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Final Exam Notes/Study Guide

by: Madelyn Chassay

Final Exam Notes/Study Guide MSCH C101

Marketplace > Indiana University > Media > MSCH C101 > Final Exam Notes Study Guide
Madelyn Chassay
GPA 4.0

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About this Document

Notes & study guide for the Media 101 final this Monday, Dec. 14.
Media 101
Professor Shannon Martin
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This 8 page Bundle was uploaded by Madelyn Chassay on Sunday December 13, 2015. The Bundle belongs to MSCH C101 at Indiana University taught by Professor Shannon Martin in Fall 2015. Since its upload, it has received 803 views. For similar materials see Media 101 in Media at Indiana University.


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Date Created: 12/13/15
Monday, October 19, 2015 MSCH C101 Interactive/Digital journalism Wanted • Strong news judgment, teamwork and initiative Strong reporting, writing and data analysis skills • • Advanced ability with Excel and Access • Experience with mapping software, MySQL and other open source software a plus So what’s it all about? • It’s about using data to make news and journalism more authoritative. • Nate Silver: “The problem is not the failure to cite quantitative evidence. It’s doing so in a way that can be anecdotal and ad-hoc, rather than rigorous and empirical, and failing to ask the right questions of the data.” So can journalism be like social science? Both are attempts to discover or explain things. • Both attempt to be objective. • Both are based on empirical observation. • “…a properly qualified, responsible journalist is a practicing scientist.” – Physicist Lawrence Cranberg The Tools of CAR/Data journalism • Word processing • Online search • Spreadsheets • Database managers • Statistical analysis (SPSS, etc.) • GIS • Network analysis • Programming/development 1 Monday, October 19, 2015 Where does data come from? • Government at all levels – open data portals and public access laws • Non-profit organizations/advocacy groups • Businesses Data journalism in one solution: • It allows us to “sort what is rot from what is not.” • Or, as Derek Willis puts it, it lets us punch above our weight. • That is, it puts journalists on level playing ground with those they cover. The Media School Concentrations: 1. Advertising 2. Cinema & Media Arts 3. Game Design 4. Global Media 5. Journalism 6. Media 7. Media Advertising 8. Media & Creative Advertising 9. Media Law and Ethics 10. Media Management, Industry & Policy 11. Media & Persuasion 12. Media Science 13. Media Technology & Cultures 14. News Reporting & Editing 15. Public Relations
 2 Monday, October 26, 2015 Game Design What is a game? It has: - Context (Spaces, or objects, or story/behaviors) - Participants (those who inhabit the play space) - Meaning (playing for some reason) Games are sometimes defined by what the player does… - “Tools” may include balls, cards, game pieces, rackets, or - Interactive physicality like tag, tug of war, or hide and seek; - Goals/tokens of play may be part of the game as in chess of Monopoly where the victor amasses tokens from other players; - Rules may restrict the kids of actions a player can take, or the amount of time a player has to play in team sports or many board games Audiovisual media production Is collaborative: - Director, Production personnel (producer, accounting, distribution) - Cinematography, Sound recording - Props, costumes, make up, set design, - Editing, visual effects, score Pre-Production Storyboards: - Organizing is key to pre-production - Storyboards are sketches of individual shots - Used to visualize the final (edited) version - Used to determine what shots/angles are necessary for the best effect
 3 Wednesday, November 4, 2015 News reporting & editing Focus: so what? - Who, what. when, where, why, how? - What is the role of journalism photography? To take an unblinking look at life • • To chronicle achievements and failures • To bear witness to history • To give testimony in the court of public opinion • To expose social evils • To show common humanity Laws about the media Where does it come from? The government, the people Where is it going? All around us What is it? Taxes. jail time, fines and restrictions How do we deal with it? Work around the law or know the law and live with it. Media Laws: - The First Amendment - Tort Laws including Libel and Privacy - Intellectual Property including copyright, trademark and patent - Commercial speech including net neutrality First Amendment “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably assemble, and to petition the Government for a redress of grievances.” Values: - Self-knowledge - Marketplace of ideas 4 Wednesday, November 4, 2015 - Attainment of