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Comm 205 Exam 1 Study Guide

by: Susannah Foos

Comm 205 Exam 1 Study Guide COMM 205

Marketplace > Pennsylvania State University > Communication > COMM 205 > Comm 205 Exam 1 Study Guide
Susannah Foos
Penn State
GPA 3.89
Gender, Diversity and the Media
Prof. Renea Nichols

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About this Document

Hey Everyone! Here is the first exam study guide for chapters 1-7, 9, 10. I did the book chapters because class was very opinion based and we need to know the info in the book too! So I suggest loo...
Gender, Diversity and the Media
Prof. Renea Nichols
Study Guide
comm 205, Exam 1, Exam One, Study Guide, chapters 1-7, chapter 9, chapter 10
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This 7 page Study Guide was uploaded by Susannah Foos on Sunday February 14, 2016. The Study Guide belongs to COMM 205 at Pennsylvania State University taught by Prof. Renea Nichols in Spring 2016. Since its upload, it has received 135 views. For similar materials see Gender, Diversity and the Media in Communication at Pennsylvania State University.

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Date Created: 02/14/16
Chapter 1 Media Literacy ability to critically understand media content structure and power 0 Ability to access analyze evaluate communicate Media Literacy Education provides strategies for observing amp analyzing media content while simultaneously understanding the role audience s play in mediated communication process 6 Key Media Literacy Concepts 1 Media has commercial interest Media has commercial implication People interpret messages differently Media contains ideological and value messages 9593 Each medium has different languages techniques etc 6 Media has social and political implications 7 fundamental elements of media literacy by Silverblalt and Potter 1 Awareness of impact of messages 2 Understanding communication process and how media operates and obligations to society Develop critical think strategies to understand media messages Understand how media brings meaning amp insight to life Ethical and moral obligation of media Awareness of need for appropriate and effective media production skills 8991 Need to enjoy understand and appreciate media Chapter 2 Culture shared belief custom practices and social behavior of particular group of people Criticalcultural studies focus on political values dominant ideology and relationships of power that are considered promoted and maintained in mediated content Hegemony Theory those who own the media and transmission channels of communication exert ideological domination and control over the rest of the US 0 Demands on subordinated groups accepting its position of normal 0 Inferior vs superior 0 Ex Irish Italians Jews Natives Blacks Latinos Asians suffer discrimination and exclusion by anglos whites Social Class standing accorded by income profession education and inherited wealth American Dream Promise of Freedom to pursue happiness without socioeconomic barriers Rugged individualistic ideology everyone is responsible for their own success HoratioAlger Myth go from rags to riches with hard work 7 Factors to a Browning America 1 AHANA birth rates higher than whites 2 Immigration 8991 Increase of people identifying as AHANA Increase of multiracial people More accurate census racial categories Interracial marriages Mortality rates Chapter 3 Media functions in society Surveillance refers to news amp info roles in media ordinary surveillance baseball scores extraordinary surveillance natural disasters 0 Gatekeepers those who distributes information select what s reported how reported and to whom Interpretation interpreting what s going on in society and explaining What s it all means 0 Editorial opinion newsanalysis roles Transmission of Culture media s socialization role the spread of societal values and social norms from one generation to the next 0 Instructs us how to live and behave Entertainment media diversion escapism amusement Economy linkage media brings sellers and buyers together through ads Media Theories Media research systematic and scientific investigation of media process and effect on our culture Social Cognitive TheorySocial Learning Theory focuses on how we are socialized by media 0 Socialization the ways which individuals come to adopt behaviors and values of a group 0 Agencies of socialization peopleorganizations that contribute to our socialization ie parents siblings school mass media Cultivation Theory focus on the effect TV viewing has on people s perception of the world 0 Heavy viewers think the real world is as it s presented on TV 0 MeanWorld Syndrome believe the world is mean and more violent than it really is Critical Cultural