min am mm EEWEV u HM Jim WEE quotma mF u m rank mc mg E Ew fa anvil main J L Human Ham am timtnmfmn Emma mac t m Eumean WEE EFEE unafmuasw imsy Emma E U E i gan a Magma qu m meEE m F m m Em Egg mum E1 E El im mimmmm MEW Ir Tami Wm En t m a an 3553 THE MAGAZINE INDUSTRY A r i a n n 3 GET wanna nu mmmm H UFFIHETH I FEEEE Suscr39ie L m Meet Our New iP d Mamine Intrnducin Hu ngton PinataEl EEI39HIEIM E 9311 am BN2 HEEEI Mg mpme memgr Star Hint Cf l jl39 lmqpurlnmt Wain Falllknw 3h FEI 1EF3 1 E 1 umngtn 1 Humntn Maa 39ne 1 Ma a News I dted tun tf d e Fun tun GUI aw Wad 3 AI HIIEPGEIJ we aw Wife earlF Sun edit11m d FEP I JIZEFE W111 prude bet5 Tu 1 Eu a Pep l39t d Etarig eta day t 112 mnx f as 1 39 arraF af rm 1 mm unr way fpau 9 very best If a perfect 5 HlE STEIN ail Like mmm EMF g a t E t d dean 51mm t gr x d rides tfp grapiy t s E F pat p hilica n and r1 1 dl l l E 3dr t are far away fm e dd Ernwds afar ads papa ups d rm12 It s ESE f t f t a graat way at any tax FramerW but tun m 9 ran experice Eur W xrld quot 39EnrlllbiFr 7 r E HEi I M 39 l l I A 1 39 l I mm l m i t If 11 r as rrnwzmmrnnah 7 A EARLY MAGAZINES 1741 US s first magazines General Magazine American Magazine Reader s Digest 1922 by Dewitt and Lia Wallace a digest featuring brief articles Time first news magazine 1923 by Henry Luce followed by Fortune amp Life This golden age lasted until the decline of the Li A generalinterest magazines after the SOs 7 MAGAZINE PUBLISHERS EVOLVE 39 Until the SOs publishers had 2 choices 1 Seek a definable targeted loyal audience eg The New Yorker 2 Seek a broad general readership eg Time 19505 TV offered general interest features to audiences General interest magazines collapsed lVIarket segmentation 19805 Magazine industry consolidation continues until today ADAPTING TO NEW MEDIA Magazines have always adapted to competition from new media When movies became popular the industry developed magazines about movies 39 Magazines publish content on the H Internet WhiCh is Chea Per beca use of no if investments in paper ink or presses no r printing overruns or underruns or postal rates Online publishing also provides an interactivity with readers that is appealing to advertisers GLOBAL ENDEAVORS lVIany US publishers are moving to international editions to take advantage of new markets especially in postiron curtain countries and in Latin America There are more that 50 versions of Cosmopolitan Selecciones the Spanish version of Reader s Digest is the best selling magazine in both Argentina and Chile in F JII I 9 l L Iquot r Cunsumer Mngazinas and memb s uf 1I1Ebuyi39ng public Advrerf i e mmumer prdum Saver maumer pram an Elma mmumenr I fesrye TYPES OF MAGAZINES Trade Mgzines Tiger ning Tin pe fic b wsin sss nd ianUEfriEE Rd ver riise pr d units rid swim that theme ndushrires need women buy more than men Publin Eali iins Magrzinei Target a cairp mtim Dr in ti rmfi n emplnyeaai tusirnersr Ei ckhmldem and d enlera Enhincefhe carpmm n m insti39luii39imn39a prea ga Misaellneuus Mug zines Frgef mrima Wpag 3f EmJETS Md in lude Plrmfessijn rad Edemiu ilurnuls Li e mgzilnes Cami beaks and zintea TYPES OF MAGAZINES A consumer magazine is released at least 3 times a year with a circulation of at least 3000 general readers and containing at least 16 pages of editorial as opposed to advertising content TilTE UH HTGGF39 a 39 W RETTBFE 3 A3quot 3 51 l I 3quotquot E1 ill 5quot 1 ll 1 Illll l quot7 l c tum gm a EEHl EKELUEWE i lab 1 handle ali lilztl Maayma 12 Illll 5 llllEl Ei l i EET HHWWTHTF rquot filial V i 3 l E 1 39 39 l quot V 7 U 777 l i li39 THE Ilw tElllle a m Franz i 51 r r IslWW l taggers I H I r 1 1 1 l 39 I I39ujj39ju39lz39f gu 11 15314 itn39 jkiug Hm IFV viz J J39 Aimed at the public Available through retail outlets eg supermarkets bookstores newsstands Range from general interest titles such as Time and Cosmopolitan which appeal to a broad spectrum of readers to highly specialist titles covering particular hobbies or other interests CONSUMER