truth - Social safety valve - Governance check Laws that affect 1st amendment rights: - Content-Based laws • Strict scrutiny • symbolic speech - Content-Neutral Laws • Time/place.manner laws • intermediate scrutiny • US v. O’Brien (1968) Contemporary Prior Restraints: shouting fire in a theatre; death threats to the president Court Tests to protect disruptive speech • Evolving standards of danger • Clear and Present Danger Test- Schenck v. US (1919) • Incitement Test- Brandenburg v. Ohio (1969) Speech Assaults - Hateful speech: hate speech ordinances, RAV v. St. Paul (1991), viewpoint-based discrimination, campus speech codes - Intimidation and Threats to Social Values: true threats- offensive content in public schools: book censorship, speech censorship, press censorship, campus speech - Symbolic Protest: US v. O’Brien (1968), Tinker v. Des Moines Independent School District (1969) - “Offensive” Protest: Cohen v. California (1971) language, Texas v. Johnson (1989) symbols Protecting National Security, Public Education and Tranquility - Threats to National Security 5 Wednesday, November 4, 2015 • USA Patriot Act - Educational Concerns • Hostile or Unwilling Listeners- fighting words, heckler’s veto, captive audience Tort Laws: Usually “civil” cases, where the litigants are ex: jones v. smith, not the state v. an individual, and the recompense is monetary. Libel Plaintiff must prove: Publication, Identification, Defamation, Falsity, Fault, Actual Malice, Reckless disregard for the truth Libel Defenses Privilege: things said during hearings - Absolute- Executive; legislative; judicial - Conditional/Qualified- things collected, fair and accurate reporting or “Fair Report Privilege” - Fair comment and criticism, opinion, parody/rhetorical hyperbole, neutral reportage, republication - Other Libel defense issues: summary judgement, jurisdiction, statute of limitations, retractions, responsible reporting Commercial Speech Doctrine Making sure there are no false claims on products, example: weight loss pills, vitamin water Intellectual Property (IP) Laws Copyright: protects creative expression, most flexible. Part of the US Constitution so it is a central part of the legal structure. Copyright protections begin when the work is created. A work’s creator owns the copyright to the work, unless the work is a work made for hire. Patent: protects useful inventions, ex: diagrams of how something is made Trademark:protects brand identity, also flexible, ex: logos, merchandise, video games Why would the founding fathers want to make these laws? To allow people to be successful, make something of themselves, make money, raising livelihood. Also to 6 Wednesday, November 4, 2015 encourage people to not copy, to encourage people to put out their own ideas, make new culture, to help America build its own culture. Years until public domain (not subject to copyright protection): 1790: 14 years, +14 1909: 28 years, +28 1976: life of author + 50 years 1998: life of author + 70 years; corp. author = 95 years from first publication Intellectual Property and Culture It’s A Wonderful Life: The making of a holiday classic… when it first came out, it wasn’t a big hit, people forgot about it. After its 28 years of copyright protection, they were not renewed so it entered the public domain. Because of this it was free to show on television so it was shown on multiple channels multiple times a day. It only became a holiday classic because it was used to fill the airways. Star Wars: Fandom vs. Legal Ownership… Who owns Star Wars? Legally, Disney. Culturally, the fans. Advertising Definition: “Advertising is the non-personal communication of information usually paid for and usually pervasive in nature about products, services or ideas by identified sponsors through the various media.” The four groups - the client - the agency (in or out of house) • research, creative, media planning - the media - the audience/consumer Targeting vs. Tailoring- what’s the difference? 7 Wednesday, November 4, 2015 - Targeting: when you target a specific audience - Tailoring: if you search for something, you get ads for similar products on Facebook Native advertising - new, interactive ads Public Relations “The management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depend.” The Public Relations Process: ROPES* - R= Research - *Strengths, Weakness, Opportunities, and Threats (SWOT) - Consult and collect data - Surveys, focus groups, observation, interviews, etc. - O= Objectives - Specific and measurable - P= Programing - Planning and implementing activities to meet the objectives - E= Evaluation - Testing the messages and techniques before, during, and after - S= Stewardship - Maintaining relationships created through the previous steps 8


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