Bus 358: Service Marketing

Discover the unique role of contra revenue accounts in accounting, emphasizing their debit balance nature and their use in adjusting gross revenue. Explore examples like sales discounts, returns, and allowances to grasp their impact on a company's reported income.

Explore the concept of externalities, the unintended market effects impacting third parties. Through examples of pollution and neighborhood beautification, understand how externalities can lead to market inefficiencies. Discover interventions, like taxes and subsidies, designed to align private and social costs.

Learn about the significance of Retained Earnings in a company's financial structure. Understand how Retained Earnings fit into different financial statements. Grasp the distinction between major financial statements and their roles.

Unpack the intricacies of collaboration within supply chain organizations. Explore the various types, from strategic to sustainability collaboration. Understand their significance in improving performance and enhancing competitiveness.

Explore how transactions shape a business's financial stance and grasp fundamental accounting distinctions. Differentiate between cash and accrual accounting, and dive deep into account classifications like owner's equity, revealing their pivotal roles in effective bookkeeping.