MAGAZINES Em mam mmmu mirmneuuen Mm mi Hundreds or thousands of topics covered by specialist magazines eg computer games fishing automobile particular kinds of music and political interests Wallpaper 1 J 4 quotquot F 2 1 q IQIIEFASHQN HRVLDFEBW 77 3939 1quot W V r 5 L J v r quot rr x 7197 IDquot W151 E H v 397 quot397 L a A 39 35 39 39ng w quot39 g 77 l r39 dw Iquot l 7 39 L 1 r l i z I i 1 3 Ol EHESQQ1 CONSUMER MAGAZINES 7 mama and thinaz Mend airfares The Themyth InfEhi na im V 39 mm BennUmlst mmammaagw usu nuns Wsiunsui the digital home icirlurtmaww mmnwlsmn Humpme 39 Bulk of revenue from advertising earn smaller amount from purchase price paid by readers A few are free manna Br serum Fig Brae S we iquot39DquotTILTIR apneaTs gram quoti iii Kylichaei jaman 39 qrifiiai yimri SiniW r b i E13 quot I39 J 52 V Fan v h 1 This MODEM 1 r javl h A 1 aim Sl Ucushquot 39 ingmm ME 39 Bummer H g iine Weme n s Speris ens quotUi Hebbies En lerfeinme r111 Heme Men1 s seek Fellinicell Eihl ie Regie nell MAJOR TYPES OF CONSUMER MAGAZINES Ee le edl Examples Heifer Hemes Gerdens Femiyire39e Seed Heusekeeleing Ledfes Heme Jeumei MeCelrFs Redk Wemenis Vegue GIemeue Cesmeel39i e n Herper39s Beeeer EHe Seems Sel39 werkfng 1leafs men Brides Essenuse Leh39ee Sperm J Nusfrefee39 ESPN the Megeeme SperfMegeeme Sper eg News Bell39s enderfkes VeNeybe Amerieen Angie WHerfewf EfeH 3 Sfreem Reed 8 Treck Cer endl rfwer Her Reef PDPUJIIEJFFJHGTUQFUPH39E Amerieen Phe e e 39 ng v39Iquot 391re39elr He reedrfeg Guide Peepulre End en efemenf WEEMEV Re ing Sterne Spin Whe fei ewfew US Architeemml39 Digest Ceuehy Living Heuse eeu fw39 Herdbee Penfheese Esquire Defeik Men s Jeureef Maxim SMFE Men s Heell39h PeeU39r39er Meeheeies Femiullry Hendivmen HigHEghfs Fer Chifel39see Hump lumpy Megeefne leek end JEN American GM Begst Life Eeveefeee Teen Teen eet YM See CleseUp en edus ry pege 1551 Amerieen Speefefem Cemmen ery Ferefge A m39ss Meme Jeees Ne enef Review The Ne ee New Reeue e The Pregressfve Beyee eerter i The Mi fenf 0H Our Seeks Eben Essence Jet Emerge f mge Le ne Hispeeieh egezine Hispenfe Times Ne ve Peelejl39es Aegeee Highweys Life New Yerk Les Aee es CONSUMER MAGAZINES MAKE THE MOST MONEY As a group MeiImam U iiEHEE consumer L my 111 LEE Eammmir Magazines m a Z I n e S h a HEEEIEHES that am iil l39EiEiE IZE Inward wmmm have always hem Tim mast sunfish 135 15 zmagmmm Ermaquot Hm rum rair 39 my ELIE magamws an i r i gsd r d warmerL55 magi minim l r l39aw ngam and Enidng H u fk 39p ngn 39lr rrimf Family Erma and Mafia Emma 3E 2mm Gama f f ir f f Fgli agzmniy jmmd t h e m 0 a d e ruler stair itmn if THE gmwi g interns in HEEE 33mm a n d ca r ry t h e most advertising TYPES OF MAGAZINES Trade magazines focus on a particular business usually essential reading for people in those businesses eg Billboard is the trade magazine for the music industry TRADE MAGAZINES 39 SO m eti m es called b u si n ess f k T j i magazines and carry news and other info relevant to E pa rtic u a r p rofessio n o r Whyleaders rmm Lanna Mmstrungf I l to Rudy Giuliani haveiinined il ike Millitam v r l 39 SO m e 50 I d th ro ugh reta timing outlets such as Forbes a n d medicine ii a Busnness Week However many business magazines are available only on subscription TRADE MAGAZINES Some available to any person prepared to pay Others free subscriptions available to readers who meet criteria established by the publisher Known as controlled circulation this is intended to guarantee w I f a dve rtise rs t h at 39 b a rea d e rs h i p is re eva nt to their needs 39 l 39 I 5quot 97quot THE 39 l quot 39 n i l Luigi V 395 l F l 39ul I a OTHER TYPES OF MAGAZINES Public relations magazines are put out by WANHAN medic EL quot quotr r39 organizations corporations and institutions with the sole intent of making their parent organization look good lVIiscellaneous magazines includes professional journals are periodicals that doctors lawyers engineers and other y Lwlmm professionals rely upon for the latest