Marketing test 2 study guide
Marketing test 2 study guide MGT 361
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This 2 page Study Guide was uploaded by Kimberly Scott on Wednesday January 20, 2016. The Study Guide belongs to MGT 361 at a university taught by Mr. Pendel in Spring 2016. Since its upload, it has received 32 views.
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Date Created: 01/20/16
100. 101. Buying by final consumers 102. Final consumers 103. the marketing strategy is concerned about meeting the needs of organizational consumers, not final consumers. Sellers approach each organizational consumer directly Tailor the marketing mix to each individual consumer. 104. Focus on economic factors when making purchase decisions and are usually less emotional in their buying 105. Market strategy planning is about meeting the needs of organizational customers Different marketing mixes are needed compared to final consumers 106. Straight rebuy 107. When the purchase requirements are more complicated. Specifications will set out detailed information about the performance standards the product must meet. Specifications for services are more detailed because they are less standardized and not performed until they are purchased. 108. New task buying 109. ISO 9000: a way for a supplier to document its quality procedures according to internationally recognized standards. To get certified, a company must prove to auditors that it documents how the company operates and who is responsible for quality. Assures a customer has effective quality checks in place 110. Purchasing manager 111. offers the lowest total cost 112. 113. buyers 114. 115. Buying center 116. All the people who participate in, or influence a purchase. 117. 118. 119. A formal rating of suppliers on all relevant areas of performance. Goal is to lower the total cost associated with the purchases. Should satisfy both the needs of individuals who influence the purchase. 120. shows the best vendorthat helps the customer reduce cost of excess inventory, retooling of equipment, or defective parts. 121. 122. 123. 124. A request to buy something. Usually online 125. A person who needs to purchase something completes a requisition handled online to cut time and paper shuffling may take a few hours 126. 127. 128. influencer 129. influencer 130. Straight rebuy 131. 132. a routine purchase that may have been made many times before 133. new task buying 134. 135. Just-in-time delivery 136. 137. 138. The final consumer 139. 140. 141. North American Industry Classification System Codes 142. Broad industry categories 143. 6 digit classifications 144. 145. is interpersonal 146. they use sophisticated computerized inventory replenishment systems. 147. 148. expected to spend money wisely because they are in the eye of the public largest customer group in many countries run schools, police departments, military organizations, supermarkets use mandatory bidding procedures to avoid favoritism accepts lowest bid that makes specifications 149. 150. prohibits us firms from paying bribes to foreign officials.
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