Bus 350: Principles of Marketing

Uncover the essentials of the Security Market Line (SML) in finance. Explore the concept of risk and return, market risk premiums, and how undervalued assets are spotted in this insightful video.

Learn about the significance of Retained Earnings in a company's financial structure. Understand how Retained Earnings fit into different financial statements. Grasp the distinction between major financial statements and their roles.

Discretionary Reporting offers a deeper look into a company's finances beyond standard requirements. By voluntarily providing added details, it enhances transparency, aids stakeholders, and effectively communicates unique circumstances. But, companies must ensure consistency and uphold ethical practices

Explore logrolling, the exchange of reciprocal support in politics. Understand how it fosters collaboration yet can hinder policy efficiency. The balance between gaining support and ensuring transparency is crucial in this political maneuver.

Explore the concept of externalities, the unintended market effects impacting third parties. Through examples of pollution and neighborhood beautification, understand how externalities can lead to market inefficiencies. Discover interventions, like taxes and subsidies, designed to align private and social costs.

Explore the fundamentals of bond investments in this video, focusing on calculating the holding-period return. Learn how changes in yield to maturity can impact your investment returns. Discover the key factors affecting bond prices and make informed investment decisions.