PreparED Study Materials
Bus 241: Principles of Marketing
School: Salem State University
Number of Notes and Study Guides Available: 12
Notes
Study Guides
Videos
Externalities: Market Effects & Societal Impacts
Want To Learn More? To watch the entire video and ALL of the videos in the series:
Explore the concept of externalities, the unintended market effects impacting third parties. Through examples of pollution and neighborhood beautification, understand how externalities can lead to market inefficiencies. Discover interventions, like taxes and subsidies, designed to align private and social costs.
Enhancing Transparency with Discretionary Reporting
Want To Learn More? To watch the entire video and ALL of the videos in the series:
Discretionary Reporting offers a deeper look into a company's finances beyond standard requirements. By voluntarily providing added details, it enhances transparency, aids stakeholders, and effectively communicates unique circumstances. But, companies must ensure consistency and uphold ethical practices
Perpetuities, YTM, and Bond Pricing: Finance Insights Unveiled
Want To Learn More? To watch the entire video and ALL of the videos in the series:
Unlock the world of perpetuities in finance with this illuminating video. Discover the significance of yield to maturity, grasp bond pricing dynamics, and learn how financial instruments are valued
AIDA Model: From Attention to Purchase in Marketing
Want To Learn More? To watch the entire video and ALL of the videos in the series:
Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.
Understanding Cash Short & Over: Implications in Financial Management
Want To Learn More? To watch the entire video and ALL of the videos in the series:
Discover the intricacies of "Cash Short and Over" in financial management. Grasp how discrepancies arise and their impact on business, and learn about the vital process of reconciliation.
nderstanding Overhead Rates in Cost Accounting: Key Steps
Want To Learn More? To watch the entire video and ALL of the videos in the series:
Understand the significance of the predetermined overhead rate in cost accounting. Learn the step-by-step process of estimating overhead costs, choosing the allocation base, and allocating these costs to products. Grasp the importance of accurate cost representation for effective decision-making.