I don't want to reset my password
Yes YES!! Thank you for these. I'm such a bad notetaker :/ will definitely be looking forward to these
This study guide includes all information needed for the final. It includes the in class examples along with the terms, definitions, and charts.
These notes are from the first week of marketing with Professor Taran.
These notes cover the week of January 19.
-Building Customer Relations
-The "Hedgehog" Concept
-Designing Business Portfolios
-The Growth-Share Matrix
-And several specific examples that will be needed for the first exam!
These notes cover all of of Week 3, Chapter 3: Analyzing the Marketing Environment.
These notes for week four cover all concepts within chapter 4. Also displays some concepts that will and will not be on the test.
These notes cover what's on the second exam
These notes cover what is on the final exam
Marketing 301 Exam 1 Chapter 1: What is Marketing? ● Customer needs, wants and demands: o Needs: ▪ States of deprivation ● Physical – food, clothing, warmth, safety ● Social – belonging, affection ● Individual – knowledge, self-expression o Wants: ▪ Form that needs take as they are shaped by culture and individual personality o Demands: ▪ Wants backed by buying power ● Why are we here? o What’s the
Promotion/Advertising ● Promotion mix: The specific blend of promotional tools that a company uses to persuasively communicate customer value and build consumer relationships
These notes cover the first two weeks of the class. Topics include defining marketing, customers, micro environments and some macro environments
Professor Winterich's lecture notes, touching on Macro-Environment, Micro-Environment, Data Collection, and Consumer Behavior
This study guide contains the outlined material from chapters 1, 3, 4, 5. Chapters touch on "What is marketing," Organization's Micro-environments, Consumer Information and Data Collection, and Consumer Behaviors and Buying Procedures
These notes have covered every lecture up until October 5th in the Fall 2017 semester
Within this study guide I have outlined the chapters 2, 6,7 and 8, as well as bolding and outlining the important objectives. This study guide does not contain lecture notes, however my previous uploads have
These notes cover all the material covered in the lecture. Professor Winterich has stressed that the material on the exam will almost exclusively be covered from lectures. These notes cover Chapters 12, 13, 9, and 10 from within our text books, as well as my intuitive approaches to certain concepts. I have bolded and outlined the most important content from these lectures. Good luck on the final ex