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UC / Business / 28AA-PBA 2001 / What are the regulations of advertising?

What are the regulations of advertising?

What are the regulations of advertising?

Description

 Areas of Advertising regulation


What are the regulations of advertising?



 Deception and unfairness

 Competitive issues

 Advertising to children

 Deception and Unfairness

 I cure woman ad

 Lady clear skin ad-arsenic wafers

 Subway foot long is only 11 inches, sub shrinks in oven  Head On, doesn’t tell you what is in it. Had a numbing agent that only relieved the pain for a few minutes.  

 SlimQuick, a lot of caffeine in it

 Lipo-6, pills  

 L’Enfant Plaza, Hotel Rooms – Washington, D.C.

 Hudson Hotel – NYC, small room  

 Blue Moon Hotel – Miami, extremely small pool

 Mandarin Oriental – Miami, extremely small pool

 Low Price

∙ Low price is higher than regular price  


What is considered deceptive advertising?



 Competitive Issues

 Bounty Paper Towels – documented commercial of how it is  better than leading brand  

 Healthspan – quality supplements for lower prices   BMW – Automatic Stability Control, Audi doesn’t  

 Advertising to Children

 Tony the Tiger

 Typhoon II

 Government Regulation

 Federal Trade Commission (1914)

 Federal Communications Commission – regulates TV and  advertising  

 Food & Drug Administration – what you can and cannot put into  things

 US Postal Service – what can be mailed and what can’t be mailed  Bureau of Alcohol, Tobacco, and Firearms  If you want to learn more check out How do we form macromolecules?

 Industry Self-Regulation

 National Advertising Review Board


What is self regulation in business?



If you want to learn more check out What is the probability of a customer defaulting?
We also discuss several other topics like Where is the retroperitoneal located?
Don't forget about the age old question of Maturity is what?

 State and Local Better Business Bureaus

 Advertising Agencies and Associations

 Media Organizations Don't forget about the age old question of What was the primary purpose of the telecommunications act of 1996?
If you want to learn more check out What was john muir known for?

 Internet Self-Regulation

 Consumers as Regulatory Agent

∙ Consumer Federation of America

∙ Consumers Union

∙ Commercial Alert

 Regulatory Agents in Direct Marketing and E-Commerce  Privacy

 Spam

∙ CAN spam Act

 Contest and Sweepstakes

 Telemarketings

 Regulatory Agents in Sales Promotions

 Premium Offers

 Trade Allowances

 Contests and Sweepstakes

 Product/Brand Placement

 Regulatory Agents in Public Relations

 Privacy

 Copyright Infringement

 Defamation

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