MKT 300-001 Exam 1 Study Guide
MKT 300-001 Exam 1 Study Guide MKT 300
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This 3 page Study Guide was uploaded by Allayah Bowens on Friday February 6, 2015. The Study Guide belongs to MKT 300 at University of Alabama - Tuscaloosa taught by Susan Fant in Spring2015. Since its upload, it has received 1138 views. For similar materials see Marketing in Business at University of Alabama - Tuscaloosa.
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Date Created: 02/06/15
MKT 300001 Exam 1 Study Guide Preliminarv Guidelines for Exam 1 The test is 50 questions and 90 minutes Test will open 9AM on Feb 10th and closes at 9PM on Feb 10th Test will need to be taken on your own Bonus Points will be added to your test grade AFTER you receive raw score in the coming weeks 5 DO NOT ATTEND CLASS FEB 10th gtUUl 39 Chapter 3 22 Dextora Technologies manufactures microprocessors and that produce high end computers Which type of market does the company directly target D 23 JJ Distributors Ltd To which if the following markets does JJ Distributors Ltd Directly cater B 29 Secure is a nancial services and insurance company The company39s most pro table division is one that sells the Secure Plan The marketing team at Secure has most likely targeted the plan Chapter 4 17 Vernon lnc would like to set the best price for a new product The rm conducts an l by selling the new NF in to see if a lower price results in better sales This is most likely an example of research c 20 Brooke s Boutique plans to launch a new clothing line For this purpose the rm rst conducts a survey to and demographics of potential buyers If then Which types of research has the boutique employed in this Chapter 5 36 Alice is shopping for a new car and she has narrowed her decision to a Honda Accord and a Toyota Camry Both sedans have similar features and prices but Alice decides to purchase the Honda based on her intuition Which of the following situations would most likely cause Alice to experience Concepts Needed for Test 0 Needs vs wants 0 Types of target markets 0 Production Concepts Marketing Concepts Driving Concepts 0 CFR and concepts 0 Sustainable Marketing concepts 0 Customer Driven vs Customer Driving 0 Value proposition 0 ER factor 0 Consumer Generated Marketing 0 Supply chains 0 Boston Consultant Groups dogs cash cows stars and questions marks SBUs 0 Market Segmentation Four PS 0 SWOT Market Share 0 Value Delivery Networks 0 Internal and External Forces PESTL o Retailers Wholesalers Distributors Types of Publics Types of research studies 0 Cause related marketing 0 BZB vs BZC Marketing Intermediaries What is government s role in business 0 De nitions of Information Systems 0 Data and Different Types primary secondary etc 0 Focus Groups vs Surveys 0 Marketing Research Process Qualitative vs Quantitative 0 Pros and Cons of different types of research 0 Customer Relationship Management 0 Social Factors that in uence Buyers Behavior 0 Characteristics of consumers Types of information for products 0 Buying Process 0 Adoption Process 0 Innovation Adoption Process 0 Types of buys for B2B After completing this study guide HOLD ON TO IT No doubt you can use this while taking your test Suggeonn Even though this test is quotopen bookquot keep in mind that you still need to study Be able to nd the subject of the question fast You have 90 minutes DO NOT waste your time on trying to nd a question you do not know the answer to
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