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UF / Advertising / ADV 2604 / What was the primary purpose of the telecommunications act of 1996?

What was the primary purpose of the telecommunications act of 1996?

What was the primary purpose of the telecommunications act of 1996?

Description

School: University of Florida
Department: Advertising
Course: Mass Media and You
Professor: Darlena orlando
Term: Spring 2016
Tags:
Cost: 25
Name: Mass Media Week 6
Description: Television and Cable: The Power of Visual Culture
Uploaded: 02/12/2016
4 Pages 41 Views 8 Unlocks
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Tuesday, February 9, 2016


What was the purpose of the telecommunications act of 1996?



Mass Media Week 6

Television and Cable: The Power of Visual Culture  

- Remember to bring a pencil for the test next week!

- 1927: Philo T. Farnsworth, electronic TV is born

- 1939: World’s Fair  

- 1940s: FCC begins assigning TV channels, cable TV is born  

- 1941: 1st TV commercial  

- 1950s:  

• Color TV, TV dinners are born

• The golden age of TV, sales of TVs surpass radios

• Networks gain control of programming

• The late-night talk show

• The morning show is born  


Why is visual culture important?



- 1960: Kennedy/Nixon debate

- 1960s:  

• Networks begin full regular programming in color

• 1962: First satellites TV broadcast

• 1963: Army-Navy football game. Instant replay is born

• 1967: First global satellite TV broadcast

- 1970s:  

• TV Shows tackle social issues

- All in the Family

- M*A*S*H

- The Jeffersons Don't forget about the age old question of What does people are rational mean?

1

Tuesday, February 9, 2016

• The home VCR was born

• 1975: HBO is born, cable TV begins to takeover


What happened at the world's fair in 1939?



- Network control of programming

• 1950s-1970s: Networks control 95% of programming Don't forget about the age old question of What is the history of 1619?

• 2012: Networks control less than 40%

• Why the decline?

- Cable TV

- VCRs, DVD Players

- Online Services

- 1980s:  

• CNN Launch, cable news is born

• Must See TV is born

- The Cosby Show

- Cheers

- Seinfeld

- Hill Street Blues

- Family Ties

- 1990s: Telecommunications Act of 1996

• Abolishes boundaries of ownership

• Cable companies, phone companies and long distance carriers enter each other’s  markets

• Consolidation: owners can operate tv and radio stations in same market where they  own cable systems

- 1999: TiVO is born

- 2000s: Online, on-demand TV is born

- 2013: “House of Cards”

2

Thursday, February 11, 2016

Television and Cable: How to make a show  If you want to learn more check out How we study the brain?

- FM: frequency modulation, pitch and distance, static free

- AM: amplitude, modulation, volume and height

- 1990s: AOL, Yahoo, Microsoft, google

- Today: Microsoft, Google, Apple, Amazon, Facebook

- Facebook: 375 million people play games

- World of Warcraft: 12 million subscribers

- Apple: 500 million iPhones sold and 210 iPads

- LOOK AT REVIEW QUESTIONS FOR CHAPTER 2 and the slides with the  quantifiable, factual information  

- TV Production

• Variety shows

• Newscasts

• Sitcoms

• Reality TV

• Specials

• Dramas

• Game Shows We also discuss several other topics like How you choose to send the message?
If you want to learn more check out What is the formula of primary amine?
Don't forget about the age old question of How do rituals create or reinforce social solidarity?

• Etc.

- What is the difference?

• Medical: Drama, Sitcom, Reality Television, Specials, News

- Making TV

• THE MEETING

• Discuss where the reporters are and who gets which packages

• Discuss when they photographers are whether you're getting VOS or VOSOTS - Voice over and voice over sound on top (somebody else is speaking on tape)

3

Thursday, February 11, 2016

• Discuss show set up, round-robins, intro/outtros/wrapped packages, skirts and  weather, live shows (sat/microwaves), feeds (CNN, CBS, or affiliate)

- Find your file

• a

• b

- Order your graphics:

• Over the shoulders

• maps

• animations

• graphs

• chyrons

• Make sure they are all made, ingested, and coded before eh show • Don’t forget your lower thirds  

- Code your script  

- Things to know

• Sat shot

• Sat window

• Live shot

• Hard out

• Canned promo/canned teaser

• Cut ins

• Back timing

• Breakers

• Phoners

4

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