COMM 301: Foundations of Persuasion
WSU, Washington

COMM 301 Foundations of Persuasion is a Communications course at WSU, Washington taught by the following professor: Wenjie Yan.
3 elite notetakers have produced some study materials for this Communications course.

Elite Notetakers

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5 pages

Heuristic Systematic Model and Inoculation Theory

Spring 2015

Wenjie Yan

COMM 301

These notes describe and provide examples of Heuristic Systematic Processing Model as well as the Inoculation Theory and Reciprocity.
6 pages

Authority and Source Factors of Liking

Spring 2015

Wenjie Yan

COMM 301

These notes provide you with everything you need to know about authority and the factors that help increase the likeness of a product or campaign.
5 pages

Fear and Guilt, and Narrative and Framing

Spring 2015

Wenjie Yan

COMM 301

These notes cover everything you need to know about the message factors of Fear, Guilt, Narratives, and Framing.

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