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Com 101 Class Overview

by: Sierra Lewis

Com 101 Class Overview Com 101

Marketplace > Washington State University > Com 101 > Com 101 Class Overview
Sierra Lewis
GPA 3.0
Media and Society

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These are rewritten notes from the lectures in media and society. They contain all that you need to know, they are great for finals and finding what you missed.
Media and Society
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This 29 page Bundle was uploaded by Sierra Lewis on Wednesday January 7, 2015. The Bundle belongs to Com 101 at Washington State University taught by Taflinger in Fall2014. Since its upload, it has received 100 views.


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Date Created: 01/07/15
Communication Transmission of message Channel Sender Receiver Encode Decode Decode EnCOde Receiver Sender Channel Channels 0 Ways of communication 0 Pheromones 0 Visual 0 Sound Talking the manipulation of oral sound to convey a message Why Communicate To make connections with others 0 The greater need for connecting the greater vocabulary Need For Communication 0 Self protection 0 Humans have no numbers or natural weapon 0 Food 0 Humans needed to cooperate Reproduction o Humans have high social standards for reproduction 0 Need for romance 0 Binding group together Separation by Language 0 Talking defines your groupan identity 0 Using different language dialect accents words occupation 0 Northwest speaks cleanest English Word Definition Denotative o Dictionary definitionconcrete referent Connotative o Personal definitionabstract Black Box unconscious translation into our own idea Media Literacy 0 Need media literacy to understand what media is saying 0 Mass communication is one sender and lots of receivers Interpersonal communication gives direct feedback Mass Media o Uses different channels o No feedback cannot respond to original sender 0 Only response is a strong like or dislike Critical thinking skill enabling audience members to develop independent judgment about media content 0 Understanding the process of mass communication Reading is long sentences and word dependent 0 Speaking is short sentences and picture dependent 0 Pictures create emotions a great resource for ads An awareness of the impact of media on the individual and society The ability to enjoy understands and appreciates media content Strategies for analyzing and discussing media messages Development of effective and responsible production skills 0 An understanding of the ethical and moral obligations of media product 0 News gives people what they need to give informational opinions o StoriesJokes are meant to offend someone o Print mediaTV relies on advertisement 0 Put emotion reaction to words Media Literacy Skills Ability and willingness to make an effect to understand content to pay attention and to filter out noise o Multitasking is bad 0 An understanding of and respect for the power of media messages o Selfdilution The ability to distinguish emotional from reasoned reactions and to act accordingly 0 Media wants emotional reaction 0 Develop a heightened expectation of media content 0 Know genre conventions and learn to recognize when they re being mixed 0 Think critically about messages no matter how credible the source 0 An understanding of media content as a text that provides insight into our culture and our lives 0 How to define how we communicate o How media creates your reality Critical Theories Semiotics 0 Science of signs and symbols 0 How people create and understand signs and symbols in order to comprehend communication 0 Mass media and culture gives symbols definition 0 Psychoanalysis o Examines how mass media messages influence the audiences social rules in order to suppress instinctive antisocial impulse Sociological Analysis 0 Most common analysis done by critics o Evolved over the years 0 Direct Effects Model Denies people are individuals they are passive targets with no defense Messages as advertising and government propaganda 0 Limited effects or indirect effects model People take in messages but turn to opinion leaders to interpret and dissect the message 0 Critical cultural model How people view and construct messages media control