PreparED Study Materials

ISBT 204: Principles of Marketing

School: La Salle University

Number of Notes and Study Guides Available: 2

Notes

Videos

Decoding Consumer Choices: Utility, Value, and Budget in Economics
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Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.

Externalities: Market Effects & Societal Impacts
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Explore the concept of externalities, the unintended market effects impacting third parties. Through examples of pollution and neighborhood beautification, understand how externalities can lead to market inefficiencies. Discover interventions, like taxes and subsidies, designed to align private and social costs.

Perpetuities, YTM, and Bond Pricing: Finance Insights Unveiled
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Unlock the world of perpetuities in finance with this illuminating video. Discover the significance of yield to maturity, grasp bond pricing dynamics, and learn how financial instruments are valued

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Repurchase Agreements in Central Banks' Economic Management
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Discover the role of repurchase agreements in central banks' open market operations. Explore how these actions shape money supply, interest rates, and economic stability without delving into complex financial concepts.

nderstanding Overhead Rates in Cost Accounting: Key Steps
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Understand the significance of the predetermined overhead rate in cost accounting. Learn the step-by-step process of estimating overhead costs, choosing the allocation base, and allocating these costs to products. Grasp the importance of accurate cost representation for effective decision-making.

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