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by: Kymesha White

KeytermsforExam1.pdf MKTG 3323

Marketplace > Oklahoma State University > MKTG 3323 > KeytermsforExam1 pdf
Kymesha White
OK State

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Key Terms for Exam 1 Study Guide
Consumer & Market Behavior
Ms. Lee
Study Guide
Consumer Behavior
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This 3 page Study Guide was uploaded by Kymesha White on Friday February 19, 2016. The Study Guide belongs to MKTG 3323 at Oklahoma State University taught by Ms. Lee in Winter 2016. Since its upload, it has received 34 views.


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Date Created: 02/19/16
2/18/2016 KEY TERMS FOR EXAM 1 Chapters 1 - 7 CHAPTERS 1-2 Consumption process Consumer behavior as field of study Disciplines related to consumer behavior Firm orientations Ways of doing business Types of CB research – interpretive and quantitative Technology and communication Value framework Internal and external influences Value and its two basic types Total value concept Market segmentation Product differentiation Perceptual maps Customer lifetime value 1 2/18/2016 CHAPTERS 3-4 Consumer perception Elements of perception: exposure, attention, comprehension Objective and subjective reality Selective perception: selectiveexposure/attention/distortion Mere exposure effect Two different approaches tolearning: behaviorist and information processing Unintentional learning: classical and instrumental conditioning Factors affecting consumer comprehension - Characteristics of the message - Characteristics of the message receiver - Characteristics of the environment Sensory/short term/long term memory Episodic and semantic memory Ways to enhance memory: repetition, meaningful encoding, dual coding Chunking Schema and spreading activation model CHAPTER 5 Homeostasis Maslow’s Hierarchy of needs Utilitarian vs. hedonic motivation Means-end hierarchy Laddering Regulatory focus theory Involvement Self control dilemma Ways to achieve your goals Cognitive appraisal theory – anticipation/agency/equity/outcome appraisal Basic emotions Ability model of emotional intelligence Emotional labor Measuring emotion 2 2/18/2016 CHAPTER 6 Psychoanalytic approach to personality Id, superego, ego Trait approach to personality Nomothetic vs. idiographic Value consciousness Materialism Innovativeness Need for cognition Brand personality Lifestyles Psychographics & AIO statements Self congruency theory CHAPTER 7 Definition of attitudes ABC model of attitudes Functional theory of attitudes: Utilitarian/Knowledge/Value-expressive/Ego-defensive Fishbein (Attitude-Toward-the-Object) model Behavioral intentions model Attitude-behavior consistency Elaboration likelihood model (ELM) Balance theory Social judgment theory 3


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