flow of information and what can be discussed 0 Agenda Setting The media don t tell us what to think they tell us what to think about 0 Uses and Gratification People actively seek and use those media messages that they personally feel gives them something 0 Social learning theory Media informs a person about the world and society that a person can t experience themselves Creates a persons reality on how to act 0 Cultivation analysis Media messages tell people what the world is like and how people respond to what happens No one technique or theory has all the answers The Story 0 Used to Understand things 0 Neoaristolelian Analysis 0 Based on Aristotle s work Ars Poetica o Outlines how stories are put together 0 Six key elements in a story 0 Rearranges reality 0 Each element has its own characteristics 0 Stories happen in particular order 0 Action What happens 0 Starts with an exposition What you need to know to understand what follows Establishes an equilibrium or status quo The problem Something happens to the status quo Everything in the story is aimed at solving the problem Hero uses resources to solve problems 0 Crisis A point at which the protagonist thinks heshe knows enough to solve problem Solution is applied wrong answer 0 Complication Obstacle to solving the problem 0 Any story longer than 15 seconds has multiple crisis and complications 0 Climax 0 Denouement A final part of the action that may or may not be necessary shows 0 problems 0 0 Character 0 The agents that carry out action 0 Two vital words in a story 0 Every character wants something different 0 Conflict Every character creates conflicts with the want Stories need conflict 0 Problem starts with conflict 0 Climax is the resolution of the problem and ends conflict 0 When conflict is over so is the story 0 Thought 0 Why is the story told Affects audience s sense of what the world is and their role in the world Can follow the rules of society Can define the rules of society Can create the rules of society 0 Don t tell an audience how to think Diction o The words used and how they are said Music 0 What we hear including music and sound effects Spectacle o What we see including setting lighting costumes make up relationships etc Stories cannot have facts 0 Cliff Hangers 0 Continuous Three kinds of magic 0 Magic of nature 0 Spells 0 Technology Fairytales 0 Teach magic not lessons Reality is created through stories not reality Society and Culture Society 0 System of values that creates behavior 0 Shared learned symbolic Values beliefs attitudes Shapes lnfluence Perception behavior 0 Abstract Mental blueprint mental code A shared perception of reality 0 Commonly known Common sense They say Build a society 0 Step 1 An individual 0 Step 2 Two people Create rules 0 Step 3 More than two people Create more rules Purpose of society 0 Reduce friction between people in society 0 Separate societies Early Human Culture Small group of 25 o Gatherers and Hunters 0 Nomadic 0 Limited possessions More permanent settlements 0 Join groups or die 0 Xenophobia The fear of others joining society The first great change 0 PIOW Increase food supply Domestication of animals Bigger groups of 250 Irrigation Canals 0 Political system SocialPolitical structure 0 Pharaoh is power of tribesgroups o Pyramids of Zoser created 0 Farmers pottery makers tool makers Specialization in skills 0 Trade between groups Societies have different rules 0 Leads to conflict Disagreement with rules Wars of who should lead Violence makes no change Communication makes change not violence A Basic History Communication methods 0 Signal Fire Smoke Signal Gong Instruments Semaphore Tower 0 Need to know language Writing 0 Turning sound symbols to writtenvisual symbols 0 Cave paintings hieroglyphics 0 Evolution of pictures to symbols Alphabet Hand Writing 0 Lasted 1000 years Printing 0 Block printing 888 CE 0 Chinese Tile 1040 CE The Black Death 13471351 People alive after Black death had two things 0 Lots of money and desire to enjoy life 0 Fancy Clothing silkgoldWool Linen Underwear Paper o PrintingPaper 0 Used old linen sheets and underwear 0 Trade and investing increases 0 Not enough scribes for paperwork Printing 1450 o Johannes Gutenberg 13981468 Made punches for letter stamps Moveable type letter punches Gutenberg Press 