What is a time-period that is regarded to as the valley of death? What is the difference between cash and profits. Explain the techniques for avoiding a cash crunch in a small company.

Name: Ch. 12 Managing Cash Flow
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MGMT 3850 Foundations of Entrepreneurship Ch. 12: Managing Cash Flow  Valley of death o The time period during which startup companies experience negative cash flows as they ramp up operations, build their customer bases, and become selfsupporting. LO1: Explain the importance of cash management to a small company’s success.  Cash is the most important but least productive asset the small business has. An entrepreneur must maintain enough cash to meet the company’s normal requirements without retaining excessively large, unproductive cash balances.  Without adequate cash, a small business will fail.  Cash management o The