JRL 101 Exam 1 Study Guide
JRL 101 Exam 1 Study Guide JRL 101
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Popular in Journalism and Mass Communications
This 6 page Study Guide was uploaded by Mikaela Spence on Tuesday January 26, 2016. The Study Guide belongs to JRL 101 at West Virginia University taught by Dr. Oppe in Summer 2015. Since its upload, it has received 192 views. For similar materials see Media and Society in Journalism and Mass Communications at West Virginia University.
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Date Created: 01/26/16
JRL 101 West Virginia University Exam 1 Study Guide Chapters 1-3 Edward Snowden • NSA Whistleblower • Smuggled documents out of the NSA on a flash drive o He wanted us to know that “Big Brother” is always watching • We need to watch our digital presence, because it will always be there. Chris Hadfield • Astronaut that communicates with earth via social media • Shows that media is expanding even to outer space Interpersonal • Communication with yourself Communication Intrapersonal • Communication with ONE other person Communication Mass Communication • An individual or institution that uses technology to send out messages to a large and mixed audience • The sender does NOT know the audience Transmission Model of • Old model that is useful for identifying the Mass Communication players in mass communication SMCR • Sender Message Channel Receiver • Transmission Model Group Communication • ONE person communicating to an audience of two or more people Ritual Model of Mass • Looks at HOW and WHY audiences consume Communication messages Encoding • Process of turning sender’s ideas into a message and preparing it to be sent Decoding • Process translating a signal from a mass medium so the receiver can understand • Interpreting the meaning of the message itself Direct Effects of Model • Media Messages that lead to consistent, Media predictable, attitudinal, or behavioral effects • People were afraid that the propaganda from WWI and WWII would be too strong • Most scholars now focus on the indirect effects on society • Saving Private Ryan opening scene had a direct effect Indirect Effects Model of • Recognizing that people have different Media backgrounds, needs, values, and respond differently Media Effects • 4 types o Message Effects o Medium Effects o Ownership Effects o Active Audience Effects Roman Catholic Church • Everything was passed down FROM the church. • They controlled communication until the media • First Mass Communication Message Effects • HOW people are affected by the content of messages • Behavioral Effects o Watch or listen to something that changed your behavior • Psychological Effects o Making strong feelings in people § Horror Movies Active Audience Effects • Audience members seek out and respond to media for a variety of reasons • Looks at audience members as selective consumers instead of victims of the media Medium Effects • The message is ALL about the medium. o What did you use to send a message to someone? o Break up via text Marshall McLuhan • Canadian communication researcher • “The medium is the message.” Mean World Syndrome • Many heavy TV watchers see the world as more dangerous Media Logic • Forms that are used to present the world become the way that we perceive the world Agenda Setting • “Media doesn’t tell the public what to think, but what to think about” Resonance Model • Model of political campaign effects that show candidate’s success on how well the basic message resonates feelings Competitive Model • Model of the effects of a political campaign that looks at the campaign as a competition for the hearts and minds of others Surveillance • HOW the media helps extend our senses to see more of the worlds surroundings Status Conferral • Process of media coverage that makes an individual gain prominence in the public eye Spiral of Silence • People in this group see themselves as part of a majority • Keep quiet if they see themselves as a minority • Others speak out because they care Social Learning • The process that individuals learn by observing the behaviors of others and their consequences Albert Bandura • “We are able to learn by observing others behaviors and their consequences due to their behavior.” Uses and Gratification • Approach to studying mass communication Theory • Looks at reasons WHY audience members choose to spend time with media • Wants and needs of audience members that are being fulfilled o Amusement o Believe in Love Vertical Integration • Controlling ALL aspects of a media project o Production o Delivery to consumers in many formats o Promotion of the product through media Long-tail media • Portion of distribution curve where a LIMITED number of people are interested in buying a LOT of different products Short-head media • Portion of distribution curve where a LARGE number of people are interested in buying a LIMITED number of different products Synergy • The combined strength of two items is GREATER than the sum of individual strength • Of media business means that a large company can cause the strengths of various divisions to successfully market its content Yellow Ribbon Symbolism • In WWII, it symbolized that a girl was in love with a soldier “far, far away” • Now, it shows support for the American troops serving overseas o “Support Our Troops” Aesthetic Dimension of • Involves interpreting media content form an Media Literacy artistic or critical point of view Moral Dimension of Media • Examining values of the medium or the message Literacy Critical/Cultural Approach • Examines underlying power relationships in media exposure and stresses the many meaning an interpretations that the audience members find in media content Big Media Companies • Disney • Bertelsmann • News Corp • Time Warner • Viacom • GE • Comcast • 21 Century Fox
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