0 William Caxton First printer in English 1476 Spelled word as pronounced no spelling lmages became printed Franklin s Pennsylvania American Magazines 1758 0 Poor Richard Almanac Essays Paine s common sense Industrial Revolution Steam power Sheetfed rotary press 1863 Rollfed rotary press 1866 Printing press 0 Mergenthaler s linotype Machine 1884 o Photolithography Printing as fast as you can run press Printed Material Newspapers Coronto s one page Dutch news sheet 1600 s Imported from England Diurnals English news sheets 1641 Publick Occurrence 0 First American paper 0 One printed 0 Boston Newsletter 1704 0 Tight letters dull printing expensive 0 Government required Newspaper license 0 New England Courant o No government license no government censorship 0 Benjamin Franklin ran the paper for awhile The Pennsylvania Gazette 0 Benjamin Franklin started 0 Newspapers with popularity could challenge authority 0 John Zenger s weekly Journal 1733 0 Not supported by government 0 Newspaper Effects 0 Newspaper with popular support could challenge authority 0 Financial independence can lead to editorial independence 0 Government should not control the press because lies 0 The First Amendment only in America 0 Developing cheap Newspaper o The Daily Sun 1833 Expensive small circulation until this paper 01 The Penny Press News that was general 0 Joseph Pultizer He had opinions he wanted to say Unemployment women work conditions Bigger fonts pictures events 0 William Randolph Hearst The Morning Journal Emotional news impacts war Journalism 0 Canons of Journalism and statement of principles 1923 0 Public welfare 0 Behaving of modern ideal of journalism Be objective Don t be sensationalistic Operate for the public good Magazines Late 1600 s 0 Aimed at literal eliteupperclass Expensive 0 American magazines 1740 s 0 The American Magazine 0 The General Magazine 0 Benjamin Franklin came up with franchising The Saturday Evening Post Keys to Success Rapidly rising literacy rate Lower printing cost Spread of social movements like abolition and labor reform o Compelling reading Use of specialty writers rather than reporters or authors Growth of Magazines Women magazines 0 Advertising 0 Industrial revolution Postal act of 1879 lower mailing rates Railroads crisscrossing across the country First truly national medium Life magazines lost 0 television 7700 magazines Print and Society Society before printing Writing needed to mean something Three forms of Egyptian Writing 0 Faster writing techniques 0 Hieroglyphics Hieratic Demotic Go to school to scribe 12 years Egyptians conservatives low advancement Egyptian scribe high classpay Phoenician alphabet used for record keeping o Greeks added vowels Trade 0 Stories religion 0 Culture swap Library of Alexandria 88 BCE 0 Copy of every book in world 0 391 CE burned down Rome fell writing fell Parts Romania Knowledge was in peoples minds 0 History laws facts Knowledge was oral o Courts held hearings Old people were vitally important o Testify their own memory Memories were prodigious 0 Remember poetry is easy 0 Poetry history lessons 0 Way of speaking Troubadours 0 Travel with stories information to spread o By song memorizing 0 Only type of messaging The venerable bede o Historia ecclesiastic gentis anglorum 0 History of church Books 0 Rewriting books by monk copying words 0 Form of prayer 0 Pen of memory 0 Decorating the pages 0 Words don t matter design for prayer matters After Black Death 0 Peasants work for who had most amount of money Peasants had money dukes did own work Trade became popular Inventory Details for investment deals inventory trade paper Churchschools open to teach scribes Scribes keep record Scribes are expensive OOOOOOO Arrival of Printing 1500 15 million books Print 100 s of copies at a time Indulgence 0 Get out of hell free card 0 Forgive sins 0 Fill in name and sin and return to church 0 Church rich Martin Luther 1570 o Complains a lot 0 Martin Luther 95 theses o Nailed to church door 0 Printed everywhere 0 Catholic church losing popularity Protestants reformation 0 Fighting with Catholics First propaganda war Religious broadsides Martin wrote a bible in other languages 0 Luther s German bible 1520 Printing was the enemy o Excommunication for writing or reading banned books 0 Book burning 0 People