INSY3330 Exam 1 review
INSY3330 Exam 1 review INSY3330
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This 7 page Study Guide was uploaded by Laxman Bista on Monday January 25, 2016. The Study Guide belongs to INSY3330 at University of Texas at Arlington taught by Karen Sarratt Scott in Spring 2016. Since its upload, it has received 182 views. For similar materials see Introduction to E-Commerce in Information technology at University of Texas at Arlington.
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Date Created: 01/25/16
INSY3330 EXAM 1 REVIEW Chapter 1 ECommerce The Revolution is Just The Beginning 1 ECommerce The use of the intemet the web and apps to transact business Digitally enabled commercial transactions between organizations and individuals Six Maior Types of ECommerce V BusinesstoConsumer B2C ECommerce Online business selling to individuals consumers EX Amazon is a general merchandiser that sells consumers products to retail consumers V BusinessBusiness B2B ECommerce Online business selling to other business EX G02Paper is an independent third party market that serves the paper industry Largest form of ECommerce V Consumer to Consumer C2C ECommerce Consumers selling to other consumers EX Auctioning sites such as eBay Airbnb Uber Craigslist etc V M Commerce Mobile Commerce Use of mobile devices to enable online transactions EX Stock trade banking travel reservation etc V Social ECommerce E Commerce enabled by social networks and online relationships EX Facebook V Local ECommerce E Commerce that is focused on engaging the consumer based on his or her current geographic location 10 ll 12 Ex Groupon EBusiness The digital enabling of transitions and process within firm involving information systems under the control of the firm Does not include commercial transitions Web 20 A set of applications and technologies that allows users to create edit and distribute content share preference bookmark and online personas participate in virtual lives and build online communities Ex Twitter YouTube Instagram etc Marketspace Marketplace extended beyond traditional boundaries and removed from a temporal and geographic location Interactivity Technology that allows for two ways communication between merchant and consumers Information Density The total amount of information available to all market participants Price and cost transparency Reduce info cost and raises quality Internet Worldwide network of computer networks built on common standards Mobile Platform Provides the ability to access the intemet from a variety of highly mobile devices such as smartphones tablets and ultralightweight laptop computers The Web Provides access to billions of webpages HTMLS New markup language that enables more dynamic web content and allow browser accessible web app that are appealing as device specific app Disintermediation Displacement of market middleman who traditionally are intermediaries between producers and consumers by a new direct relationship between producers and consumers Network effects Occurs where users receive value from the fact that everyone else uses the same tool or products Chapter 2 ECommerce Business Model And Concepts 13 14 15 16 17 18 19 20 21 Business Model A set of planned activities designed to result in a profit in a market place Business plan A document that describes a firm s business model Value Proposition Defines how a company s product or service fulfils the needs of customers Revenue Model Describes how the firm will earn revenue produce profits and produce a superior return on invested capital Types of Revenue Model Advertising revenue model A company provides a forum for advertisements and receives fees from advertisers Subscription revenue model A company offers its user content or services and charges a subscription fee for access to some or all of its offering Freemium strategy Companies gives away a certain level of products or services for free but then charges a subscription fee for premium service Transaction fee revenue model A company receives a fee for enabling or executing a transaction Sales revenue model A company derives revenue by selling goods information or services Af liate revenue model A company steers business to an affiliate and receives a referral fee or percentage of the revenue from any resulting sales Seed Capital An entrepreneur s personal funds derived from saving credit card advance loans home equity or from family and friends Incubators Typically provides a small amount of funding and also array of services to startup companies Venture capital investors Typically invest fund they manage for other investors usually later stage investors Ex Bank Insurance companies Pension fund etc Crowdfunding Involves using the internet to enable individuals to collectively contribute money to support a project Transaction Broker 22 23 24 25 26 27 28 Site that processes transaction for consumers that are normally handled in person by phone or by mail Application Service Provider ASP A business providing computerbased services to customers over a network such as access to a particular software application such as customer relationship management using a standard protocol like HTTP Scale economies Efficiencies that arise from increasing the size of a business Industry Structural Analysis An effort to understand and describes the nature of competition in an industry the nature of substitute products the barriers to entry and the relative strength of consumers and suppliers Value Chain The set of activities performed in an industry or in a firm that transforms raw input into final products and service Chapter 3 ECommerce Infrastructure The Internet Web and Mobile Platform Packet The discrete units into which digital messages are sliced for transmission over the intemet Packet Switching A method of slicing