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BGSU / Marketing / MKT 3000 / What is proposed by the Expectation Confirmation Theory?

What is proposed by the Expectation Confirmation Theory?

What is proposed by the Expectation Confirmation Theory?

Description

School: Bowling Green State University
Department: Marketing
Course: Marketing/Non Business
Professor: Fei weisstein
Term: Fall 2015
Tags: MKT 3000
Cost: 25
Name: Marketing 3000
Description: These notes are from week 1 of Marketing 3000. It covers chapter 1 of Principles of Marketing: Student Edition 9 by Charles W. Lamb, Joseph F. Hair, and Jr, Carl McDaniel.
Uploaded: 01/17/2016
4 Pages 164 Views 0 Unlocks
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