burning Religious conflicts because of printing press American Revolution 0 Revere s Boston massacre bad portrayal 0 John Adams defendant in war 0 Paine s common sense 0 Declaration of independence Knowledge 0 Print s greatest effect on society 0 Arabs kept knowledge 0 Spain had library of Arabic books Dispersion of Information 0 Accuracy of knowledge 0 Many copies spread everywhere Aldus Munutius 0 14501515 0 Hired Greeks to translate books 0 Teach people to read books 0 Aldus italic font Less ink paper time cheap 0 Smaller books Easier to carry OOO 0 Aristotle o 384 BCE322 BCE o What he said is true 0 Writings saved by Arabs Giovanni Renedetti o Performed the ball drop experience 0 Proved Aristotle wrong Galileo Galilei 15641642 0 Saw mountains on moon 0 Found moons around Jupiter 0 Siderius Nuncius Book about his findings Church banned book put Galileo under arrest Story contradicted church Church wanted time to prepare story 0 Printing press looking for new library 0 Vitruvius De Archecura c 40 BCE Architecture Inigo jones 1573 Weapons tools fire engine Law was individual not written down Justinian 483565 and his Corpus Juris Civilis Poor Richards Almanac In libraries everywhere 0 Franklin newspapers American magazines 0 The Index 0 Created to know what s in book Titles didn t relate to text 0 Crossindex Showed where in book subjects are 0 Index showed how things are related 0 Everything was distinct and unique 0 Arno FenziasRobert Wilson 0 Clean radio static One unclean sound found Background radiation of universe 0 Aracebo Radio telescope Synthesis 0 William Caxton 0 First printer in English 1476 0 Grammar books 0 Dictionaries 0 Multiple languages Latin is the elite language One language is one nation 0 Social structure 0000 0 Radio Development and History Electricity 0 Baghdad Battery 250 BCE 0 Ben Franklin 0 Flies kite in thunder storm 0 Produces experiments with electricity 0 Static Electricity 0 Used to zap people 0 Electricity was a heavy duty toy for decades 0 Luigi Calvani 1786 o Believed everything contained electricity 0 Animals have electricity 0 Allessandro Volta 1796 o Metals in muscles to produce electricity 0 Built a pile of alternating sandwiches of zinc and copper in an acid and created electricity 0 Hans Christian Oersted 1820 o Held a lecture with electricity experiments 0 Wanted to prove there was no connection between magnetic and electricity Was wrong there is a connection 0 William Sturgeon 1825 0 Created electromagnetic Wrapped wire around iron bar Electricity created magnetic 0 Michael Faraday 1826 o Reversed sturgeons experiment Magnets create electricity Telegraph 0 Samuel FB Morse 1838 o 1836 sent electric impulse down wire Sent a message 0 Telegraph Key 0 Sends messages 0 Morse code Needed to learn and utilize Telephone 0 Johannes Mueller 1840 o Examined physical sensations Feel color hear shapes smell sounds 0 Each sense detects different things 0 Common Sense 0 Herman Hemholtz 1857 o Studied sound Sang to a piano 0 Muellar s student 0 Vibrations operated with different frequencies Sound traveled at different frequencies 0 Used electromagnet for tuning fork 0 Leon Scott de Martin Ville 1857 o Phonautograph 0 Attached a bristle to membrane at the end of a cone set bristle to touch smoked glass 0 Spoke into cone Helped deaf learn to talk 0 The telephone 1876 0 Bell and Gray put telephone together Bell went to patent first Radio 0 Henrich Hertz 1886 o Hemholtz student 0 Investigated electromagnets 0 Spark gap generator Hertz spark gap experiment 0 Electricity travels through air in frequencies like sound 0 Guglielmo Marconi 1894 o Marconi radio Put together by ideas Wireless telegraph Nikola Tesla 0 Tesla coil 1891 First amplifier coil Raised voltage of electrical current high enough to allow air to conduct current Key is radio wave 0 Reginald Fessenden 0 First voice broadcasted 1900 Needed more power 0 Sent first voice broadcast hearable Dec 1906 o Ernst Alexanderson o Alexanderson amplifier 0 Lee de Forest 0 Flemming valve Alexander Flemming invented vacuum tube Lee added bent wire 0 Audion tube 1904 Flemming valve with bent wire Lee didn t know how to work it 0 Edwin Howard Armstrong 0 Figured out audion tube Regeneration lncreased power lncreased signal 0 Combined high and low frequency amplified