I don't want to reset my password
MKTG 304 Account Planning is a Marketing course at OleMiss taught by the following professor: Sparks. 3 elite notetakers have produced 2 study materials for this Marketing course.
This study guide is a nicely organized collection of my personal notes from class, Prof. Sparks' powerpoints, and notes from Hitting the Sweet Spot and A Practical Pocket Guide to Account Planning...which is basically every bit of material that is part of this course. So...enjoy!
This study guide covers this whole semester of material, guided by Prof. Sparks' study guide. I've included all of my class notes, notes from the PowerPoints, as well as notes from the guest speakers, case studies, and even our two textbooks from throughout the semester. I assure you, this is the only thing you'll need to study for this test!