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ADV 310 Intro to Public Relations is an Advertising course at UIUC taught by the following professor: Mike Yao. 3 elite notetakers have produced 4 study materials for this Advertising course.
In week 2 of ADV 310, Prof Yao describes the definition of Public Relations, discusses PR's value as an organizational function and as a strategic communication function. He also discusses who are the "Publics" and the similarities and differences between PR and Advertising.
This week, Prof Yao discusses what PR professionals do in the industry. He discusses their duties, and how those duties have changed since the start of the digital age.
In this week, Prof Yao discusses community relations, social engagement, corporate social responsibility, and financial media,
Everything you'll need to know from the first 5 weeks of class
This week, Prof Yao talks about the importance of strategy and tactics
This weeks notes are about globalization vs glocalization
These notes cover from Week 7 after the 1st quiz to now.
Its covers what a theory is
primary and secondary research
qualitative and quantitative research
ethics and the constitution
tactics and strategies
glocalization and globalization
These notes cover the first lecture that get us accumulated to the class
These notes are from the first week of school to current (third week)