sound Created home radio 0 Armstrong s super heterodyne 0 Crystal Radio Home objects into radio David Sarnoff 0 Radio music box memo Broadcast radio 0 RCA Radio Corporation of America Comercial manager Sarnoff Four companies combined 0 Radio stations opened KWSC opened in 1922 one of the first open Programming Radio Programming 0 Comedies o Orson Welles 1938 Drama caused panic Shows were believable 0 News was popular 0 News 0 Hindenburg disaster 1937 Voice is emotional live 0 Edward R Murrow This is London Television The advent of Television 0 Would kill radio TV took over radio programs 0 Radio s advantage Portable Ran on batteries Put in car New programs for radio 0 Music 0 Background noise 0 Talk shows Society Before Radio Society before radio 0 Mostly local for thousands of years Print opened the world but not to a lot of people People made their own entertainment 0 Reading conversations parlor games musicales Out of house entertainment 0 Theatre vaudeville lectures concerts firs festivals nature and sports End of quiet life Communication was point to point Radio Impacts 1932 Democratic Convention on radio One voice heard by millions Leaders voice can impact more 0 Roosevelt Hitler Fathers Charles Coughlin Demagoguery in action 0 Most popular speakers of 1930 s 0 Delivered populism message 0 Picked on a bad guy to go against Restriction on Radio 0 First Amendment does not apply to radio broadcast Radio stations need operating permits 0 Rigid limitations on the sale of radio time to spokesman of controversial public issues John R Brinkley 0 Sold cure to medical problems Goat gland implants 0 Used advertising on radio 0 Station closed in Kansas Reopened station in Mexico 0 New regulation The Brinkley Act Any station in Mexico needs a license to broadcast in US Radio Entertainment New forms of music 0 Blues jazz country Bessie Smith Blues singer Fiddlin John Carson 1923 0 Country singer Little old log cabin in the lane Opera Generation gap 0 Parents and children disagreement on rules of society 0 Caused by radio broadcasting rock n roll 0 Society has extreme views Movies Creation of Moving Picture Franz Uchatius 0 Taught bolistics in Austria army o Drew different pictures on papers and put on disk crank handle picture projects on mirror to screen picture moves o Created first moving picture device 0 Ludwig Doebler 0 Stage magician in Europe 0 Brought device to Europe nd used different drawings and sold moving picture Aristotle o Painting with light 0 Pinhole camera llb AlHathem Alhazen o Specialized in optics Joseph Ni pce 0 Played with lights and chemicals o Coulter 0 Worlds first photograph 8 hours 0 Louis Daguerre o Used new chemical compound with lens o New type of photograph One copy took 30 minute Daguerre type William Henry Fox Talbot o New camera 5 seconds negative and positives Ludwig Doebler o Used Uchatius projector to sell his moving picture show Eadweard Muybridge 0 The horse bet of 1872 Galloping horse has all feet off the ground Picture after each time the horse broke string 0 Muybridge disk added color to photographs 0 The Zoopraxiscope 1879 John Wesley Hyatt 1863 o Found substance to replace ivory in billiard balls Combined camphor gun cotton alcohol Balls exploded when touched together Movies and Societies Society was local and parochialcommunity 0 Society became more homogenous 0 Movies reflect the Makers society 0 Mutual film corporation vs lndustrial commission of 1900 o Censsorship on films 1920 s Post World War 1 0 Sins New perspective 0 A period of synthesis 0 Movie genre 0 Sex and violence 0 Manslaughter 1922 0 Sound added to movies 1930 s The Great Depression 0 Movies created a sense of community 0 On a regular basis once a week 0 Movies catered to their regulars Door prizes singalongs community announcements 0 A full evening of entertainment 0 A cartoon newsreel short subject a movieor two 0 Grand theatres 0 Escape from reality 0 Movies are morale builders o Upbeat amp optimistic o Musicals 0 Censorship 0 Hay s Office Run by Will H Hays Set standards for movies Had no effective enforcement o Hay s three principles No picture will produce a lower moral standard Correct standards of life subject only required of drama and entertainment shall be presented Law natural or human shall not be ridiculed nor shall