Comm 1001 Exam 5 Study Guide
Comm 1001 Exam 5 Study Guide COMM 1001
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This 4 page Study Guide was uploaded by Ashlyn Notetaker on Monday April 11, 2016. The Study Guide belongs to COMM 1001 at East Carolina University taught by Dr. Richards in Spring 2016. Since its upload, it has received 47 views. For similar materials see Intro to Communications in Communication at East Carolina University.
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Date Created: 04/11/16
1 Exam 5 Study Guide Chapter 28: Uses and Gratifications 1. Katz argues that media compete for your: a. Time. b. Affection. c. Money. d. Ideology. 2. Rubin originally developed his typology of uses and gratifications to explain why people: a. Play video games. b. Use the Internet. c. Use smartphones. d. Watch television. 3. Which of the following motivations for media use was not a part of Rubin’s original typology? a. Excitement. b. Social interaction. c. Information. d. Habit. 4. Lauren isn’t really interested in watching the finale of American Idol, but she watches it so that she can discuss it with her work colleagues the next day. Lauren is watching the finale of American Idol to serve which gratification in Rubin’s typology? a. Passing time. b. Companionship. c. Social interaction. d. Relaxation. 5. Olivia is a loyal viewer of The Big Bang Theory. She feels a strong sense of emotional attachment to the characters Sheldon, Leonard, and Penny. Olivia is experiencing: a. A gratification. b. Parasocial interaction. c. A magic bullet effect. d. Habitual media use. 4 Chapter 29: Cultivation Theory 1. Gerber defines heavy viewers as those who watch TV for: a. More than two hours per day. b. More than three hours per day. c. More than four hours per day. d. More than five hours per day. 2. Message system analysis relies on which of the following research methods? e. Surveys. f. Content analysis. g. Interviews. h. Ethnography. 2. Gerber’s message system analysis research revealed that TV violence is: a. Frequent and stable. b. Infrequent and stable. c. Frequent and increasing. d. Infrequent and increasing. 3. According to Gerber’s research, which type of TV character is most likely to be the victim of violence? a. A Caucasian. b. A young adult. c. A blue-collar worker. d. None of the above; all TV characters are equally likely to experience violence. 4. For cultivation researchers, what is the chief weakness of relying on surveys? a. Survey data cannot conclusively demonstrate causation. b. Respondents may misunderstand survey questions. c. Surveys do not address how communication creates culture. d. Surveys are too costly and timeconsuming. Chapter 30: Agenda-Setting Theory 1. Agendasetting theory most closely identifies with which metatheoretical tradition? a. Rhetorical. b. Socio-psychological. c. Semiotic. d. Critical. 2. The agendasetting hypothesis states that the mass media have the power to: a. Sway political elections. b. Transfer the salience of issues to the public. c. Increase fear of violence. 4 d. Suppress the views of those at the margins of society. 3. Edgar, Peter, and Kinsley strengthened evidence for the agendasetting hypothesis by showing different versions of the news to different participants. This research approach is an example of: a. An experiment. b. Ethnography. c. A survey. d. Rhetorical analysis. 4. A local business group stages a series of protests against the proposed city tax on soft drinks. Local media soon begin covering the protest. The local business group is an example of: a. Framing. b. Agendasetting. c. A public agenda. d. An interest aggregation. 5. Kosicki’s critique of agendasetting theory claimed that the original version of the theory lacked the idea of: a. The index of curiosity. b. Framing. c. Communitarian ethics. d. The public agenda. Chapter 31: Communication Accommodation Theory 1. To explain how we interpret another person’s accommodation, Giles turns to which theory? a. Attribution theory. b. Social identity theory. c. Facenegotiation theory. d. Uncertainty reduction theory. 2. To explain when we experience a desire for social approval versus a need for distinctiveness, Giles turns to which theory? a. Attribution theory. b. Social identity theory. c. Facenegotiation theory. d. Uncertainty reduction theory. 3. Which of the following correctly expresses what communication accommodation theory claims regarding the need for distinctiveness? a. Need for distinctiveness Convergence Negative response 4 b. Need for distinctiveness Convergence Positive response c. Need for distinctiveness Divergence Negative response d. Need for distinctiveness Divergence Positive response 4. When speaking with a new classmate, Ben changes the rate of his speech to be clearly different from hers. Ben is most clearly engaging in: a. Convergence. b. Divergence. c. Maintenance. d. Overaccommodation. 5. When speaking with a new classmate, Claire uses her regular rate of speech, even though it differs from his. Claire is most clearly engaging in: e. Convergence. f. Divergence. g. Maintenance. h. Overaccommodation.
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