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ADPR 3100: Principles of Advertising
University of Georgia

ADPR 3100 Principles of Advertising is an Advertising course at UGA taught by the following professor: Nathaniel Evans.
3 elite notetakers have produced 2 study materials for this Advertising course.

Elite Notetakers
3
Study Materials
2

Study Materials

UGA - ADPR 3100 - Class Notes - Week 3
4 pages

Chp. 2

Fall 2016

Nathaniel evans

ADPR 3100

-Unique Selling Proposition -Reason Why Advertising -Producer-Led Paradigm -"Something More" -Living in a Consumer Culture

UGA - ADPR 3100 - Study Guide - Midterm
15 pages

ADPR Section 1 Study Guide

Fall 2016

Nathaniel evans

ADPR 3100

Chapter 1: Background of Today's advertising Chapter 2: Roles of Advertising Chapter 5: The Advertising Agency, Media Services, and Other Services
UGA - ADPR 3100 - Class Notes - Week 5
4 pages

Section II Notes

Fall 2016

Nathaniel evans

ADPR 3100

-strategic planning -product phases -mean something to someone -target audience -Media Buying -Out-of house Advertising -
UGA - ADPR 3100 - Study Guide - Midterm
5 pages

ADPR Study Guide Section II

Fall 2016

Nathaniel evans

ADPR 3100

-Brand Strategy -magazine -newspaper -tv -GI -GRPs -Cost Effectiveness

UGA - ADPR 3100 - Study Guide - Final
5 pages

Exam #3

Fall 2016

Nathaniel evans

ADPR 3100

notes from all the slides, some textbook pages, studies, and outside articles.

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