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01/29/16
Auburn University
MKTG 3310 Lecture Notes
Professor: Jeremy wolter

How does value creation influence potential magnitude of the advantage?

Study guide and answers to How does value creation influence potential magnitude of the advantage?

Principles of Marketing Notes for Jeremy Wolter, week 3. These are the first set of notes for chapter 2.

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What era did companies begin to think about building relationships so that they focus on customers buying things more than one time?
How does value creation influence potential magnitude of the advantage?
What is the meaning of swot analysis?
What is the marketing mix composed of?
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Name each of the three elements to a product offering.
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How do these translate into marketing promotions?
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State the goals of marketing.
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Discuss the strategies involved in the marketing management process.
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Describe the marketing stimuli in Model of Buyer Behavior.
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What are the ways to identify competitors?
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What are the 4 different groups of adopters?
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What are the two things stressed in market segmentation?
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What is the goal of most marketing researches?
What are the factors that influence the purchase decision process?
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