Communication 214 Test 1 Review
Communication 214 Test 1 Review Comm 214
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This 2 page Study Guide was uploaded by Jamie Berger on Sunday February 7, 2016. The Study Guide belongs to Comm 214 at College of Charleston taught by Dr. Milner in Spring 2016. Since its upload, it has received 138 views. For similar materials see Communications in Journalism and Mass Communications at College of Charleston.
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Date Created: 02/07/16
Communications Exam 1 Study onlinequizlet.com/_1y03uf 1. Media Any means of communication that facilitates a 13.MediaStudies Scientific approaches tomass media research message;tool used toget something done did not emerge until the last 1920's and (making lives easier) 1930's;4 trends contributed tothe rise of 2. modern media research: Medium An intervening agency, means, or instrument by which something is conveyed or - Propaganda analysis (seeing if propaganda is influential or mobilizing) accomplished;moves information from one place toanother - Public opinion research (seeing if media filters and shapes peoples attitudes) 3. MediaEras Study tosee how things have changed (for - Social psychology studies (measures the and Media better or for worse);each new era collapses thinking and behavior processes of Genres space and time, making technology faster and individuals) easier - Marketing research (surveys on consumer buying habits and behaviors) 4. Oral Media Word of mouth;face toface conversation, interviews, speeches, and in person 14.Social Suggests a link between mass media and presentations and meeting Scientific behavior 5. Written More sustained way of passing messages Studies (Manuscript) along (alphabet);expensive and timely 15.Cultural Approach that tries tounderstand how Media (Humanities) media and culture are tied tothe actual 6. Studies patterns of communication used in daily life; Print Media Take written information and transform it into copies in order tobe sent out very quickly how people make meanings, apprehend (printing press);easier and cheaper reality, and order experience through the use of stories and symbols 7. Broadcast Instantaneously sends out more information 16.Effects Media content + Media use = Media effects (Electronic) than just printed forms of media (audio); Media communicating further and faster Research - Think about not only the context but the 8. Digital Digitized broadcast and written forms of form Media media transmitted over the internet;cheaper 17.Lessons Tounderstand media effects is very complicated (need toknow content and use 9. Create - Reappropriation (remix) in order tomake a judgement) - Expression - Participation 18.Hypodermic Model suggests that powerful media - Conversation Needle (Magic adversely affects weak audiences Bullet) 10.Critique What people experience daily - High culture 19.Minimal Model attempts tounderstand, explain, and Effects predict the impact of the mass media on - Pop culture - Hybrid culture (Limited individuals that argues that people generally Effects) engage in selective exposure/retention, - Description - Interpretation exposing themselves tomedia messages that - Evaluation are familiar tothem 11.Convergence The interlinking of computing and other 20.Usesand Holds that people actively engage in using information technologies, media content, and Gratifications media tosatisfy various emotional or communication networks that have arisen as intellectual needs the result of the evolution and popularization 21.Agenda States that when mass media pays attention of the Internet as well as the activities, Setting toparticular events or issues, they determine products and services that have emerged in (Framing) the major topics of discussion for individuals the digital media space and society 12.Media An understanding of the mass communication 22.Cultivation Idea that heavy television viewing leads Literacy process through the development of critical individuals toperceive reality in ways that are thinking tools (description, analysis, consistent with the portrayals they see on interpretation, evaluation, engagement) that television enables a person tobecome more engaged as 23.Advertising Born out of the Industrial Revolution by a citizen and more discerning as a consumer of Industry creating new markets, shaping values, and mass media products inlacing the rising consumer culture 24.Claimsby Claims like: 37.Technological Devices have all of the control (agency) Early - "It's the best" Determinism Advertisers - "Everyone is using it" 38.Social Lots of other factors gointotechnology; The FTC has played an investigative role in Constructionism people have the power (agency) substantiating the claims of various advertisers 39.Utopianism Technology will help improve the world 40.Dystopianism Technology will help destroy the world 25.Industrial - Big claims Origins - Regulations 41. Domestication Moral panics = concern over society due to 26. and Social technology Branding Tells customers what they can expect from your products and services, and it Shaping - "Technology scares" - Representative anxiety differentiates your offering from that of your competitors - Reflective discourses 27. Social shaping Digital - Participatory media - Syntopianism Changes - Product placement/integration - Affordances 28.A Pervasive - Mediated messaging Domestication = perspective that takes Institution - Creative sophistication social shaping for granted - Consumer culture - Marvelous toinvisible 29.Viral Short videos or other content which marketers 42.Embedded - End users Marketing hope will quickly gain widespread attention as Social Content - Designers users share it with friends online or by word of - Norms mouth;influences pop-up ads, spam, ad - Economics impressions, click-throughs, and QR codes - Policies 30.Product Strategically play ing ads or buying space in 43.Marshall "The medium is the message" Placement movies, TV shows, comic books, and video McLuhan - The medium through which we choose games sothey appear as party of a story's tocommunicate holds as much, if not environment more, value than the message itself 31. - Content is more important in Testimonial Strategy used tomarket or promote a product or service, using a previously satisfied determining media influence "The extensions of man" customers' statements of approval - Technologies are extensions of our 32.Value The desirability of a thing, often in respect of physical and nervous systems in order to Associations some property such as usefulness or increase power and speed;any extension exchangeability:worth, merit, or importance affects the whole psychic and social 33.Stereotyping A popular belief about specific social/ethnic complex groups or types of individuals and it is broadly 44.Detribalization The act of causing tribal people to standardized or simplified conceptions of abandon their customs and adopt urban groups based on some prior assumptions ways of living 34.Stories A description of how something happened, 45.Retribalization The act of forming or returning toa tribal that is intended toentertain people, and may group or division be true or imaginary 46.Nancy Baym "Moral panics" 35.Form Global engagement due totechnology;"The - A feeling of fear spread among a large medium is the message" number of people that some evil - Media is an extension of ourselves (has threatens the well-being of society dictated us by becoming more available = - Dangers of new technological media drifting away from individualism [nolonger focus on the well being of children concerned about one's self]) 47.Vaughan Bell Technology scares - Consequence is the change of pace or pattern - Alphabet - Newspapers 36.Time Changes over the years;way in which we live - Education by (shifted by this discovery) - Radio - Television - Computers
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