Chapter Eight Outline
Chapter Eight Outline Sociology 1101: Introductory Sociology
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This 3 page Study Guide was uploaded by Alexandra Grese on Monday February 9, 2015. The Study Guide belongs to Sociology 1101: Introductory Sociology at Ohio State University taught by J. Craig Jenkins in Winter2015. Since its upload, it has received 116 views. For similar materials see Introductory Sociology in Sociology at Ohio State University.
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Date Created: 02/09/15
Alexandra Grese Chapter Eight Outline Media and Technology Technology Today 0 Technology application of science to address problems of everyday life 0 What is Tech I Think creation of tools I Creates changes that lead to greater inequality I Digital devices lead to knowledge gap Less money less tech less info Poorer class more often uses mobile means of accessing internet I Big part of educational experience I Mossberger Tolbert Gilber digital divide for black Americans can be explained by demographic and community level characteristics I Men are more confident than women with tech Media and Tech in Society 0 Connected tech creates new types of media 0 Categories of Tech I Hard to do because they re all connected the betterment of one leads to the betterment of all the others Evolutionary model of tech change I Three Official Types of Innovations Utility patent new and useful Design new and original design for an existing manufactured product Plant discovery of new plant that can be asexually produced 0 Types of Media and Tech I Print Newspaper Printing press Telegraph info can be transferred in minutes Irksa The Spark Lenin s newspaper that played a role in growing communist movement Huge variety now of news types that people can pick and choose how they want to see the world I TV and Radio Info and entertainment can be enjoyed immediately in the home 1970 s dominated by ABC CBS and NBC public TV PBS BBC CBC are educational and nonprofit alternatives 0 quality programming and global perspective TV provides reference groups and reinforced social norms values and beliefs I Film Early films unified society made people come together to watch them I New Media All interactive forms of info exchange Levels playing field with who is constructing news Gives more groups a chance to have a voice Accuracy not guaranteed I Product Advertising Try to ensure everyone receives same message Changes with tech I Homogenization and Fragmentation McMarus different news outlets all tell the same story use same sources and same message but different slantvariations 0 People pick and choose the view they want reinforced Global Implications 0 Tech and media drive globalization o Friedman The World Is Flat our economic concepts changed with computer and high speed internet I Don t have to be at a location of business to run business I Thinks could lead to new world order Others say innovation will ensure that the economy is never attened 0 Media globalization world integration of media through cross cultural exchange of ideas I Lyans multinational corporations are primary vehicle of media globalization and control content and distribution Anyone can report news but usually go out of business or are eaten up by the big guys Public sphere favors the rich Englishspeaking Caucasians Technology offers a window into the news of the world The more ideas are exchanged the more likely it is people places will get pissed Risk of imperialism loss of local cultures some things better left unknown 0 Technology globalization world integration of tech through cross cultural exchange of ideas I Tech diffusion spread of tech across bordgers Tech growth lined to economic growth Can create a digital divide A lot of times the people who need the innovation can t afford to purchase it Theoretical Perspectives on Media and tech 0 Functionalism I How does tech and media contribute to a smoothly functioning society Commercial advertisements helps econ Entertainment includes FB online gaming movies etc Social Norm sells us on social concepts 0 Violent media is arguably leading to desensitization shows the impact media can have on us Life chaning functions 0 We are almost expected to be constantly connected thanks to current tech 0 Narcotizing dysfunction where people get too overwhelmed with media input and as a result don t care about issues substitute awareness for action 0 Con ict I How inequality wealth class differences factor into media Gatekeeping sorting process by which thousands of possible messages are shaped into one manageable massmedia accepted one Those with power money more easily able to control message Panoptic surveillance Bentham then Foucault 0 Tech used to monitor us Cyberfeminism propagating feminism on the web 0 Symbolic Interactionism I Tech itself can be a symbol what type you use sends a message about you I NeoLuddites see tech as symbol for coldness and alienation of modern life I Technophiles see it as a symbol for potential of brighter future I Social Construction of Reality Media creates and spreads symbols 0 Can form primary and reference groups 0 Allow different constructions of reality to compete Social Networking and Social Construction 0 Can be used as a way to advertise
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