Lecture Notes 208
Popular in Visual Merchandising & Promotion
Popular in Graphic Communications
This 6 page Bundle was uploaded by Leah Schwallie on Sunday January 25, 2015. The Bundle belongs to 208 at Washington State University taught by Amanda Rawlings in Spring2015. Since its upload, it has received 153 views. For similar materials see Visual Merchandising & Promotion in Graphic Communications at Washington State University.
Reviews for Lecture Notes
So much better than office hours. Needed something I could understand, and I got it. Will be turning back to StudySoup in the future
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 01/25/15
AMDT 208 11415 Mannequins Silent Salespeople Mannequins Mainstay in visual merchandising Variety of options Carefully selected Costly Benefits Help create the mood of the store Display quite a bit of merchandise all at once Show customers current fashion trends and how to wear them Realistic Mannequins Can wear a variety of styles Changing up wigs makeup and position of extremities to convey different moods New trends Ethnic and Fuller figured mannequins Shows commitment to diverse group of consumers American manufacturers ted to make larger and more athletic build mannequins than those in Europe Semirealistic Mannequins Proportioned and sculpted like realistic mannequins Makeup is neither natural nor realistic but more decorative or stylized SemiAbstract Mannequins Dolllike no face more stylized for elegant apparel Abstract Mannequins Create an overall effect rather than reproduce natural lines and proportions Sophisticated and versatile figure Cross color and ethnic lines and no age limits Cartoon Mannequins Unique and special attentionsgetters Oversized caricature or cartoon head is set atop a normal sized head Headless Mannequins Fullsize realistic with arms and legs but no head No face no personality and no image Wigs for a Mannequin contributes to the fresh look of a display Should have a variety of styles Lengthening life of a wig Store in individual containers Wash regularly Brush carefully Makeup Many retailers order mannequins with permanent makeup Some stores order with little to no makeup so they can customize to current trends Positioning and Grouping Badly positioned can have negative impact on display Large groups can be a little overwhelming and should be avoided Divide into groups or two or three Should interact with each other Positioning while considering clothing Mannequins wearing pants should always stand behind skirts so not to block skirt Short coats should be in front of long coats Why do mannequins come apart Ease in changing clothes Flexibility Storage Care Dressing Take apart and carefully reassemble as various items are put on figure Lower half dressed first then set into rod Attach top half and dress Consumer amp Mannequin Mannequin can personalize items Allow customers to imagine what mech will look like on the body Giving personality makes products more enticing Alternatives to Mannequins Generally less expensive Forms torsos and bits and pieces of mannequins Threequarter form head down to knees also capable of removing head and just using neck to knees Dress form armless version of threequarter Many partial body parts also available SoftSculpted figures doll like usually used in European countries Dress amp suit forms Show more relaxedcasual and easygoing attitude Cutout figures trendy highstyle avantegarde Drapers shaped hanger set atop a vertical rod that is supported by a base Recognized as a decorative prop as well as mannequin alternative Can be wood metal plastic and assorted combos Hangers simple alternatives to mannequins but without taste or talent can also look like something pulled out of stock off rack LayDown techniques art is in the folding pleating and placement of garments Used in windows on ledges in cases pinned onto boards and against walls Pinup Techniques Make use of panel or wall to pin garment and give it shape Pads tissue and straight pins can be helpful Flying Techniques mercy is pulled stretched and manipulated by means of invisible line or wire Merch flies AMDT 208 12115 Color amp Texture Color adds excitement to display without increasing cost Can convey and induce a variety of feelingsemotions Hue The name of a color 12 colors on color wheel Primary Secondary and tertiary colors Primary primary secondary Primary secondary tertiary Color Wheel Based on three primary colors Shows a continuous transition of color helps us see color relationships Primary colors Blue Red Yellow Secondary colors Orange Green Violet Made by rising two primary colors Tertiary colors Redviolet Bluegreen Yelloworange Mixing primary and secondary colors Value The lightness or darkness of a hue Add white to a hue tint Tint lightens the hue Add black to a hue shade Shade darkens the hue Intensity Brightness or dullness Adding a middle gray makes a duller intensity Most intense when in it s purest form Color harmonies Monochromatic uses one hue uses tints and shades with the addition of neutrals is recommended variation in texture and pattern may add interest Analogous use of colors next to each other on the wheel enables the presentation of multiple types of merchandise in different colors Complementary use of two colors that are opposite each other on the wheel when complementary colors are studied side by side their intensity is heightened offers excitement to display Split Complementary use of a color and the two colors on either side of the complement offers more colors to work with Double Complementaryuse of two sets of completely colors four colors to use may cause visual confusion use on or two of the colors as dominant forces and the others as accents Triad use of three colors on the wheel equidistant from each other best to vary the use of the hues by toning down the intensities or by choosing one dominant color Color families Groups of likecolors by common appearance Warm amp Cool Advancing amp receding Neutral Warm Colors Red orange yellow pink rust and peach aggressive spirited advancing Red excitement power fire loving romance holidays Christmas Valentines Day 4th of July assertive demanding obvious vulgar Pink hesitant feminine young sweet lovely pretty rosebuds ribbons lace fleshy raw uncooked holidays Mother s Day Valentines Day Easter Orange friendly social agreeable overt glowing incandescent exciting vibrant anticipation fire flame risingsetting sun holidays Halloween Autumn Yellow sunshine happiness cheerful bright gold vital alive optimistic change challenge innovation Spring Summer holiday Easter Cool Colors Blue green violet brown and bluegreen Cool calm aloof Blue cool calm comfortable soft soaring skies serene lakes quiet cold moody depressing Spring Summer shadows holiday 4th of July Green alive growing Spring plants grass ecofriendly green movement sick stomach turning holidays St Patricks Day amp Christmas Violet regal royalty aloof cool standoffish overbearing pompous wine grapes lavender holiday Easter Victorian aesthetic Brown earth home family farm simplicity wood clay natural materials warm relaxing unexciting Autumn Neutrals Black white gray White innocent hopeful angels religious wedding clear light cotton crisp sterile antiseptic bleak harsh can be strong supporting player making all other color paired with it seem bright Black night vacuum absence of light mystery sexy sophisticated ultrachic death ominous depressing requires careful attention highly effective backdrop or base with accents Gray neutral barrier makes no statement neither tension nor relaxation Texture relates to sense of touch Can be stimulated either physically or visually Two categories Rough or smooth to touch amp reflect and absorb light Emphasis can be created by using one kind of texture for most of the display and having one contrasting color Smooth Satin weave chrome lacquered surfaces waxed woods pick up and reflect light Adds more light to display Feel lighter Rough Rough nubby deep piled Absorb and hold light Appear darker Feel heavier Neutral Medium Felt jersey suede cloth seamless paper Neither very smooth nor very rough Variety of colors What textures suggest Provide multi sensory experience sight touch smell hearing taste Actual texture can be felt implied texture is seen with reference to how it might feel Silks amp Satin Weaves femininity sensuousness Velvet deep rich dark mysterious subtle elegant expensive Burlap linens and tweeds masculine outdoors rugged natural earthy wholesome Gravel great open spaces sportswear beachwear camping country How to use color amp texture in display Use colors to reach a specific target market Children bright and sharp colors yellow red green blue hot pink Adults toned down colors and neutrals elegant items show well with neutrals
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'