there be sympathy Marijuana 0 Black used the drug bad drug 0 Attitude toward dope is racist o Marijuana used for hemp paper before wood 1940 s 0 War propaganda 0 Joseph Goebbels Leni Riefenstahl Triumph of the will Der vaigejude Ratsjewishracism 0 War Cartoons 1950 s 0 Joseph Burstyn Inc vs Wilson 1952 0 Movies are a business Can be used for evil 0 Movies deserve First Amendment protection 0 Censorship 1960 s 0 Sexual controversies 0 Generation gap 0 Racist Controversies 1970 s 0 President Nixon issues 0 Scary topics 0 Summer blockbusters 1980 s 0 Movie improvement and development 0 Computer graphics CGI 0 Teen Romance 0 Date movies 1990 s 0 War hero s 0 Space Race 0 Indian myths busted o Blowing history myths o Revising life 0 JFK 0 Animation 0 1937 Snow White 0 Disney recreates stories to be happier 0 Avatar 2000 s 0 Movies based on books comics attraction drug reaction 0 Series 0 Movies are a business not aristic Television Julius Plucker 1859 o Sealed glass tube with electrical connection at either end 1855 Made electrons move how he wanted Sir William Crooks 0 The Crooks tube 1875 Vacuum tube with electrical connections Added metal foil gate Karl Braun 1897 o Cathode Ray tube GR Carey 1875 o First idea of TV Shelford Bidwell 1881 o Got rid of mosaic with photography for TV 0 Maurice LeBlanc o Raised scanning speed Paul Nipkow 1884 o lncented mechanical television Boris Rosing 0 First to use a cathode ray tube as a receiver for a mechanically scanned image Archibald CampbellSwinton o First to suggest using cathode ray tubes for both sending and receiving images Modern TV 1911 o A SindingLarsen suggested using radio instead of wires as a carrier of picture signals Charles Francis Jenkins 1923 0 First to televise a face and moving object o John Baird first TV face Vladimir Zworykin o 1923 patented his iconoscope The first camera tube o 1929 Kinescope The receiver Philo Farnsworth 1927 o Created cathode ray tube cameras and receivers o The father of TV won lawsuit over Zworykin and RCA to receive title 0 RCA pay Farnsworth royalties to license his patents 0 Sarnoff said of RCA that it was determined to collect patent royalties not pay them 0 Scanning lines increased over time FDR opening 1939 World s Fair 0 Broadcasted on TV 0 TV started broadcasting in 1939 0 Post WWII 0 RCA gave plans to other companies 0 Begin broadcasting again in 1946 as radio with pictures Radio programming done live 7 Television 0 Lucille Bel and Desi Arnaz 0 TV show in Hollywood usually in New York 0 Utilized 3 camera show Live one act show Movie industry took over TV controls 0 TV studios moved to LA Love Lucy changed TV industry Top show CBS field sequential color wheel 0 Color TV 0 Hard to use and mechanical o Expensive and only CBS CRT action 0 RCA invention 0 NBC went color 0 RCA color TV 1954 Television and Society 0 Taflinger s rules of comedy 0 Humor is a intellectual exercise no emotion 0 Humor is human characteristics 0 Humor is mechanical set uptwistjoke 0 There must be a set of social or human norms that the audience is intimately familiar with Humor violates the social norms o The audience has to perceive th joke as harmless 0 Early Television 0 The golden Age 0 Era of Experimentation 0 Used formats from radio 0 Typical shows 0 Musical variety small scale sports live dramas 0 Movies vs TV s 0 Movies rebelled and went against norms 0 TV was conservative with no conflict 0 Extreme views of the world Good vs Evil TV 0 Crime detective cowboys o 1950 s Joe McCarthy 0 Fear of communists o Called out secret communist members in congress 0 Edward R Murrow exposed him See it Now CBS 1960 s Women power single life Rural comedies Magical shows Intelligent comedies Separation from realitynews 1970 s All in the Family 0 Only TV show to be 1 for 5 years 0 Two people with opposite extreme political views 0 lntelligent TV Walter Cronkite 0 Most trusted man in America 0 Make love not war Making fun of social norms 1980 s Low point for sitcoms Crime detective The Cosby Show 1984 o 1 top show 0 Women in charge Fox Network 1987 0 Played TV opposite of big 3 netorks o The Simpsons 0 Networks and Fox 0 Contracts with affiliatesindependent stations Owned limited airing space Fox had no stations to contract with Not available everywhere in US Simpsons helped fox The