PSYC 104: Psych 104

Explore Edward Thorndike's foundational Law of Effect, illustrating how favorable consequences influence behavior repetition. Contrast this principle with other behavioral concepts like operant conditioning and shaping for a complete understanding.

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Unpack the different psychological perspectives on motivation, from biological drives to socio-cultural influences. Understand how internal and external factors shape our desire and commitment. Explore the roles of conscious and unconscious elements in motivating behavior.

Discover the fascinating history of psychology's emergence as a science in this video. Explore the contributions of pioneers like Sigmund Freud, John B. Watson, Wilhelm Wundt, G. Stanley Hall, and William James, and learn how Wilhelm Wundt established the world's first psychology laboratory in 1879.

This video explores Ivan Pavlov's groundbreaking research on classical conditioning, detailing the key elements of the process and its implications for understanding how organisms learn and adapt to their environment.

Uncover the mystery behind reversed-color afterimages and how our eyes decode them. Explore the role of cones and the importance of Hering's opponent-process theory. Break down other vision theories and their relevance to our color perception.