1st month of notes (ch1-4)
1st month of notes (ch1-4) BUS130
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This 1 page Bundle was uploaded by Ylan Tran on Sunday November 1, 2015. The Bundle belongs to BUS130 at San Jose State University taught by Gary Castro in Fall 2015. Since its upload, it has received 30 views. For similar materials see Intro to Marketing in Business at San Jose State University.
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Date Created: 11/01/15
Chapter 1 Creating and Capturing Customer Value Thursday January 29 2015 602 PM What is value Experience is very important yelp and for group presentation Amazoncom Reason forAmazon39s success highly customer driven Creates unique personal customer experience 0 Personalized home pages 0 Personalized product recommendations quotdiscoveryquot factor users ofthe site are compelled to look learn and discover Archetype forother companies focused on delivering customer value Marketing Marketing involves creating value for customers and building strong customer and building strong customer relationships in order to capture value from customers in return 0 Our phoneis nowa need and can39t leave the housewithoutit 0 Apple wanted people addicted to their product lifechanging Goals 0 Attract new customers by promising superior value 0 Keep and grow current customers by delivering satisfaction Forms of Marketing Traditional 0 View makinga sale 0 Abundance of products in the nearby shopping centers 0 Television magazine and directmail ads Contemporary 0 View satisfying customer needs 0 Imaginative Web sites and mobile phone apps blogs online videos and social media 0 Reach customers directly personally and interactively Just told us that all slides online Figure 11 Victoria Secret39s is known for pink so website should be pink too Bay Area people are hard to market to and were sensitive people up here Marketing Mix Four P39s of Marketing 1 Product 2 Price 3 Place 4 Promotion Each tool should be blended into a comprehensive integrated marketing program Customer Lifetime Value Look over figures forexams and making a marketing plan Look over the slides in chapter one for marketing plan
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