Chapters 1-5 (Perloff) & Chapters 1-3,16 (Gass & Seiter)
Chapters 1-5 (Perloff) & Chapters 1-3,16 (Gass & Seiter) COMM 3050
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This 4 page Bundle was uploaded by Jordan Notetaker on Sunday November 8, 2015. The Bundle belongs to COMM 3050 at Clemson University taught by Karyn O. Jones in Spring 2015. Since its upload, it has received 81 views. For similar materials see Persuasion in Communication at Clemson University.
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Date Created: 11/08/15
Intro Chyter Notes What is persuasion about trying to change someone s mindattitude A symbolic process involves language and message Involves attempt to influence type of social influence quotas you think so shall you be we persuade ourselves interpersonal social Requires freedom of choice Compliance gaining usually related to behavior trying to get someone else to do or 0000 think something trying to change another person s beliefs or attitude I ex New York gf convinces bf to kill himself 0 Do we persuade ourselves 0 Timing of messages ordering presidentialpolitical campaigns Why should we study persuasion So we can understand when we re being persuaded resistance to persuasion So we can help people 9 persuade the public for good Affects our relationships amp perceptions A way to help others ethical persuasionproposal value Can identify persuasion ethical form as opposed to below OOOOOO So persuasive in today s society How is persuasion different from other forms of communication 0 Key difference freedom of choice in research we call this quotinformed consent 0 Coercion an understanding the person you are trying to persuade has an ability to act and a mind of their own I Forcing someone to do something against their will I Form of manipulation I Mindless no logic to it o Propaganda 4thpysop used in a campaign 0 Manipulation need to know difference of someone to persuade you or manipulate you I Legal case example acting on free will or manipulation persuasion suicide NY case What are some reallife examples of persuasion relate to text 0 Public good smoking humane societies highlight the importance of things in society abusive relationships crime prevention Looking at social media music art Recruiting rush political campaigns buyingselling transactions buying a car fundraising What are some specific contexts where persuasion could be useful or helpful Historical amp Ethical Foundations of Persuasion What are Aristotle s three main ingredients for rhetoricpersuasion o Ethos ethicsethical appeals o Pathos emotionsemotional appeal 0 Logos logiclogical appeals quotWhy we fight earliest example of US government funded persuasion research paved the way for social scientific approaches to the study of attitudes amp persuasion ie HovlandYale Studies 0 Primarily experimentalsurvey research 0 Source message receiver orderingtiming of messages What are the most common research methods used to study persuasion today 0 The one s Hovland amp his colleagues introduces to the field I Credited with not only bringing about this but bringing legitimacy amp credibility to the study of persuasion itself What is Kant s categorical imperative How does it apply to persuasion 0 Judging the ends by the means I Ex just because you can do something doesn t mean you should What is the relationship between motives and ethics in persuasion Asch line length studies group dynamics amp influence has been repeated with mixed results but group dynamics sti predominate Asch Milgram s mentor Milgram obedience to authority explained many of the reactions to World War II Nazi propaganda and Hitler s Final Solution concentration camps Attitudes g Persuasion What is an attitude 0 Construct that is central to the study of persuasion 0 Ex gun control punishment need to have tougher gun laws Values Ideals or guiding principles learned tie together with beliefs I I Beliefs Can be rationa or irrationa Why do persuasion researchers consider attitudes such as central construct in our work Characteristics of Attitudes ex movie Inside Out 0 Learned Global often tied to emotional evaluations Influence thoughts and actions Attitudes shape our behavior Experiences we go through Once formed very resistant to change Attitudes are highly influential when it comes to related topics OOOOOO The structure of attitudes p77 in Perloff o Cognition thoughts driven by expectancy value report 0 Affect emotion 0 Two academic terms for thought and beliefs what you think is true Symbolic Approach tiger paw American flag 0 Added symbols as playing critical rolefunction in attitude formation symbolic predisposition at core of people s attitudes I When you re a kid everything boils downs to symbols Ideology or Worldview approaches the idea that attitudes are guided mainly by broad ideological principles Attitudes amp Consistency roots in cognitive distance theory a way to differentiate attitudes from values or beliefs 0 We strive for consistency o Foundational construct when talking about attitudes Theory amp Research on Strong Attitudes Perloff Ch 4 Strong attitudes are those stable attitudes that o Persist over times 0 Affect judgments 0 Guide behavior 0 Prove resistant to change anchored by deeplyheld beliefs amp values ex Religion Are typically related to issues we know more about can generate more counterarguments to persuasive attempts Are likely to be supported by close peerfamilysocial networks critical sources of modeling support reinforcement More accessible easier to expressexplain to others triggered by events ex911 automatically activated from memory Are likely to be supported by information seeking efforts we seek out information to support existing attitudes interests Social Judgment Theory Sherif amp Sherif identifying one s existing viewsattitude quotanchor relative to those being presented on a given topic should predict reaction to the message Strong vs Weak attitudes effect on o Latitude of acceptance tied to anchor point 0 Latitude of rejection 0 Latitude of noncommitment question of right or wrong AssimilationContrast perceptual processes related to one s personal reference point or anchor on a topic Involvement key construct amp contribution of this perspective 0 The more involved with topic the stronger our opinions Egoinvolvement touches on selfconcept and core values contribution of this theory 0 Critical construct of theory Strong attitudes amp accessibility research findings and implications for practice What are implicit attitudes quotDualquot attitudes Can attitudes have a neurological or biological basis
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