ApproachPerspective media content helps to nurture a system that keeps the dominant class in power 0 Patriarchy male dominant society 0 Polysomic find different messages in the same message 0 Ideology social and political beliefs principles and ideas Priming occurs when we are exposed to media frames that act as a stimulus on how we think and react o Triggered by role schemas 0 Framing Theory suggest that media selects and emphases certain aspects in ways that promotes a particular view 0 Episodic blame the individuals 0 Thematic blame the society 0 AgendaSetting Theory ability to direct people s attention towards an issue 0 Successfully tells us what to think about 0 Identity Theory method of thinking about the multiple roles people play in society you can be a mother wife daughter sister all at once 0 Social Identity Theory focuses on the shared relationships within a group and how it affects individuals in and out groups 0 Social Categorization causes viewers to align themselves with one set of onions over another 0 Critical Race Theory CRT 3premises racism is a norm storytelling is essential to social order members of a race will support las that promote their self interest 0 Belief that race should be the center of analysis 0 Counterstories component of CRT use of storytelling gives voice to racial experience first person accounts Chapter 4 Whiteness a form of legal or cultural property that provides material symbolic privileges to people perceived to have white skin Ideology framework that contains a society s dominantsocial values that are embedded in its key institutions such as law government education etc 1700s whites white AngloSaxon and protestants MeltingPot Theory assimilation into majority culture was the price of participation Irish 0 Cheap railroad workers 0 Catholic reason for racism 0 white niggers o Assimilated around 1900s because of blackface and attacks on blacks Italians 0 Dark skin little English dark eyes and curly hair nonwhite o Lynched o Assimilated by white superiority practices and distance from blacks 0 Ostracized for nonChristian 0 Stereotyped hooknosed hunchbacks greedy change names and surgery 0 Assimilated by blackface and distancing and intermarried with nonJews Black amp NonBlack Dichotomy created by Asians and Latinos 4step process 1 Structural assimilations status econ resident levels 2 Marital assimilation interracial marriages 3 Identification share attitudes with dominant group 4 Full Civil Assimilation TriRacial Hierarchy top are whites middle are honorary whites bottom are collective blacks Chapter 5 o The role of media activates negative and positive messages that typecast members of different ethnic groups 0 We usually see the group identity before the individual Stereotype cognitive structure that contains the perceiver s knowledge beliefs and expectancies about human groups Schemas mind categories that help organize the complex world Prejudice hostile or negative attitude towards people in distinct groups based on membership within groups 0 TV 1 reinforcer for racial ideas 0 Whites often have more roles of power while AHANA portray secondary roles with less power 0 Media frames Blacks and Latinos in negative ways leading to schemas built on fear Cultivation Study how mediated stereotypes are produced in absence of personal experience Chapter 6 El Misisipi first Hispanic newspaper 1808 in New Orleans primarily in Spanish Freedom s Journal first Black newspaper published by Samuel Cornish and John Russwum in NYC 1827 survived for 3years Cherokee Phoenix first Native American newspaperin 1828 by Elias Boudinot in Cherokee Language The Golden Hills News founded by Methodist missionaries in 1854 was the Chinese newspaper Commonalities between AHANA newspapers Born in racial crisis and circulated in hostile environments Published for people of color Short lived circulating for 13years Founded and existed on small budget U PP Pi Financial problems because lack of literacy 6 Bilingual Immigrants also formed their own newspapers Women were in the pressroom but not considered serious reporters Journalists reported what they saw which was uppermiddle class news Commission on Freedom of the Press study of American press and its role in society Hutchins Report A free and Responsible Press examines the role of a free press accountable to society finds press s performance inadequate and if don t step up new laws will be made Social Responsibility Theory press has an obligation to be more responsive to society s needs and serve the society s welfare Hutchins Commission Press Standards 1 Provide truthful comprehensive and intelligent counts of day s events to the public 2 Forum for comment and criticism 3 Project a representative picture of groups in society 4 Clarify goals and