Communications Final Cheat Sheet
Communications Final Cheat Sheet CMM 100
University of Hartford
Popular in Communication in the Digital Age
Popular in Journalism and Mass Communications
This 3 page Study Guide was uploaded by Brittney Curcio on Friday January 15, 2016. The Study Guide belongs to CMM 100 at University of Hartford taught by Roger Desmond in Fall 2015. Since its upload, it has received 128 views. For similar materials see Communication in the Digital Age in Journalism and Mass Communications at University of Hartford.
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Date Created: 01/15/16
Chapter 11 Media deficit approach- filtering Radio- streaming, Sirius-new CMC- computer mediated nonverbal cues, filtering channels communication Social presence theory- how close Snap chat-partner with vivo? Music SMS-short message systems (twitter do u feel, how rich is it CES- computer electronic show 140) Richest- face-to-face, web cam, Singularity- al, robotics, Use-Connecting with friends, telephone, email, least rich-texting nanotechnology searching for info Managing Identity- anonymity, Online marketing-email, blogging, Entertainment and financial spam, group norms, spoofing, cyber social media, digital, virtual transactions bullying, pseudo anonymity Blog- Taylor swift marketing to her Small world phenomenon- Relationship development cont.- fans beneficial to reach anyone work relationships, status leveling, Pay per click- you have to pay Media Mix-Neutral- how + for what monitoring every time they click on your add are we going to use social media? Hyperpersonal- filling in the blanks Social media marketing- twitter, Ambient sounds- sound that’s fast, magnified reciprocal influence, spam –bad typical of what ur talking about idealization of the other, intensified Web analytics- tracks how effecting Scanning- don’t you in minimal cue interaction something is Selective perception-strategic Second life-Sims Onsite analytics, what ppl do on organizational cmm make active Closing the digital divide- get your site decsions every moment to help them everyone online Digital marketing- using video, make sense of all the messages Singularity Internet, radio, banners, billboard available Viral marketing- use of social Hyperlinks- is a reference to data information overload occurs when tworks to produce an increase in that the reader can directly many different messages are coming and awareness or achieve other follow either by clicking or by at one person and that person has arketing objects through self- hovering. replication SNS- social network sites, FB, difficulty making sense of it allAIDA Model-awareness twitter, LinkedIn, yikyak (recognition), interest (discussion of encoding the important message CMC- computer mediated cmm, brand), desire(communicate through social networking and games development challenges facing use of social media ), action MOOC-massive open online course organizational participants who (conversion is complete and back to (game learning) good for language prepare memos, letters, press the interest stage to retain them) as opposed to history releases, advertising copy, reporPush marketing- email campaign New Media- “many speaking to newsletter and other textbased mEffective internet marketing- many, 2 way cmm, democratizing, Advantages of online marketing- retaining individuality” “still growing” decoding the important audience ne to one approach, cater to Characteristics of new media interpretation challenges confronting fic interest, different content by theory choice, geo-marketing, relatively Interactive- ability to get messages organizational participants who ninexpensive, global business, and feedback immediately to make sense of the written wordmeasuring statistics is easy, print and other textbased media Interactivity- phenomenon of cmm accountability at a distance through new media Disadvantages- illegal unethical Flexible-constantly adapting to new impression management to practices, physical demonstraition, or changing requirements influence the ways that other peotransparency, cost of hardware Online identity- avatar, stable perceive you Internet marketing in India- online identity religion, cultural issues, credit card Goeffman-presentation of self in intranet when an organization fraud everyday life, identity is created thru develops a specialized inhouse set ofwsjunkie.com – state politics interaction with other, ppl are actors web pages for members only News values- above and bellow the playing different roles, we can have fold many and multiple online roles Proximity- stuff that happens near Mark Poster- says that in cmc new message chunking using short, us is more important news wise than bulleted sections surrounded by white possibilities for playing wit identities space in a webbased communication uff that happens far away emerge Prominence –we care more about Screen names- names ppl suse to to increase the understandabilityppl in the news identify and locate others in a information and minimize Impact-number of ppl affected network information overload Human interest- psychological Blogs- content creation, develop and break from the news, they aren’t as maintain a website to display panopticon when surveillance systems erious creative work are used to track the use of computer tility Value –news you can use, Personal Profiles- short systems by organizational participant-ostage increase in stamps descriptions about ur age, sex, race, News values (first 10 pages) physical feature, allfiliations and Multimedia- includes a combination interest EBooks- hard covers are still more of text, audio, still images, popular The debate- books vs. e-readers animation, video, or interactivity era of the telegraph when the want a deep score for content forms. comprehension inverted pyramid structure of a news Interactivity- allows users to story originated Web Analytics- who's looking? contribute and get more involved in traditional news source platform onversation, who became a the story newspapers, radio, and television customer? Brand Enhancement- On demand delivery- giving news goof impression? Visitor cmm-Dig where ever and whenever you want about 33% of people say that they deeper it use their smartphone frequently toidea and brand deeply into ppls mind follow breaking news events Storify- fb post story about 25% of people say that they with a theme- burger king Data