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Journalism 101: Review

by: Rachel Rusnak

Journalism 101: Review 101

Rachel Rusnak
GPA 3.2

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About this Document

covers chapters 8, 11, and 14
Study Guide
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Popular in Journalism

Popular in Journalism and Mass Communications

This 0 page Study Guide was uploaded by Rachel Rusnak on Wednesday February 17, 2016. The Study Guide belongs to 101 at Ball State University taught by Metzger in Fall 2015. Since its upload, it has received 26 views. For similar materials see Journalism in Journalism and Mass Communications at Ball State University.

Similar to 101 at BSU

Popular in Journalism and Mass Communications


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Date Created: 02/17/16
Review of Ch 8 11 and 14 7 lm VHF very high frequency Golden Age late 405 early SOs Syndication rental of products Firstrun syndication original product for syndication products Big three NBC ABS CBS Television News a Sound bites and short video clips b quotIf it bleeds it leadsquot c 60 Minutes started in 1947 longest running television show d Mike Wallace quotIn your face guyquot e Entertainment ne s f Network news g Local news h Sports Genres Public television Cable production act on Broadcast Cabl TV a Proportion of view r watch primetime broadcast has declined b 12 viewing in cable households are now devoted to channels available ONLY on cable quotCt 7 What Ended the Era of the Golden Age a Shifting audiences b Creeping commercialism c Hollywood production values d Quiz show scandals Game Show quot21quot a Quiz show scandal Advertising a Lifeblood of every commercial TV station i Rate cards sales managers time of day length of spot ii Underwriting is a form of sponsorship and largely is reserved for Public Broadcasting iii Public television draws on membership for quotviewers like youquot iv Donations or corporate support v Federal government support Terms You Should Know Brand Brand loyalty Clickthrough rate Direct marketing Infomercial lntergraded marketing communications Product placement Relationship marketing Viral marketing Hoe is Media Literate 39TLQ 93041er a Consumers must be aware of implicit messages b Teach children thinking skills 8 Purpose a b c d Gives you new information Brand loyalty Reinforce a current practice Changes a predisposition 9 Elements a 10Media 0qu9 Situational analysis research Rating for radio and television Circulation gures for magazines and newspapers Pro les of the consumer product Media usage habits Qualitative studies that gauge audience reactions to speci c media vehicles 11Cycles a b Concept Creativity Strategy c Target information d e Consumer purchase Build brand loyalty 12Uses and Impacts a b c d 13Agend a b c 1932 Movie industry institutes voluntary censorship 1972 Surgeon General releases research report on television and social behaviors 1990 Children39s Television Act mandates programming for children 2006 Internet replaces television as 1 parent concern a Setting Process through which public gures and important events help shape the content of the media Describe the effects that process on the media audience Rank ordering that an audience assigns important issues


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