I don't want to reset my password
Description
Spring 2016
Steven Kopp
MKT 3633
11 step process of marketing research
Notes over Market Proposal/ Experiment Designs/ Different types of Research and Experiment methods.
Exam 2- covers chapters 5-7
Chapter one notes
Notes that cover Primary data, Secondary data, VALS, PRIZM, Qualitative data, Qualitative research methods.
Notes contain information on: -Qualitative Research Methods -Measurement in Marketing Research -Basic Question-Response Formats -Marketing Constructs- "Big Five" -Writing Surveys
These notes cover information from: -Chapter 7 (surveys etc.) -Chapter 8 (question formats etc.) -Scales -Reliability and Validity