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COM 101 Study Guide

by: Rayen Salinas-Newman

COM 101 Study Guide COM 101

Rayen Salinas-Newman
GPA 2.8
Media and Society
Myiah Hutchens

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Media and Society
Myiah Hutchens
Study Guide
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This 4 page Study Guide was uploaded by Rayen Salinas-Newman on Monday February 2, 2015. The Study Guide belongs to COM 101 at Washington State University taught by Myiah Hutchens in Fall2014. Since its upload, it has received 66 views. For similar materials see Media and Society in Communication at Washington State University.


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Date Created: 02/02/15
COM 101 Media and Society Myiah Hutchens Communications History of BooksMagazines Developments that improved the printing process Emergence of mercantile capitalism from feudalism Increases in bureaucracy After Gutenberg next big development was the transition from hand press to steam powered rotary press 1814 Hand press approx 3500 pgsday Rotary press 16000 secsday helped drive down costs and new forms flourished Serial novels Dime novels MagsNewspapers Linotype keyboard increased production 0 Types of publishers 1 Trade Books amp Mass Paperbacks general interest or fiction books 2 University amp Small Presses cater to small academic audiences not always focused on profits 3 Vanity Presses or SelfPublished Books Author takes all publishing costs receives all profit 4 Government Printing Of ce Mostly release government research reports 0 Short head and long tail Short head blockbuster important Long tail Make everything available help people find books cut prices democratization of production 0 Future of books Print on demand Express book machine would print when people request a copy and could digitally store 236 miles of shelving accounts for small portion of market 0 Reasons of difficult start for magazines First 2 magazines 1741 American magazine General magazine Between 17411794 45 attempts to start magazine Limited population Mail system bad roads high cost to mail 0 What led to magazine successes First sources of National news photos 1st long time successful mag The Saturday Evening Post 1821 Decreasing cost in early 1880 s advertisements improvements in production Postal Act of 1879 classes of mail 1st letters 2nd newspapers amp mags 3rd books Magazines could be mailed 3 cents per pound Increase in demand literacy income 0 Types of magazines 1 Consumer targets an audience of likeminded consumers most profitable 2 Trade for people who work in particular industry of business 3 Literacy amp commentary focus on serious essays and short fiction 4 Newsmagazines fortune life and sports illustrated 5 Gender based women s mags service better homesgarden fashionbeauty hobbies and women Critiques of magazines body image content blurring Unobtainable Distorted pictures of reality and what constitutes beauty Seventeen Magazine future Targeting narrower audiences Focus on presentation Shorter articles Synergy with Internet amp tablets History of RadioRecording Leaders in the development of sound recording Thomas Edison phonograph 1877 Emile Berliner gramophonerecords 1888 Reginald Fessenden wireless audio transmission 1905 0 Role of RCASarnoff Didn t invent radio but made impact While some saw problems of telegraphs was that other could hear the message Sarnoff saw this as an asset radio music box memo RCA created private monopoly contributed to radio by advertising and a network system 0 Early networks and views of each NBC 1926 Red amp Blue Network Blue becomes ABC CBS amp William Paley Early radio programming Soap Operas in 1930 s White actors depicting blacks in a prejudice way NAACP condemned Orson Wells and war of world Oct 30 1938 0 Why music was largely absent in early radio and why that changed Radio didn39t want to pay royalties Musicians lose money in sales TV takes on entertainment radio relies on music Payola Payola Paying DJ for playing music ASCAP old amp BMI new pay radio and DJ s to play music ASCAP claims BMI payments were bribery took power from DJ s picking music resulted in top 40 0 Differences between AM and FM how one became dominant AM first height of waves FM came later distance of waves AM dominated well suited for top 40 FM took over with better sound 0 Talk radioshock jocks AM left with holes to fill after FM took over Religious programming and talk radio conservative talks Shock jocks top radio personalities Rush Limbaugh politics Howard Stern comedysex Current formats Set up to appeal to a narrow audience Satellite radio digital subscription based Terrestrial radio AM amp FM broadcast stations Webcasting Podcasting Revenue trendsconcerns Three companies dominate music production Clear channel dominates radio Moving away from depending on record sales Piracy concerns History of MoviesTelevision Leaders in the development of motion picture Thomas Edison kinescope in 1888 50ft of continuous moving loop film viewed by 1 person at a time AugusteMarie amp LouisJean Lumiere developed cinematography portable movie 0 camera and projector light and mobile unlike Edison s equipment 0 Early filmsfilmmakers December 28 1895 first paying audience to see a motion picture 0 Development of narratives Audiences tired of films became chasers at vaudeville shows Georges Melies first film to tell a story 1902 trip to the moon 30 unedited scenes Artificial lighting Realized they could shut off the camera DW Griffith s developments Griffith s innovations biggest director of silent movie era Realized that movies could mirror physical and mental processes Created 3D space on film Introduces rehearsals Creates first feature length film Talkies A talkie is a movie with synchronized sound Don Juan 1926 movie with sound but no dialogue The Jazz singer 1927 Al Jolson in black face 6 songs 309 words Intro of sound allowed warner brothers to thrive Higher costs 0 Controversy censorship blacklists National board of censorship would approve movies told directors and producers what to cut or change Production code industry imposed rules that controlled content of movies Miracle decision movies do have a first amendment right After WW2 the US moves into the cold war beginning of red scare House UnAmerican Activities Committee HUAC Targeting Hollywood more publicity Hollywood 10 group of 10 writers and directors who refused to testify before the HVAC about ties to communism Movie revenues current and future DVD huge source of profits Leaders in development of television technology Paul Nipkow patented a spinning disk in 1884 John L Baird created first system using Nipkow disk early 1920 s Phiolo Fransworth awarded first patent Vladimir Zworykin worked for RCA improved the technology


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