digital message into packets sending the packet along different communication paths as they become available and the reassembling the packets once they arrive at their destination Transmission Control Protocol and Internet Protocol TCPIP The core communications protocols for the intemet TCP Protocol that establishes the connections among sending and receiving web computers and handles the assembly of packets at the point of transmission and their reassembly at the receiving end IP Protocol that provides the internet s addressing scheme and is responsible for the actual delivery of the packets Four Layers of TCPIP Network Interface Layer Responsible for placing packets on and receiving them from the network medium Internet Layer 29 30 31 32 33 34 35 36 37 Responsible for addressing packaging and routing messages on the internet Transport Layer Responsible for providing communication with the application by acknowledging and sequencing the packets to and from the application Application Layer Provides a wide variety of applications with the ability to access the service of the lower layers Domain Name System DNS System for expressing numeric IP addresses in natural language Uniform Resource Locator URL The address used by a web browser to identify the location of content on the web ClientServer Computing A model of computing in which powerful personal computers are connected in a network together with one or more servers Cloud Computing Model of computing in which firms and individuals obtain computing power and software over the intemet Hyper Text Transfer Protocol HTTP The intemet protocol used for transmitting webpages Four Layers of the Internet Network Technology Substrate Layer Layer of internet technology that is composed of telecommunication networks and protocols Transport Services and Representation Standard Layer Layer of internet architecture that houses TCPIP protocols Application Layer Layer of internet architecture that contains client application Middleware Services Layer The Glue that ties the applications to the communication networks and includes such services as security authentication address and storages Network Service Provider NSP Owns and control one of the major networks comprising the internet backbone Internet Backbone Highbandwidth fiber optic that transport data across the intemet Ex ATampT Verizon CenturyLink etc Internet Exchange Point IXP Hub where the backbone intersects with local and regional networks and where backbone owners connect with one another Intranet 38 39 40 41 42 43 44 45 46 47 48 A TCPIP network located within a single organization for purpose of communication and information processing The Internet Corporation for Assigned Names and Numbers ICANN Coordinates unique identifiers like IP addresses protocol parameters registries and top level domain systems Internet2 Advance networking consortium of more than 350 member institutions working in partnership to facilitate the development deployment and use of revolutionary market technologies for future eXtensible Markup Language XML A markup language specification developed by WWW consortium W3C that is designed to describe data and information Web Server Software Software that enables a computer to deliver web pages written in HTML to client computers on a network that request this service by sending an HTTP request Capable of security service FTP File Transfer Protocol search engine data capture Chapter 4 Building an ECommerce Presence Websites Mobile Sites And Apps Content Management System CMS Organizes stores and processes web site content Colocation When a firm purchase or leases a webserver and has total control over its operation but locates the server in a vendor s physical facility The vendor maintains the facility communication lines and the machinery System Architecture The arrangement of software machinery and tasks in an information system needed to achieve a specific functionality Site Management Tools Verify that links on pages are still valid and also identify orphan files Dynamic Page Generation The contents of a webpage are stored as object in a database rather than being hard coded in HTML When the user requests a webpage the contents for that pages are then fetched from the database ECommerce Server Suite Offers an integrated environment that provides most or all of the functionality and capabilities needed to develop a sophisticated customer centric site Open source Software 49 50 51 52 53 54 55 56 57 58 Software that is developed by a community of programmers and designers and is free to use and modify Vertical Scaling Increasing the processing power of individual components Horizontal Scaling Employing multiple computers to share the workload Common Gateway Interface CGI A set of standards for communication between a browser and a program running on a server that allows for interaction between the user and the server Active Server Pages ASP A proprietary software development tool that enables programmers Microsoft s IIS package to build dynamic pages ActiveX A programming language created by Microsoft to compete with java Java Server Pages J SP Like CGI and ASP a webpage coding standard that allows developers to dynamically generate webpages in response to user requests Cold Fusion An integrated serversided environment for developing interactive web applications Widget A small prebuilt chunk of code that executes automatically in your HTML webpages capable of performing a wide variety of tasks Responsive Web Design RWD Tools and design principles that automatically adjust the layout of a website depending on the screen resolution of the device on which it is being viewed Native App Application designed specifically to operate using the mobile device s hardware and operating software
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