rise of Cable o Invented by John Waison in 1948 to bring TV to places that could receive broadcast signals 0 FCC restricted it to prevent competition with broadcast stations until 1972 0 HBO started in 1972 First network to use satellite instead of phone lines to deliver content 0 Cable Act of 1984 Cable restrictions lifted and new networks could start 0 TV presents a society by telling different stories and changing social stories 1990 s 0 Gay perception Alter Stereotyping 2000 s 0 Shows canceled quickly without a large audience 0 Syndication 0 Selling the right to air everyday 0 Need at least 72 episodes 0 Need 3 years of a TV show to make money 0 Scripted vs Unscripted 0 Actors in unscripted not paid Reality shows 0 Game shows 50000 vs normal show 50 million Modern Communication 0 Charles Babbage o lnvented computer 1830 Number calculator o Babbage engine 1830 0 Basile Bouchan 0 Son of an organ maker he realized the perforated paper pattern to tell the organist where to place the pegs could be used as a controller on a loom o In 1725 built a loom using a loop of perforated paper to control the thread lifters on a loom JeanBaptiste Falcon 0 In 1728 improved on Bouchan s idea by substituting cards for the paper roll 0 Jaques de Vauanson o In 1741 improved the system by automating it 0 Used a perforated cylinder then placed a perforated paper roll aroundit o Added a ratchet system to advance the cylinder Joseph Jacquard o In 1800 perfected the system using cards like falcon and Vaucanson s ratchet system 0 Created the Jacquard loom o Jacquard gets all the credit for everyone else s previous work Herman Hollerith o lnvented electromechanical tabulation machine German Z3 1941 o Electromechanical device for calculating Zonrad Zuse o Zuse tube 0 Used binary system to compute British Colossus 1944 0 Computer 0 Eniac 1946 o llliac 1952 o Brlesc 1956 Computer went larger to smaller Computer Vacuum Tubes to The transistor 0 Most important tool to todays communication 0 Used in all electronics Jack Kilby o Kilby s integrated circuit 1958 Geranium Robert Noyce 0 Modern integrated circuit Silicone Reduce object size Altair personal computer 1975 0 Bill Gates and Paul Allen 1975 0 Computer language was basic 0 Microsoft created Steve Wozniak and Steve Jobs 1976 0 Apple I 1976 Keyboard with computer 0 Apple II 1977 Keyboard with monitor and floppy disk drive Dan BricklinBob Frankston o Visicalc 1978 spreadsheet for Apple II Gary kildall o CPM 1979 control program for microcomputers o Kaypro and Osborne computers built in CPM Tim Patterson o ODOS 1980 quick and dirty operating system 0 Bought by Bill Gates MSDOS 0 Sold to DM and others for Microsoft Apex VR1000 video recording Sony Betamax 1975 home video recording VHS and VCR o 8 hour recording 0 Competition 0 Movie Tapes soldRental shops 0 Porn decided VHSgtBeta 0 TV lost money and produced more reality shows Carl Auer Freiherr von Welsback Georgia Cayvan o Wore a glass dress 0 Promoted what you can do with glass Gordon Gould o Produced ruby laser Lasers 0 Can read bumps DVR 0 Record and store on harddrive 0 Same quality as original CD to DVD to Blue Ray 0 Red laser to blue aser Early cell phones 0 Phones 2007 o Operator to apps texts computer Sony Walkman 0 CD 1984 to Pod 2001 The internet 0 Invented by advanced research projects Agency ARPA 0 Three changes to computers protocols Analog to digital Connecting computer through phone lines Packet switching Tim Berners Lee 0 lnvented HTML coding web browser 0 Page creation HTML codes needed Marc Andreessen o Mosaic Modern Communication and Technology 0 Transistor o Vital to all electronics 0 Electronics kit 0 Popular toys for kid 0 Put things together to see what they did 0 Transistor plus integrated circuit 0 Cell phones satellites home theatres speakers 0 Effects of social media communication online 0 Facts to consider with hit TV showscommunication Extended plot stories over multiple episodes 0 Require audience commitment USA Today the countries most popular newspaper 0 Uses very short stories and lots of graphics Sound Bites have shortened from 42 seconds to 7 seconds 0 Twitter has 140 character limit 0 Result Short attention span Low threshold of boredom Era of instant gratification We lost our privacy News uses social media for information 0 