New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

1st month of notes (ch1-4)

by: Ylan Tran

1st month of notes (ch1-4) BUS130

Marketplace > San Jose State University > Business > BUS130 > 1st month of notes ch1 4
Ylan Tran
GPA 3.8
Intro to Marketing
Gary Castro

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Detailed 1st month of notes (ch1-4)
Intro to Marketing
Gary Castro
Intro to Marketing, Marketing, gary castro, sjsu, bus130
75 ?




Popular in Intro to Marketing

Popular in Business

This 1 page Bundle was uploaded by Ylan Tran on Sunday November 1, 2015. The Bundle belongs to BUS130 at San Jose State University taught by Gary Castro in Fall 2015. Since its upload, it has received 30 views. For similar materials see Intro to Marketing in Business at San Jose State University.

Similar to BUS130 at SJSU


Reviews for 1st month of notes (ch1-4)


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 11/01/15
Chapter 1 Creating and Capturing Customer Value Thursday January 29 2015 602 PM What is value Experience is very important yelp and for group presentation Amazoncom Reason forAmazon39s success highly customer driven Creates unique personal customer experience 0 Personalized home pages 0 Personalized product recommendations quotdiscoveryquot factor users ofthe site are compelled to look learn and discover Archetype forother companies focused on delivering customer value Marketing Marketing involves creating value for customers and building strong customer and building strong customer relationships in order to capture value from customers in return 0 Our phoneis nowa need and can39t leave the housewithoutit 0 Apple wanted people addicted to their product lifechanging Goals 0 Attract new customers by promising superior value 0 Keep and grow current customers by delivering satisfaction Forms of Marketing Traditional 0 View makinga sale 0 Abundance of products in the nearby shopping centers 0 Television magazine and directmail ads Contemporary 0 View satisfying customer needs 0 Imaginative Web sites and mobile phone apps blogs online videos and social media 0 Reach customers directly personally and interactively Just told us that all slides online Figure 11 Victoria Secret39s is known for pink so website should be pink too Bay Area people are hard to market to and were sensitive people up here Marketing Mix Four P39s of Marketing 1 Product 2 Price 3 Place 4 Promotion Each tool should be blended into a comprehensive integrated marketing program Customer Lifetime Value Look over figures forexams and making a marketing plan Look over the slides in chapter one for marketing plan


Buy Material

Are you sure you want to buy this material for

75 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.