Chapters 3 &4
Chapters 3 &4 BRC 108
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This 5 page Bundle was uploaded by malaysia Hill on Wednesday October 14, 2015. The Bundle belongs to BRC 108 at State University of New York at Oswego taught by Unassigned Staff (P) in Summer 2015. Since its upload, it has received 36 views. For similar materials see Introduction To Mass Media in Journalism and Mass Communications at State University of New York at Oswego.
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Date Created: 10/14/15
Chapter 3 Functions of Print Media Transmission Of Culture 0 Many forms of media teach us the language values and traditions o Diffusion of Ideas and knowledge Textbooks or non fiction work can be resources for knowledge ranging from philosophical theory entertainment Distinctive Functions of Books 0 Compilation of comprehensive knowledge in a single document considered a vital even scared endeavor 0 Book burning protest and censorship highlight importance of books like no other medium Burning of koranflorida church Banned booksvaries History of Books 0 Made By Monks Or Scribes Trained 0 About Making HISTORY amp Passing It On 0 Johannes GutenbergInvented The Printing Press Revolutionary Used Lcd Helped Grow Mass Literacy o Became More Accessible No Longer In Latin 0 Most Europeans and Americans Remained Illiterate Until the 19th Century Cheaper amp Smaller Books 0 Need For Cheaper and smaller books Dime Books Created 10cCheap Small amp Exciting Result Of A Physical Change 0 Mass Market Paper Books Pocket Books Laminated 25c Small Put in commonPlace Outlook for Books 0 2012 Apple Accused amp Convicted of Price Fixing on ebooks 0 Book Sales Have Always been unsteady 0 Different Publishers Trying Different structures 0 Amazon is the leader of sales for ebooks 0 Did Apple39s Lawsuit create this monopoly Distinctive Functions of Newspapers Biggest function is surveillance 0 Local Papers Things you can get involved in community based county town Obituaries wedding announcements births 0 National PapersExample NY Times quotPaper of Record Wide Audience Things that happen to people National Global International 0 USA Today Graphically Appealing Big Stories Sports As Well 0 Wall Street JournalMore Professional 0 3 Major Papers Different Topics Different Audiences History of Newspapers 160039s Printed in Germany Holland amp England Not Yet Cheap lst English NewspaperPublished once on Sep 26th 1690 Early Newspapers Commercial Press Business Ships Coming In Departure Partisan Press Political Golden Age of Newspapers 183039s193039s Steam powered press replaced hand or horse presses Penny Press Newsboys sold papers to the masses No subscription Appetite for literacy was increasing Newspaper Issues Appealing to the public More likely to put what they want to see Electronic shift 0 Profamilies coming together more benefits resources 0 ConNeeding a bigger income Sales amp Readership of Newspapers Readershipnumber of who read a newspaper CirculationNumber of copies Both of these are down especially among the young though evidence of increased readership online Advertisinggenerates revenue When they see less values price goes down not same of advertisers Outlook for Newspapers Most people can find articles online People online want to read shorter stories Local coverage becoming more important Smaller but numerous revenue streams need alternatives Advertising should be increased rules have changed on how much you are allowed to spend on advertising History Of Magazines Gained Popularity in the 180039s Give people a more full perspective Longer Articles 19th centuryMagazines helped America define itself Sales and Readership Of Magazines 0 Has Been Down Since 2011 0 Not as bad as Newspapers Outlook for Magazines 0 Online Reading Trends point toward relatively short pieces as opposed to long indepth features Chapter 4 Freedom of Music Distinctive Functions of the Recorded MusicMusic Industry 0 Primarily entertainment and cultural transmission 0 Children listen to recorded music often end up repeating it Examples ABC39s o 1981 Launch Of MTV Visual components of music became increasingly important Music Videos MTV Ushered in the music video being a key part of song New music channels began on cable in the 199039sspecific channels for specific genres Always controversial as far as lyrics and images SexismExampleWomen are much more likely to be dressed with less clothing in music videos History of Recorded Music 0 187039S First medium of mass communication NOT Based on print 0 Mass media cinema and radio invented in 189039s didn t develop as mass medium until the 192039s 0 Phonograph invented in 1877 by Edison used tinfoil o 198039sCompact Disc Biggest Technological Breakthrough The recordedMusic industry 0 1909 handful of companies controlled by the industry Recording Industry Business Models Creation 0 Major record Label Sign Talent and support artists in creation and recording music 0 Signing with a major label does not equal instant success10 of album Sales can be very small Promotion 0 Concerts Commercials Radio Ringtones etc o Payola Ruled Illegal Involves Paying off DJ For Spins Distribution 0 Record Labels Make Copies From a master and send albums tapes or CD39s Out of retail 0 Digital releases like on apple iTunes Pricing o A Label typically makes 55 for every CD Sold 0 See Slide 50 For Rest Outlook for the Recording Industry 0 Lawsuits were filedespecially against those with large stockpiles of media Distinctive Functions Of Radio 0 Medium of News and entertainment 0 In Remote rural areas radio disseminates important information 0 Radio used globally as a broadcasting resource Like severe storms History of Radio 0 Wireless Telegraphy Radios early potential Voice Transmission WWI US Gov Either took over or shut down Widespread public Adoption July2nd 1921 DempseyCarpentier Boxing Matching Broadcast 0 FM Radio Different station Pushback less static o Viable Business Model Privately owned stations on air advertising 0 Rise Of Radio Networks 1926 NBClst Radio Network Radio Act Of 1927 0 Created the federal radio commissionwanted to regulate the largely chaotic airwave 0 Established that airwaves were a limited public good and companies using them had a civic duty to broadcast responsibly o NPRNational Public Radio amp PR Are Non Profit 0 Offers more extensive Impartial Federal Radio Commission 0 Formed by Radio Act Of 1927 And Precursor To FCC 0 Federal Communications Commission39s 0 Established in 1934Principal Communications Regulatory Body at Federal Level
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