Greatest Change in society Computers 0 They run everything hold everything make decisions 0 Easy Access to become a write 0 Communication is easy Must define fact from Non fiction Being critical about messages 0 Transformation of knowledge Printing on books to computers 0 Communication is about fun not knowledge Advertising 0 Non personal form of communication 0 Been around for a long time Promoting want ads and events Cheesy advertisement Location ads Army Recruitment Products were not advertised OOOOO Industrial Revolution early 19th century 0 Mass production of products 0 Led to three stages of Marketing Production Oriented 0 Demand far outstripped supply 0 Just advertise the existence of product 0 Whatever made was sold Sales Oriented 0 Supply exceeded demand 0 Buy their product rather than competitors 0 Whatever made needed to be advertised well Marketing Oriented 0 Supply far exceeded demand 0 More choices resistant to hard sell 0 Made products consumers wanted Consumer and competitor anger 0 Due to health jolting jar 0 Led to Federal Trade commission given power to add regulations on false advertising 1938 40 s and 50 s 0 Era of hard sell 0 Rosser Reeves lrritation school of advertising Brain numbing repetition Treat consumer as idiot 60 s 0 The positioning era 0 Shift to the soft sell Compare products to competitors Treated consumers as intelligent Advertising aims at consumers subconscious minds much more than their conscious minds Getting the consumer to react on a basic instinctive level and not to think at all It s about act now on your basic desires Selfish and antisocial Psychological Appeals Self Preservation 0 Keeping you alive 0 Humans are social 0 Appeal to others family children friends 0 Creates fear needs fear 0 Consumer put themselves in that place Sex appeal 0 We will get you sex 0 Gender Link Men Sex with ease no complications attract more women that want to have sex with you Women Attract more men form which to choose select best mate picky wants romance 0 The use of sex appeal is sexist aims at instinct Greed 0 Makes you rich 0 Human social life requires having resources 0 Greed is good Self Esteem o Requires a social group 0 Requires individual to be able to make a group comparison 0 Requires a sense of self as separate 0 GenderHnk Men Competitive best mate sense of superiority Women Cooperative make connections sense of connec on 0 Personal enjoyment 0 We will make you have more fun 0 Humans are easily bored 0 Ads promote getting out of routine 0 Ads make no promise just implies Constructiveness 0 Improve things 0 Desire to build and improve 0 Linked to greed or other strong appeals Destructiveness o Destroy things 0 Desire to blow things up 0 Gender link Men desire more than female Curiosity o Answering questions 0 Survival characteristic o If a person doesn t car they don t ask Imitation 0 Make you just like someone else o Requires someone to want to be like the model 0 Linked to top five appeals 0 Works on young people establishing identity Altruism 0 Giving yourself with no expectation of return 0 Doesn t exist as an ideal o Reciprocal altruism does exist 0 Linked to top five appeals Ads use one to two appeals Ads trigger subconscious wants Ads prevent you from thinking Tricks of the Trade Ads use logical fallacies rather than logical reasons to buy BlackWhite 0 You want it you can only get it from us 0 No gray area Buzz words 0 Words that seem to say something but what 0 Meaningless words 0 Scientific words Weasel Words 0 Words put in a sentence to change the meaning to make it seem different Begging the Question 0 Question contains a statement that has not been and never been proven saying something is simply because it is Dangling comparative 0 Comparing a product to something not stated 0 Consumer fills in blank of comparison Advertising is misleading and manipulative Complaints about Advertising lt perpetuates stereotypes 0 Has to be 0 No time to explain antistereotypes 0 Causes social problems 0 Won t fix social problems Makes you dissatisfied with how you look 0 lmplies use of product makes you a model Makes people buy things they don t need 0 Not true 0 Advertising can t make you do anything Humans create meaning out of meaningless things


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