MGMT 3330: Communicating in Business

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Unpack the complexities of the 'Cost' and 'Market' concepts in financial accounting. Explore how inventory valuation impacts a business's financial health and the importance of conservative valuation in financial reporting.

Explore the classification of Property, Plant, and Equipment (PPE) in business accounting. Understand the difference between tangible, intangible, and current assets. Grasp the importance of PPE on a company's balance sheet.

Discover the essence of the client-server model, a pivotal pattern in computer networks. The server, a centralized entity, offers services to distributed clients over networks. This model is foundational for web browsing, online gaming, and various enterprise systems.

Explore logrolling, the exchange of reciprocal support in politics. Understand how it fosters collaboration yet can hinder policy efficiency. The balance between gaining support and ensuring transparency is crucial in this political maneuver.

Explore the concept of Yield to Maturity (YTM) and its significance in bond investments. Using a practical example, we uncover the process of calculating YTM and its implications for potential annual returns. This video is vital for investors seeking clarity on bond returns.