values of society 5 Provide full access to the days intelligence Facts separate from opinions Careful not to stereotype Information to inform all levels of citizens formed todays motto public s right to know Brown v Topeka o 1954 case ordered school desegregation Oliver Brown sued Topeka Kansas Board school system for violating 14th Amendment 0 Took 30 years to mandate desegregation 0 After case media focus on Civil Rights Movement and Black struggle for full citizenship National Advisory Commission on Civil Disorder Kemer Commission study the causes and solutions of urban racial violence in US news failed to report problems and causes of riots in Black communities and didn t depict Black s lives in US on the news 0 Conclusion of Kerner Commission 1 Media made an effort to give factual accounts despite distortion 2 Media exaggerated events 3 Media failed to report causes of riots and problems of race relations Chapter 7 o Kemer Commission pushed for greater diversity in the news 0 News emphasizes behavior pathology among blacks by linking to crime 0 Complaints often voiced by AHANA communities because of negative press Six most Repeated Criticisms of Press Coverage of AHANAs Overwhelmingly negative Absent in slice of everyday life news Press engages in harmful racial stereotyping of them Lumps Latinos and Asians together without distinction U PP Pi Press uses racially biasedinsensitive language 6 Unrepresentative AHANA spokesmen News coverage depicted AHANA as other groups Blacks appeared in disasters crimes accidents Latinos appeared in immigration sports entertainment Native Americans appeared only in Native s financial strife stories Asians appeared as model minority Modern Racism covert hostility towards blacks resentment of their aspirations and denial that discrimination is still present AHANA news coverage evolved through 5 stages 1 Exclusionary 2 Threatening issue SAPS Confrontation Stereotypical selection Integrated coverage multiracial coverage 0 AHANA journalist aspire to management positions but met frustration because they have a glass ceiling Chapter 9 4 critical periods in Latino representation in film 1 2 4 Early classic films westerns similar to native American stock ingredient Greaser mustache oily dark skin lazy hot tempered and violent Latin Lover sexual promoted hot Latino romance with insatiable sexual appetites Images in early Tv a Good Neighbor Policy celebrate US ties with Latino nations b I love Lucy Lucille Ball and Desi Arnaz c Offensive Frito Bandio and Chiquita Banana 20th and 21St Century JLo Jessica Alba Latino stars 5 Critical themes in Asian representation in film 1 P Yellow peril evil villain immigrants came to US with little education and whites feared they ll take over job market 1950 Pearl Harbor Evil Jap Benign houseboy housekeeper slanted narrow eyes broken English mysteriousinscrutableoriental cunning yellow face whites made themselves look Asian similar to blackface Exotic beauty sexual alluring demure Dragon Lady beauty sinister and cunning Martial Arts master stereotype of KungFu Bruce Lee Model minority hard working high educational achievement lack of crime and financial ga1n Chapter 10 3 Critical periods of Native American representation in film 1 Early national history portrayed as bloodthirsty or noble savages ideology and political philosophy of Manifest destiny Hollywood Indian 1950s Westerns facepaint headdress arrows moccasins pipes teepees cowboys are good natives are bad 20th and 21St Century American Indian Movement AIM call for justice and equality of natives and shown in more positive depictions Natives more involved with writing directing producing movies about themselves 6 critical periods of African American representation in film 1 Early films depicted as simple minded 1920 blackface a The coon lazy and avoids work Uncle Tom faithful slave Mammy female of Uncle Tom took care of master s kids Tragic mulatto born of mixed race and often dies Black Buck brutal hypermasculine threatens whites with sexual prowess 0999 2 WWII stereotypes to TV Amos n Andy 1St all black cast desegregation of military by Truman 3 Civil Rights Movement more creditable Cosby 1St black lead token black 4 Blaxploitation all black casts violent amboyant charismatic written by whites sitcoms no dramas 5 Urban films and black filmmakers In Living Color 1St Tv Show written produced directed by an African American Fox establishes itself with black community and then backstabs them to crossover white target audience 6 21St Century Oprah show 1984 9 radio book club Harpo studio 0 Network Halle Berry and Denzel Washington Oscars in 2002 Scandal first black female lead Shonda Rhimes and Tyler Perry sole black showrunners in industry


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