MAR 3023: Principles of Marketing
University of Florida

Week 3 Principles of Marketing Notes

Spring 2017

Richard Lutz

MAR 3023

These are the notes from week 3 lectures! Enjoy!

Chapter 11 Book Notes

Spring 2017

Richard Lutz

MAR 3023

Definitions from the book and some examples.

Lecture notes

Spring 2017

Richard Lutz

MAR 3023

Class lecture notes weeks before spring break.

Spring 2017

Richard Lutz

MAR 3023

Chapter 4-5 How to make a questionnarie •Information requirement •Interview method/contact form •Questionnaire contents •Form structure •Phrasing of questions •Form and layout •Pretest Information requirement • In the research process it gradually becomes more clearly what it is to be examined

Spring 2017

Richard Lutz

MAR 3023

INCENTIVES INTRODUCTION Incentives are monetary benefits paid to workmen in recognition of their outstanding performance

Spring 2017

Richard Lutz

MAR 3023

Chapter 20 Knowing that the smart phone market is likely to remain highly competitive, Jane Melody wants you to look ahead at how Sonic can develop new products outside the smart phone market