Exam One: Study Guide
Exam One: Study Guide COM 240
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This 4 page Study Guide was uploaded by Kayla Notetaker on Friday February 12, 2016. The Study Guide belongs to COM 240 at University at Buffalo taught by Ivan B. Dylko in Spring 2016. Since its upload, it has received 65 views. For similar materials see Mass Media of Communications in Communication at University at Buffalo.
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Date Created: 02/12/16
University at Buffalo Spring Semester 2016 Teacher: Ivan Dylko Mass Communication Study Guide- Exam 1 By: Kayla Chapter 1: Communication and its Digital Transformation → Define the following terms: ● Convergence (three types) ● The Daily Me ● Digital Age ● Rhetorical- ● The Media ● resonance- ● mainstreaming- ● Mass Communication ● Telegraph ● Telephony ● Consolidation (economic convergence) ● Oligopoly (media organization changes) ● hyperlinks (media content changes) ● digitalization (media content changes) ● wiki (media content changes) ● viral marketing (media distribution changes) ● peer-to-peer P2P (media distribution changes) ● user generated content UGC (media distribution changes) ● produsers (media audience changes) ● citizen journalism (media profession changes) ● behavioral targeting (attitude and value changes) ● cookies (attitude and value changes) ● medium (interpersonal communication) ● time shift (interpersonal communication) ● synchronous media (interpersonal communication) ● asynchronous media (interpersonal communication) ● critical theory ● critical ● product placement superstition Practice Questions: ● What are the three main types of convergence? What are their implications for convergence? ● Describe the eight major changes taking place in communication today because of convergence. ● What are the basic theories of mass communication? ● Identify the basic components and functions of the mass communication process ● What are the four functions of mass communication? What do they do? surveillance, correlation, cultural transmission and entertainment. ● Who was James Carey? What did he do? ● What sub-field is communication science usually associated with? socio- psychological ● Two Technologies to better encapsulate the fundamental aspects of convergence ● Telephony: Early telephone system vs today’s: are you home now wouldn’t make sense if you said it on a landline ● Difference between communication and communications MODELS: - Simplified Communications Model - Shannon and Weaver Mathematical Theory - Schramm- Osgood Model Chapter 2: Media Literacy in the Digital Age → Define the following terms: ● Media literacy (two parts) ● Framing ● actualities ● voice-overs ● laugh track ● hypertext ● media oligopoly ● media bias ● information overload Practice Questions: ● Explain how mediated and nonmediated communication differ ● Define the role of semiotics and framing in influencing our understanding of the world and media content. ● Explain how commercial forces influence media organizations and sometimes media content as well. ● Define media bias and its effects on media content ● What is newspaper grammar based on? ● Why is there a steady decline innewspapersales? ● Differences between the design of newspapersvs. the design omagazines ● What is radio and music grammar based on? ● What is film and television grammar based on? ● What is digital media grammar based on? ● Who founded the Free Press to promote media reform and to weaken the power corporate media giants have over the media? Robert McChesney ● What does “economy of scale” refer to? The decrease in unit manufacturing cost that results from mass production. ● What are 6 things to consider when developing media literacy skills? ● Agenda-Setting Theory: Criticisms? ● What others things may influence media or public agenda? ● What is Priming Theory? ● What is the Recency and Salience effect? ● What is Framing? ● Define Horse-Race Bias ● Describe Cultivation Theory ● Describe “mean world syndrome” ● What is the main prediction of agenda-setting theory? ● What are two causal mechanisms explaining priming theory? ● Give examples of frames favoring liberal/democratic party policies? Republican? ● Describe bias towards objectivity. ● Describe ideological bias. ● Describe the three forms of partisan bias. Other possible Exam Content: ● mass comm effects on media organizations ● on media content ● on media audiences ● on media profession ● on media usage ● inaccurate info easier to spread with technology ● importance of media literacy ● a theory about tv ● assumptions about tv ● cultivation analysis ● correlation DOES NOT equal CAUSATION ***REVIEW ALL CLASS HANDOUTS
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