base/mashups- story’s on Account management: numbers and information that we use their smartphone occasionally Liaison- between agency and client need to know about get public transportation informatResponsible for understanding the Objectivity- telling all sides of the backpack journalists journalistsclients; business, marketing needs, story without bias are no longer assisted by a strategy development, and point of Media Hype-news itself becomes photographer and/or videographer, view within the agency news (sharks attacks) they must be somewhat proficient Creative department- ideas for the Local News-future of paper print, with these tools on their own department, need new ones weekly or monthly paper Associated Press, United Press everyday Revenues-ways of getting news to Media department- money, how ppl International these organizationmuch of it should we pay and to what dominated the news prior to 1980 Advertising (plan and buy) ARPANET - a network 3000 messages per day – planing group- strategic and developed by an agency in advertisement from billboards, the marketing and media issues the U.S. Department of web, clothes buying group handles media Defense; the internet before negotiations and implementation there was internet Stealth Marketing- marketing media agency have now become without you realizing it profit center packet switching take large chuGuerilla Marketing –unforeseen of computer data and break them utactics you’ve never seen before set up media departments as free into smaller, more manageable pie(stunts) standing units- they are separate that can move through any open Brand Logos- symbols and signs services now 3 ways they make money- circuit to a specific destinationthat ppl can identify with commission(15%) fees-usually based Modem device that allows Original proctor and Gamble on negotiated hourly rate-incentives computers to “talk” and exchange Logo- Satan runs the company? data by using existing telephone Advertising Goal Incentives-good way to work, get -Awareness: its available paid networks -Trial: well give you your money new buissness- three primary Vinton Cerf the father of the sources; build clients business, add internet back if your not satisfied, free and sell new IMC services, socilcit HTTP = hypertext transmit protocolptions new accounts -Comparison: 2X better than the Podcasting became popular afterleading brand…need evidence The first known the iPod was released, but did ex-Purchase NOW: cars. Sale ends at advertisement, placed in a before that 5pm newspaper in 1703 in the Boston Citizen journalism everyday News-Letter, was for real estate Early Branding: copper tone, girl Federal Trade Commission people uploading news (like celebrity tan and dog sightings, or cell phone pictures of rating a Theme: Listerine kills Act - section 5 gave the FTC live events) to news organizationserms on contact power to issue cease-and-desist .gov the end of a URL that indicatesunique selling propositions- orders against any company that “only dove is ¼ cleansing cream”, be engages in dishonest or a nonmilitary government misleading advertising organization the first to present your product in Napster the pioneer of digital musica way that gives a claim and a consumerism - the theory that and was also the pioneer of copyright n to buy states that an increase in the David Ogilvy- make it short 6-7 consumption of goods and infringement laws involving the words, use their language, stop services will benefit the internet political adds, what you say is more economy Classmates.com one of the firstimportant than how you say it social networks, created to help direct mail advertising - Product Placement- talking about sending ads through the post connect old high school classmatea brand in something pays for 30- office watchdog function the way that 40% of film point-of-sale advertising - for investigative journalism exposes Mobile and social media example, gum and candy being scandal advertising, fresh, new, can be offensive placed at the checkout line at novelty when determining the value the grocery store of a news story, this is the unusual, rtizing- advertising specifically “bait and switch” method - unexpected or weird factor for women unethical Business of Advertisement FFC declared that the Joe Ivy Lee- coined the term “PR” Press agent/publicity invented the press release, Camel campaign violated federal model - type of PR Model law because of its harmful railroad accident associated P.T. Barnum and effects to minors in 1997 Astroturfing- forming political emphasizes promotion and Fairness Doctrine - policy advertising publicity with little regard for created by the FCC to require Edward Bernays-wrote facts propaganda, used psych, two-way symmetric model the coverage of all controversial Pseudo Events- helmet and issues to be fair and balanced - type of PR Model shovel at new place “their not emphasizes balanced PR-strategic cmm process really digging” communication between the that build mutually beneficial Real Events- evaluate your producer and consumer relations event for a strategic fit, secure subpublics - target leadership buy in Management- use of unpaid SWOT-strengths weakness consumers media to communicate RACE formula - used to organizations information opportunities threats ensure that you have followed perspective or viewpoint Intranet all the steps in implementing Public Relations - the a successful public relations business of bringing about Grunigs 4 models of PR public awareness, program Press Agentry- persuasion, understanding, and goodwill corporate social manipulation, exaggerate responsibility - the actions Public Information-one way toward a person or or programs adopted by truthful info organization organizations that reflect an Ivy Lee - opened up one of Two-way asymmetric- use the first publicity agencies interest and concern for social formative research b 4 cmm with that specialized in providing and environmental issues public, get feedback from them public opinion poll - a Two-way symmetrical-balanced information about business to research tool in which a large cmm, best with business that are the media group of randomly selected regulated by govt. when an Edward Bernays - famous consumers are surveyed on for saying “engineering public activist could block a program consent” their opinions on a given topic (zoning board)
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