research and information in their fields OTHER TYPES OF MAGAZINES Comic books don t contain much advertising and have a smaller revenue stream than other types of mags Zines small inexpensive publications put out by enthusiasts about specific amp obscure topic Typically print runs of 1000 or less They were blogs of yesteryea rs WHERE MAGAZINES ARE SOLD HEWEEEEE d Swainenigma 39lmmcag Tarmijnu Erup l m fki i Drumsirai h l i THE PLAYERS lVIany publishers are entrepreneurs with a deep interest in the topic a small amount of money and a high tolerance for risk Celebrity founded magazines is a recent trend 0 The Oprah Magazine has been one of the most successful while Rosie folded after a dispute between Rosie O Donnell and her corporate parent Why is 0 So Popular Celebrity factor Each issue of 0 Magazine contains short articles written by Oprah about life lessons humour advice and inside details Right theme amp right target audience hybrid of 2 genres women s service and celebrity Theme quotLiving your best life targets affluent uppermiddle Cross promotions with media empire which covers TV radio and online there are opportunities for Oprah to promote the magazine on different platforms quot111quot Minn MAGAZINES WITH TIEINS WITH OTHER MEDIA DO BETTER In 2121433 the cable channel Feed llletwerl launched the l eeer Netwerlt Magaalhey Eleeigeee te eaeltallae en the eeeelat shew Hagaainea with a tie ih te ether media aueh e5 teleeteieh er the Internet seem te have a better chance te eeteiee In April 2014 Feed Net werlt ealrlted its Sweet heel eetalttle al algehelea in New l erl te erelmete the magaaihe THE Magazine industry claims 90 of adults read 12 issues a month on average and that the more education amp income people have the more they read magazines Magazines have a healthy ie several more people than original buyer or subscriber typically read them SIAM 39 CONTROVERSIES Fashion magazines Ideal female beauty perfect facial features long legs a long neck and terrific body tone Vust also be 170 cm tall and weigh less than 55 kg 39 Average woman 160cm amp 65 kg As fashion magazines promote this unrealistic body size surveys show that women are increasingly unhappy with their bodies Critics insist that men s ideas about women are shaped by images such as Playboy s centerfold CONTROVERSIES Credibility magazine s primary asset Magazines expected to be even more diligent about v truth and accuracy than newspapers because I m V w magazines have a longer 7 time to work on stories and I V f w check facts f I WhylLatinns will pick the next President B l HIEHHEI SEI I EHEH CONTROVERSIES Editorial independence usually refers to a magazine s independence from advertisers t39 Some magazmes have a long Otadver39sers history of separating advertising and editorial matter Ms Mad Consumer Reports and Consumers Digest take no ads and Reader s Digest refuses a cigarette ads have their own limited advertisers ONLINE MAGAZINES Vany printpublishers now provide digital reproductions of their print magazine titles through various online services for a fee Vany general interest online magazines provide free access to all aspects of their online content although some publishers have opted to require a subscription fee to access premium online article andor multi media content High cost of print publication and large web readership has encouraged publishers to embrace the World Wide Web as a marketing and content delivery system j jm smmi Thaehanging nahlmu sexm 15m a w mm Al Gore VS Bush ELSE H SEPT Eda EW I NW magazine was completely black by E AEEE Is Lil s Inp En Bliame I13 lFre kriu Barman HEW EAIIDAIII sll HIWEIII by Gail Sheeihy EHIIWDIIWH V I M WE BARNES WELLEEIIIIIIH lily John Hi h l d m and David Wm ELM WHEEL Fl1i339lnsnph r Hing hr Staphem Schir Hill HMHEH What Is Jae EatElmast Basil Justine by Lynn Hirschbem MEMORABLE MAGAZINE COVERS Mark Chapmin shot him Lennon r LIE PIE 313 ail BE I n I IFE39E
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