Explain how a good speech is much more than having a good delivery. What are the characteristics of Disengaged Listeners? What is the term for characteristics such as age, gender, culture and ethnicity, and group affiliations?

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Chapter 12: Preparing Speeches Audience Analysis  A good speech is much more than having a good delivery; Audience analysis is the core of any public speech.  “… there’s no point in speaking unless you can improve on silence.”  “Of the three elements in speechmaking—speaker, subject, and person addressed —it is the last one, the hearer, that determines the speech’s end and object.” – Aristotle  You construct your speech with the audience always in mind. The 5 Cs of Audiences 1. Captive Audience: Disengaged Listeners the audience is required to listen to the speaker without a choice, and gaining and maintaining the audience’s attention are the main goals. Examples: o