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Unit 3 Notes

by: Mikysha Pressley

Unit 3 Notes ENC 3250

Mikysha Pressley
GPA 3.656

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About this Document

Chapters 7 and 10
Professional Writing
Renee Rallo
Study Guide
50 ?




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This 4 page Study Guide was uploaded by Mikysha Pressley on Tuesday February 9, 2016. The Study Guide belongs to ENC 3250 at Florida Gulf Coast University taught by Renee Rallo in Spring 2016. Since its upload, it has received 58 views. For similar materials see Professional Writing in Writing at Florida Gulf Coast University.


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Date Created: 02/09/16
Chapter 7 –Design and Visuals 1. Drawings  Can depict an object’s appearance and illustrate the steps in procedures or instructions.  Types of drawings include conventional line, cutaway drawings, and clip art images. Conventional line drawings are appropriate if your audience needs and overview of a series of steps or understanding appearance. Cutaway drawings can be used to show the internal parts of a device or structure and illustrate their relationship to the whole. 2. Flowcharts (203)  A diagram using symbols, words, pictures to show a process from start to end.  Provides an overview allows reader to identify steps quickly and easily. 3. Global graphics (205)  Complex cultural connotations that are visual.  Helps audiences to experience certain tings outside their own culture.  Symbols, colors, and images are not free from cultural association they depend on context, and context is determined by culture.  Connotations can be visual elements and can be for global audiences and make translations easier, prevents embarrassment, and earns respect for a company and its products and services. 4. Graphs (208)  Represents a numerical or quantitative data in visual form also data is represented within text or in tables.  Line graphs - shows relationship between two variables or sets of numbers by plotting points in relation to two axes drawn at right angles. Vertical = amounts and horizontal =time.  Bar graphs – Commonly used to show quantities of the same items at different times. Quantities of different items at same times. Quantities of different parts that make up a whole. A Gantt chart is a type of horizontal bar graph designed to plan and track the status of projects from beginning to end.  Pie graphs – presents a wedge-shaped sections of a circle. Circle equals 100 percent and wedges show how the whole is divided.  Picture graphs – modified bar graphs that use pictorial symbols of the item portrayed. Symbols represent a specific quantity. 5. Headings  Also called heads are titles or subtitles that highlight the main topics and signal topic changes within the body of a document.  Make information easier to find.  Some documents use major and minor divisions.  No one format for headings is correct. 6. Layout and design  Can make the most complicated information accessible and give readers favorable impressions of the writer. Design Principles  Grouping –helps reader see relationships among items on a page or screen which helps show how information is organized  Proximity items are close together in a group. Similarity items share qualities. Alignment items tend to be grouped.  Contrast – sets items apart and helps readers quickly grasp which items are different from one another.  Repetition – communicates consistency and predictability through repetition of patterns of design elements can be on a screen or in a visual.  Typography- refers to the style and arrangement of a type of page. Includes type size and typeface (font), and type style.  Page Design elements- Includes justification (left justifications are usually easier. Headings help organize the document. Headers appear at the top and footers appear at the bottom of pages and includes topics of subtopics.  Also includes list, columns, white space (blank or free areas), and colors. 7. List  Stacked list of words, phrases, and other opinions highlighted with bullets, numbers or letters. 8. Organizational charts  Shows how the various divisions or units of an organization related to each other. 9. Tables  Organizes numerical and verbal data, such as stats into parallel rows.  Elements include table number, title, box head, stub, body, rules, footnotes, source line, and continuing tables. Chapter 10 – Style and Clarity  Awkwardness- forced and unnatural and impedes one understanding.  Buzzwords- popular words or phrases that lose their freshness because of overuse.  Clichés- expressions that have been used for so long that they are no longer fresh but come to mind so easily.  Coherence- coherent writing is logical sequences of related ideas and clear transitions between these ideas.  Connotation/Denotation- Denotations of a word are literal to its meaning and connotations of a word are its meanings and associated beyond its literal definitions.  Euphemisms – is an inoffensive substitute for a word or phrase that could be distasteful, offensive or too blunt.  Idioms – is a group of words that has a special meaning apart from its literal meaning.  Jargon- is a specialized slang that’s unique to an occupational or a professional group.  Abstract – refer to general ideas, qualities, conditions, acts, or relationship, and are intangible vs Concrete words- identify things that can be perceived by the five senses, such as diploma, manager, and keyboard. 1. Nominalizations – is a noun of a verb that is often combined with vague or general verbs/ 2. Parallel structure- requires that sentence elements that are alike in function be alike I grammatical form as well. 3. Sentence variety- a series of sentences of the same length is monotonous, which varies by length, and makes writing less tedious. 4. Subordination- use of sentence structure to show appropriate relationships. 5. Telegraphic style – condenses writing by omitting articles, pronouns, conjunctions, and transitions. 6. Tone- attitude the writer expresses 7. Transitions- means of achieving a smooth flow of ideas from sentence to sentence. 8. “You” Viewpoint- places the reader’s interest and perspective foremost.  Often but not always mean using the words you and your rather than we, our, I, and mine.


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