PreparED Study Materials

BUS 415: Advertising & IMC

School: Indiana University

Number of Notes and Study Guides Available: 1

Notes

Videos

Stars

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Decoding Consumer Choices: Utility, Value, and Budget in Economics
Stars

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Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.

Demystifying Financial Instruments: T-Bills, CDs, and More
Stars

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Explore essential financial instruments without diving into complexity. From Treasury bills to Federal funds, uncover the basics of short-term debt and money market tools that drive economic stability.

Demystifying SML: Risk, Return, and Market Valuation Insights
Stars

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Uncover the essentials of the Security Market Line (SML) in finance. Explore the concept of risk and return, market risk premiums, and how undervalued assets are spotted in this insightful video.

Par Value Explained: Stock Market Basics for Investors
Stars

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Discover the concept of "par value" in the stock market and its significance in corporate finance. Understand the difference between issue price, selling price, and dividends. Grasp the foundational knowledge essential for savvy investing.

Understanding Cash Short & Over: Implications in Financial Management
Stars

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Discover the intricacies of "Cash Short and Over" in financial management. Grasp how discrepancies arise and their impact on business, and learn about the vital process of reconciliation.

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