Final Study Guide Coms 130
Final Study Guide Coms 130 COMS 130
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This 4 page Study Guide was uploaded by Victoria Fuller on Monday February 9, 2015. The Study Guide belongs to COMS 130 at Kansas taught by Chris Hines in Fall. Since its upload, it has received 68 views. For similar materials see Speaker Audience Communication in Communication Studies at Kansas.
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Date Created: 02/09/15
Final Study Guide Coms 130 Chris Hines 0 Classical Model of argument Introduction State Case Proposition Refutation Substantiation Conc1usion 0 Burden of Proof The threshold or level that the argument must overcome 0 Goal of Persuasion To motivate the audience to act 0 2 Main Areas of Persuasion Questions of Value Questions of Policy 0 Full deliberation Identifying possible solutions 0 Ceremonial Speeches Articu1ate shared values Define Who we are Offer encouragement Reinforce common beliefs 0 Claim gToulmin Debatable assertion 0 Data gToulmin Evidence 0 Warrant Toulmin 2 Justification for an argument 0 Ad Populum Appeal to popular beliefs 0 Post Hoc Occurring or done after an event 0 Enthvmeme An allusion to an idea or ideas 0 Open Mindedness Objectivity 0 Dynamism Energetic and enthusiastic 0 NonEmotional Speeches Dull boring lifeless 0 Affective Language Strong language playing on emotions 0 Visualization Allows audiences to see arguments 0 Inductive Reasoning Specific instances to general conclusion 0 Deductive Reasoning Accepted generalizations to specific conclusions 0 Analogical Reasoning Truth in one case is true of similar cases Literal Analogv Comparing similar examples 0 Honoring Heroes Emphasize character and personal Virtue 0 Sermon Reinforces beliefs 0 Ceremonial Speeches Reinforce shared social values 0 Demagogue Twists the truth 0 Deliberation SpeakerAudience exchanging roles 0 Public Deliberation Promote understanding or solve problems 0 SelfEfficacy Belief in one s ability to succeed 0 Monroe s Motivated Sequence MMS Step 1 Attention getting intro Step 2 NeedDissatisfy Step 3 SatisfactionGratification Step 4 Visualization Step 5 ActionMove Emotional Appeals Use of Affective Language Strong Affective Language Use of Shared Values Appealing to shared social values Use of Vivid Detail Providing specific vivid details Visualization Helping audiences visualize arguments Familiar Reference Compare the unfamiliar to the familiar Can be deceptive and manipulative Ceremonial Speech Forms Introduction Speech Celebration of speaker and talks of their experiences Eulogy Used at funerals to commemorate the deceased Commencement Used at high school or college graduations to celebrate the class and achievements Inaugural Address Used upon assuming a new office or position
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