PSY 432: Personality

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Unravel the workings of the cognitive unconscious and its influential role in our daily lives. Learn how it silently steers our thoughts, behaviors, and preferences. Discover the power of the cognitive unconscious in both routine tasks and complex decisions.

Discover the intricate role neurotransmitters play in the brain. Understand how drugs influence these chemical messengers, from agonists to enzyme inhibitors. A deep insight into the neuroscience of mood, cognition, and behavior.

Explore the essential role of the primary visual cortex, Area V1, in processing our visual world. Understand its location in the occipital lobe and its interactions with structures like the thalamus. Uncover the intricate stages that make vision possible.

Uncover the role of teratogens in fetal development with a focus on alcohol's impact. Understand the critical function of the placenta and how certain substances can bypass this protective barrier, potentially harming the fetus. Grasp the risks and implications of alcohol consumption during pregnancy.